Joseph S. Heino
is practice leader of the firm's intellectual property team. He has over 35 years' experience, with a specialisation in intellectual property law including patent, trade mark, copyright and trade secret law, as well as licensing and franchising. Joe represents a wide range of clients in the local, regional and national manufacturing and service sectors and helps those clients build fences around their intellectual property, allowing them to maintain technological and market advantages over their competitors throughout the world and in cyberspace. He is widely published on the subject of trade marks and intellectual property. Joe is licensed to practise before the United States Patent and Trademark Office, a member of the American Intellectual Property Lawyers Association, an American Bar Association, Intellectual Property Group Member (AIPLA) and a member of the Wisconsin Intellectual Property Lawyers Association (WIPLA).
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