About Lukas Bühlmann

Lukas Bühlmann co-heads MLL’s ICT & Digital practice group. He has wide-ranging experience in assisting with contractual and regulatory aspects of advertising and marketing campaigns with a focus on digital marketing. He is an expert on the implementation of cross-border transactions and business concepts in the digital economy. Lukas is also a member of the International Bar Association (Past-Chair Product Law and Advertising Committee) and of ITechLaw. He serves as a board member of the Swiss Direct Marketing Association (responsible for regulation, self-regulation and data protection), as legal counsel to the Swiss Distant Selling Association and as a media expert with the Swiss Commission for Fair Advertising. He has particular experience in luxury goods, new technology, advertising, healthcare, media and retail.