Contributed By CS'Associados
Context
The digital economy has transcended its technological roots to become a driving force across all industries and sectors, seamlessly merging the digital and physical worlds. From e-commerce platforms reshaping traditional retail to IoT devices revolutionising manufacturing and logistics, digital innovation is no longer confined to a single domain – it permeates every aspect of business and society.
This convergence of the digital and physical has created unprecedented opportunities, but also complex challenges. Companies must navigate issues such as data privacy, cybersecurity, intellectual property, and regulatory compliance, all while adapting to rapid technological advancements and heightened consumer expectations – in terms of diversity of products/services and in terms of respect of their fundamental rights.
In this “brave new” digital economy, understanding the interplay between legal frameworks and business strategy (and risks) is essential for companies to become and remain competitive.
Portugal
Portugal’s regulation of the digital economy is closely aligned with the EU’s robust legal framework, ensuring consistency with EU-wide initiatives while fostering national innovation.
Although foundational “first generation” regimes, such as Decree-Law No 7/2004 (transposing into national law the 2000 EU e-Commerce Directive), continue to play a pivotal role in Portugal digital ecosystem, the legal landscape has undergone profound transformation. This evolution is mostly driven by the implementation of the two digital agendas for Europe (2010/2020 and 2020/2030), the Digital Single Market Strategy, and targeted programmes to accelerate the development of advanced technologies.
Among the significant legislative regimes recently adopted in Portugal’s digital space, the following stand out:
At a political level, Portugal has further demonstrated its commitment to digital transformation. Reflecting this commitment, the government approved the Resolution of the Council of Ministers No 207/2024 on 30 December 2024, which establishes the country’s National Digital Strategy.
This strategy seeks to accelerate the digitalisation of public and private sectors while fostering inclusivity, innovation, and sustainability. Its core pillars include:
This strategic roadmap underscores Portugal’s ambition to position itself as a leader in digital innovation in Europe, aligned with EU priorities and objectives.
Main Challenges
As the digital economy continues to evolve, new challenges emerge, demanding innovative solutions and adaptive policies. Portugal, like many countries, faces a range of pressing issues, among which the following stand out:
In Portugal, the taxation of digital services and goods is governed by the European Union’s VAT system, as Portugal is an EU member state. Consequently, national tax laws are regularly updated to reflect EU directives, including VAT reforms and digital taxation rules.
However, the dynamic and complex nature of the digital economy presents challenges for businesses, particularly emerging companies offering digital services. Common issues include accurately determining the customer’s location and applying the correct VAT rate, which can be particularly problematic for non-resident entities.
Additionally, while the One-Stop-Shop (OSS) system and VAT registration processes are intended to streamline compliance, they often remain administratively demanding. Uncertainty and ambiguity in the interpretation and practical application of tax regulations can create further uncertainty.
As a member state of the EU, Portugal’s taxation of digital advertising revenues is governed by the European Union’s rules, ensuring alignments with broader EU directives. The tax implications for such revenues depend on several factors, including the type of entity earning the revenue (resident or non-resident), the nature of the transaction (B2B or B2C), and the applicable Portuguese tax laws.
To ensure compliance with Portuguese tax requirements for digital advertising revenues, companies can adopt several best practices, including:
As digital goods and services increasingly dominate the TMT sector, robust consumer protection frameworks have become critical to ensuring transparency, fairness, and trust in the digital marketplace. In Portugal, a combination of EU regulations and national laws creates a comprehensive legal framework, addressing consumer protection from multiple perspectives within the digital environment. Key legislation includes:
Companies operating in the digital economy play a critical role in upholding consumer rights. By adopting the following measures, they can enhance compliance with legal frameworks and foster trust among their consumers:
The resolution of consumer disputes in the digital economy is guided by the Consumer Protection Law and other related regulations. Disputes of low economic value (up to EUR5,000.00) are subject to mandatory arbitration or mediation if the consumer expressly chooses to submit the matter to an arbitration court attached to legally authorised consumer dispute arbitration centres.
For disputes of up to EUR15,000.00, the “julgados de paz” (extrajudicial courts) can also play a significant role, provided they are territorially competent. For disputes exceeding this threshold, the general civil procedural law applies, and ordinary civil courts have jurisdiction.
To effectively manage consumer disputes, TMT companies must ensure strict compliance with the legal standards outlined in the relevant laws (listed above), particularly regarding transparency, fairness, and the avoidance of unfair contractual clauses. Additionally, they should establish efficient internal communication and consumer-focused dispute resolution channels. By fostering the use of out-of-court dispute resolution mechanisms, companies can minimise reliance on formal court proceedings, thereby reducing the associated time, costs, and complexities, while enhancing consumer trust.
Blockchain technology is revolutionising the digital economy, offering a decentralised and secure mechanism to manage transactions, data, and processes across various industries. In the TMT sector, blockchain has emerged as a transformative tool, driving transparency, reducing reliance on intermediaries, and enabling faster, more efficient operations. While cryptocurrencies remain one of its most recognisable applications, blockchain’s potential extends far beyond digital currencies, creating significant opportunities for innovation and growth.
Blockchain technology offers transformative potential, but its adoption is not without challenges. One key issue is regulatory uncertainty. Despite substantial progress in certain areas (mainly due to the anti-money laundering regime and MiCA), ambiguity remains around the classification of cryptocurrencies and tokens, particularly regarding their compliance with securities laws and licensing requirements. This lack of clarity creates hurdles for businesses seeking to innovate within a secure and compliant legal framework.
Additionally, blockchain’s pseudonymity introduces significant risks related to anti-money laundering (AML) and counter-terrorism financing (CTF). Businesses operating in this space must implement robust due diligence measures to mitigate these risks and adhere to legal obligations. Another challenge lies in reconciling blockchain’s inherent transparency and immutability with the requirements of the General Data Protection Regulation.
Blockchain and cryptocurrency activities in Portugal are increasingly subject to regulatory oversight, creating a structured framework for their use and development. Key aspects of the legal landscape include, without limitation, taxation, AML requirements, and securities regulation:
By implementing these regulatory measures, Portugal is positioning itself as a forward-thinking jurisdiction for blockchain and cryptocurrency activities. These frameworks not only promote legal certainty but also foster innovation and trust in the use of blockchain technologies in the digital economy.
In Portugal, cloud and edge computing, as they fundamentally involve data processing, are primarily regulated by the General Data Protection Regulation, along with national legislation. The GDPR establishes rules governing the protection and free movement of personal data, imposing obligations on entities processing personal data, including cloud and edge computing service providers. Key requirements focus on security of processing, obligations for data processors, and the transfer of personal data to third countries.
At the national level, Law No 46/2018 establishes Portugal’s cybersecurity framework, transposing Directive (EU) 2016/1148 (NIS Directive) on network and information security. This law imposes security requirements on operators of essential services and digital service providers, including cloud computing providers. Additionally, Law No 58/2019 implements the GDPR in Portugal, providing further guidance on compliance with data protection laws. The Portuguese Data Protection Authority (CNPD) has also issued Guideline No 2023/1, which details organisational and security measures applicable to the processing of personal data.
Certain regulated industries, particularly those handling large volumes of sensitive data, are subject to stricter security and compliance requirements. These include sectors such as banking, insurance, healthcare, finance, and telecommunications, which must implement higher security standards and additional regulatory safeguards.
Cloud computing raises significant legal concerns regarding security, data transfers, and the role of cloud providers in personal data processing. A major issue is that cloud providers often act as processors under the GDPR, meaning they process data on behalf of controllers and must comply with Article 28 of the GDPR, which imposes contractual obligations to ensure data security and regulatory compliance. Controllers must verify that cloud providers implement robust security measures, access controls, and breach response mechanisms.
Portugal does not yet have specific national legislation dedicated to AI. However, as an EU member state, it is subject to all EU regulatory initiatives in this field, particularly the AI Act, which applies in Portugal and serves as the primary legal framework for AI.
Under the AI Act, however, member states must adopt an implementing act by 2 August 2025, which will establish, among other provisions, rules on penalties, including administrative fines.
To comply with Article 77 of the AI Act, Portugal has designated 14 national authorities responsible for overseeing compliance with EU fundamental rights legislation in the use of high-risk AI systems. Among them, ANACOM has been assigned the role of co-ordinating efforts among all designated authorities.
Beyond the AI Act, Portugal’s AI regulatory landscape encompasses both horizontal and sector-specific regulations at the national and EU levels, including, but not limited to, consumer protection laws and privacy and data protection regimes (particularly, the GDPR).
Although not a legislative instrument, the Portuguese Charter on Human Rights in the Digital Age (Law No 27/2021) is also relevant. The Charter emphasises ethical principles such as transparency, accountability, and non-discrimination in the design and application of AI and robotics, as outlined in Article 9.
With regards to deepfake technologies, Portugal has not yet introduced legislation addressing this specific use of technology. However, existing laws provide legal safeguards against the unauthorised use or manipulation of an individual’s likeness and voice:
Finally, Portugal has yet to implement specific legislation for AI application in the transport sector, such as self-driving cars and/or drones. However, existing national and EU regulations provide a foundational legal framework:
Machine-to-Machine Communications
Portugal does not yet have specific legislation governing IoT. However, as a EU member state, it is subject to the EU regulatory initiatives that shape the legal framework for IoT.
Since IoT relies heavily on data processing to enable Machine-to-Machine Communications, its regulation falls under the broader EU data governance framework, including:
IoT technologies pose significant data protection risks, as smart devices (eg, wearables) frequently collect personal data, including special categories of data, such as health information (Article 9 of the GDPR). The ability to collect, process and combine datasets enables smart objects to enhance performance and user experience. However, this also raises concerns about data security and potential personal data breaches (Article 4(12) of the GDPR) due to unauthorised access or cybersecurity threats.
The Data Act regulates data generated by user-connected products on public electronic communications networks. It aims to harmonise rules on fair data access and usage, clarifying who can create value from data and under what conditions – a crucial aspect for IoT, as smart devices rely extensively on user-generated data.
The Data Governance Act focuses on data-sharing frameworks, regulating processes and structures to facilitate such exchange of information.
The EU Cyber Resilience Act (Regulation 2024/2847) is also critical for IoT as it establishes essential cybersecurity requirements for connected devices, ensuring stronger protection against cybersecurity threats. With billions of interconnected IoT devices – from smart home systems to industrial sensors – the risk of cyberattacks that could compromise data privacy, disrupt critical services, or endanger safety is significantly increased. The Cyber Resilience Act enforces security by design, requiring manufacturers to implement robust cybersecurity measures throughout a product’s lifecycle, including regular updates and vulnerability management.
Communications Secrecy
Communications secrecy in the context of IoT technologies is governed by broader regulations on data protection, cybersecurity, and consumer rights.
In addition to the GDPR, which provides general protection for personal data, the ePrivacy Directive (Directive 2002/58/EC) specifically regulates privacy in electronic communications, serving as lex specialis in relation to the GDPR. While the ePrivacy Directive remains in force, a new ePrivacy Regulation is under discussion and is expected to update and strengthen privacy rules for electronic communications, including IoT devices.
The NIS2 Directive (Directive (EU) 2022/2555) which entered into force on 16 January 2023, replacing its predecessor, the NIS Directive, is considered the EU’s primary cybersecurity legislation. While it does not explicitly regulate IoT, it has broader cybersecurity implications for cybersecurity, indirectly impacting communication secrecy within IoT ecosystems. Portugal is expected to complete the transposition of the NIS2 Directive into national law soon.
Additionally, recognising the security risks posed by products with digital elements, including IoT technologies, the European Commission adopted the Cyber Resilience Act – which establishes comprehensive cybersecurity standards for connected devices.
Compliance Challenges
Companies deploying IoT solutions in Portugal need to deal with several compliance challenges, primarily related to data protection and cybersecurity:
Governance Frameworks for IoT Deployments
To ensure effective IoT deployment and regulatory compliance, companies in Portugal should adopt governance frameworks tailored to the risks and legal requirements associated with IoT technologies:
Key Legal Requirements
IoT companies in Portugal must comply with the following key legal requirements regarding data sharing:
Heightened Requirements for Specific Data Categories
Provision of Audio–Visual Media Services in Portugal
The provision of audio–visual media services (AVMS) in Portugal is primarily governed by the following legislation:
Under the applicable legal framework, AVMS in Portugal may be provided by the following operators:
The above-mentioned legal regimes impose various requirements that must be met transversally by AVMS providers. However, stricter rules apply to television broadcasting, particularly in advertising and the protection of minors, due to its great societal impact.
According to the Portuguese AVMS Law, AVMS providers must ensure that their programming respects fundamental rights, and does not (i) provoke or incite violence or hatred against any group (eg, minorities), and (ii) encourage the commission of terrorist offences.
Moreover, television service broadcasters are subject to specific restrictions not only concerning content but also regarding the applicable timeframes for making such content available. This particularly applies to content that is likely to be harmful to minors and could adversely affect the development of their personality. Such content may only be aired between 10 pm and 6am, and must display a visual warning symbol throughout its duration.
The same applies to on-demand audio-visual service providers, who must similarly identify and label such content and provide technical parental control features to restrict minors’ access.
With regard to advertising, television commercials and teleshopping aired from 6am to 6pm, as well as from 6pm to midnight, must not exceed 10% or 20%, depending on whether they pertain to conditional access television programme services or free/conditional access television programme services with a subscription.
Video-Sharing Platforms
Certain content restrictions applicable to television and on-demand AVMS providers also extend to video-sharing platform services. These obligations primarily focus on protecting minors and the public from hate speech and incitement to violence, as well as other forms of hateful content, including criminal and child pornographic material. Therefore, video-sharing platforms must moderate user-generated content to a certain extent to ensure compliance with these obligations.
Moreover, following the entry into force of the Digital Services Act (Regulation (EU) 2022/2065), video-sharing platforms must also comply with stricter measures to combat illegal content online.
Administrative Proceedings
Under Article 13 of the Portuguese AVMS Law, television activities require a licence if they use terrestrial radio spectrum for broadcasting. Licensing is granted through a public tender initiated by the government and applies to:
If television activities do not use terrestrial radio spectrum and are instead distributed through a licensed operator, only a mere authorisation is required.
Television services broadcasters, on-demand AVMS providers, and video-sharing platform providers are subject to registration with the ERC, the Portuguese Regulatory Authority for the Media.
The Scope of Local Regulation
Under the Portuguese Electronic Communications Law (Law No 16/2022), which transposes the European Electronic Communications Code (EECC) into national law, the scope of local telecommunications rules has been broadened to reflect technological advancements and market developments. In this regard, the law applies to the following technologies and services:
Pre-Marketing Requirements
The provision of electronic communications networks or services is subject to a harmonised general authorisation procedure before ANACOM. Under this regime, individuals or companies intending to offer publicly accessible or private electronic communications networks and services must notify ANACOM before introducing these services to the market. However, specific licences, such as administrative authorisations required by municipalities, may still be necessary.
In accordance with the general authorisation framework, companies must submit the following information.
Additionally, individual licences are required for the use of numbering and frequency resources.
Security Requirements
Under Portuguese electronic communications laws, particularly Law 16/2022, telecommunications service providers are subject to strict security requirements to ensure the integrity, availability, and confidentiality of their networks and services. These obligations aim to mitigate risks associated with cybersecurity threats, system failures, and other vulnerabilities that could impact service continuity or user security.
Providers of public electronic communications networks and services must implement appropriate technical and organisational measures to manage security risks. These include ensuring network resilience, maintaining service continuity in the event of disruptions, and protecting against cybersecurity threats such as hacking, malware, and denial-of-service attacks. The measures adopted must be proportionate to the risks identified, considering technological advancements and sector best practices.
In the event of a significant security breach or service disruption, providers are required to notify ANACOM, the national regulatory authority, without undue delay. If an incident poses a broader cybersecurity risk to national infrastructure, notification must also be made to the National Cybersecurity Centre (CNCS). Furthermore, if a security incident affects users’ personal data or service availability, providers may be required to inform affected customers and advise them on mitigation measures.
The security framework is further detailed in ANACOM’s Regulation 303/2019, which establishes specific security and integrity obligations for electronic communications networks and services. This regulation requires operators to assess security risks, define mitigation measures, and submit periodic security reports to ANACOM. It also sets criteria for incident classification, determining which events must be reported based on their impact on service availability, confidentiality, and user protection.
Failure to comply with security obligations can result in administrative fines imposed by ANACOM. Repeated violations or serious negligence in protecting networks and services may lead to operational restrictions or, in extreme cases, the revocation of a provider’s licence to operate.
Key Rules and Principles
In Portugal, net neutrality is primarily governed by EU law, particularly Regulation (EU) 2015/2120, which establishes open internet access rules across the European Union.
Key aspects of net neutrality in Portugal include:
Impact on the Telecommunications Sector
Net neutrality regulations ensure a level playing field by preventing ISPs from prioritising or restricting specific services based on commercial interests.
While these rules promote consumer rights and fair competition, they also impose operational and financial constraints on ISPs, limiting their ability to develop differentiated service offerings or enter into exclusive agreements with content providers. Compliance with these rules requires continuous regulatory oversight and adaptation to evolving EU guidelines.
Impact on the Legal Landscape
Emerging technologies such as 5G, IoT, and AI are transforming the telecommunications sector in Portugal, introducing new opportunities and regulatory challenges.
5G deployment
5G technology introduces higher-speed connectivity, lower latency, and increased network capacity, enabling advanced applications such as smart cities, autonomous vehicles, and industrial automation. However, its deployment raises several legal considerations:
IoT expansion
IoT enables interconnected devices across sectors such as healthcare, transportation, and manufacturing. However, its rapid expansion raises legal challenges in data governance, liability, and cybersecurity:
AI integration
AI is increasingly used in network management, predictive maintenance, chatbots, fraud detection, and personalised services. While AI improves efficiency, it also raises regulatory concerns:
Key Legal Considerations for Companies
Companies in the TMT sector integrating 5G, IoT, and AI must navigate a complex legal framework, particularly in the areas of data protection, cybersecurity, AI governance, competition law, and consumer rights.
The GDPR imposes strict obligations on companies handling personal data, requiring lawful processing, transparency, and data security measures. Given the vast amounts of data processed by IoT devices and AI-driven systems, compliance with user consent, data minimisation, and cross-border transfer rules is critical.
In parallel, the NIS2 Directive and Cybersecurity Act mandate robust network security measures for telecom providers and digital service operators, ensuring resilience against cybersecurity threats, especially in 5G infrastructure and IoT ecosystems.
The EU AI Act introduces a risk-based framework, imposing stringent compliance, transparency, and accountability requirements on AI systems used in telecommunications, such as automated customer service, fraud detection, and network optimisation. Companies must also consider liability risks, as the proposed AI Liability Directive seeks to establish clearer legal accountability for harm caused by AI-driven decisions. In the competition law space, the Digital Markets Act (DMA) and EU antitrust rules (Articles 101 and 102 TFEU) regulate market dominance, data access, and interoperability, preventing unfair restrictions on competitors, particularly in 5G partnerships and IoT data sharing.
Consumer protection laws, including the DSA and Consumer Rights Directive, require TMT companies to ensure fair commercial practices, contract transparency, and dispute resolution mechanisms. For AI-powered services and IoT products, clear disclosures on data collection, software updates, and algorithmic decision-making are essential to avoid regulatory scrutiny.
Challenges
While not unique to Portugal, the challenges associated with technology agreements in the country reflect broader issues faced by organisations across the EU. Businesses entering into such agreements in Portugal must navigate a range of legal, regulatory, and commercial complexities.
Some of the key challenges include:
Portugal does not have a specific legal regime governing technology agreements. Instead, these contracts are generally regulated by broader principles of private law, primarily under the Civil Code and the Commercial Code.
In addition to these general legal frameworks, several specific legislative instruments are particularly relevant in this context:
Key Elements of Telecommunications Service Agreements
Negotiating Favourable Terms
Considerations for Interconnection Agreements
In Portugal, this topic is governed by Decree-Law No 12/2021, which:
According to this Decree-Law, and in line with the provisions of the eIDAS Regulation, affixing a qualified electronic signature to an electronic document holds the same legal weight as a handwritten signature on paper and establishes the presumption that:
Trusted List
In accordance with the eIDAS Regulation, each member state shall establish, maintain and publish trusted lists, including information related to the qualified trust service providers for which it is responsible, together with information related to the qualified trust services provided by them.
This information is published in so-called trusted lists, and Commission Implementing Decision (EU) 2015/1505 defines the technical specifications of these lists.
The trusted list of Portugal comprises information concerning qualified trust service providers who are under the supervision of the National Security Cabinet of Portugal. This list also includes details regarding the qualified trusted services offered by these providers, in accordance with the relevant provisions outlined in the eIDAS Regulation.
The trusted list of Portugal includes the following currently active trust service providers:
The Portugal Digital Identity System
Portugal embarked on the development of its digital identity system in 2007, positioning itself as a pioneering nation in aggregating into a single card five different identification numbers and implementing digital certificates with its eID “Citizen Card”. Since then, the Portuguese government has consistently invested in enhancing its eID scheme, introducing various secure and easy-to-use mechanisms.
In 2014, Portugal introduced the “Digital Mobile Key”, a mobile solution that expanded its usage into the private sector. Subsequently, the eID schemes were broadened to include professional attributes (with the introduction of “SCAP”, 2018). More recently, in 2019, Portugal launched the ID.gov app, a mobile application enabling citizens to securely store, access and share their personal document data at any time, with full legal validity.
Regulations and Codes of Conduct
The gaming industry in Portugal is governed by a combination of general laws and sector-specific regulations, particularly where gaming intersects with gambling. The key legislative instruments include:
While Portugal does not have a gaming-specific code of conduct, broader EU initiatives, such as the Pan-European Game Information (PEGI) system, apply to age ratings and content classification.
Key Legal Challenges
In-Game Purchases, Loot Boxes, and Gambling Elements
Portugal has not explicitly classified loot boxes as gambling. However, when these mechanisms resemble games of chance, they may fall within the scope of gambling regulations. The Serviço de Regulação e Inspeção de Jogos (SRIJ) monitors such practices to prevent unfair or exploitative practices.
Age Ratings and Content Restrictions
Portugal adheres to the PEGI rating system, requiring game developers to classify their games based on content such as violence, language, and gambling elements. Developers must:
Additionally, developers must ensure that game content does not violate Portuguese criminal or civil laws, including prohibitions against incitement to violence, hate speech, or other illegal activities.
Primary Regulatory Bodies
Recent Enforcement Actions
Unlicensed Gambling Platforms: The SRIJ has actively blocked access to numerous unlicensed online gambling websites. In recent years, several international gaming operators offering unregulated gambling services have been fined or had their platforms blocked in Portugal.
Common IP Challenges for Game Developers
Game developers face several intellectual property challenges, particularly in an era of global digital distribution. Key issues include:
Legal Protections for IP in Virtual Environments
Portugal provides robust legal protections for game developers, covering both physical and virtual environments through various legal frameworks, as outlined below.
Copyright protection
Software protection
Industrial property protection
Copyright in Digital and Virtual Assets
Game developers retain copyright over all original digital assets, such as character models, maps, animations, and in-game environments.
Protecting these assets requires:
Special considerations apply to virtual economies, including in-game items and non-fungible tokens (NFTs). The legal status of these assets may vary depending on functionality and jurisdiction.
Trade Mark Laws for Virtual Goods and Services
Implications of User-Generated Content (UGC)
User-generated content (UGC), such as mods, skins, maps, and custom game levels, raises significant IP challenges for game developers:
Main Laws and Regulations
Portugal does not have a specific national legal framework for social media. As an EU member state, Portugal is directly subject to EU legislation that impacts social media, either directly or indirectly.
Key applicable legal regimes include:
Additionally, the following legislation on contractual clauses, advertising, and consumer protection is also relevant:
Key Legal Challenges
Social media platforms operating in Portugal face important legal challenges, particularly in data protection, cybersecurity, and intellectual property enforcement.
Compliance with the GDPR and national data protection laws is essential, requiring platforms to ensure transparency in data processing, obtain valid user consent, and implement robust cybersecurity measures to protect user data from breaches.
Child protection and age verification remain critical concerns. Platforms must deploy effective systems to restrict access to age-inappropriate content and enforce stringent content moderation to prevent the dissemination of harmful material targeting minors. Additionally, the monetisation of user data raises legal and ethical issues regarding transparency, consent, and fairness under the GDPR, particularly in the context of targeted advertising and profiling.
Platforms must also combat hate speech and misinformation, particularly under the Digital Services Act (DSA), which mandates measures to prevent the spread of illegal content. Compliance with advertising regulations, including rules on influencer marketing and sponsored content, is crucial to mitigating legal and reputational risks.
Cross-border operations further complicate compliance, as platforms must adhere to both EU-wide and national regulations. To limit liability for user-generated content, platforms should implement proactive copyright protection measures, such as content filtering and notice-and-takedown systems.
The primary regulatory bodies overseeing social media in Portugal include:
These authorities have various enforcement powers, including the ability to:
Additionally, consumer associations play a key role in monitoring and enforcement, particularly through class actions.
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