About Nikiforos Latrou

Nikiforos Latrou is a partner in McCarthy Tétrault’s Toronto office in the competition/antitrust and foreign investment group. Called to the Ontario Bar in 2004, he advises clients on high-stakes competition matters where marketing and advertising intersect with law, including false or misleading advertising claims, drip pricing and greenwashing. Previously counsel to Canada’s Commissioner of Competition, he brought and successfully resolved Canada’s first greenwashing cases involving misuse of the Energy Star logo. He leverages this experience to guide clients through Competition Bureau investigations and litigation. He is a member of the Law Society of Ontario, the Canadian Bar Association and Middle Temple.