Gaming Law 2024

Last Updated November 01, 2024

Denmark

Law and Practice

Author



Mazanti-Andersen (Mazanti) is one of Denmark’s major law firms, with strong international relations. The firm represents a large number of Danish and international corporate clients and is characterised by professional competence and integrity, with expertise in a number of legal areas, including corporate/M&A, real estate, bankruptcy and restructuring, banking and finance, litigation and arbitration, together with IP, TMT and gambling law. Mazanti has the largest and most experienced gaming and gambling law group in Denmark. Due to its comprehensive knowledge of the regulation of the Danish gambling market and the different market players, Mazanti has a deep understanding of the regulatory, technical and operational conditions of relevance, and it advises major national and international B2C as well as B2B operators in the industry regarding highly complex regulatory matters, transactions, licensing issues and matters related to media and marketing. The group also has substantial experience in litigation.

The primary legislation regulating gambling activities in Denmark is the Danish Act on Gambling (the “Gambling Act”). The Gambling Act is supplemented by a series of specific executive orders, for further discussion of which, see 3.1 Key Legislation.

Further, the Danish gambling industry is guided by a code of conduct agreed upon by all players in the industry, which is intended to supplement the existing legislation and regulation.

Betting

Betting such as sports and horse race betting is permitted in Denmark subject to specific licence requirements. The same applies to fantasy betting (payment to back a “league” or “portfolio” selection over a period of time; eg, in relation to sport or shares).

Bingo, Casino Gaming and Poker

Online bingo, casino gaming and poker are permitted in Denmark upon specific licence requirements.

Lottery

The Danish gambling market is only partly liberalised, and thus the provision of lotteries is kept under a monopoly. This monopoly is run by the Danish state-owned entity Danske Spil. Therefore, it is not possible for anyone else to obtain a licence to provide a commercial lottery in Denmark. However, it is possible to obtain a licence for non-profit lotteries.

Social/Skill Arrangements

Social games that are provided for free (ie, where no stake or payment is needed to participate) can be provided without a licence.

“Skill games” with no element of chance are permitted under Danish law and can be provided without a licence.

All of the games mentioned in 2.1 Online are also permitted as land-based games conditional upon a licence. However, special conditions apply for bingo and charity lotteries. With regard to physical gaming machines, these are also permitted in Denmark, although they need to fulfil certain technical requirements as well as be licensed.

The primary legislation for gambling activities in Denmark is the Gambling Act supplemented by a series of specific executive orders:

  • Executive Order No 727 of 9 June 2017 on partial exemption from the Anti-Money Laundering Act for certain games (as amended by Executive Order No 1285 of 27 November 2017);
  • Executive Order No 72 of 29 January 2018 on the special contribution to the sport of horse racing;
  • Executive Order No 1274 of 29 November 2019 on online casinos (as amended by Executive Order No 1010 of 25 May 2021, Executive Order No 19 of 10 January 2022 and Executive Order No 720 of 24 May 2022);
  • Executive Order No 1276 of 29 November 2019 on online betting (as amended with Executive Order No 1009 of 25 May 2021 and Executive Order No 721 of 24 May 2022);
  • Executive Order No 1288 of 29 November 2019 on non-profit lotteries;
  • Executive Order No 1289 of 29 November 2019 on gaming machines in arcades and restaurants;
  • Executive Order No 1290 of 29 November 2019 on land-based casinos;
  • Executive Order No 657 of 26 May 2023 on reporting etc, to the Money Laundering Secretariat;
  • Executive Order No 658 of 30 May 2023 on notification and publication of information about domestic politically exposed persons (PEPs);
  • Executive Order No 873 of 21 June 2023 on duty payment to the Gaming Authority; and
  • Executive Order No 1140 of 28 August 2023 on land-based betting.

Licensed games in Denmark must also have their games certified in accordance with the certification programme of the Danish Gaming Authority (DGA). A new and updated certification programme for online betting, land-based betting and online casinos was implemented in 2023.

The provision of gambling in Denmark is subject to the Anti-Money Laundering Act (the “AML Act”) and general rules on marketing in the Danish Marketing Practices Act, which supplement the marketing provisions in the Gambling Act. Furthermore, financial regulation is relevant in relation to the supply of payment services, e-money, etc, as well as regulation on consumer protection in relation to information requirements towards players, which can be applicable. Additionally, there are rules on the players’ right to withdraw from a transaction. Finally, licensed games are subject to the Danish Gambling Duties Act.

All of the relevant products are permitted according to Danish Law, conditional upon specific requirements. However, it is important to note that commercial lotteries are run as a monopoly.

The Danish Gambling Act applies to all games offered to the Danish market. A “game” is defined as any activity that falls within one of the following categories:

  • lotteries, where the chance of winning is solely based on chance;
  • combination games, where the chance of winning is based on a combination of chance and skill; and
  • betting (ie, where the chance of winning is dependent on the outcome of an event).

The Danish Gambling Act applies to all games, regardless of whether or not payment of a stake is required to participate. However, the Gambling Act only requires a licence for games that are subject to payment of a stake.

Activities where the betting is not concerned with the result of an event or game where there is no element of chance, such as participation in sports events or competitions based on knowledge (with no drawing of lots), do not fall within the Danish Gambling Act.

The Gambling Act defines land-based gambling as gambling that is entered into by a player and a gaming supplier, or the supplier’s agent, meeting physically. Land-based games are, for example, games that are provided in shops or in physical casinos.

The Gambling Act defines online gambling as gambling that is entered into by a player and a gambling operator using remote communication. Remote communication means communication without the player and the gambling operator meeting physically; for example, through the internet, telephone, radio, mobile phone, or email.

All violations of the Gambling Act may result in penalties as stated in 3.6 Penalties for Unlawful Gambling.

Key offences that can be committed are:

  • violations of the marketing provisions in the Gambling Act;
  • providing games without a licence;
  • violation of the terms and conditions of the licence; and
  • violation of the AML Act and the regulations concerning know-your-customer requirements.

The sanctions for breaching Danish gambling legislation/regulations range from a warning to up to two years in prison, dependent on the specific offence. The most common sanctions are a warning and an order to correct the offence. The DGA does not have the power to issue fines and thus it is obliged to hand over the matter to the Danish police with the recommendation that the police issue a penalty notice. The violator can choose to accept this notice or try the matter in court. However, see 3.7 Recent or Forthcoming Legislative Changes for more on this issue.

The DGA can also choose to revoke the gambling operator’s licence if there is a serious breach of the Danish Gambling Act.

In relation to online gambling operators that provide gambling to the Danish market without being in possession of a valid licence, the DGA will request the bailiff’s court to issue an ISP block of the relevant website.

The Danish Gambling Act was amended on 1 July 2024 and several new changes came into force.

The amendments to the Danish Gambling Act cover new requirements for B2B licences (see 6.2 B2B Licences (Suppliers, Software, Etc) for further elaboration), rules to further prevent match-fixing, including a register of athletes and an extension of the DGA’s right to issue reprimands and enforcement notices (see 11.1 Powers for more details).

Furthermore, a draft bill for non-profit lotteries is expected to be passed by the Danish parliament by the end of November 2024. It is expected that the bill will simplify the rules for non-profit lotteries, including exempting them from paying tax on winnings and making it possible to hold land-based bingo in the liberalised market without having to meet the requirements for a non-profit lottery.

The Danish gambling market is supervised by the DGA, the Danish Ministry of Taxation and the Danish Consumer Ombudsman. As regards licensing, it is the DGA that issues the licence to provide gambling.

The Danish gambling market is intensively regulated and watched over by the DGA, which knows all the stakeholders. At the same time, the DGA is open for dialogue.

From 1 January 2025, a B2B game supplier will be required to hold a licence from the DGA to be able to offer games to a Danish licensed gambling operator. For more information, see 6.2 B2B Licences (Suppliers, Software, Etc).

The provision of a game requires a licence from the DGA if the game:

  • is offered to the Danish market;
  • is subject to the payment of a stake to participate; and
  • falls within one of the following categories:
    1. lotteries;
    2. combination games; or
    3. betting.

As social/skill arrangements do not normally meet the above criteria, such games generally do not require a licence.

Examples of games that can be provided without a licence include:

  • games with a stake, but without the opportunity of winnings;
  • games without a stake, but with the opportunity of winnings; and
  • games with a stake and winnings, where there is no element of chance, such as chess, quizzes, bridge with duplicate cards, sports events and certain types of computer games.

Danish gambling licences can be divided into two main categories: online gambling licences and land-based gambling licences.

Online Gambling Licences

There are two types of online gambling licence available in Denmark: a betting licence and an online casino licence. The online casino licence includes roulette, poker, blackjack, baccarat, punto banco, online bingo, gambling on gaming machines and combination games. The betting licence includes all games where players attempt to predict the result of an event, including sports events and horse racing.

Furthermore, it is possible to apply for a revenue-restricted licence to provide an online casino or online betting, according to which the gross gaming revenues (GGR) cannot exceed DKK1 million.

It is also possible to apply for a turnover-restricted manager game licence, according to which the turnover cannot exceed DKK5 million and the repayment percentage (percentage return) cannot exceed 20%.

Land-Based Gambling Licences

As for land-based gambling, there are two main types of land-based licence available in Denmark: a casino licence and a limited licence covering only gaming machines. The betting licence described above covers both the provision of land-based and online betting.

Other Relevant Information

There are no limits on the number of licences granted to provide online gambling, or on having gaming machines in arcades or restaurants. There is a restriction on the number of land-based casino licences that may be issued.

All licences for online gambling are readily available as long as the requirements in 4.7 Application Requirements are met and the fees are paid. However, licences for land-based casinos are only available when one of the current licences becomes available or if the DGA opens for new applications.

The different licences are issued for different periods of time: the “revenue-restricted” licence to provide online gambling is limited to one year, whereas a normal licence to provide online gambling (betting and/or an online casino) can be issued for up to five years. It is possible to apply for renewal before expiry of the licence. This process is similar to, but less comprehensive than, the regular application process described under 4.7 Application Requirements.

The land-based casino licence is issued for a period of up to ten years, while the limited land-based gaming machine licence is issued on an individual basis and may be granted for an unlimited period of time.

As mentioned in 4.4 Types of Licences, Danish gambling licences can be divided into two main categories: online gambling licences and land-based gambling licences.

Online Gambling

An application for a gambling licence is subject to a fee (see 4.9 Application Fees).

Any person wishing to provide online gambling to the Danish market must:

  • be at least 21 years old;
  • not have a legal guardian;
  • not be subject to insolvency proceedings;
  • not have been convicted of criminal offences that render it probable that the person will abuse their access to gambling; and
  • not have any debt to public authorities.

If the person does not live in Denmark or in another EU/EEA country, the person must have appointed a representative living in Denmark or, if the appointed representative is a legal entity, be established in Denmark.

Any company that wishes to provide online gambling to the Danish market must be established within the EU/EEA or have an appointed representative in Denmark.

Furthermore, the members of the board and the directors must meet the requirements for physical persons mentioned above.

When appointing a representative, the representative must be approved by the DGA and, in order to obtain this approval, the representative must meet requirements similar to those imposed on physical persons mentioned above.

If these minimum requirements are met, the applicant must further prove that it will be able to provide online gambling in a sound financial and professional manner.

The assessment is made by the DGA based on a large number of financial and technical documents, which the applicant is required to submit. The requirements for a revenue-restricted licence are less comprehensive.

The DGA may either choose to grant a full licence, grant a conditional licence or reject the application. Applicants failing to submit sufficient documentation or failing to live up to the requirements set forth by the DGA will normally be given a chance to take remedial action by providing the missing information before the application is rejected.

The DGA will consider the overall picture, and if it finds that the necessary requirements are met, it will issue a licence. From the submission of an application to the DGA, the issuing of a licence normally takes between three and six months.

The application requirements for a game supplier (B2B) are overall very similar to the requirements as described above. The key difference is that only legal entities can apply for a licence as a game supplier. See 6.2 B2B Licences (Suppliers, Software, Etc) for additional information.

As a rule, there is no refund of the application fee, which will be forfeited if the application is rejected. If the applicant applies again, a new fee must be paid.

Land-Based Gambling

The process when applying for a land-based casino licence and a licence to set up gaming machines is similar to the one described above, supplemented by the executive orders on land-based casinos and gaming machines in arcades and restaurants. Accordingly, there are, for example, requirements for persons working within a land-based casino.

At the time of writing (November 2024), there are seven land-based casino licences in Denmark. For now, it is not possible to apply for new land-based casino licences. It will only be possible to apply for a licence when one of the current licences becomes available or if the DGA allows new applications.

As stated in 4.7 Application Requirements, it normally takes between three and six months from the submission of an application to the DGA issuing a licence.       

The application fee is DKK315,300 for a betting licence or an online casino licence (2024 price); however, if the party applies for a combined betting and online casino licence, the fee is DKK441,400 (2024 level).

The application fee is DKK62,000 for a B2B game supplier licence (2024 price).

For applicants with an annual GGR of less than DKK1 million, a “revenue-restricted” licence may be issued, and the fee is DKK63,100 per licence (2024 price).

Online gambling operators have to pay an annual fee for holding a licence. The fee is based on their GGR. Additionally, the licence holders have to pay gambling duty based on their GGR (see 12.1 Tax Rate by Sector).

For B2B game suppliers, the annual fee is DKK41,000.

Applying for a licence to set up gaming machines is subject to an annual fee of DKK723 (2024 price) per gaming machine.

It is possible to apply for a licence to set up gambling machines on premises (restaurationer) with an alcohol licence or in gambling arcades.

In principle, however, it is only possible to give permission to set up a maximum of three gambling machines on premises with an alcohol licence.

In gambling arcades, no other games or business activity other than gambling machines may occur. It is only permitted to sell sweets, snacks and drinks on a limited scale, and it is prohibited to sell hard liquor (liquor with alcohol of 2.8% volume or more). Note that certain requirements apply to gambling arcades.

Since 1 October 2023, it has been a requirement that players identify themselves with a “Player ID” (Spilkort) before betting in physical shops. To receive a Player ID, the player must register for a gambling account with the gambling operator and connect the Player ID with the gambling account. As a result, it is no longer possible to bet anonymously in physical shops.

Online gambling operators contracting with players directly, either through their own website or through a white-label site, must hold an online gambling licence to provide gambling in Denmark. In general, a white-label site is defined as a site that markets games that are provided under a different party’s licence to provide gambling, making it appear as if the white-label site operates the game. This will allow the producer/product owner to sell its gambling product several times in a way that makes it look like a unique brand every time. The producer/product owner must be a licence holder. There are specific regulations on the use of white-label sites.

Following the new regulations regarding B2B licences, a B2C operator with a Danish online gambling licence may only offer games from a licensed B2B game supplier. For more information, see 6.2 B2B Licences (Suppliers, Software, Etc).

Amendments to the Danish Gambling Act were passed by the Danish parliament on 2 May 2024 and, from 1 January 2025, a B2B game supplier will be required to hold a licence from the DGA to be able to offer games to a Danish licensed gambling operator.

Only legal entities may obtain a B2B licence. If the company is not established in Denmark or another EU/EEA country, a legal representative must be appointed and must complete a declaration in relation to the application.

It is not possible to apply for an umbrella licence covering a group of independent legal entities, as the licence must be issued to, and therefore bind, the game supplier as an independent legal entity.

Game suppliers will be liable for their games and will be responsible for having their games certified.

Gambling operators are permitted to use affiliates, which in the Danish gambling market is often seen in relation to advertisement of the gambling operator’s website or games.

The Danish regulation on consumer protection and marketing and the provision regarding marketing and advertising in the Gambling Act also apply for affiliates.

As noted in 6.1 B2C Licences, it is possible for gambling operators that hold a Danish gambling licence to obtain permission to offer white-label agreements.

Note that regardless of the use of white labels, the gambling operator is always responsible for complying with the gambling law and the terms stipulated in the licence.

The most notable recent change is that there are new rules regarding the requirement for game suppliers to obtain a B2B licence (see 6.2 B2B Licences (Suppliers, Software, Etc) for more on this). Other than this, there have been no changes to the rules regarding licences.

The DGA has the legal grounds in the Gambling Act to ask the bailiff’s court to issue an ISP block of an unlicensed website (see 11.2 Sanctions for an elaboration of this).

The DGA also has legal grounds to ask the bailiff’s court to order payment service providers to block payments to unlicensed operators.

The purpose of the Gambling Act is:

  • to maintain the consumption of gambling services at a moderate level;
  • to protect young people and other vulnerable people from being exploited through gambling or developing a gambling addiction;
  • to protect players by ensuring that gambling is provided in a fair, responsible and transparent manner; and
  • to ensure public order and to prevent gambling as a means to support crime.

This results in several obligations being imposed on Danish licence holders, and especially on holders of a Danish licence to provide online gambling.

MitID

Before participating in online gambling, the player must be registered with the gambling operator. The registration process involves providing the online gambling operator with extensive information, including personal information. Players are required to use MitID in a range of situations related to accessing and participating in online gambling.

Betting on Sports Events for Adolescents

Offering betting on sports events to those under the age of 18 is not permitted.

Preventing Compulsive Gambling

Additional operator requirements include the obligation for online gambling operators to monitor the players’ consumption of gambling, providing the players with the possibility of “cooling-off periods” and providing access to a state-controlled Register of Voluntarily Excluded Players (Register Over Frivilligt Udelukkede Spillere or ROFUS), as well as having their gambling system set up so that every time a player attempts to log in, the system automatically checks whether the player has registered themselves with ROFUS, and if this is the case, the system denies them access to their account.

Players are required to fix a daily, weekly or monthly deposit limit for their game before beginning the game. An attention duty is imposed upon the online gambling operator in relation to abnormal gaming patterns that could indicate a player has gambling problems. Furthermore, all players listed in ROFUS decline to receive marketing material from a gambling operator during the exclusion period.

The gambling operator must therefore consult ROFUS to check whether the player is listed therein before sending marketing material to the player.

To take part in land-based betting, players are required to register for a Player ID before betting in kiosks or betting shops (see also 5.2 Recent or Forthcoming Changes). It is therefore no longer possible to take part in land-based betting anonymously. The aim of this is to strengthen efforts against match-fixing, money-laundering and gambling addiction. Furthermore, the introduction of the Player ID is intended to help uphold the age limit of 18 years to participate in betting.

In addition, the requirement that players must now identify themselves with a Player ID before betting makes it possible to enforce registrations in ROFUS in physical shops.

The gambling industry is guided by a code of conduct. The purpose of the code of conduct is to increase consumer protection and contribute to preventing gambling as entertainment from developing into compulsive gambling.

Gambling management tools include the following:

  • Making information readily available to customers on how to gamble responsibly, how to access information about responsible gambling, how to recognise problems with gambling and how to seek help in this regard.
  • A mandatory self-imposed deposit limit that can only be increased after a 24-hour waiting period.
  • Problematic gambling behaviour and gambling addiction prevention procedures (the licence holder must have drafted written internal rules and procedures for responsible gambling in order to prevent the development of gambling addiction among players).
  • A register for temporarily or permanently self-excluded players:
    1. The players may temporarily exclude themselves from gaming for not less than 30 days; however, a player also has the opportunity to choose a 24-hour break from gaming (cooling-off period).
    2. The players may exclude themselves permanently from gaming (meaning that they cannot re-register until one year after the commencement of the exclusion). In the case of permanent exclusion, the licence holder must inform the player about the option for counselling and treatment of pathological gambling at a Danish treatment centre.
    3. Both when registering new players and when the players log into the gaming system, the licence holder must consult the registry to ensure that the player in question is not registered; if a player is in the register, the licence holder must reject the registration of the player, or terminate the customer relationship.
    4. The licence holder must inform the players about the possibility of registration with ROFUS on the DGA’s website.

No relevant changes are expected.

The provision of gambling in Denmark is subject to the AML Act, which has implemented the EU’s AML directives, most recently the Fifth Directive.

The Danish Financial Supervisory Authority (FSA) has published guidance on the Danish AML Act that was last updated in 2022.

Danish licence holders may only receive payments into a gambling account from a payment services provider that provides these services legally in Denmark pursuant to the Danish Payment Services Act.

According to this act, payment services may only be provided in Denmark by certain types of providers that have been granted authorisation in Denmark, in the EU or in a country with which the EU has entered into an agreement for the financial area.

If the service provider does not hold Danish authorisation, it cannot begin its operation in Denmark before it has obtained cross-border authorisation; as provided in the Danish Financial Business Act.

The authorisation is granted when the FSA has received notification from the supervisory authorities in the service provider’s home country.

Furthermore, gambling operators are not allowed to provide credit facilities to players.

EU AML Directives

The Fourth AML Directive was implemented as of 26 June 2017 via the new Danish AML Act. This had the effect of making the AML regulation cover both online and offline casinos and betting; thus, since 26 June 2017, all gambling operators have been required to identify and assess the risk of money laundering and financing of terrorism within their business on the basis of their business model. With regard to that risk assessment, they are required to have sufficient written policies, procedures and controls to effectively limit the risk of money-laundering and the financing of terrorism. Additionally, gambling operators are required to commence customer due diligence with their customers. In certain situations, customer due diligence may require enhancement, while in other situations, simplified due diligence is sufficient. The AML Act is very comprehensive and the above is not exhaustive. The DGA has published a guideline that should be seen as a supplement to the general guideline from the FSA.

Gambling operators are also obliged to inform the Danish Money Laundering Secretariat of any suspicious transactions.

The Fifth AML Directive was implemented as of 2 May 2019 via the Danish AML Act. The main part of the act came into effect as of 10 January 2020, after which, suppliers of exchange services for virtual currencies and fiat currencies and suppliers of virtual wallets were covered by the Danish AML Act.

Virtual Currencies

There is no specific regulation concerning gambling with virtual currencies and, thus, the Gambling Act will apply if such activity can be characterised as “gambling” pursuant to Section 5(1)(i) of the Gambling Act, the most central condition being whether there is a chance of winning a prize.

Only regulated currencies are covered by the Danish Payment Services Act, which means that unregulated currencies such as bitcoin will not be accepted as a means of payment.

No relevant changes are expected.

The DGA monitors the gambling market and the DGA also monitors licence holders’ compliance with marketing provisions. Note that where infringement of such marketing provisions will result in fines or imprisonment, the case is handed over to the Danish police (see 11. Enforcement).

Games that are regulated by the Danish regulation on marketing and consumer protection are also the responsibility of the Danish Consumer Ombudsman.

A Gambling Advertisement Board was established in 2022. The board has the authority to handle complaints made regarding the advertising of gambling in Denmark. All verdicts are published on their website.

Neither the Gambling Act nor the Danish Marketing Practices Act defines advertising. It may be defined as a business person’s or a company’s commercial communication to a consumer that is directly related to promotion, sale, or supply of a product.

The provision of gambling in Denmark is subject to general rules on marketing in the Danish Marketing Practices Act, which supplements the marketing provisions in the Gambling Act.

The marketing and advertisement of bonuses (eg, a sign-up bonus) is regulated by the executive orders on the provision of both land-based and online betting, and on the provision of online casinos.

According to the Danish Gambling Act, all marketing of gambling must:

  • present the odds of winning in a correct and balanced way so that the impression is not given that the chance of winning is greater than it actually is;
  • present gambling as entertainment;
  • not be targeted at children or persons under 18 in relation to the design of the communication or the choice of media used;
  • not use well-known persons to suggest, contrary to the truth, that participation in gambling has contributed to the person’s success; and
  • not have any content that gives the impression that participation in gambling offers a solution to financial problems or gives the player social acceptance.

When marketing a bonus offer, all conditions must be disclosed in a clear and unambiguous manner within the immediate context of the bonus offer. However, depending on the media type, a referral to another medium for additional information concerning the offer can generally be accepted in the form of “one click away”. Bonuses may not be offered to individual players on conditions that differ from the conditions offered to other players. The player will have at least 60 days to meet any conditions associated with the payment of a bonus.

It is a requirement under the Danish regulation that the website (and all communication with the players) is available in Danish and the gambling duty is calculated and payable in Danish kroner. However, the website can also be available in other languages and use other currencies.

There is certain information that the gambling operators must state in marketing material. Information such as the age limit for participating in the game, the DGA’s hotline concerning responsible gaming and the possibility of listing in the state-controlled ROFUS must all be stated when marketing games. The gambling operator must also use the DGA’s labelling scheme in the marketing material.

In addition, limits are set for deposits on gaming accounts or stakes in games to obtain promotional measures and to limit the amount of promotional measures. There is also a limit to the number of re-wagering requirements. Winnings from promotional measures may not be subject to re-wagering requirements. Furthermore, promotional measures must be granted on the same terms when given to individual players, and they must be given to all players playing within the same fixed interval or who meet another set criterion.

The interval must be fixed so that the promotional measure is offered to a minimum of 100 players.

Furthermore, consumer loans companies are prohibited from marketing consumer loans and consumer lending businesses in conjunction with advertisements for gambling and gambling operators. It is important to note that the companies to be charged are the consumer loans companies and the companies that provide consumers with credit facilities in connection with gambling and gambling operators. The gambling operators themselves are not directly subject to these provisions.

Violations of advertising regulations in the Gambling Act may be sanctioned with fines.

There are still ongoing discussions regarding further restrictions on marketing, including a prohibition on the advertising of gambling before and after broadcast sports events. In addition, a ban on the use of well-known people in commercials for gambling is being considered.

A Danish gambling licence cannot be transferred.

In the event of corporate restructuring – such as a merger, demerger or an exchange of shares – the DGA must be notified in advance in order to obtain prior approval. It is not possible to transfer (delegate) a licence or the rights and obligations that follow with the licence.

It should be noted that the DGA has expressed indeterminacy on this topic, which is why the matter of acquisitions and changes of control of a gambling licence are not certain at this time.

A change of corporate control occurs when a person or legal entity crosses the threshold of owning 10% of the shares or the voting rights in the company holding the licence.

Similar requirements apply as in 10.2 Change of Corporate Control Triggers, as there are no exemptions for passive investors.

There have been no relevant changes recently.

The DGA monitors the gambling market and can at any time open a procedure for revocation of a licence if it finds that the licensee can no longer supply games in a sound financial and professional manner. The DGA also has legal grounds under the Gambling Act to ask the bailiff’s court to issue an ISP block of an unlicensed website.

The DGA currently has no jurisdiction to issue fines for violation of the Gambling Act. Consequently, even minor violations of the act carry the risk of being investigated by the police in response to a report from the DGA. Amendments to the Gambling Act, which came into force on 1 July 2024, give the DGA the power to issue reprimands and enforcement notices to a gambling operator or a game supplier if there has been a violation of gambling legislation. Non-compliance or late compliance with this may result in a police report and a revocation of the licence.

Sanctions for breaching the Danish gambling legislation/regulations range from a warning to up to two years in prison, depending on the specific offence. If the offence is sanctioned with a fine or imprisonment, the case will be handled by the Danish police and the Danish prosecution service.

In relation to online gambling operators that provide gambling on the Danish market without a valid licence, the DGA will request the bailiff’s court to issue an ISP block of the website. The DGA has used this sanction on several occasions. Every time an ISP block is granted, the relevant websites are listed on the DGA’s website.

The DGA monitors the gambling market and can at any time open a procedure for revocation of a licence if it finds that the licensee can no longer supply games in a sound financial and professional manner. Such a procedure has, to the best of this firm’s knowledge, not yet been opened.

Decisions made by the DGA may be appealed to the National Tax Tribunal for a fee of DKK1,200. An appeal against a decision made by the National Tax Tribunal must be brought before the Danish courts within three months of the decision. Otherwise, the decision of the National Tax Tribunal will be final.

The calculation of a fine is based on a business’s net turnover at the time of the violation.

As described above in 11.1 Powers, the DGA has the authority to issue reprimands and enforcement notices to a gambling operator or a game supplier.

In addition to this new authority, the DGA is also now obliged to publish all fines or sentences given in relation to a violation of Danish gambling legislation. The publication will be on the DGA’s own website and will be visible for five years.

The provision of games covered by the Gambling Act is subject to duty under the Danish Gambling Duties Act. The duty percentage and the regulation and frequency of payment vary depending on the type of game. Thus, in the following, the gambling tax rates are outlined by sector.

The duty is based on a percentage of the GGR, which is the received stakes minus paid-out winnings.

A negative GGR in one duty period cannot be carried forward for set-off against positive GGR in subsequent periods. Subsequently, if there is a negative GGR for one period, the duty must be declared as DKK0.

Marketing costs that are not actual winnings for the players (eg, bonuses and free spins) cannot be deducted when calculating the GGR.

Online and Land-Based Betting

The operator of online and land-based betting must pay duty at 28% of the GGR. As regards betting exchanges, the duty is 28% of the amount charged in commission. In both cases, the duty is due on a monthly basis.

Online Casinos

The operator of online casinos must pay duty at 28% of the GGR. For poker and other cases where the gambling operator’s profit is the commission charged, the operator must pay duty at 28% of the amount charged in commission. In both cases, the duty is due on a monthly basis.

Land-Based Casinos

The operator of land-based casinos must pay duty at 45% of the GGR minus the amount of special tipping chips, plus an additional 30% on the part of the GGR that exceeds DKK4,610,600. The duty is due on a monthly basis.

Physical Gaming Machines in Restaurants or Gaming Arcades

The operator of physical gaming machines in restaurants or gaming arcades must pay duty at 41% of the GGR. For gaming machines in restaurants, an additional 30% on the part of the GGR that exceeds DKK34,600 is added. For gaming machines in gaming arcades, an additional 30% on the part of the GGR that exceeds DKK288,200 is added, plus DKK3,500 per machine up to 50 machines and DKK1,800 per machine exceeding 50. The duty is due on a monthly basis.

Non-profit Lottery and Prizes in Connection With Free Games

With regard to cash prizes, operators of a non-profit lottery and prizes in connection with free games must pay duty at 17.5% of the amount that exceeds DKK200. Regarding prizes consisting of goods or services (market value), such operators must pay duty at 17.5% of the amount that exceeds DKK750. In both cases, the duty is due 15 days after the result of the lottery has been decided.

However, as mentioned previously, a new draft bill for non-profit lotteries is expected to be passed soon. This bill will change the tax rules for non-profit lotteries. See 3.7 Recent or Forthcoming Legislative Changes for more information.

Other Duties and Relevant Fees

In addition to these duties, a licensed online gambling operator must pay an annual fee for the licence. The annual fee is fixed in classes varying from DKK63,100 to DKK5,674,500 (2024 price). The annual fee is due one month after the effective date of the licence and then on an annual basis.

Having a gaming machine is subject to an annual fee of DKK723 per gaming machine.

Gambling operators that provide gambling on horse racing will be charged 6% of the GGR of betting on horse races at Danish horse-racing tracks. The fee will be calculated based on a three-month period.

Depending on the circumstances, the gambling operator may also be obliged to pay regular Danish company tax (particularly if the gambling operator is established/incorporated in Denmark).

There have been no relevant changes recently.

If an individual wishes to obtain a licence, there are several requirements that must be fulfilled. See 4.7 Application Requirements for further information on these requirements.

In addition to the requirements described in 4.7 Application Requirements,an assessment is made by the DGA based on a large number of financial and technical documents.

Individuals such as ultimate beneficial owners, members of the management board of the applicant’s company and members of the board of directors of the applicant’s company and others are required to submit personal information. This information includes, among other things, the person’s criminal records, a list of employment and a declaration of debt.

If the application is well prepared and there are no questions from the DGA, the expected timescale is three to four months according to the DGA. However, a longer timescale is more realistic.

Regarding the fees, see 4.9 Application Fees.

See 4.10 Ongoing Annual Fees and 12.1 Tax Rate by Sector.

In addition to the requirements described in 13.1 Types of Authorisations and Licences and 13.2 Application Process, other requirements are set forth regarding managers in certain shops.

A manager of a betting shop or kiosk where gaming machines are available and/or where lotteries are being sold, must be approved by the DGA prior to the start of employment. A manager must fulfil the requirements as described in 4.7 Application Requirements.

The authorisation of a manager can be revoked if the manager no longer fulfils the requirements or if they are convicted of a criminal offence.

Beyond this, licences and authorisation for employees without a managerial position in a betting shop, kiosk or casino are not required.

See 11.1 Powers and 11.2 Sanctions for information on the enforcement powers of regulatory bodies.

There have been no relevant changes recently.

Mazanti-Andersen

Amaliegade 10
1256 Copenhagen K
Denmark

+45 3314 3536

info@mazanti.dk www.mazanti.dk
Author Business Card

Trends and Developments


Author



Mazanti-Andersen (Mazanti) is one of Denmark’s major law firms, with strong international relations. The firm represents a large number of Danish and international corporate clients and is characterised by professional competence and integrity, with expertise in a number of legal areas, including corporate/M&A, real estate, bankruptcy and restructuring, banking and finance, litigation and arbitration, together with IP, TMT and gambling law. Mazanti has the largest and most experienced gaming and gambling law group in Denmark. Due to its comprehensive knowledge of the regulation of the Danish gambling market and the different market players, Mazanti has a deep understanding of the regulatory, technical and operational conditions of relevance, and it advises major national and international B2C as well as B2B operators in the industry regarding highly complex regulatory matters, transactions, licensing issues and matters related to media and marketing. The group also has substantial experience in litigation.

The Current State of the Danish Gambling Market

The Danish gambling market was liberalised in 2012 and the monopoly on betting and online casinos was lifted. This has shaped trends and developments in the Danish gambling market significantly.

Overall, spending in the Danish gambling market has increased. Figures from the Danish Gambling Authority (DGA) show that Danish gross gambling revenue (GGR) increased by 15% between 2012 and 2023. However, the amount an average Danish person spends on gambling annually only went up by 5.4% between 2012 and 2023. This is primarily explained by an increase in population. Although the Danes have increased their yearly spending on gambling per person since 2012, they still spend slightly less on average on gambling per person per year compared to the other Nordic countries. In total, Denmark ranks 11th in Europe when it comes to average annual spending on gambling per person.

According to figures from the DGA, in 2022 young men were the largest demographic group among Danish gamblers. In total, men had registered for 72% of all active online casino accounts and 84% of all active online betting accounts. Overall, it is mostly younger people who participate in gambling. Of persons gambling on online casinos, 53% are under the age of 36, while 57% of persons participating in online betting are under the age of 36.

Although the age limit for online gambling in Denmark is 18, studies over the past year show that 15% of young people aged 15–17 have gambled online. This equates to approximately 32,000 young people. These studies also speak to the increased political focus on the need for more regulation in the area of gambling among children and young people.

The most significant change brought about by the liberalisation of the Danish gambling market in 2012 was the fact that most betting and the majority of online casino activity now happens on sites with a Danish licence. In 2011, before the liberalisation of the Danish gambling market, only around 40% of Danish online gambling happened on sites managed by operators with a Danish licence. In 2012, just after the liberalisation of the Danish gambling market, this number had already increased to 69%, and in 2023, this number reached 90%. In comparison with other European countries, the percentage of Danish online gambling taking place on regulated websites is among the highest.

While the total number of licences for betting and online casinos has been fairly consistent over the years (approximately 60 licences), the holders of the licences have changed over time. This is a sign of both a continued interest in providing betting and online casino services to Danish players, but also of ongoing competition between the different gambling operators in the Danish market.

The statistics on the Danish gambling market show a clear trend towards more gambling happening online. In 2012, only a third of Danish GGR came from online gambling. In 2017 the ratio of Danish GGR coming from land-based and online gambling was almost 1:1, whereas today there is a significant difference between the two. In 2023, 64% of Danish GGR came from online gambling. As a result, in 2023 the Danish gambling market ranked third in Europe measured on GGR coming from online gambling.

Expected Changes in the Regulation of the Danish Gambling Market

In the past few years, two political agreements from November 2021 and February 2022 concerning the Danish gambling market have been cemented. Both political agreements are based on support from a broad majority of the Danish parliament, and the Danish government has expended a lot of energy over the last few years implementing these political agreements through legislative initiatives, with more to come. The already implemented amendments to the Danish Gambling Act include further prevention of match-fixing, extension of the DGA’s sanction powers and a new requirement for B2B licences. For further information on this, go to the Danish Law and Practice chapter.

A draft bill for non-profit lotteries is also in process and is expected to be passed by the Danish parliament by the end of 2024. The bill aims to simplify the tax rules for non-profit lotteries and make it possible to hold land-based bingo without the need to fulfil the requirements for a non-profit lottery. This is not an exhaustive list of the expected changes, and the specific details of the bill will only be known when it has been passed.

The Danish government’s official programme for scheduled amendments to Danish legislation in the coming parliamentary year 2024/2025, which was launched 1 October 2024, includes amendments to the Danish Gambling Act. According to the official programme, the amendments will cover new marketing regulations, especially regarding children and young people. However, since the draft bill has yet to be presented and negotiated, the exact scope and content of the bill is still subject to change.

Illegal Gambling

According to the DGA, the illegal gambling market is still considered to constitute only a limited part of the Danish gambling market. It is, however, an area that the DGA continues to increase its focus on.

In 2022 the DGA, together with the Danish Tax Agency, carried out several investigations and blocked a number of websites providing illegal gambling. In 2024 the number of blocked websites reached its highest so far in Denmark in the span of one year. By October 2024, a total of 162 websites had been blocked for providing illegal gambling. The DGA has continued its focus and the monitoring of websites providing illegal gambling, and this is expected to continue in the future.

In its fight against illegal gambling, the DGA is working together with Facebook and is in the process of establishing a similar set-up with Google.

Furthermore, the DGA has noted a rise in streamers on platforms such as Twitch inviting followers to take part in community hunts or other illegal gambling. Community hunts are not allowed under the Danish Gambling Act, as gambling on behalf of other persons is not permitted. In addition, the return of any winnings from a community hunt to followers of the streamer might result in violations of Danish tax law. After observing the trend of community hunts, the DGA warned in April 2023 against participation in any such activity. The DGA furthermore expressed concern that followers of streamers participating in community hunts might be under 18 years old.

In response to the increased focus on the use of Twitch and other similar platforms for community hunts and to advertise illegal gambling, the DGA has also taken steps to guide streamers on gambling legislation, to make them aware of the fact that their actions on the platform in some cases might be considered illegal. In August 2023 a streamer was fined DKK10,000 (approximately EUR1,340) for illegally facilitating gambling with unlicensed gambling operators. This was the first and only time so far that the DGA has reported a streamer in a matter like this.

Marketing and Consumer Protection

Initiatives to limit the intense marketing of gambling products are still being debated and there is increased political focus on this issue. This focus includes limiting gambling commercials in connection with live sports events broadcast on TV and the implementation of a ban on commercials during specific timeslots. In relation to this, there is increased focus on the general level of consumer protection in connection with gambling.

As mentioned, the Danish government’s official programme for scheduled amendments also includes amendments to the Danish Gambling Act. The detail of the draft bill is unclear, but it is expected to focus on more protection of children and young people from gambling, including a limitation on the scope of marketing.

Furthermore, there has been increased political focus on marketing and advertising of games and gambling. One particular area of focus is on advertising social gaming for children, where multiple politicians have expressed a need for more regulation in this regard.

There is also an increased interest in influencer marketing and the use of celebrities in commercials. Initiatives to regulate this area, including implementing a total ban on using celebrities in commercials related to gambling, has been discussed.

Even though many of the new amendments have been successfully implemented, more concrete initiatives in relation to marketing and consumer protection are still in process. 

Gambling Addiction

The Danish Register of Voluntarily Excluded Players (Register Over Frivilligt Udelukkede Spillere or ROFUS) makes it possible for players to exclude themselves from gambling for varying time periods. In April 2024, the number of people registered with ROFUS reached 50,000 and almost two thirds have chosen to exclude themselves permanently. The DGA has noted a constant rise in the number of persons registered with ROFUS.

As part of a wider political agreement reached in June 2022, an annual DKK10 million will be allocated to combating gambling addictions from 2023 to 2025. The primary focus will be to conduct further research and carry out information campaigns to address gambling addiction, especially among children and young people.

In connection with this political agreement, several information campaigns have been carried out. These include a campaign called “StopSpillet” (which roughly translates to “Stop the Gambling”) and a campaign specifically for educational purposes called “StyrPåSpillet” (which roughly translates to “Control the Gambling”).

The StopSpillet campaign focuses on relationships with family and friends, which can be affected by excessive gambling. The campaign also aims to raise awareness of the DGA’s national helpline on gambling addiction, which can be contacted directly by gamblers, or by people who know someone who gambles too much, or people who have a colleague with a gambling problem.

The StyrPåSpillet campaign has a focus on informing parents and relatives how to deal with problems related to gambling or a gambling addiction. The campaign also includes materials to be used by teachers and other professionals for school projects, among other things. The content of this campaign includes articles, videos and podcasts, etc.

Further initiatives aiming to prevent gambling addiction, especially in young people, are anticipated. In this regard, initiatives in relation to “skin betting” and “loot boxes” are likely to be considered in the future.

The DGA has a continued focus on prevention and treatment of gambling addiction. In this regard, the intention is to improve the current treatments for gambling addiction and to focus on how to establish funding and initiate co-operation with the Danish health authorities.

At the time of writing (November 2024) there are more than 15 different treatment options, all of which provide free treatment for gambling addiction.

The Gambling Advertising Board

The Gambling Advertising Board was established in 2022 at the initiative of several actors in the Danish gambling market. The guideline in the Gambling Advertising Board’s evaluations is the code of conduct for the gambling industry agreed upon by all the actors in the Danish gambling industry in 2018.

In July 2024 the Gambling Advertising Board entered into a co-operation agreement with the Danish Consumer Ombudsman and the DGA in an effort to tighten the overall co-ordination of regulations controlling gambling companies’ marketing in Denmark. The Gambling Advertising Board will now forward cases to the Consumer Ombudsman or the DGA, depending on the content of the particular case.

The board still holds authority to handle complaints made regarding violations of the code of conduct, but only if the rules of either the Consumer Ombudsman or the DGA are not applicable. The Consumer Ombudsman is responsible for consumer protection and companies’ compliance with the Danish Marketing Act, while the DGA oversees the implementation of the marketing regulations in the Gambling Act.

Thus, the Gambling Advertising Board’s scope of work will be significantly reduced with this agreement.

All verdicts reached by the Gambling Advertising Board are published on its website.

Mazanti-Andersen

Amaliegade 10
1256 Copenhagen K
Denmark

+45 3314 3536

info@mazanti.dk www.mazanti.dk
Author Business Card

Law and Practice

Author



Mazanti-Andersen (Mazanti) is one of Denmark’s major law firms, with strong international relations. The firm represents a large number of Danish and international corporate clients and is characterised by professional competence and integrity, with expertise in a number of legal areas, including corporate/M&A, real estate, bankruptcy and restructuring, banking and finance, litigation and arbitration, together with IP, TMT and gambling law. Mazanti has the largest and most experienced gaming and gambling law group in Denmark. Due to its comprehensive knowledge of the regulation of the Danish gambling market and the different market players, Mazanti has a deep understanding of the regulatory, technical and operational conditions of relevance, and it advises major national and international B2C as well as B2B operators in the industry regarding highly complex regulatory matters, transactions, licensing issues and matters related to media and marketing. The group also has substantial experience in litigation.

Trends and Developments

Author



Mazanti-Andersen (Mazanti) is one of Denmark’s major law firms, with strong international relations. The firm represents a large number of Danish and international corporate clients and is characterised by professional competence and integrity, with expertise in a number of legal areas, including corporate/M&A, real estate, bankruptcy and restructuring, banking and finance, litigation and arbitration, together with IP, TMT and gambling law. Mazanti has the largest and most experienced gaming and gambling law group in Denmark. Due to its comprehensive knowledge of the regulation of the Danish gambling market and the different market players, Mazanti has a deep understanding of the regulatory, technical and operational conditions of relevance, and it advises major national and international B2C as well as B2B operators in the industry regarding highly complex regulatory matters, transactions, licensing issues and matters related to media and marketing. The group also has substantial experience in litigation.

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