About Ben Coogan

Ben Coogan is a partner with Thomson Geer’s intellectual property team. He has 20 years of experience advising clients on their marketing and advertising material to ensure that it complies with Australia’s strict consumer protection laws against misleading or deceptive conduct. Ben works across a range of industry sectors, especially those with extensive franchise systems. He closely supports in-house marketing teams on advertising and marketing campaigns encompassing a range of communication platforms, such as television, print, digital and social media. He also has experience acting as the independent reviewer of companies’ competition and consumer law compliance programmes, and reporting to the ACCC.