is a partner in Proskauer’s Litigation Department specialising in intellectual property dispute resolution and counselling. He has substantial experience and expertise in advertising, trade mark, copyright and trade secrets law. In advertising and trade mark matters, Alex represents clients in a range of industries, including consumer products, food and beverage, apparel, pharmaceutical and medical devices. Alex has litigated numerous false adverting disputes, from preliminary injunction hearings to jury trials, representing both plaintiffs and defendants in courts across the country and before the NAD. Alex also regularly counsels clients on claims substantiation and advertising development.