About Amala Atieh

Amala Atieh is a senior counsel in Dubai with more than 15 years of experience advising on intellectual property, technology, commercial, media, and litigation matters across the MENA region. She advises on trademarks, copyrights, patents, domain names, plant varieties, and trade secrets, and is experienced in structuring licensing, franchising, and technology agreements. Amala also supports clients in the localization of global IP and technology contracts, ensuring alignment with regional regulations. Her bilingual fluency allows her to manage matters end-to-end across Arabic- and English-speaking jurisdictions. Amala develops practical, business‑focused legal frameworks that support clients’ commercial objectives and operational models. She brings clarity to complex legal issues across digital ecosystems, including e‑commerce, software‑as‑a‑service, and content licensing. Her work involves addressing legal, technical, and regulatory considerations, particularly in multi‑jurisdictional environments. Amala advises on adapting international IP, technology, and commercial structures to local law, with attention to regulatory requirements and enforcement considerations. Her approach emphasizes a balance between technical accuracy and commercial usability. Amala has advised a wide range of clients, including global software and technology companies, streaming platforms, e-commerce companies, franchisors, global media groups, luxury automotive and fashion brands, FMCG companies, F&B operators, and digital businesses. She supports clients in adapting international IP and technology agreements for use across the MENA region, including franchise, licensing, SaaS, and content distribution frameworks.