About Safir Anand

Safir Anand is a senior partner and head of department (TM, contractual & commercial IP) at Anand and Anand Advocates. Widely known as a pre-eminent IP lawyer and investor, Safir is recognised for his business model building, and for his marketing and commercial insights, blended with an astute understanding of IP law. With landmark registrations for the first colour mark, first sound mark, first shape mark, etc, and having been involved in protecting IP and raising awareness in close association with bodies like INTA, ECTA and FICCI, Safir has now launched the IPFeast, celebrating homegrown brands. He is a published author and works with various stakeholders – such as, the government of India, the Indian parliament, and members of erstwhile princely states and industry bodies – to trace lost legacies.