About Gonzalo Mon

Gonzalo Mon is a partner in Kelley Drye’s DC office. He has more than 25 years’ experience in advising companies on the full spectrum of advertising issues, from counselling on claim substantiation and regulatory compliance, to negotiating marketing and endorsement agreements, to representing clients in NAD, NARB and FTC challenges. He guides clients on comparative advertising, green marketing and promotional strategies, and manages the claim substantiation process from start to finish. Gonzalo also drafts advertising agency, sponsorship and influencer agreements, and advises on sweepstakes, social media campaigns, automatic renewal programmes and “Made in USA” claims.