About Lukas Bühlmann

Lukas Bühlmann heads MLL's ICT & Digital practice group. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy. Lukas is also a member of the IBA (Past-Chair Product Law & Advertising Committee) as well as ITechLaw. He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as a media expert with the Swiss Commission for Fair Advertising. He has particular experience in luxury goods, new technology, advertising, healthcare, media and retail.