About Safir Anand

Safir Anand is senior partner and head of department (TM, contractual & commercial IP) at Anand and Anand Advocates. Recognised extensively as a pre-eminent IP lawyer and investor, Safir has been widely recognised for business model building, marketing and commercial insights blended with an astute understanding of IP law. With landmark registrations for the first colour mark, first sound mark, first shape mark, etc, protecting IP and raising awareness in close association with bodies like INTA, ECTA and FICCI, Safir has now launched the IPFeast festival celebrating homegrown brands. He is a published author and works with various stakeholders – government of India, Indian Parliament, members of erstwhile princely states and industry bodies – to trace lost legacies.