Gaming Law 2025 Comparisons

New Policy Vision on Remote Gambling

In 2025, the State Secretary for Justice and Security published a new policy vision on the remote (online) market in the Netherlands. This policy vision followed the evaluation of the Remote Gambling Act (RGA) that introduced the licensing regime for remote games of chance in the Netherlands in 2021.

The new policy vision heralds a shift in policy, designed to protect citizens at large from gambling harms, with a broader focus than just protecting consumers. Various proposals are made to this end, although actual legislative proposals will probably not emerge until the second half of 2026 – especially in light of a general election in October 2025 and the subsequent process to form the new coalition government.

Some proposals presented in the new policy vision are more concrete than others, the most notable being the following.

• Increasing the minimum age for participating in the riskiest games of chance from 18 to 21 years of age.
• Introducing a single cross-operator deposit limit; it will be possible to increase this on the basis of an affordability test for individual players.
• Generally making the duty of care to prevent addiction more concrete, so as to reduce the scope for differences in interpretation/application across operators.
• Further restricting the scope for advertising. A “no, unless” approach will prevail for advertising, whereby advertising will be prohibited unless permitted. Currently it is permitted subject to satisfying particular conditions around untargeted advertising.
• Enabling the Netherlands Gambling Authority (NGA) to access licensed operators’ remote gambling offers using false IDs. This would allow the NGA to more effectively supervise remote gambling licence holders. The NGA is already allowed to register an account as a mystery guest, but this route is effectively useless as licence holders are required to obtain an identity document from all registering persons.
• Enabling the NGA to “black out” or otherwise disable access to websites of illegal operators.
• Changes to the addressees of provisions in the regulations. This is with a view to enabling the NGA to take effective measures against the likes of marketing companies, internet providers and financial institutions, who facilitate illegal gambling. This is not to say that the NGA currently has no means at all to enforce against these parties (see 11.1 Powers).

There is little clarity with regards to what will happen when, in terms of the reforms signalled by the new policy. This is especially so in light of the fall of the cabinet before the summer of 2025, including the resignation of the State Secretary that published the new vision. First, a new cabinet could decide to move away from (parts of) the policy vision published by its predecessor. Secondly, given the elections in October 2025 and the formation of a cabinet (which is expected to be difficult), concrete legislative proposals for the aforementioned goals are not foreseen before the second half of 2026.

This uncertainty also applies to Parliamentary motions that already passed Parliament in October 2024 but are still awaiting their transposition into a legislative proposal. The following are the most notable motions:

• expanding liability of gambling companies vis-à-vis players with regards to responsible gambling;
• additional measures against illegal online casinos targeting Dutch players;
• prohibition on games of chance with an established very high risk (including online slots); and
• ban on max bet buttons and turbo buttons.

End of Sports Sponsoring for Remote Gambling Licence Holders

On 31 June 2025, the transitional regime for sports sponsoring ended. This meant that the prohibition on advertising extended to sponsorship of (teams of) athletes, clubs, competitions, and sports shirts – in addition to the pre-existing ban on untargeted advertising, and sponsorship of TV programmes and non-sports events (see 9.4 Restrictions on Advertising).

Black Market Growth for Remote Gambling

Whilst the overall market for remote gambling saw growth in 2024, figures from the NGA and H2 Gambling Capital show a sharp decline in the channelisation rate for the legal market in terms of GGR. Of the total GGR of the remote gambling market in 2024 (EUR1.458 billion) around 50% was estimated to go to the licensed market. For 2026, H2 Gambling Capital expects a further rise of 10% GGR for the illegal market, and a further decline in the channelisation rate for the legal market to 47% (with a decline of total GGR for the legal market of 3%).

Additional Licence (Application) Requirements for Remote Gambling

Finally, 2025 saw the adoption of the Remote Gambling Licensing Policy Rules 2026. These policy rules will apply to all licences submitted as of 1 January 2026, and thus will govern applications from existing licence holders who seek to acquire a licence to follow on from their first licence once that expires after its five-year lifetime. Interesting additions to this process are:

• the requirement to submit a “lessons learnt” document in light of breaches of the regulatory regime during the licensed period;
• the requirement for the applicant to detail how it will give effect to the open norms around responsible gambling in its RG Policy; and
• additional licence conditions regarding the obligation to execute final and immediately enforceable judgments – this relates, in particular, but seemingly not exclusively, to obligations which arise from offering gambling services, such as providing player data (presumably data subject access requests (DSARs) under the General Data Protection Regulation (GDPR)), paying out winnings and repaying losses.

Land-Based Licensing Regimes

From time to time a discussion pops up concerning the land-based licences that are reallocated to incumbent licence holders, or are otherwise indefinite, and where these licence holders are largely state-owned (see 2.2 Land-Based Gambling). This discussion arose again in 2023 and 2024. The current outgoing cabinet noted in May 2025 that it has no interest in changing these structures any time soon. The cabinet noted that it will currently focus on the remote gambling sector.

Nevertheless, in February 2024, a land-based gambling operator successfully challenged the licensing regimes for the instant lottery, the lotto and land-based sports betting before a district court. The district court concluded that the nature of the three semi-permanent licensing regimes constituted an unjustified restriction of the freedom to provide services. Restrictions of the freedom to provide services can be justified, but one of the criteria is that the national policy in that regard has to be “horizontally consistent” and “proportionate”. According to the district court, this is not the case with the Dutch gambling legislation. The three land-based licensing regimes each constitute a monopoly of their own, whereas the remote gambling licensing regime does not contain a ceiling for the number of licence holders. According to the district court, the diverging approaches between the land-based regimes and the remote gambling regime cannot be justified considering several similarities in relation to the product offers and the legislator’s policy objectives.

The decision of the district court is currently subject to a higher appeal. The outcome of this matter in higher appeal could impact the shelf life of all semi-permanent licensing regimes (instant lottery, the lotto, land-based sports betting, and land-based horse race betting). Potentially, the final decisions could also impact the land-based casinos of Holland Casino. It is not yet clear when to expect the decision in higher appeal.

Remote gambling offers without a Dutch licence are prohibited. This prohibition applies to all locally unlicensed offers, regardless of the licence an operator may have in another (EU/European Economic Area (EEA)) jurisdiction.

Licensed operators are permitted to offer various forms of remote gambling, as per the four categories explained in 4.3 Types of Licences. This section addresses how the regulatory regime shapes gambling offers pursuant to different product verticals.

Betting (in General)

Licensed operators are allowed to offer bets on:

• the outcome of horse racing and harness racing;
• the outcome of sporting contests; or
• events that occur during sporting contests.

However, bets on negative events or events that can be easily manipulated (eg, yellow/red cards) are prohibited. Betting on events other than those occurring during sporting contests is prohibited. Spread betting is also prohibited.

Bingo

Short-odds, high-tempo bingo games are licensable as casino games.

Casinos

Operators are also allowed to offer casino games in which:

• the players play against the licence holder (eg, blackjack), including live casino games; and
• the players play against one another, including live casino games (poker games fall within this category).

Esports, Fantasy Sports and Virtual Sports

Esports betting is allowed, in principle. However, this is subject to the condition that the underlying sporting contest be organised under the auspices of a recognised (inter)national sports organisation. Until such time when esports governance reaches this stage, licensed operators must refrain from offering bets on such competitions. This remains unchanged in 2025.

Fantasy sports betting is classed as sports betting and is thus permitted. At the same time, fantasy sports betting is only allowed if it is based on (elements from) sporting contests that fit the definition of a sporting contest. Furthermore, the underlying sporting contests must be organised in accordance with the safeguards against match fixing.

Bets on virtual sports are allowed when the outcome is determined by a random number generator. These bets are regulated as casino games, not as sports betting.

Lotteries

Holders of a remote gambling licence are not permitted to offer lotteries remotely. Charity lotteries may be offered online, without having an offline offer, but they are not regulated as remote gambling.

Social Gaming

Social games that do not include prizes or premiums are not considered to be games of chance and thus fall outside the scope of the Betting and Gambling Act (BGA).

The land-based gambling market in the Netherlands consists of a mix of state-owned incumbents and private entities, and a multitude of licensing requirements. This section provides a general overview of licensable land-based games of chance. The individual licensing systems are explained further in 4.3 Types of Licences.

Readily Available Licences

An unlimited number of licences are available for slot machines. Slot machines can be located in cafés or restaurants targeted towards people over 18 years of age, and in slot-machine arcades. Municipalities determine whether slot machines are permitted within their area and, if so, which other restrictions apply (eg, zoning, maximum number and opening times).

An unlimited number of licences are also available for charity lotteries; however, these licences are subject to conditions, including a prohibition on generating private profits. Furthermore, all such offers must be for the public good, with 40% of revenue going to good causes.

Semi-Permanent Licences

Single licences exist in the field of horse race betting, sports betting, the instant lottery, and the Lotto. The Lotto is a game in which participants predict a given number of symbols from a predefined range and, subsequently, a draw is made. The instant lottery is offered in the form of scratch cards (krasloten), whereby prizes are allocated to tickets before sales commence.

Licences for these sectors are referred to as semi-permanent because they are valid for a period of five years and have been reallocated to incumbent licence holders in 2022.

Permanent Monopolies

Casino gambling (including poker) is offered by the state-owned Holland Casino, which enjoys a permanent monopoly. Furthermore, the state lottery licence was granted to the Staatsloterij BV in 2022 for an indefinite period. The latter effectively perpetuates the permanent monopoly that has long been enjoyed for offering what is essentially “the national lottery”.

Games That Are Exempt From the Licence Requirements

Several forms of gambling are exempt from the “prohibited unless licensed” approach, including small-scale gambling and promotional games of chance. Land-based bingo games can only be offered when they fall within one of these categories.

The BGA and the Betting and Gambling Tax Act (BGTA) are the primary laws that specifically regulate gambling in the Netherlands.

According to the BGA, “games of chance” consist of two elements:

• an opportunity to compete for prizes or premiums; and
• the designation of winners by a means over which the participants are generally unable to exercise a dominant influence.

A prize or premium is defined broadly. The definition includes monetary prizes and in-kind prizes. Payment of a stake is not required for a game to be considered a game of chance under the BGA, which increases the prospect of individual games being found to constitute gambling in the Netherlands when contrasted with other jurisdictions.

Land-based gambling is not defined separately in legislation. The BGA only mentions those games of chance for which one or more licences can be awarded.

Remote games of chance are defined by reference to the general definition of “game of chance”, as provided in 3.2 Definition of Gambling. Additionally, according to the BGA, the following two elements must be present:

• the game of chance is offered remotely, using electronic means; and
• participation must be without any physical contact with the operator.

Under the BGA, it is prohibited to:

• offer unlicensed games of chance;
• promote/facilitate unlicensed games of chance; and
• knowingly participate in unlicensed games of chance.

Enforcement of these prohibitions takes place primarily by administrative measures, although there are no known cases of players being subject to enforcement measures for participating in unlicensed offers. There is an option to enforce via criminal law under specific circumstances, as detailed in the enforcement protocol between the NGA and the public prosecutor.

Following the amended BGA’s entry into force, the scope of the prohibition on promoting games of chance has been expanded to include the facilitation of such unlicensed offers. The expanded scope thus applies to providers of intermediary services, alongside those advertising unlicensed offers.

Breaches of the prohibitions against offering or promoting/facilitating unlicensed games of chance (as discussed in 3.5 Key Offences) can be sanctioned by an administrative fine, or by a cease-and-desist order that is subject to a penalty for non-compliance. The NGA may also impose a binding instruction. The maximum administrative fine currently stands at EUR1,030,000 (or 10% of the turnover during the previous year if this exceeds EUR1.030 million).

Administrative fines regarding illegal operators are awarded in accordance with the NGA’s fining policy, under which the base fine is EUR600,000. However, if the offender’s turnover in the Netherlands exceeds EUR15 million, the fine is 4% of turnover. The fine will be increased in certain circumstances – for example, in cases where illegal offerings are aimed at minors or where no information is provided on addiction prevention.

Criminal sanctions can consist of a fine (up to EUR1.030 million for legal entities), imprisonment and community service. Please note that, as indicated, administrative law is the primary enforcement route.

It has been noticed since 2023 that the NGA generally imposes cease-and-desist orders (with a penalty payment clause) and subsequently administrative fines on unlicensed operators. It is expected that the NGA will use this or another of its enforcement measures when dealing with intermediaries who support illegal operators. See 11. Enforcement.

The independent NGA (Kansspelautoriteit) is the regulatory authority concerned with the supervision and enforcement of the BGA. The NGA is also tasked with the awarding of gambling licences. For slot machines, a licence is also required from the local municipality.

The Dutch Customs and Tax Administration (Belastingdienst) is the authority responsible for imposing and collecting taxes (including gambling tax) on behalf of the Dutch state.

As stated in 3.1 Key Legislation, the BGA embodies a prohibited-unless-licensed approach. This means that all locally unlicensed gambling offers – apart from those forms that are exempt from licensing requirements (as referred to in 2.2 Land-Based Gambling) – are unlawful.

Prioritisation

In performing its enforcement duties, the NGA has discretion with regard to the moment at which it launches enforcement investigations. Therefore, enforcement action by the NGA against locally unlicensed remote gambling offers revolves around a non-exhaustive list of triggers or questions. The answer to these questions determines the priority of an investigation into a possible violation of the BGA.

These triggers/questions are as follows.

• How many Dutch players make use of the illegal offer?
• How harmful is the illegal offer to the public objectives of the NGA?
• Are there any illegal offers or other circumstances that could draw players away from the legal market?
• To what extent does the illegal offer target Dutch consumers?

This enforcement approach entered into effect on 1 November 2021 and affected some major operators that were (passively) available on the Dutch market. Under the old enforcement approach, some operators sought to remain passively available on the Dutch market (eg, without targeting Dutch customers via advertising) up until the point that they obtained their Dutch licence. As of 1 November 2021, the old so-called prioritisation criteria no longer apply, and any fines levied under this regime are far higher than before.

Enforcement Against Intermediaries

As of 1 April 2021, intermediaries such as payment service providers (PSPs) and software providers clearly fall within the scope of the ban on promoting/facilitating unlicensed games of chance (see 3.5 Key Offences). The Dutch legislature prescribes the use of enforcement measures against intermediaries as an effective weapon in driving unlicensed B2C operators from the market.

At the same time, the legislative history underpinning the remote gambling reforms of 2021 suggests that administrative fines will not be the first port of call against an intermediary. Nevertheless, the NGA will decide which enforcement measure it deems most appropriate, and in 2024 we may have seen the first signs of an increased focus on intermediaries. The measures available to the NGA are described in 11. Enforcement.

The licensing systems for land-based gambling services are set out in 2.2 Land-Based Gambling. Given the nature of the semi-permanent and permanent licensing regimes, only slot machines and charity lotteries are explained further in this section.

First, slot-machine operators can only operate machines for which a valid type approval has been granted. Secondly, operators must possess an exploitation licence from the NGA. Thirdly, slot-machine operators must obtain two licences from the relevant local municipality in relation to operating the machines and the premises in which the slot machines are to be located (exploitation licence and premises licence).

Charity lottery licences can be divided into two categories: non-incidental and incidental. Non-incidental lotteries are awarded for a period of more than six months and a maximum of five years. Incidental lotteries are awarded for a period of six months and are allowed a maximum of 13 draws within that period.

For both incidental and non-incidental charity lotteries, 40% of revenue must go to good causes and operators are prohibited from generating private profit. Licences issued by the NGA are intended for lotteries with prizes amounting to a total of more than EUR4,500. Licences for lotteries with prizes totalling an amount of EUR4,500 or less are awarded by local municipalities.

Remote Gambling

In accordance with the BGA, an applicant can apply for four categories:

• casino games in which the players play against the licence holder (eg, blackjack, slots);
• casino games in which the players play against one another (eg, poker);
• bets on events occurring during a sporting contest or on the outcome of a sporting contest; and
• bets on the outcome of horse racing and harness racing.

The permitted remote gambling services outlined in 2.1 Online Gambling fall into one of the above categories.

Land-Based Gambling

As explained in 2. Jurisdictional Overview, there is no cap on licences for charity lotteries and slot machines and, in reality, these are the only licences that can be considered “readily available” in the land-based sphere. However, in terms of slot machines, practice will be determined by the policies of local municipalities.

Remote Gambling

The number of remote gambling licences is unlimited, but applicants will have to fulfil strict requirements on subjects such as:

• the reliability of the applicant;
• separation of player funds;
• consumer protection (responsible gambling, advertising);
• digital communication (a control database located in the Netherlands);
• AML; and
• payment transactions.

The offering of slot machines requires three separate documents, with different durations. First, the slot-machine type approval will ‒ in theory ‒ remain valid unless the model has to undergo changes. Secondly, the exploitation licence is awarded by the NGA for a period of ten years. Finally, the local licences are awarded by the relevant local municipality.

For cafés and restaurants that target those over 18, these licences are usually valid for between one and five years. Different premises licensing regimes apply for gaming arcades at the local level (with licensing periods of between one and 15 years, and, in ever decreasing numbers, indefinite licences).

As mentioned in 4.3 Types of Licences, charity lotteries are in practice awarded for a period of five years.

Remote gambling licences are awarded for a maximum period of five years.

Given that licences are effectively only available for charity lotteries, slot machines and remote gambling, this section focuses solely on applications for these types of licences.

Integrity Assessment for Remote Gambling Applicants

One of the key requirements for remote gambling licence applicants is the reliability assessment.

This reliability assessment consists of a two-step approach: a reliability test and probity screening.

Reliability Test

The first step in the overall integrity assessment is the reliability test based on the BGA and secondary legislation. The NGA will investigate whether the reliability of the applicant is “beyond any doubt”.

The reliability test includes relevant legal and natural persons, such as shareholders, directors, subsidiaries and entities that are ancillary to the applicant. The Dutch legislature takes the view that the acts and omissions of persons involved in, or surrounding, the applicant entity can affect the reliability of the applicant itself.

Practice shows that the scope of the reliability test is broader than most applicants expect. In itself, this broad scope need not be a barrier to an applicant’s chances of success. Nevertheless, during the process of preparing a licence application, it can take some time to identify every person and entity that is considered relevant by the NGA (and then collect the necessary information).

Locally Unlicensed Presence

For applications made before 1 April 2022, an important element of the reliability test was the (previous) presence of the applicant on the Dutch market. For those applications, an unlicensed presence on the Dutch market would not – in and of itself ‒ automatically render an applicant as lacking a sufficient degree of reliability.

Operators with an unlicensed presence that submit their licence application after 31 March 2022 cannot make use of this exception to the default position. As such, the applications of operators with a (previous) presence on the Dutch market submitted after 31 March 2022 will – in principle – be rejected. The reliability of these operators will not be considered “beyond any doubt”.

The NGA will also take into account the unlicensed presence of persons and entities surrounding the licence applicant. Whether an unlicensed presence of these persons will lead to rejection is something that cannot be answered in general terms.

Probity Screening

The second step consists of a test based on the Public Administration (Probity Screening) Act (De Wet Bibob, or the “Bibob Act”). This test allows the NGA to assess:

• whether there is a danger that the licence will be used to utilise monetary benefits obtained or obtainable from criminal acts; and
• whether a criminal act has been committed in order to obtain the licence.

Where the NGA deems necessary, and in specific situations, it will ask for advice from the Bibob Agency (Landelijk Bureau Bibob), which specialises in integrity assessments and in providing advice to government authorities.

Integrity Assessment for Land-Based Slot-Machine and Charity Lottery Licences

The above-mentioned integrity assessment for remote gambling applicants does not apply mutatis mutandis to land-based slot-machine (exploitation) licence applications and charity lottery licence applications.

However, in practice, the NGA’s integrity assessment for these licences recently became virtually identical to the assessment for remote gambling applicants – with some slight differences in scope. The NGA’s investigation will include an assessment of the applicant’s:

• finances;
• antecedents;
• organisational structure; and
• business relationships with other natural or legal persons.

Furthermore, applicants for land-based slot-machine and charity lottery licences could also be subject to a test based on the Public Administration (Probity Screening) Act. On 3 October 2022, the NGA published its policy rules on probity screening for land-based slot-machine applicants.

The NGA has six months to assess a remote gambling licence application. This period can be extended by another six months. Internally, the NGA divided the licensing process into two phases:

• information gathering; and
• decision-making.

Licence applications for slot machines, incidental lotteries and charity lotteries must be completed within eight weeks. This period can be extended depending on the (additional) information required from the applicant.

Fees for slot machines consist of the fees for premises and for exploitation licences. In accordance with applicable legislation, premises licences are set by individual municipalities at a maximum of EUR22.50 (plus EUR34 per slot machine) per year. The exploitation licence awarded by the NGA is subject to a one-off fee of EUR1,815.12 and an annual gambling levy per player seat. In 2025, this annual fee was EUR136 per player seat.

Fees for incidental charity lottery licences depend on the total amount of the prizes that can be won:

• prizes totalling an amount of more than EUR4,500 and up to EUR50,000 are subject to a fee of EUR500;
• prizes totalling an amount of more than EUR50,000 and up to EUR500,000 are subject to a fee of EUR4,100; and
• prizes totalling an amount of more than EUR500,000 are subject to a fee of EUR24,000.

The fee for non-incidental charity lottery licences, with prizes totalling more than EUR4,500, stands at EUR28,000.

Remote gambling licences are subject to a non-refundable licence application fee of EUR48,000.

As described in 4.8 Application Fees, the exploitation licence for slot machines is subject to an annual gambling levy of EUR136 per player seat.

Remote gambling licence holders must pay a levy of 1.95% of gross gaming revenue (GGR) and entry fee/commission in order to cover two things:

• a designated 1.7% of GGR/entry fee/commission covers the annual costs associated with the NGA’s performance of its tasks; and
• the remaining 0.25% covers costs associated with the addiction prevention fund.

A similar levy applies to lotteries (both incidental and non-incidental) with GGR above EUR1 million. The levy is applied progressively, in four brackets, on the basis of the lottery’s GGR.

The Dutch regulatory framework does not require any type of personal licence or authorisation. As indicated in 4.6 Application Requirements and 10. Acquisitions and Changes of Control, the regulatory framework contains a strict reliability assessment during licence application and following changes of control. This assessment focuses on individual persons, such as directors, but the conclusion of the assessment does not constitute an authorisation or some sort of licence. The NGA (merely) establishes it has, at that time, no objection to the individual connected to the licence holder.

As explained in 4.3 Types of Licences, a premises licence is required for slot-machine operators. These licences can be awarded by local municipalities. Specific requirements including opening hours, location and number of slot machines are determined by the relevant municipality in which the operator has its premises.

The existing 13 casinos within the Netherlands are all operated by the state-owned Holland Casino.

As indicated in 2.1 Online Gambling, the remote gambling licensing regime allows the offering of most gambling verticals. Subjects that are addressed during the licensing process include:

• the reliability of the applicant (including shareholders and directors);
• financial continuity;
• the separation of player funds;
• addiction prevention;
• consumer protection;
• AML and CFT;
• integrity; and
• outsourcing.

An important restriction on the use of remote gambling licences is the prohibition of anonymous payment instruments. Payment instruments can – in principle – be used if those instruments have been issued by a bank, payment institution or electronic money institution (EMI) that is licensed in accordance with EU regulations.

Furthermore, operators are not permitted to offer lottery services remotely on the basis of a remote gambling licence. Games in which players can lose more than their stake are also prohibited.

Licence holders are permitted to operate multiple brands and/or domain names under one licence. An .nl domain is not required. At the same time, this option is somewhat restrictive given the obligation that the licence holder can only have a single player account per person, per licence.

Position on Foreign Jurisdictions

The remote gambling licensing regime is aimed at players in the Netherlands. Remote gambling services licensed in the Netherlands are not to be exported to other jurisdictions on the basis of the operator’s Dutch licence.

Remote gambling licences obtained overseas are not, and will not be, recognised in the Netherlands. Locally unlicensed gambling offers available to Dutch customers remain illegal even if the operator in question is licensed abroad. The Dutch Supreme Court, in its 2005 Ladbrokes decision, adopted a very low threshold for a gambling offer to be considered “available in the Netherlands”. There is no requirement in terms of specifically “targeting” the Dutch market, nor is it necessary for one or more Dutch residents to have actually participated in a particular offer.

The BGA does not include a licensing system for B2B service providers. In principle, therefore, service providers such as software suppliers and affiliates are free to provide their services to locally licensed remote gambling operators. Licensed operators will be responsible for ensuring that all suppliers comply with regulatory requirements flowing from the Dutch regulatory regime.

As such, B2C operators are subject to requirements concerning outsourcing. Licence applicants are required to submit their outsourcing policy to the NGA, which will assess this policy during the application process and investigate the risks associated with the outsourcing of certain activities to third parties. The NGA will specifically assess safeguards within an applicant’s policy to ensure that all relevant regulatory requirements will be upheld (and standards met), despite the fact that the applicant intends to rely on third parties for particular elements of their operation.

Ultimately, licence holders remain responsible for advertising activities performed by affiliates.

In 2025, the chairman of the NGA noted that he is a proponent of a future B2B licensing regime in the Netherlands akin to that in the UK. However, there is no information on a legislative proposal to that effect at the time of publication of this guide (25 November 2025).

Prior to the opening of the market in 2021, the NGA performed periodic investigations into affiliate marketing for locally unlicensed gambling offers, and affiliates have been subject to cease-and-desist orders on the basis of Article 1(1)(b) of the BGA (ie, the ban on promoting/facilitating unlicensed games of chance). Since the opening of the market, the NGA has intensified its enforcement against affiliates promoting locally unlicensed offers. In 2025, this included an uptick in (formal) enforcement against (social media) influencers, and informal enforcement (discussions) with (online) newspapers and marketing agencies. In practice, the NGA provides affiliates 48 hours to discontinue all advertising activities for unlicensed operators.

Affiliate marketing for licensed offers is permitted. Affiliates servicing these operators are required to comply with advertising requirements under the BGA (and under secondary legislation) via the licensed operator. In light of the legislative requirements, the NGA published a Policy Rule on Responsible Gambling that also applies to affiliate marketing activities aimed at the Netherlands.

The ban on untargeted advertising, which entered into force on 1 July 2023, is having a significant impact on affiliates, as the scope of the ban includes untargeted advertisements via the internet (see 9. Advertising).

Neither the regulatory regime nor the NGA provide explicit guidance on the use of white labels. However, the requirements that are in place provide some information on whether white-label solutions can or cannot be offered under the Dutch gambling regime.

Although licence holders are permitted to operate multiple brands and/or domain names under one licence, some white-label solutions are restricted by the “one player account” rule (see 6.1 B2C Licences) ‒ that is, a licence holder can only offer one player account to any individual player. Consequently, various actions (including responsible gambling measures) would, when taken in relation to one brand, apply to all brands that are supplied on the basis of the same single licence. In this scenario, the brands operating under the white-label licence will be unable to compete with each other.

The “one player account‟ rule, combined with the lack of a B2B licensing regime, makes life difficult for white-label providers that would ordinarily obtain a licence and offer turnkey solutions to numerous parties.

In terms of locally unlicensed offers, the NGA takes the position that operators are in breach of the BGA by being available to Dutch customers, even when such offers are only passively available. This means that operators who neither use geo-blocking instruments nor prevent the registration of Dutch customers are at a greater risk of enforcement measures being taken.

The NGA has the ability to issue binding instructions to intermediaries, such as affiliates and PSPs, to hinder the ability of a B2C operator to reach consumers in the Netherlands. However, the NGA is not allowed to use a binding instruction in order to force a blackout of certain websites ‒ for example, via an IP (internet protocol) or domain name system (DNS) block. A change on this front is currently being discussed (see 1.1 Current Outlook and Recent Changes).

In relation to .nl domains, the NGA may contact the entity managing the registration of .nl domain names to ensure that unlicensed gambling content is no longer available in the Netherlands.

All licensed operators are subject to an “active duty of care” to prevent gambling addiction. Furthermore, remote gambling licence holders are required to have at least one addiction prevention representative for the Dutch market. According to the Remote Gambling Decree (RGD), the representative does not need to be a resident of – nor be established in – the Netherlands. Instead, the representative must be sufficiently present in the Netherlands to carry out their duties. Further details are included in the Policy Rule on Responsible Gambling.

Furthermore, the BGA has introduced several tools to combat gambling addiction. One of these tools is the CRUKS (Centraal Register Uitsluiting Kansspelen) system. Land-based casinos, land-based slot-machine arcade operators and remote gambling operators must check whether a player is registered in CRUKS before admitting the player. Players who are registered in CRUKS, regardless of whether registration was voluntary or involuntary, must not be granted access to these games of chance. In July 2025, there were 100,060 individuals registered in CRUKS.

There are other requirements designed to protect players from engaging in excessive participation. Remote gambling licence holders, for example, may not personalise bonuses based on the behaviour of an individual player. This includes offering a bonus, as well as tailoring the amount of the bonus, based on the player’s behaviour – for example, offering a bonus when the player has incurred a significant loss or leaves the game.

Furthermore, licence holders will not be able to offer an individual player a bonus for a certain period of time after a responsible gambling intervention measure has been taken. The more severe the intervention measure, the greater the length of the period of time during which no bonuses can be offered.

On 1 October 2024, further addiction-prevention measures entered into force. The most notable changes required that:

• remote gambling licence holders ensure a neutral environment where players can set profile limits (deposit limit, account balance limit and log-in time limit); licence holders are, for example, prohibited from providing pre-filled suggestions for deposit limits;
• remote gambling licence holders require players to take up contact with the licence holder if the player wants to set a deposit limit of more than EUR350 a month (players 24 years of age or older) or EUR150 a month (players 18 years of age up to and including 23);
• remote licence holders carry out affordability checks for players that reach a net deposit threshold ‒ the threshold sits at EUR700 a month (players 24 years of age or older) or EUR300 a month (players 18 years of age up to and including 23) and deposits must be blocked for the remainder of the calendar month or until players can prove that they can bear the financial consequences of their behaviour; and
• NGA policy rules be tightened with respect to the operator’s duty of care – operators are required, for example, to be able to recognise, and act upon, problematic gambling behaviour within one hour.

In light of the evaluation of the RGA, Members of Parliament have asked the State Secretary to investigate other RG measures. Concrete measures are a prohibition on “max bet” and “turbo” buttons, and cross-operator limits (see 1.1 Current Outlook and Recent Changes). Other measures may follow in parallel, but the discussion on the exact substance of those measures has been too generic at the time of publication of this guide.

Currently, casinos and all remote gambling licensees fall within the scope of the revised Dutch Anti-Money Laundering and Anti-Terrorist Financing Act (Wet ter voorkoming van witwassen en financieren van terrorisme (Wwft), or the “AML Act”). Other licensed operators (including arcades) are exempted from the AML Act requirements.

The NGA issued a non-binding guidance document on the AML Act for remote gambling licence holders and land-based casinos (the “AML Guidelines”).

Relevant gambling operators will have to follow a risk-based approach with regard to drafting and implementing their AML policy.

An important consequence of AML obligations is the requirement for licence holders to obtain a (copy of the) player’s identity document during the registration process.

Furthermore, operators must demonstrate that they constantly monitor their business relationship with the customer and money transactions by means of customer due diligence (CDD) checks. CDD data on higher-risk players – for example, those from high-risk areas ‒ must be updated more frequently.

Unusual transactions, whether conducted or intended, must be reported to the Financial Intelligence Unit (FIU Nederland). Whether a transaction is unusual must be assessed on the basis of objective (ie, transactions reported to the police) and subjective (ie, reason to assume a connection to money laundering) indicators.

The NGA is also the regulatory authority concerning advertisements for gambling offers. As noted in 6.3 Affiliates, the NGA has taken action against advertisements for unlicensed gambling offers on the basis of the BGA.

The Advertising Code Committee (Stichting Reclame Code) is responsible for enforcement on the basis of the self-regulatory Dutch Advertising Code (Nederlandse Reclame Code) and the Advertising Code for Online Games of Chance (Reclame Code Online Kansspelen (ROK)). The former applies to the land-based operators, whereas the latter applies to remote gambling operators.

The Dutch Media Authority is the regulatory authority concerning advertisements on media services (ie, television, radio and video platform services).

The Decree on Recruitment, Advertising and Addiction Prevention (Besluit werving, reclame en verslavingspreventie kansspelen) contains the following broad definition of recruitment and advertising activities: “Any form of communication in which licence holders advocate their services or goods, directly or indirectly, whether or not with the aid of third parties.”

According to the NGA, such forms of communication include:

• “branded” content;
• sponsoring;
• advertising via social media channels;
• advertisements on search engines;
• banners;
• viral marketing; and
• email marketing.

Advertisements should improve responsible participation in gambling offers. Gambling advertisements must therefore include:

• the applicable responsible gambling slogan;
• the minimum age of participation; and
• reference to where further (responsible gambling) information can be obtained.

Applicants must submit an advertising policy to the NGA as part of the remote gambling licence application process. This document will describe the applicant’s approach to shaping advertisements and engaging with third parties such as affiliates. Furthermore, the advertising policy will detail how the marketing team of an applicant is organised.

As explained in 3.5 Key Offences, advertisement activities for locally unlicensed gambling offers fall within the prohibition on promoting unlicensed games of chance (Article 1(1)(b) of the BGA). Whilst the legal basis is far from certain, the NGA recently argued that this prohibition also extends to advertisements on Dutch soil for offers that are not available to Dutch residents and those trying to visit from a Dutch IP address. In 2025, the NGA forbade all logos (and other forms of advertising) of locally unlicensed gambling operators during the Formula 1 Heineken Dutch Grand Prix, even though those operators had blocked access to their offers for Dutch residents and those visiting from a Dutch IP address. It remains unclear whether the NGA’s position will hold in court as operators specifically addressed by the NGA removed their advertising before a formal sanction was issued and could be appealed in court.

Licensed offers are subject to a wide range of advertising restrictions. The offering of bonuses is permitted in principle and constitutes an advertising activity. This means that all advertising restrictions apply to bonuses, and, in addition, specific bonus requirements apply.

Advertising must be prudent and balanced at all times, which means:

• it cannot be misleading, aggressive or irresponsible; and
• it must not incite excessive gambling.

For all readily available licences (except remote games of chance), the watershed period for gambling advertisements on television and radio is between 6 am and 9 pm. Advertising remote gambling on television and radio is prohibited given the ban on untargeted advertising (see below).

Furthermore, advertising activities may not be targeted at vulnerable groups of persons (eg, minors, young adults and persons suffering from gambling addiction).

Role models may not be used in advertisements for remote gambling, land-based casinos and slot machines. This ban includes the use of sportspersons and sports teams. Sponsoring of sportspersons and teams is allowed for land-based casinos and slot machines (and other types of land-based licences).

For remote gambling licence holders, there is an additional prohibition on untargeted advertising and sponsoring of sportspersons and teams. The prohibition on untargeted advertising means that the following advertising channels are prohibited:

• television and radio;
• newspapers;
• magazines, or other printed, generally accessible means of communication; and
• public places (including public buildings).

Advertising via the internet is permitted for remote gambling licence holders, provided that three cumulative conditions are complied with, as follows.

• The licence holder must give persons the opportunity to indicate that they do not wish to be reached by advertising.
• The licence holder must take the best available measures to exclude the following from advertising:
1. minors;
2. persons displaying characteristics of risky gambling behaviour;
3. young adults (18–23 years of age);
4. persons that have excluded themselves from its remote gambling offer; and
5. persons that have indicated that they do not wish to receive advertising.
• The licence holder must demonstrate (retroactively), using the best available techniques, that at least 95% of those reached by an advertisement had reached the age of 24.

Since the opening of the remote gambling market, the NGA has intensified its enforcement efforts against the advertising of locally unlicensed remote gambling offers. Since 2022, several cease-and-desist orders were imposed, involving penalties ranging from EUR2,500 to EUR5,000 for every day the affiliate failed to comply with the order, with a maximum penalty of EUR12,500 to EUR25,000. In 2025, cease-and-desist orders for influencers included penalties of EUR25,000 per transgression of the order up to a maximum of EUR75,000.

In 2023, the NGA imposed an administrative fine of EUR675,000 upon an entity advertising locally unlicensed remote gambling offers. This entity was previously served with a cease-and-desist order, which was ignored.

The initial approach of the NGA regarding violations of advertising restrictions was to issue warnings to licence holders. However, in 2023 the NGA also intensified its enforcement against licence holders who it deemed to be in breach of advertising regulations. Several licence holders have been fined EUR400,000 for breaching the ban on targeting advertising activities at young adults. At the same time, informal enforcement via warnings continues in 2025 for “smaller” transgressions.

All licence holders (both land-based licence holders and remote gambling licence holders) must inform the NGA without delay of:

• any relevant changes in the organisational structure of the company; and
• any relevant changes to the information provided in the context of the licence application.

The BGA, secondary legislation and the applicable licence award decision identify several changes that the NGA must be informed of by the relevant land-based or remote gambling licence holder. These triggers include:

• changes in shareholders and ultimate beneficial owners;
• the granting of suspension payments;
• changes in management positions;
• changes in the legal form of the licence holder;
• mergers and splits;
• the transfer of its seat; and
• corporate acquisitions.

Most corporate control changes trigger a notification procedure but do not require the NGA’s pre-approval (except for mergers and splits). However, the NGA will assess a notified change on the basis of the submitted documentation.

Corporate control assessments always took place “after the fact” (eg, after the share transfer). This may change in 2026, as the NGA is listening to concerns from within the industry regarding the legal uncertainty associated with the timing of the assessment. Nevertheless, it is unclear at the time of publication of this guide what shape the new process will take on.

Passive investors may need to be disclosed to the NGA during the licence application or thereafter. For remote gambling licences and land-based licence holders, different thresholds apply. Notification requirements also depend on the specific rights passive investors obtain in relation to their investment (eg, profit-sharing or interest).

As indicated in 3.6 Penalties for Unlawful Gambling, enforcement takes place primarily via administrative law. Prior to regulatory changes on 1 April 2021, the NGA generally issued administrative fines against operators and cease-and-desist orders against affiliates. There have also been instances in which the NGA has attempted to take action via the Netherlands Domain Registration Foundation (Stichting Internet Domeinregistratie Nederland (SIDN), which is the entity responsible for managing the registration of .nl domain names) to ensure that content relating to unlicensed remote gambling offers was no longer available in the Netherlands.

As noted in 3.5 Key Offences, the scope of the ban on promoting games of chance was expanded following the entry into force of the amended BGA. Currently, the NGA is able to use its enforcement capabilities against PSPs and other intermediaries.

One of the relatively new enforcement measures for the NGA is the binding instruction. Binding instructions allow the NGA to demand that entities cease certain activities, including providing payment or advertising services to locally unlicensed operators. Following an amendment to the remote gambling bill in 2016, this binding instruction cannot be used against ISPs.

Another instrument is the public warning, which essentially boils down to naming and shaming. As of 1 April 2021, the NGA is able to undertake mystery shopping exercises, which was previously not the case.

Sanctions can effectively be enforced against:

• legal entities based in the Netherlands;
• foreign legal entities with assets in the Netherlands; and
• employees or contractors carrying out work in the Netherlands.

Enforcement of administrative sanctions can take place without a court order. Enforcement against operators and persons established abroad ‒ or persons passing through the Netherlands – is more difficult, as no general international law instrument exists for the cross-border enforcement of administrative sanctions.

Financial penalties can be enforced by the NGA on the basis of administrative law, without a court order. As noted in 11.2 Sanctions, the cross-border enforcement of administrative sanctions (including financial penalties) is more difficult. If a foreign entity is unwilling to pay, the NGA will hand financial penalties over to a bailiff/debt collection agency in order to pressurise operators to pay. The NGA will also publish the refusal to pay on its website.

Currently, licensed games of chance are taxed at a rate of 34.2%. The rate increased by 3.7% on 1 January 2025. It is the operator that is regarded as the tax subject under the BGTA, not the player.

In September 2024, the Dutch cabinet presented a new Tax Plan, which passed Parliament in November 2025. The Tax Plan includes an increase of the tax rate (for all sectors) from 34.2% to 37.8% from 1 January 2026.

At the time of publication of this guide, yearly budgetary discussions in parliament are still ongoing. In theory these discussions could lead to a halt on the planned tax increase for 2026, but there are no indications to that effect.

Gambling tax is based upon GGR and commission/entry fee for:

• land-based slot machines;
• land-based casino gambling;
• land-based sports betting and horse race betting; and
• all licensable remote gambling categories.

For other licensed offers, prizes won constitute the tax base. However, gambling tax is only due on prizes greater than EUR449.

All remote gambling licensees, land-based licensees, and specific lotteries with a GGR above EUR1 million, pay an additional annual levy as referred to in 4.9 Ongoing Annual Fees.

For land-based horse/harness race betting, a mandatory contribution to horse racing of 10% GGR from bets placed during each month on horse/harness races organised in the Netherlands also applies (should bets be taken on meets in the Netherlands).