About Lorena Guimarães

Lorena Guimarães has over 15 years’ experience in advising companies on strategic, highly complex corporate agreements. Recognised for leading sophisticated negotiations, she combines legal certainty with commercial insight to balance interests, identify risks and develop tailored solutions. Her cross-sector experience spans technology, manufacturing, healthcare, franchising, fashion and luxury goods, including landmark distribution, licensing, franchise and retail projects in Brazil. Lorena has developed particular expertise in the rapidly growing wellness sector, advising on supplier and professional agreements, franchises, licensing, advertising, influencers and Tax Reform impacts.

Contributions to Global Practice Guide

Corporate & Commercial Law and Practice in Brazil

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