About Lucia Ancona Lopez de Magalhães Dias

Lucia Ancona Lopez de Magalhães Dias heads the legal marketing practice at Magalhães e Dias. She covers the full spectrum of consumer and regulatory matters, being particularly engaged in litigation and advisory work regarding consumer and advertising law, and she has over 23 years of experience in the field. Lucia holds a Doctorate in Consumer Law from the University of Sao Paulo, is a guest professor at renowned institutions and has authored several publications, including the book “Advertising and Law” (Publicidade e Direito, third edition). She is currently a member of IBRAC’s Council and Consumer Committee and a director of BRASILCON.

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