Key Developments
Kenya’s fintech market has strengthened its position as a continental leader, driven by ongoing innovation, regulatory progress, and growing adoption of digital financial services. The following developments have shaped the country’s fintech landscape over the past 12 months.
Enactment of the Virtual Asset Service Providers Act
The Virtual Asset Service Providers Act (VASPA) came into force on 4 November 2025. The Act establishes a licensing and supervisory framework for virtual asset service providers (VASPs). Under the new regime, applicants must demonstrate financial soundness, strong governance and risk‑management structures, robust cybersecurity controls, and compliance with fit‑and‑proper requirements.
VASPA also sets out ongoing obligations for licensed VASPs, including safeguarding customer assets, maintaining ethical and market‑conduct standards, and complying with anti‑money laundering and counter‑terrorism financing laws.
Growth of digital lending
Digital lending continues to expand rapidly. In 2025, the Central Bank of Kenya (CBK) licensed approximately 110 digital credit providers, bringing the total number of licensed entities to 195. These lenders rely on data analytics and alternative credit‑scoring models to deliver faster, more accessible loans to individuals and small businesses.
Since the introduction of the licensing framework in March 2022, the CBK has received over 800 applications, signalling strong market demand and illustrating the rapid growth of digital credit activities.
Mobile money dominance
Mobile money remains the dominant pillar of Kenya’s financial ecosystem, showing sustained growth in both penetration and usage. According to the Communications Authority of Kenya (CA), mobile money subscriptions reached 47.7 million active accounts by June 2025, equivalent to approximately 91% population penetration – up significantly from about 77.3% the previous year.
This growth reflects continued consumer uptake and the critical role of mobile wallets in everyday financial activity. Mobile money now supports a wide range of transactions beyond peer‑to‑peer transfers, including bill payments, merchant payments and savings. This expansion has helped deepen financial inclusion across both urban and rural areas. Data from the CBK and sector reports indicate that mobile money transactions continue to record high volumes and values, even where macroeconomic conditions influence fluctuations in transaction values.
Looking Forward
Regulatory spotlight
Over the next 12 months, Kenya’s fintech sector is expected to shift from rapid product experimentation to a stronger focus on regulatory implementation, supervision and enforcement – particularly in higher‑risk verticals such as digital credit and virtual assets.
Although VASPA is now in force, the licensing regime will only become operational once the Cabinet Secretary for the National Treasury issues implementing regulations. These will follow consultations and advice from sector regulators including the CBK and the Capital Markets Authority (CMA). Recent regulatory communications indicate that the National Treasury is developing these regulations, with licensing set to begin once they are issued, though no firm timeline has been publicly confirmed.
Artificial Intelligence in Fintech Products and Services
AI adoption in Kenyan financial services is already underway and is expected to deepen over the next 12 months. Key applications include credit scoring and credit decision-making, fraud detection, customer engagement, and process automation.
The CBK has published a dedicated Survey on Artificial Intelligence in the Banking Sector, highlighting that institutions are integrating AI into core functions – particularly credit scoring and fraud detection – and emphasising the need for strong governance, responsible AI principles and human oversight.
In addition, Kenya has released a National AI Strategy (2025–2030), positioning AI adoption – including in financial services – within a framework of responsible deployment and alignment with existing laws such as data protection legislation.
The Kenyan fintech market is largely driven by business models centred on digital banking, digital lending, and payment services. Additional sectors such as investment services, insurtech, edtech, and agritech continue to expand as technology adoption increases across the country.
Digital Banking
Kenyan banks and microfinance institutions increasingly deliver their services through digital platforms. Customers can open accounts, access and monitor their banking information, and carry out a wide range of transactions – such as funds transfers and bill payments – using mobile phones or other digital devices.
Digital Credit Services
Non-deposit credit providers (NDCPs) offer a variety of digital credit solutions, including credit facilities, asset financing, buy-now-pay-later arrangements, credit guarantees, pay-as-you-go models, and peer-to-peer lending. These providers typically issue small, short‑term loans to individuals and businesses, with funds disbursed directly to borrowers’ mobile money accounts. Repayment processes are also streamlined, often facilitated through mobile apps or simple USSD codes.
Payment Services
Payment services encompass the systems and processes that enable financial transactions. They support interactions between businesses, between businesses and customers, and between individual consumers. Key players in this space include the following.
Investment Services
Investment service providers in Kenya are increasingly leveraging technology to widen access to investment opportunities. Key offerings include the following.
Insurtech
Kenya’s historically low insurance penetration rate has fostered considerable innovation in insurtech. Both start-ups and established insurers are deploying technology to improve accessibility and efficiency. Innovations include digital platforms that facilitate policy access, claims submission, and policy management, as well as microinsurance products designed to serve underserved populations.
Edtech
Following the nationwide school closures in 2020 during the COVID‑19 pandemic, Kenya experienced significant growth in edtech adoption. Current solutions offer a range of services, including revision materials, textbook supply, and interactive learning delivered through mobile applications and USSD technology. These platforms are designed to cater to users with varying levels of digital literacy.
Agritech
Given that approximately 70% of Kenya’s rural population is engaged in agriculture, agritech solutions have seen steady uptake. These technologies provide critical tools and resources to farmers, including soil quality testing, expert agricultural advice, access to credit for small‑scale operations, and digital marketplaces for agricultural products and services.
There is no standalone regulatory regime for fintech in Kenya. Instead, fintech products and services fall under various existing financial laws. In addition to the VASPA, the main legislation governing the financial services sector – and the corresponding regulators – is outlined below.
Digital Banking and Digital Lending
The Central Bank of Kenya Act, Cap 491 establishes the Central Bank of Kenya (CBK), which regulates and supervises various deposit‑taking and non‑deposit‑taking financial institutions, including banks, microfinance institutions, non‑deposit‑taking credit providers and payment service providers (PSPs).
The Banking Act, Cap 488 provides for the licensing and regulation of banks conducting “banking business” in Kenya. This includes accepting deposits from the Kenyan public and using those deposits for lending or investment.
The Microfinance Act, Cap 493C provides for the licensing and regulation of deposit‑taking microfinance institutions operating in Kenya and offering services to small or micro enterprises or low‑income households.
The Central Bank of Kenya Prudential Guidelines guide banks on operational conduct, including licensing procedures, capital adequacy requirements and enforcement of banking laws and regulations.
Digital Lending
The Central Bank of Kenya (Digital Credit Providers) Regulations, 2022 (DCP Regulations) provide for the licensing and regulation of non‑deposit‑taking digital credit providers (NDCPs).
Payment Services
The National Payments Systems Act, Cap 491A provides for the authorisation and regulation of payment service providers in Kenya, including e‑money issuers, electronic retail providers and cash merchants.
The Central Bank of Kenya (Money Remittance Regulations), 2013 provide for the licensing and regulation of money remittance operators.
Investment
The Capital Markets Act, Cap 485A establishes the Capital Markets Authority (CMA) and regulates the offering of securities in Kenya, whether public or private.
The Retirement Benefits Act, Cap 197 establishes the Retirement Benefits Authority and governs the registration and regulation of retirement benefits schemes.
Insurance
The Insurance Act, Cap 487 establishes the Insurance Regulatory Authority and provides for the regulation of insurance providers and insurance products, including digital insurance products.
Consumer Protection
The Competition Act, Cap 504 ensures a fair and competitive marketplace. It protects consumers from harmful business practices such as misleading advertising or unfair pricing and establishes the Competition Authority of Kenya (CAK) to enforce fair competition standards.
The Consumer Protection Act, Cap 501 offers targeted safeguards for individuals using credit. It requires lenders to disclose loan terms clearly and prohibits penalties for early repayment.
The Data Protection Act, Cap 411C provides the legal framework for protecting personal data, including financial data processed by fintech providers. It requires institutions to collect and safeguard customer data responsibly and implement technical and organisational security measures.
Industry Compensation Practices
Industry players apply different compensation models for their services.
Additionally, the various sectoral laws impose specific requirements on how industry participants may charge customers and what disclosures must be provided.
Digital Banking
Banks providing credit facilities are prohibited from imposing default charges or prepayment penalties. For non‑performing loans, interest on the overdue amount ceases to accrue once the accumulated interest equals the principal amount.
Banks must disclose to customers all charges, fees, and penalties associated with a product or service before the customer selects it. They must also notify consumers of any changes to fees or charges within a reasonable time – typically 30 days – before implementing such changes.
Digital Credit
NDCPs must disclose to customers all payments required in connection with a loan, including interest, fees, expenses, and any other costs. They may not increase charges or credit limits without providing at least 30 days' prior notice.
NDCPs must also submit their pricing models to the CBK for approval. Once approved, they cannot alter their pricing models or parameters without the CBK’s prior written consent. They are further subject to similar restrictions as banks regarding default charges, prepayment penalties, and interest on non‑performing loans.
Payment Services
PSPs are required to disclose all service charges and must publish and display this information prominently at all points of service.
They must also notify both customers and the CBK of any material changes in rates, terms, or charges at least seven days before the changes take effect.
Investment Services
CMA‑licensed service providers (market intermediaries) must inform customers of all applicable fees for their services. They may not deduct fees or charges from a client's funds, nor may they liquidate a client’s securities to recover fees, unless permitted under the client agreement or as prescribed by the CMA.
Market intermediaries include:
If the services or products offered by fintechs fall under existing Kenyan regulations, there is no distinction in how fintechs and traditional financial institutions are regulated. In such cases, both fintechs and legacy players must obtain the appropriate licence from the relevant regulator before offering the service or product.
CMA
The Capital Markets Authority (CMA) has established the CMA Regulatory Sandbox, a framework designed to enable live testing of innovative financial products, solutions and services, while placing strong emphasis on investor protection.
The Sandbox operates under the Regulatory Sandbox Policy Guidance Note, issued in early 2019, which sets out clear eligibility criteria, application procedures, safeguards and testing requirements for firms seeking participation.
After the testing period, the CMA may take one of the following actions.
Approach to regulation
Once a fintech is onboarded into the CMA Sandbox, it must comply with certain minimum regulatory requirements applicable to all capital markets participants. These include obligations related to preventing money laundering, counter‑terrorism financing and other illicit activities.
If a fintech is already licensed by the CMA, the licence continues to apply to all non‑sandbox‑approved activities undertaken by the firm.
The CMA may revoke or suspend a participant’s approval to operate within the Sandbox if the fintech:
CA
The Communications Authority (CA) has also established a regulatory sandbox aimed at fostering innovation in Kenya’s ICT sector. The CA Sandbox provides a controlled environment for testing new products and services across areas such as broadcasting, cybersecurity, multimedia, telecommunications and e‑commerce.
Its operation mirrors that of the CMA Sandbox, and after testing the CA may:
It is common for more than one regulator to have jurisdiction over a fintech operating in Kenya. The scope of each regulator’s authority is determined by the relevant enabling legislation. For example, a mobile network provider would be regulated by:
Typically, regulators with overlapping mandates enter into memoranda of understanding to co-ordinate their respective roles or consult one another before taking regulatory action.
Regulators in Kenya have historically issued “letters of no objection”, which formally state that an organisation’s proposed activities do not violate existing laws or regulatory frameworks. A well‑known example is the Central Bank of Kenya’s (CBK) issuance of such a letter in February 2007, which enabled the launch and operation of M‑PESA – Kenya’s pioneering mobile money transfer platform – at a time when the sector lacked clear regulation.
This practice also extends to the regulation of virtual assets. The Virtual Asset Service Providers Act introduces specific circumstances in which letters of no objection are required. Under this law, such letters are necessary in the following situations.
Initial Virtual Asset Offerings
When an entity intends to issue or promote an initial virtual asset offering within or originating from Kenya, it must apply for a license from either the CBK or the Capital Markets Authority (CMA). The relevant authority would then issue a letter of no objection indicating that it does not oppose the proposed issuance.
Licensing of Virtual Asset Service Providers in Other Regulated Sectors
When the CBK or CMA considers granting a virtual asset service provider licence to an applicant already operating within another regulated sector, a letter of no objection from the respective regulator overseeing that sector is required as a prerequisite.
Digital Banking
Under the Central Bank Prudential Guideline on Outsourcing (CBK/PG/16), any person undertaking “banking business” is:
All permitted outsourcing arrangements must be governed by a clearly written contract. The contract should emphasise clearly defined services, performance standards, and mechanisms for monitoring the service provider. It must also address data security, termination rights, subcontractor approval, audit rights, dispute‑resolution mechanisms, and specify pricing and fees.
Payment Service Providers
A PSP may outsource operational functions related to payment services. However, such outsourcing must comply with specific guidelines, including:
A PSP intending to outsource any of its functions must notify the CBK at least 30 days before implementing the outsourcing agreement.
Market Intermediaries
Market intermediaries may engage third parties to perform any of their functions, but they must maintain detailed records of each engagement. These records must include:
Even when tasks are delegated to a third party, the market intermediary remains ultimately responsible for ensuring the correct and proper completion of the outsourced tasks.
Fintechs would be liable for failures to notify the Financial Reporting Centre of any transactions that are suspected to be related to money laundering or the proceeds of crime. See 2.14 Impact of AML and Sanctions Rules.
Kenyan financial laws, as set out in 2.2 Regulatory Regime, adopt similar approaches to regulatory enforcement. Accordingly, the main regulatory enforcement actions that may be imposed by regulators include:
The imprisonment of company officials and the imposition of fines may be carried out through court proceedings in accordance with the applicable statutes.
Data Protection
The Data Protection Act regulates the processing of personal data, outlining the rights of data subjects and the obligations of data controllers and data processors.
Any fintech that processes personal data belonging to individuals in Kenya, or any personal data that is resident in Kenya, must comply with the Act. Key obligations include:
Failure to comply with the Data Protection Act may result in administrative penalties of up to KES5 million (approximately USD35,000) or 1% of the preceding year’s annual turnover, whichever is lower. Additionally, a fintech may face criminal sanctions, including imprisonment for up to ten years or fines of up to KES3 million (approximately USD20,000).
Consumer Protection
The Consumer Protection Act safeguards consumers and prohibits unfair trade practices in consumer transactions.
Under the Act, businesses are strictly prohibited from providing false, misleading or deceptive representations about their products or services. This includes:
Businesses must also clearly explain a customer’s rights, remedies and obligations, and must not use exaggeration, vague language or hidden information to mislead customers.
The Act further prohibits unconscionable representations. A representation is considered unconscionable where a business knows – or should reasonably know – that a consumer is unable to protect their own interests due to factors such as disability, lack of understanding or illiteracy. Unconscionable conduct also includes agreements that are excessively one‑sided or where a consumer was pressured into entering the transaction.
If a fintech makes a false, misleading, deceptive or unconscionable representation, the customer may rescind the agreement and seek additional remedies under the law, including damages.
Cybersecurity
The Computer Misuse and Cybercrimes Act (CMCA), Cap 79C of the Laws of Kenya, provides a framework for the timely and effective detection, prevention, response, investigation and prosecution of computer and cybercrimes.
Under the CMCA, any entity that provides users with the ability to communicate through a computer system (ie, a service provider) must:
Fintech companies fall within the definition of a service provider and are therefore required to meet these obligations.
Additionally, any person who, without authorisation, gains access to, interferes with or intercepts data relating to a protected computer system commits an offence. Upon conviction, the penalty may include a fine of up to KES25 million, imprisonment for up to 20 years, or both. A protected computer system includes systems used directly in connection with communication infrastructure, banking and financial services, and payment and settlement systems and instruments.
The activities of fintechs are largely subject to review by various private industry organisations, such as the Kenya Bankers Association, the Fintech Association of Kenya, the Digital Financial Services Association of Kenya and the Association of Fintechs in Kenya. These organisations aim to act as forums for education, information sharing and networking between fintechs, policymakers and the general public.
Industry participants do offer unregulated products and services, but such activities are undertaken through affiliate entities rather than by the regulated entity itself, due to restrictions placed on the regulated entities by the applicable laws. For instance, a bank can only undertake “banking business” and is not permitted to undertake any other type of business.
The Proceeds of Crime and Anti-Money Laundering Act, Cap 59A of the Laws of Kenya (POCAMLA) sets out the rules and obligations that various types of “reporting institutions” must comply with. A fintech entity becomes subject to POCAMLA if it falls within the Act’s definition of a “reporting institution”.
Under POCAMLA, a “reporting institution” is defined as a financial institution or a designated non‑financial business or profession. A financial institution is a person or entity that conducts business in any of the following activities or operations:
Any fintech engaging in these activities would fall within the definition of a “reporting institution” and would therefore be subject to POCAMLA. Reporting institutions must comply with obligations that include:
In addition, under the DCP Regulations, NDCPs are required to provide the Central Bank of Kenya (CBK) with evidence of the sources of funds invested or intended to be invested in their business. This requirement is intended to ensure that such funds do not originate from criminal activity.
Furthermore, market intermediaries are required to obtain the following information from their clients before placing any investment order on their behalf:
Anti‑money laundering and sanctions regulations in Kenya are generally aligned with the standards set by the Financial Action Task Force (FATF). Key Kenyan AML legislation – such as the Proceeds of Crime and Anti‑Money Laundering Act (POCAMLA) and the Prevention of Terrorism Act, CAP 59B – closely follows FATF Recommendations.
In addition, various financial sector laws have been amended to explicitly assign regulatory authorities – including the Central Bank of Kenya, the Capital Markets Authority, and the Insurance Regulatory Authority (IRA) – with responsibility for regulating, supervising, and ensuring compliance with anti‑money laundering, combating the financing of terrorism, and countering proliferation financing measures for all reporting institutions within their respective jurisdictions.
In Kenya, there is no single, uniform approach to reverse solicitation, and the applicable rules vary across different sectors. For example, in the capital markets sector, securities issued outside Kenya cannot be offered to Kenyan citizens within Kenya – even in reverse solicitation scenarios – without prior approval from the Capital Markets Authority. A comparable position applies in the insurance sector, where offshore insurance providers must obtain authorisation before offering their products or services locally.
In the banking sector, there have historically been no explicit restrictions on reverse solicitation. However, recent amendments to the Central Bank Act have introduced circumstances in which an offshore provider of banking products or services may now be required to seek regulatory approval from the Central Bank of Kenya before offering such products or services in Kenya.
The Virtual Asset Service Providers Act does not expressly address or impose restrictions on reverse solicitation in relation to virtual assets.
As there are currently no specific regulations governing robo‑advisers in Kenya, there are likewise no prescribed business models that must be adopted for robo‑advisory services.
However, the Capital Markets Authority has taken steps toward regulating robo‑advisers involved in the provision of investment services. Through the CMA Regulatory Sandbox, the Authority has issued letters of no‑objection to two entities – FourFront Management Limited and Waanzilishi Capital Limited – allowing them to offer automated, algorithm‑driven financial planning services with limited or no human intervention.
It is important to note that these letters of no‑objection were granted on the basis that both entities already hold the appropriate licences. FourFront Management Limited operates as a division of Standard Investment Bank, a licensed investment bank in Kenya, while Waanzilishi Capital Limited is registered as a fund manager. Under the Capital Markets Act, both investment banks and fund managers are empowered and authorised to provide investment advice to customers in Kenya.
Currently, one of the licensed robo-advisers is a legacy player (Standard Investment Bank) and it needed to seek approval for the implementation of the solution through the CMA Sandbox given the lack of existing regulation on robo-advisers.
There are currently no specific regulations that prescribe how robo‑advisers must execute customer trades. However, because robo‑advisory services are provided by licensed market intermediaries, these intermediaries are required to comply with the Capital Markets (Conduct of Business) (Market Intermediaries) Regulations, 2011. Under these regulations, a market intermediary must:
There are no major differences in how loans are regulated for individuals, small businesses, or other borrowers. Instead, variations in Kenyan lending regulations arise primarily from the source of the funds being used for lending.
The key factor in determining regulatory requirements is whether the loans are issued using customer deposits. Under the Banking Act, both “banking business” and “finance business” are regulated activities. Each involves:
A similar regulatory framework applies under the Microfinance Act, which provides a comparable definition for “microfinance business”.
There are no specific regulations that prescribe the underwriting process for industry participants. However, the DCP Regulations impose an obligation on an NDCP not to advance any credit to a customer until it has taken reasonable steps to assess the customer’s ability to repay the credit facility.
NDCPs will typically use consumer data and apply automated algorithms to make automated decisions regarding a customer’s creditworthiness and risk. When undertaking such an assessment, the DCP Regulations require the NDCP to collect and assess only the customer data necessary for the appraisal. This requirement aligns with the data processing principles set out under the Data Protection Act.
Deposit‑Taking Lenders
Entities that undertake deposit‑taking business (eg, banks) raise funds from several sources.
Customer deposits
As outlined in 4.1 Differences in the Business or Regulation of Fiat Currency Loans Provided to Different Entities, entities carrying out “banking business” or “microfinance business” obtain deposits from customers. These deposits are then used to issue loans to those customers.
Equity capital
Shareholders of a deposit‑taking business typically provide capital in the form of:
Debt capital
Deposit‑taking businesses may also raise capital through debt obtained from lenders or investors (eg, through instruments such as convertible notes).
Non‑Deposit‑Taking Lenders
Lenders that do not obtain deposits from customers but still provide loans (eg, NDCPs) raise funds through equity capital or debt capital, similar to deposit‑taking lenders.
Regulation of Sources of Funds
Raising debt or shareholder capital becomes subject to regulation if the fundraising activity is considered a public offer of securities. In such cases, the entity must comply with:
A public offer of securities occurs when a company invites a broad segment of the public to invest in its financial instruments. This arises if:
Syndication of loans is not common in Kenya, and there are no specific regulations governing the practice. However, when loan syndication does occur, the process generally follows the steps outlined below.
Origination
A borrower identifies a significant funding requirement and selects a lead arranger – typically an experienced investment bank or commercial bank – to co-ordinate the syndication process.
Details and Negotiation
The lead arranger works with the borrower to prepare a detailed information package describing the borrower’s business and financial position. This information forms the basis for negotiating the main loan terms, including the loan amount, interest rate, and repayment structure.
Finding Partners
The lead arranger then approaches other banks or investors, inviting them to participate in the lending group (the syndicate). These prospective lenders review the information package and assess the borrower’s risk profile before deciding whether to join.
Commitments and Contracts
Lenders who choose to participate determine the portion of the loan they are willing to fund. The loan terms are refined, and a comprehensive loan agreement is drafted, legally binding all parties involved.
Funding and Beyond
Once the agreement is signed, the lead arranger disburses the funds to the borrower. Often, a designated bank is appointed to administer the loan on behalf of the syndicate and to ensure that the borrower complies with the agreed terms.
Payment processors can either use existing payment rails or create and implement new ones.
To operate in Kenya, a payment processor must first be authorised as a PSP by the Central Bank of Kenya under the National Payment Systems (NPS) Act. Under the NPS Act, a PSP is an entity that:
Once authorised, a PSP may use existing payment rails to facilitate payments between customers in Kenya, subject to any conditions imposed by the CBK as part of the authorisation.
Cross‑border payments and remittances are regulated under the Money Remittance Regulations, which require any person wishing to conduct “money remittance business” to obtain a licence from the Central Bank of Kenya.
The Money Remittance Regulations define “money remittance business” as a service that enables the transmission of money, or any representation of monetary value, without creating payment accounts in the name of the payer or payee, where:
Currently, the CBK requires Payment Service Providers to obtain a money remittance licence in order to facilitate cross‑border transactions. This requirement stems from the fact that the National Payment System (NPS) Act does not explicitly address the involvement of PSPs in such services. To prevent ambiguity and ensure seamless operations, there is a need for clearer regulatory provisions that directly address this legislative gap.
Additionally, banks and deposit‑taking microfinance institutions are exempt from the Money Remittance Regulations and may carry out cross‑border payments and remittances without obtaining a money remittance licence.
Different types of marketplaces and trading platforms are permitted in Kenya for the trading of securities. These marketplaces and platforms are regulated by the Capital Markets Authority and include the following.
The different assets tradable on the platforms and marketplaces listed in 6.1 Permissible Trading Platforms are regulated under the Capital Markets Act and the regulations issued pursuant to it.
The regulations issued under the Capital Markets Act in relation to derivatives, asset‑based securities, commodities, and CFDs set out the requirements for how these assets should be traded on their respective exchanges and platforms, as well as the obligations of market intermediaries when dealing with such assets.
The VASPA establishes a regulatory framework for cryptocurrency exchanges in Kenya, with a primary focus on centralised exchanges. Supervisory responsibility is broadly divided between the CMA, which oversees trading‑related activities, and the CBK, which regulates payment‑like services and stablecoin‑related activities. The overarching objective of the regime is to integrate exchanges into the formal financial system, enable lawful banking relationships, ensure compliance with anti‑money‑laundering requirements, and strengthen standards of cybersecurity, consumer protection, and market integrity.
VASPA defines a “virtual asset trading platform” as a digital platform that, for a fee or other economic benefit, enables third‑party trading of virtual assets for fiat currency or other virtual assets, and that either (i) holds or controls client virtual assets in order to facilitate such trades, or (ii) intermediates matched trades by purchasing virtual assets from sellers and selling them to buyers. This definition is intentionally structured to capture the core operational features of centralised exchanges.
The legislative and policy materials underpinning VASPA focus on the licensing and supervision of identifiable “exchanges” and “virtual asset service providers”, thereby creating clear regulatory hooks for centralised intermediaries. However, VASPA provides limited clarity on the regulatory challenges posed by offshore operators and non‑custodial, decentralised exchange (DEX) models. In practice, platforms that interface with Kenyan users on a business basis – particularly where they provide custody of assets, operate order books, offer fiat on‑ or off‑ramps, or actively market into Kenya – are likely to fall within the scope of VASP licensing expectations. By contrast, purely protocol‑level DEX activity raises more complex questions regarding regulatory reach and supervision, which are likely to be addressed gradually through guidance, enforcement practice, and the regulation of adjacent service providers.
The listing of shares (stocks) and fixed‑income securities (such as bonds) on a securities exchange in Kenya is governed by several key regulations and guidelines.
The Capital Markets (Securities) (Public Offers, Listing and Disclosures) Regulations, 2002
This is the primary legal framework issued by the Capital Markets Authority. It sets out the fundamental requirements and procedures that issuers must follow when offering and listing their securities on a securities exchange in Kenya.
Nairobi Securities Exchange (NSE) Listing Rules
These rules apply specifically to the listing of securities on the NSE. While aligned with the Capital Markets (Securities) (Public Offers, Listing and Disclosures) Regulations, they provide more detailed, segment‑specific requirements and procedures. The NSE Listing Rules cover the following market segments.
The handling of orders is governed by the Capital Markets (Conduct of Business) (Market Intermediaries) Regulations, 2011, which set out specific obligations for market intermediaries when acting on behalf of clients. These obligations include the following.
Peer‑to‑peer (P2P) cryptocurrency trading platforms have become increasingly popular in Kenya. However, because they are currently unregulated, Kenyan users lack legal protection if these platforms fail or cease operations. The VASPA seeks to address this gap by introducing regulatory oversight for P2P trading platforms, requiring them to obtain a licence as virtual asset service providers in order to operate legally.
There are no explicit rules that either permit or prohibit payment for order flow. However, such practices may be restricted if they undermine the integrity of a securities exchange or violate legal requirements under the Capital Markets (Conduct of Business) (Market Intermediaries) Regulations, 2011, or the rules established by a securities exchange (such as the NSE).
When conducting a regulated activity, a market intermediary must apply the principles of best practice. These include maintaining a high standard of integrity and fair dealing, acting with due skill, care and diligence, and upholding high standards of market conduct.
A market intermediary is also required to adhere to the following principles:
High‑frequency and algorithmic trading are not regulated in Kenya. However, one of the robo‑advisers that exited the CMA Sandbox, FourFront Management, is offering algorithmic trading services as part of its robo‑advisory solutions. These services fall under the scope of the letter of no‑objection issued by the CMA.
As there is no regulatory regime for high-frequency and algorithmic trading, there are no market players acting in a principal capacity who would need to register as market makers.
As there is no regulatory regime on high-frequency or algorithmic trading, there is no distinction between funds and dealers that engage in these activities.
As there is no regulatory regime on high-frequency or algorithmic trading, there are no regulations with respect to programmers who develop and create trading algorithms and other electronic trading tools.
The Insurance Act does not establish any specific regulations that apply exclusively to insurtech entities, nor does it impose particular underwriting requirements on them.
In practice, the underwriting process for participants in the insurance industry is guided by the guidelines and circulars issued by the Insurance Regulatory Authority (IRA). The IRA has published a range of guidelines requiring industry participants to develop clear criteria for risk assessment, as well as to continuously monitor and update their processes where necessary. These include, among others, the IRA guidelines on insurance products, risk management, and market conduct.
The Insurance Act provides for the regulation of both general insurance business and long‑term insurance business, treating these two categories differently.
Long‑term insurance business includes any of the following classes:
General insurance, by contrast, refers to any class or classes of insurance business that are not long‑term insurance business.
Insurers that offer both long‑term and general insurance must maintain separate capital reserves for each type of business. Additionally, the assets held in support of long‑term insurance policies are strictly protected. These assets exist solely for the benefit of long‑term policyholders and cannot be used to meet liabilities arising from the general insurance side of the business.
Regtech providers are currently unregulated in Kenya. However, the evolving regulatory landscape presents a significant opportunity for the introduction of regtech solutions. These solutions may include automated compliance systems capable of monitoring transactions in real time, detecting anomalies, ensuring adherence to local regulations, and generating the necessary reports required by regulatory bodies.
There are no established practices on regtech in Kenya.
Kenyan financial institutions have explored various use cases for blockchain within their operations and have sought regulatory approval for blockchain‑linked products. However, there remains limited publicly available information to determine the extent of actual blockchain adoption.
Kenya has made significant strides in regulating blockchain technology and virtual assets. Blockchain can be defined as a digital ledger or database of transactions relating to virtual assets that are recorded chronologically and are capable of being audited.
The VASPA designates both the CBK and the CMA as key regulatory authorities for virtual assets. The CBK will oversee crypto service providers that offer payment‑ and currency‑related solutions, while the CMA will regulate entities involved in trading, exchange, and initial public offerings of virtual assets. This collaborative approach marks a shift from the previous stance of caution toward a more structured and proactive engagement with the crypto industry.
Blockchain assets (hereinafter “virtual assets”) are considered a form of regulated financial instrument in Kenya. The VASPA provides the regulatory framework for virtual assets, defining them as “any digital representation of value that can be digitally traded or transferred and can be used for payment or investment purposes, and does not include digital representations of fiat currencies, e‑money, securities, or other financial assets.”
However, the following types of assets are excluded from regulation under the VASPA.
The CMA considers initial coin offerings to constitute an offer of “securities”, and therefore believes they should fall under its regulatory authority. Under the VASPA, initial coin offerings are classified as a regulated activity, meaning they may only be conducted by a licensed virtual asset service provider and must receive approval from the relevant authority.
The VASPA provides the regulatory framework for virtual asset trading platforms. These platforms are centralised services that:
For further information on the regulation of virtual asset trading platforms, refer to 6.3 Impact of the Emergence of Cryptocurrency Exchanges.
VASPA introduced a regulatory framework for virtual asset activities. Although the law does not explicitly mention staking, its broad definition of regulated “virtual asset services” would likely include staking services. Under VASPA, activities such as providing custodial wallet services, facilitating virtual asset transactions, offering investment advisory services, or validating transactions require registration or regulatory approval.
Given this scope, staking service providers in Kenya would likely be required to register and obtain the appropriate regulatory approval under VASPA. In addition, these providers would need to comply with the anti‑money laundering and combating the financing of terrorism (AML/CFT) obligations set out in the VASPA.
Cryptocurrency lending generally involves providing loans secured by cryptocurrency collateral, facilitating the transfer of cryptocurrencies between lenders and borrowers, and handling loan repayments or distributions. Although the VASPA does not explicitly define cryptocurrency lending, its broad definition of “virtual asset services” potentially encompasses several aspects of these activities.
Given the breadth of these definitions, crypto lending platforms operating in Kenya will likely require registration and regulatory oversight under the VASPA. However, additional regulatory guidance would be needed to clarify the precise applicability of existing financial services and lending regulations to cryptocurrency lending activities.
Certain cryptocurrency derivatives activities are regulated under the VASPA. The legislation provides a broad definition of “virtual asset services”, which may encompass several types of activities related to cryptocurrency derivatives.
There is currently no regulation on DeFi in Kenya.
There are currently no regulations governing how funds can invest in virtual assets. For fund managers licensed under the Capital Markets Act and the Retirement Benefits Act to invest in virtual assets, the investment guidelines outlined within these regulatory frameworks would need to be amended to permit investment in blockchain‑based assets.
Virtual currencies are not currently expressly defined under Kenyan law. However, the Finance Act introduces a digital asset tax that applies to income derived from the transfer or exchange of a “digital asset”.
The Finance Act, 2025 defines a “digital asset” to include “anything of value that is not tangible, including cryptocurrencies, token code, or numbers held in digital form and generated through cryptographic means or otherwise, by whatever name called, providing a digital representation of value exchanged with or without consideration that can be transferred, stored or exchanged electronically”. This definition encompasses virtual currencies, meaning that any gains from the exchange of virtual currencies are subject to tax in Kenya.
Under the VASPA, virtual currencies fall within the broader definition of virtual assets. Accordingly, there is no distinction between the treatment of virtual currencies and other types of virtual assets.
There is currently no regulatory framework in place for NFTs or NFT platforms. However, the VASPA provides for the regulation of NFTs issued by VASPs in Kenya and identifies specific categories of NFTs that are excluded from regulation. These exclusions apply to:
Stablecoins are expressly regulated under the VASPA, which both defines “stablecoin” and designates “stablecoin issuance” as a regulated virtual‑asset activity. Any person issuing or otherwise carrying on in‑scope virtual‑asset services in or from Kenya must be licensed as a VASP. Responsibility for the oversight of stablecoin issuance sits with the CBK, while trading‑ and markets‑facing activities elsewhere in the value chain are overseen by the CMA under the Act’s allocation of responsibilities.
At present, the VASPA sets out the licensing perimeter and the core conduct and prudential obligations applicable to all VASPs – including stablecoin issuers. These obligations include fit‑and‑proper governance requirements, maintaining a physical presence in Kenya, prudent business conduct, audited financial statements, robust cybersecurity controls, and comprehensive AML/CFT/CPF compliance. Client asset protection duties are already in force: a licensee must segregate client virtual assets from its own property, maintain sufficient quantities of each virtual asset to meet its obligations to customers, and ensure that client assets are not subject to claims by the licensee’s creditors. The VASPA also provides for capital, solvency, liquidity, and insurance requirements to be prescribed for different categories of virtual‑asset business.
The detailed, stablecoin‑specific regulatory framework – covering matters such as reserve composition and custody, asset‑liability management, disclosures and attestation, and any redemption‑at‑par mechanisms – will be established through forthcoming regulations.
Kenya currently does not have specific open banking regulations. As a result, the sharing of personal financial data with third parties is governed by the Data Protection Act. However, in its National Payments Strategy 2022–2025, the Central Bank of Kenya has indicated its commitment to developing appropriate API standards and encouraging secure data‑sharing practices.
The adoption of secure APIs by digital financial service providers would streamline connectivity between third‑party entities – primarily fintechs offering specialised solutions – and traditional financial institutions. Such integration would enhance both the efficiency and security of Kenya’s financial sector.
While there are no regulations that specifically address open banking, banks and technology providers are still required to comply with the Data Protection Act; see 2.11 Implications of Additional, Non‑Financial Services Regulations.
The key elements of fraud are:
In legal proceedings, an allegation of fraud requires a heightened standard of proof. This standard is stricter than the usual “balance of probabilities” applied in civil cases, demanding more compelling evidence. Although it does not reach the level of the criminal standard of “beyond a reasonable doubt”, it nevertheless requires a significantly more persuasive demonstration of fraudulent conduct.
Regulators prioritise investigating and taking action against individuals or businesses that conduct regulated financial activities without the required licences, as well as those that charge excessive interest on their financial products. Such fraudulent or improper practices can cause significant harm to customers, including financial losses and increased vulnerability.
Examples of enforcement activities include the following.
In Kenya, a fintech service provider may be held responsible for customer losses in various circumstances, primarily if the loss or damage arises from fraudulent actions, regulatory violations, breach of contract, or inadequate security measures by the provider.
Specifically, a provider can be liable:
In such cases, customers may seek remedies, including compensation for financial losses, refunds, or other legal sanctions. Regulators such as the CBK, Competition Authority of Kenya, and Office of the Data Protection Commissioner can impose fines, regulatory sanctions, or require customer compensation.
Customers affected by fraudulent or negligent activities by fintech providers also have the option to file complaints with regulators or seek legal redress through Kenyan courts.
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From Mobile Money to AI Lending: The Evolution and Regulatory Gaps in Kenya’s Fintech Sector
Introduction: a look into fintech evolution in Kenya
The global fintech market was valued at USD320.81 billion in 2025 and projected to reach USD460.76 billion in 2026. Against this backdrop, Kenya’s fintech landscape has been widely celebrated, yet its regulatory framework has often lagged behind its innovation trajectory. Rather than proactive regulation, Kenya has historically adopted a reactive posture.
A clear example is virtual assets, which operated for years in regulatory ambiguity. Formal oversight only began to accelerate after Kenya was grey‑listed by the Financial Action Task Force (FATF). This was not proactive governance – it was corrective action spurred by international pressure.
Kenya is firmly positioned among Africa’s top four fintech and cryptocurrency adoption markets, alongside South Africa, Nigeria, and Egypt. Within East Africa, it remains the undisputed hub of fintech innovation and adoption.
Kenya’s fintech success has been transformative for financial inclusion. Technology has enabled millions of previously unbanked individuals to access financial services. In 2024, over 26.9 million adults out of the estimated 33.6 million had access to formal financial services, compared to just 4.6 million in 2006. This progress has been fueled by widespread mobile money adoption, reduced transaction barriers, and the ubiquity of mobile phones.
Regulatory landscape and compliance developments in Kenya’s fintech sector
Fintech in Kenya operates under multiple regulatory regimes covering banking, payments, digital credit, data protection, AML/CFT, capital markets, and telecommunications. While this fragmentation allows sector‑specific oversight, it also introduces overlap, ambiguity, and inefficiency.
As fintech increasingly converges with traditional finance, the distinction between “conventional finance” and “digital finance” becomes less meaningful. Kenya may therefore need to consider a unified and harmonised legislative framework that integrates traditional banking, digital finance, payments, virtual assets, and emerging technologies under one coherent regulatory structure. Such an approach would enhance predictability, consumer protection, systemic oversight, and investor confidence.
Yet a deeper question arises: how can regulators effectively govern a sector that evolves faster than the law itself? Legislation is slow and consultative; innovation is rapid and borderless. Without adaptive, principle‑based, technology‑neutral regulatory design, Kenya risks either stifling innovation or perpetually chasing it.
Anti‑Money Laundering and Counter‑Terrorism Regulation
On 10 June 2025, the European Commission added Kenya to its list of high‑risk third countries due to AML/CFT/CPF deficiencies. This followed Kenya’s continued FATF grey‑listing. The listing was more than reputational – it signalled inadequate financial crime controls.
EU‑based institutions were required to apply mandatory enhanced due diligence (EDD) to relationships with Kenyan clients, complicating routine transactions. In response, Kenya enacted the Anti‑Money Laundering and Combating Terrorism Financing Laws (Amendment) Act of 2025, strengthening due diligence obligations and aligning more closely with FATF and ESAAMLG standards.
However, these reforms were again reactive. The Act followed Kenya’s grey‑listing; it did not precede it. This pattern raises a key question: is Kenya shaping its compliance destiny or responding only under external pressure?
Given fintech’s high‑speed, cross‑border, and sometimes anonymous transactions, anticipatory AML regulation is essential. Without it, Kenya risks remaining in perpetual compliance catch‑up.
Data and privacy protection
Fintech firms handle some of the most sensitive categories of personal data, making them prime targets for cyber-attacks. The Data Protection Act, 2019 enhances consumer protection by granting individuals enforceable rights regarding their personal information.
Fintech companies frequently act as data controllers or processors and must comply with strict requirements on data collection, use, storage, and sharing. Non‑compliance risks administrative fines, penalties, compensation claims, and reputational damage.
Consumer protection compliance
Kenya’s Consumer Protection Act, 2012 safeguards consumers from unfair, deceptive, or misleading business practices. In fintech, the Act upholds consumers’:
Article 46(1) of the Constitution reinforces these rights.
Despite this framework, fraud persists across the fintech ecosystem – from phishing and SIM‑swap schemes to predatory lending and misleading promotions. In 2026, global losses from credit card fraud alone are estimated to reach USD43 billion.
Digital Lending Regulations
The Central Bank of Kenya (CBK) regulates not only traditional banks but also payment systems and digital credit providers (DCPs). Kenya’s digital lending environment has transitioned from minimally supervised to a structured, compliance‑driven regime under the Digital Credit Providers Regulations, 2022.
By September 2025, the CBK had approved 153 DCPs, with more expected as applications continue undergoing review.
Virtual Assets and Blockchain Regulation
Virtual assets operate on blockchain infrastructure, enabling value transfer without traditional intermediaries. Until 2025, most blockchain‑based activities in Kenya existed in a regulatory grey zone.
The Virtual Assets and Service Providers (VASP) Act marked a turning point, though again driven largely by FATF grey‑listing pressures rather than proactive governance.
The Act introduces Kenya’s first clear framework for licensing and supervising virtual asset service providers. It establishes CBK and the CMA as the primary regulators and imposes stringent AML/CFT/CPF obligations, governance, reporting, and capital requirements. It also provides a 12‑month transition period ending November 2026.
This legal clarity strengthens investor confidence, reduces commercial risk, and improves Kenya’s standing in global financial markets.
Emerging trends and developments driving fintech growth
Payments are no longer the primary value proposition of fintech – they are the entry point. Modern fintech derives value from data‑driven credit, merchant insights, embedded finance, and ecosystem integration.
Fintech growth aligns with Kenya’s national strategies, particularly the Digital Economy Blueprint (2023–2027) and the Digital Economy Plan (to 2032). Key emerging areas include:
Investment services
M‑Pesa has expanded beyond payments into wealth creation, enabling access to money market funds and investment products. A notable development is Ziidi Trader, which integrates the Nairobi Securities Exchange into users’ mobile platforms. Within days of its launch, over 55% of NSE investors were active on M‑Pesa.
Regulatory sandbox
The Capital Markets Authority (CMA) sandbox supports controlled experimentation of innovative fintech products. Over 70 innovations have been tested, including savings‑driven apps like Chumz.
After testing, CMA may grant authorisation, issue a Letter of No Objection, develop new regulations, or decline approval depending on the outcome.
Agritech
Agritech‑driven fintech extends credit, insurance, and market access to smallholder farmers by leveraging alternative data and mobile infrastructure.
A leading example is Apollo Agriculture, supporting more than 150,000 farmers through input financing, agronomic support, and market linkages. Such models integrate rural populations into formal financial systems without traditional banking infrastructure.
Institutionalising fintech leadership
The Nairobi International Financial Centre (NIFC) enhances Kenya’s attractiveness as a global financial services hub, complementing national digital economy strategies and positioning Nairobi as a regional financial gateway.
Artificial intelligence innovation
AI‑driven credit scoring enables real‑time loan approvals based on mobile money history and behavioural data. Companies such as Tala and Branch analyse smartphone patterns to extend credit to millions previously excluded from traditional lending systems.
Insurtech
Insurtech is modernising Kenya’s traditionally slow, paper‑heavy insurance sector. With over 50 start-ups – including mTek, Turacco, Lami, AiCare, and Bismart – Kenya is experiencing rapid innovation across underwriting, distribution, claims processing, and risk assessment.
However, Insurtech also raises regulatory concerns around cyber risk, algorithmic fairness, transparency, and cross‑sector oversight.
Legal and compliance shortcomings
Increased fraud and money laundering risks
Kenya’s fintech success has created an environment ripe for cybercrime. Mobile money platforms process trillions of shillings, making them lucrative targets. Losses from mobile money and banking fraud surged to approximately KES810 million in 2024 – a 344% increase from the previous year. Nearly 10% of mobile money users experienced direct financial loss, and an estimated 80% encountered fraud attempts.
SIM‑swap fraud, phishing, impersonation, and identity‑based digital loan fraud continue to proliferate. For example, on 20 February 2025, two individuals posing as cryptocurrency experts defrauded a Chinese national of USD50,294.
Weak reporting and recourse mechanisms exacerbate the problem. Stronger inter‑agency collaboration between FRC, CMA, and CBK is essential to close regulatory gaps and operationalise existing frameworks.
Persistence of financial exclusion
Despite significant progress, financial exclusion persists. In late 2024, 9.9% of adults – around five million people – still lacked access to formal or informal financial services. Rural youth in regions like Turkana and West Pokot face the highest exclusion rates.
Fintech has shifted barriers from physical access to digital capability, literacy, and infrastructure.
To address these gaps, Kenya should consider:
Conclusion
Kenya’s fintech story is one of Africa’s most significant economic transformations. From mobile money to AI‑driven lending, Kenya has redefined how millions transact, borrow, save, and invest.
But recognition is not a strategy. Kenya’s regulatory improvements consistently follow crises rather than anticipating them. While corrective measures have strengthened the system, the country must shift from reactive to proactive regulation if it seeks to remain a leading international financial centre.
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