Merger Control 2026

Last Updated July 07, 2026

Croatia

Law and Practice

Author



Mišetić & Partners is a Zagreb-based law firm advising domestic and international clients on corporate and commercial law matters, including mergers and acquisitions. As part of its M&A practice, the firm has significant experience in merger control proceedings. It has represented clients in a number of notable transactions before the Croatian Competition Agency involving high market shares and acquisitions of sole or joint control, as well as in smaller and mid-sized concentrations. Its work spans various industries and often involves co-ordination with foreign counsel in transactions impacting multiple jurisdictions. In addition to merger control, the firm advises on competition law issues relevant to transactions and commercial arrangements, and on general corporate, contractual and regulatory matters. It provides legal support throughout the transaction life cycle, from structuring and due diligence to closing and post-closing matters.

Merger control in Croatia is regulated by the Competition Act and two subordinate regulations:

  • the Regulation on the method and criteria for defining the relevant market; and
  • the Regulation on the method of notification and the criteria for assessing mergers.

The provisions of Council Regulation (EC) No 139/2004 on the control of concentrations between undertakings (the “EC Merger Regulation”) also apply directly.

The Croatian Competition Agency has adopted two guidelines:

  • the Guidelines on the procedure for assessing the permissibility of mergers (2004); and
  • the Guidelines on the procedure for assessing the permissibility of horizontal mergers (2005).

In its practice, the Agency regularly relies on guidelines issued by the European Commission – namely, the Guidelines on the assessment of horizontal mergers under the EC Merger Regulation and the Guidelines on the assessment of non-horizontal mergers under the same Regulation.

The Agency is required to apply the criteria derived from EU law, where appropriate, particularly in cases of legal gaps or uncertainties in the interpretation of the applicable rules.

Foreign Transactions

Foreign investments are unrestricted in principle, subject to sector-specific regulation and a foreign direct investment screening mechanism implemented pursuant to Regulation (EU) 2019/452.

Sector-Specific Regulations

Electronic communications

Operators with significant market power and operators granted a licence to use radio-frequency spectrum at the national level must notify the Croatian Regulatory Authority for Network Industries of any intention to merge, and of any intention to engage in any other form of joint or co-ordinated activity between operators, unless the particular transaction is notifiable to the Competition Agency pursuant to general merger control thresholds (the Electronic Communications Act).

If the transaction is notifiable to the Competition Agency, the Agency may in turn request an expert opinion from the Croatian Regulatory Authority for Network Industries.

Media

Until the entry into force of the Act Implementing Regulation (EU) 2024/1083 (Official Gazette No 27/2026, applicable from 26 March 2026), the regime applicable to media concentrations was fragmented: print media publishers had to notify the Croatian Competition Agency of any intent to merge with another media publisher regardless of turnover, while electronic media operators were subject to the general merger control thresholds complemented by additional sector-specific obligations. The new Act has streamlined this framework.

Under the current regime, media concentrations follow the general merger control thresholds applicable under the Competition Act. Where a media transaction is notifiable, the Competition Agency must seek the opinion of the Agency for Media (the successor to the former Agency for Electronic Media) on the pluralism and editorial independence dimensions of the transaction. The Agency for Media has 30 days to deliver its opinion; if it does not respond within that period, the absence of objections is presumed.

Separately and irrespective of merger control thresholds, providers of media services, electronic publications and video-sharing platforms must notify any change of ownership to the Agency for Media within five days. Where such a change is found to compromise media pluralism, the Agency for Media may order corrective measures and, in cases of persistent non-compliance, revoke concessions or permits.

In addition to the merger control and pluralism notification regimes, the Electronic Media Act preserves a set of sector-specific limits on cross-media ownership. A change of ownership is impermissible where it infringes media pluralism and diversity, in particular where:

  • a national-level broadcaster holds more than 25% in another broadcaster at the same or lower level;
  • a national-level broadcaster holds more than 10% in a publisher of daily newspapers with a circulation exceeding 3,000 copies, or simultaneously operates such a newspaper, and vice versa;
  • a regional or local broadcaster holds more than 30% in another broadcaster operating in the same or a related coverage area; or
  • a licensed broadcaster holds more than 10% in an advertising sales intermediary, and vice versa.

Credit institutions

Any person intending to acquire, directly or indirectly, a qualified holding in a credit institution (ie, 10% or more of shares or voting rights) must obtain prior approval. Subsequent increases reaching or exceeding 20%, 30% or 50% likewise require prior approval. Under the EU Single Supervisory Mechanism, such approvals are granted by the European Central Bank, following a proposal by the Croatian National Bank.

Insurance companies

Any person intending to acquire, directly or indirectly, a qualified holding in an insurance undertaking (ie, to reach or exceed 20%, 30% or 50% of the shares or voting rights) or to acquire control must obtain prior approval from the Croatian Financial Services Supervisory Agency (HANFA).

Investment firms (capital markets)

Pursuant to the Croatian Capital Markets Act, any person intending to acquire, directly or indirectly, a qualified holding in an investment firm (ie, to reach or exceed 10%, 20%, 30% or 50% of the shares or voting rights) or to acquire control must obtain prior approval from HANFA.

Other

Where a concentration results in a change of licence holder or regulatory status, approval from the competent regulator may be required.

Co-operation between the Croatian Competition Agency and sector regulators is facilitated through co-operation agreements, ensuring co-ordination while preserving the separate competences of each authority.

Merger control is enforced by the Croatian Competition Agency, unless the transaction falls within the scope of the EU Merger Regulation. The Agency’s decisions may be appealed to the Croatian High Administrative Court. However, in certain sectors, another regulatory authority may have parallel or subsidiary jurisdiction, as outlined in 1.2 Legislation Relating to Particular Sectors.

If the thresholds set out in the Competition Act are met, notification is compulsory, without exception.

Failure to notify a concentration is classified as a minor infringement, punishable by fines of up to 1% of the infringing party’s group turnover. However, where a non-notified concentration is prohibited (in that it creates or strengthens a dominant position), its implementation constitutes a serious infringement and may result in fines of up to 10% of the group turnover. The Agency may also impose measures necessary to restore effective competition.

In practice, fines imposed by the Agency have generally been at the lower end of the statutory range. Decisions imposing fines are published publicly.

Only transactions that result in a lasting change of control fall under the merger control regime. A change of control may arise from:

  • the merger of two or more previously independent undertakings or parts of undertakings; or
  • the acquisition, by one or more undertakings, of direct or indirect control or decisive influence over the whole or parts of one or more other undertakings, by:
    1. the acquisition of a majority shareholding;
    2. the acquisition of a majority of voting rights; or
    3. any other means provided for under the Croatian Companies Act.

The creation of a joint venture that performs all the functions of an autonomous economic entity on a lasting basis is also considered a concentration.

Intra-group restructurings do not constitute concentrations and are therefore not notifiable. Likewise, transactions involving the transfer of control to bankruptcy trustees or liquidators are excluded from notification requirements, as are temporary acquisitions by financial institutions, investment funds or insurance companies for resale purposes within a period of 12 months (provided that voting rights are not exercised to influence the competitive conduct of the target).

Operations not involving the transfer of shares or assets may be caught if they bring about a lasting change of control. For example, shareholders’ agreements may give rise to joint control where they provide for co-ordinated voting or grant one or more minority shareholders decisive voting rights or veto rights over strategic decisions.

De facto acquisitions of control are also caught.

Control is understood as the ability to exercise decisive influence over an undertaking. It may be acquired through a majority shareholding or a majority of voting rights, or by other legal means, either on a contractual basis or on a de facto basis. De facto control may arise, inter alia, in situations involving family links, dispersed shareholdings or strong economic interests or dependencies among shareholders.

Control may also be exercised negatively, where a shareholder holds veto rights over strategic decisions relating to the undertaking’s business policy.

Control may take the form of sole or joint control. Joint control exists where two or more undertakings are able to exercise decisive influence over another undertaking.

Notification to the Croatian Competition Agency is required if the combined worldwide consolidated turnover of all undertakings concerned exceeds EUR132,722,808.41, provided that at least one undertaking concerned is established in or has a branch in Croatia, and if at least two undertakings each achieve a turnover in Croatia of no less than EUR13,272,280.84.

These jurisdictional thresholds apply uniformly across all sectors. The special notification rule that previously applied to mergers between media publishers, irrespective of turnover, has been abolished by the Act Implementing Regulation (EU) 2024/1083 (Official Gazette No 27/2026, applicable from 26 March 2026).

Jurisdictional thresholds are calculated on the basis of turnover generated in the financial year preceding the transaction. Turnover includes revenues from ordinary business activities and is calculated at group level, excluding extraordinary income, financial income (except for financial institutions), turnover-related taxes and intra-group sales.

Croatian law does not specify a mandatory exchange rate for turnover booked in foreign currencies. In line with EU practice and the Commission Consolidated Jurisdictional Notice, turnover should be converted into euros using the average exchange rate for the relevant financial year, based on audited annual accounts, without breaking figures down into shorter periods.

For the purposes of threshold calculation, the undertakings concerned depend on the structure of the transaction. In an acquisition of sole control, these are the acquirer and the target. In cases of joint control, all undertakings that will exercise joint control (both existing and new shareholders) are considered undertakings concerned, together with the joint venture if it already operates in the market.

Only the turnover of the business or assets being acquired is taken into account on the seller’s side; the seller’s remaining turnover is excluded. By contrast, the turnover of the acquirer is calculated on a group-wide basis, meaning that the turnover of all entities ultimately controlled by the same undertaking on the side of the acquirer is included.

Changes in the business during the reference period, such as other acquisitions, divestments or business closures, are reflected as recorded in the audited accounts for that financial year.

Croatian merger control requires that at least one undertaking concerned has a seat or branch in Croatia, and that at least two undertakings concerned generate a sufficient level of turnover in Croatia. These requirements ensure a link to the Croatian market, even where the target itself has no direct local presence. Transactions with no expected impact on the Croatian market are usually cleared quickly in Phase 1.

The market share is not taken into consideration for jurisdictional purposes under current legislation.       

Joint ventures are subject to merger control where they qualify as full-function joint ventures – ie, where they are autonomous in operational terms. This requires that the joint venture has its own management responsible for day-to-day operations and access to sufficient resources to carry out its business activities on a lasting basis. Where these conditions are not met, the joint venture does not constitute a concentration and is instead assessed under the rules on anti-competitive agreements.

The jurisdictional thresholds applicable to joint ventures are the same as those applicable to other types of concentrations. Merger control applies both to the creation of new joint ventures and to transactions resulting in the acquisition of joint control over an existing business, subject to specific rules on the identification of undertakings concerned for turnover calculation purposes.

In the case of newly created joint ventures, the undertakings concerned are the parent companies acquiring joint control. The same approach applies where a pre-existing subsidiary or business, previously under the sole control of one undertaking, is contributed to a newly formed joint venture. In such cases, the turnover of the contributed business is attributed to the parent undertaking and not treated separately. Conversely, if undertakings newly acquire joint control of a pre-existing undertaking or business, the undertakings concerned are each of the undertakings acquiring joint control and the pre-existing acquired undertaking or business.

Where joint control exists both before and after the transaction, all undertakings exercising joint control are considered undertakings concerned, together with the joint venture itself if it already generates turnover.

Croatian competition law does not provide for a general “call-in” power allowing the Competition Agency to review transactions that do not meet the jurisdictional thresholds. Concentrations falling below the statutory thresholds are therefore not subject to merger control at national level.

The implementation of a transaction must be suspended until clearance is received from the Croatian Competition Agency.

The implementation of a concentration prior to clearance is classified as a minor infringement, punishable by fines of up to 1% of the infringing party’s group turnover. In practice, fines imposed by the Agency have generally been at the lower end of the statutory range. Decisions imposing fines are published publicly.

There are no general exceptions to the standstill obligations, even for public bids. The Competition Act requires concentrations to be notified after the conclusion of the agreement or the announcement of a public bid, and prior to implementation. However, at the time a bid is announced, it is uncertain whether control will ultimately be acquired. In practice, the Agency has dismissed such notifications on the grounds that the parties were unable to demonstrate a genuine intention to conclude a transaction. In these situations, the practical approach is to refrain from exercising any control if the public bid results in the acquisition of control.

In exceptional and justified cases, the Agency may, at the request of the undertakings concerned, grant approval for the early implementation of specific measures relating to a notified concentration, following an assessment of the associated risks and potential adverse effects on competition and other market participants. Such authorisations are rarely sought in practice, as concentrations that raise no competition concerns are typically cleared swiftly in Phase 1 proceedings.

The Agency may permit closing before clearance in exceptional circumstances, as outlined in 2.14 Exceptions to Suspensive Effect. The legislation does not provide for the possibility to hold separate businesses or assets in Croatia and implement global closing.

There are no specific deadlines within which to notify a concentration. However, the parties must obey the standstill obligation until clearance.

A merger notification must be submitted after the conclusion of the agreement conferring control or decisive influence, and in any event prior to the implementation of the concentration. A notification may also be filed at an earlier stage, before the agreement is signed or the bid is announced, provided that the parties are able to demonstrate a bona fide intention to proceed with the transaction. Such intention may be substantiated by binding letters of intent or other binding documents evidencing the parties’ commitment to proceed with the transaction.

There are currently no filing fees.

Where a transaction results in the acquisition of control or decisive influence over another undertaking or parts thereof, the notification must be filed by the acquiring party. In all other cases, the undertakings concerned are required to submit a single joint notification. In transactions involving the acquisition of joint control or the establishment of a joint venture, the notification must be filed jointly by all shareholders (both existing and incoming) who will exercise joint control.

The content and format of the merger notification are governed by the Regulation on the Notification and Assessment of Concentrations. The notification must include detailed information on the transaction, such as:

  • its economic and strategic rationale;
  • the undertakings concerned and their group affiliations;
  • turnover figures; and
  • the relevant and affected markets, as well as any other markets that may be materially affected by the transaction.

In the case of joint ventures, information on potential co-ordination effects must also be provided. The notifying parties may also, on a voluntary basis, describe any efficiencies expected to result from the concentration.

A simplified notification form is available for transactions qualifying for the simplified procedure, which requires less extensive information. This procedure applies where there are no horizontal or vertical overlaps between the undertakings concerned, or where such overlaps exist but the combined market shares remain below 20% in horizontal relationships or below 30% in vertical relationships.

The notification must be signed by the notifying undertaking or its legal representative, and must be accompanied by:

  • an original or certified copy of the final or most recent transaction documents;
  • copies of the financial statements of the undertakings concerned for the financial year preceding the transaction; and
  • extracts from the relevant commercial registers for the undertakings concerned.

Possible documents prepared by/for an officer or director discussing the competitive effect of the transaction must also be submitted. In addition, it is advisable to include organisational charts illustrating the group structure.

Documents drawn up in a foreign language must be translated into Croatian by a certified translator. The requirements for the authentication of documents issued by public authorities, such as the need for an apostille, depend on the applicable bilateral agreements between Croatia and the issuing state.

There are no specific penalties for submitting an incomplete notification as such. However, until the filing is complete, the Agency will not confirm its completeness nor adopt a decision, meaning that the transaction cannot be implemented due to the standstill obligation. In addition, the Agency may reopen the proceedings if its decision was based on incomplete, inaccurate or misleading information.

The submission of incorrect or false information constitutes a minor infringement and may result in fines of up to 1% of the infringing party’s group turnover. In addition, the provision of incomplete or misleading information may give rise to the reopening of administrative proceedings, in accordance with the general rules applicable to such proceedings.

The review process consists of a Phase I and, where applicable, a Phase II investigation. Phase I lasts 30 days from the date on which the notification becomes complete, which is the date on which the notifying parties have submitted all information and documents requested by the Agency. The Agency subsequently issues a confirmation of completeness reflecting that date. If the Agency does not initiate Phase II proceedings within this 30-day period, the concentration is deemed cleared by operation of law.

Where an in-depth Phase II investigation is opened, the Agency must adopt a decision within three months. This deadline may be extended by a further three months where additional expert assessments or analyses are required, provided that the parties are informed before the original deadline expires. In addition, the Phase II deadline is suspended while the parties prepare and submit proposed remedies, for which a period of up to 30 days is available.

Accordingly, while most transactions are cleared within 30 days, the overall review period may be significantly longer in complex cases.

Pre-notification discussions with the Agency are not formally regulated and are not common in straightforward cases. However, the parties may request such discussions, and the Agency is generally receptive to engaging on a confidential basis, particularly in more complex transactions. In practice, pre-notification contacts are therefore useful in complex cases, but they are typically unnecessary for non-problematic concentrations.

Requests for information are a common feature of the review process, and their scope depends largely on the complexity of the transaction and the quality of the initial filing. In practice, it is usual for the notifying parties to receive at least one round of questions. The Agency seeks to manage the process efficiently and, as a matter of practice, aims not to allow more than one month to pass without either issuing requests for clarification or confirming that the notification is complete.

Requests for additional information do not formally suspend the statutory review periods; however, the review clock does not start running until the notification is complete. Accordingly, the time taken by the parties to respond to information requests effectively delays the commencement of Phase I. During Phase II, the review period may be suspended while remedies are being prepared and submitted.

The Croatian merger control regime provides for a simplified procedure based on a short-form notification, as described in 3.5 Information Included in a Filing. However, there is no fast-track or accelerated review in terms of statutory deadlines, as the Phase I review period of 30 days applies in all cases once the notification becomes complete.

While the simplified procedure reduces the scope and level of detail of the information required and typically facilitates an efficient Phase I clearance, it does not shorten the applicable review period. Clearance cannot otherwise be formally expedited, although non-problematic transactions are generally resolved smoothly within Phase I.

The Agency applies the “significant impediment to effective competition” (SIEC) test, in line with EU merger control standards. In its assessment, the Agency examines:

  • the structure of the relevant markets;
  • the market position and competitive strength of the undertakings concerned; and
  • the likely effects of the transaction on competition and consumers.

Where competition concerns arise, the Agency may approve the concentration subject to remedies.

In the media sector, specific statutory rules also apply, as outlined in 1.2 Legislation Relating to Particular Sectors.

The Agency identifies affected markets by reference to the parties’ horizontal and vertical relationships and their respective market shares. Horizontal markets are considered to be affected where two or more parties operate on the same product market and the transaction results in a combined market share of 15% or more. Vertical markets are considered to be affected where one or more parties operate upstream or downstream of another party and hold individual or combined market shares of at least 25% at either level of the supply chain. In such cases, both the upstream and downstream markets are treated as being affected.

In addition, the Agency may examine other markets that may be significantly affected by the transaction, including markets where one party holds a market share exceeding 25% and another party is a potential competitor, holds significant intellectual property rights or operates on a closely related neighbouring market.

These thresholds effectively operate as de minimis safe harbours: where the parties’ overlaps fall below the specified market share levels, competitive concerns are generally considered unlikely and no affected market analysis is required.

The Agency regularly refers to EU competition law principles and case law, particularly decisions and guidance of the European Commission, including market definition practice. Croatian law requires the Agency to apply EU-derived criteria where appropriate, especially in cases of legal gaps or interpretative uncertainty.

That said, market definition and competitive effects are assessed on a case-by-case basis, taking into account the specific facts of each transaction.

In assessing concentrations, the Agency examines whether the transaction is likely to give rise to unilateral or co-ordinated effects, particularly through horizontal or vertical relationships between the undertakings concerned. This includes an assessment of market structure, market shares, barriers to entry and the elimination of potential competition.

In addition, the Agency is required to assess whether a concentration may have significant effects on other markets, including neighbouring or closely related markets. This encompasses situations involving potential competition, significant intellectual property rights or complementary products and services. As a result, conglomerate or portfolio effects are not excluded from the substantive assessment and may be examined where the statutory criteria for affected markets are met, in line with EU merger control principles.

In assessing a concentration, the Agency considers not only its potential anti-competitive effects but also any countervailing factors, including efficiencies claimed by the parties. Such efficiencies may include contributions to technical or economic progress, cost reductions, or innovation or improvements in production or distribution, provided that they are substantiated, are likely to be passed on to consumers, and do not eliminate or significantly restrict competition. In line with EU merger control principles, efficiencies are taken into account as part of the overall competitive assessment, but they are rarely decisive on their own.

The merger control regime in Croatia is concerned primarily with the protection of competition. As a rule, the Agency’s assessment is limited to competition-related considerations, and the legislation does not expressly permit the balancing of merger effects against broader public interest objectives such as industrial policy, employment, environmental protection or national security. In practice, such non-competition issues are not taken into account as independent grounds for approving or prohibiting a concentration.

That said, certain factors with an economic dimension – such as the preservation of intellectual property, brands, technology or know-how – may be relevant insofar as they form part of the competitive assessment, particularly in the context of the failing firm defence, where one of the parties would otherwise exit the market absent the transaction.

In exceptional cases, recent practice shows that, within the competition analysis itself, the Agency may adopt a broader, context-sensitive approach in geographically constrained markets, taking into account the wider economic ecosystem and imposing investment-based commitments where high concentration risks cannot be adequately addressed through traditional remedies alone.

Foreign direct investment screening and foreign subsidy control are regulated separately from merger control. Croatia has implemented a foreign direct investment screening mechanism pursuant to Regulation (EU) 2019/452, which operates independently from the competition law review and focuses on security and public order considerations. Where applicable, transactions may therefore be subject to parallel FDI screening, in addition to merger notification. Rules on foreign subsidies are governed at EU level and are likewise separate from national merger control.

In the substantive review of joint ventures, the Agency pays particular attention to potential co-ordination effects between the parent companies. As a preliminary matter, the Agency assesses whether the joint venture qualifies as a full-function joint venture and therefore constitutes a concentration. Where a joint venture does not perform all the functions of an autonomous economic entity on a lasting basis, it does not qualify as a concentration and may instead be assessed under the rules on restrictive agreements.

Where a joint venture constitutes a concentration, the Agency nevertheless examines whether its creation may give rise to co-ordination or aligned conduct between the parent companies, particularly where the parents remain active on the same market as the joint venture, on upstream or downstream markets, or on closely related neighbouring markets. In such cases, the Agency assesses the economic significance of the joint venture, the market positions and market shares of the parent companies, and whether the transaction is likely to reduce their competitive independence. Where relevant, co-ordination effects are assessed in line with EU competition law principles.

The authorities have broad powers to prohibit or otherwise intervene in transactions that raise competition concerns. If the Agency finds that a concentration does not significantly impede effective competition, it will clear the transaction, either explicitly or by operation of law if no in-depth review is opened within the Phase I deadline.

Where the Agency considers that a concentration may significantly affect competition, in particular by creating or strengthening a dominant position, it may open an in-depth investigation and ultimately prohibit the transaction or approve it subject to conditions (behavioural or structural remedies).

In addition, the Agency may revoke a clearance decision or impose restorative measures and fines where a concentration was implemented without mandatory notification or in breach of a prohibition decision, including ordering divestments or the unwinding of the transaction in order to restore effective competition.

Where the Agency identifies competition concerns, the parties are given the opportunity to propose remedies, typically in the context of a Phase II investigation. If such proposed remedies are deemed sufficient, they may be accepted in whole or in part by the Agency; failing that, the Agency may impose its own measures.

Both structural (divestiture) and behavioural remedies may be used, either individually or in combination, depending on the nature of the competition concerns. In practice, structural remedies are generally preferred. Where divestiture is required, the purchaser must be capable of maintaining effective competition, and must be independent of the parties to the concentration.

Remedies are designed to address competition concerns identified in the Agency’s market analysis. They are not used to address non-competition or public interest considerations, which fall outside the scope of merger control.

There is no formally codified legal test setting out a detailed standard that remedies must meet. However, remedies must be sufficient to eliminate the competition concerns identified by the Agency. The Agency assesses remedies on a case-by-case basis, in line with EU merger control principles, focusing on whether the proposed measures are viable, enforceable and timely.

Discussions on remedies typically take place after the Agency has identified competition concerns and initiated a Phase II investigation. Once the Agency informs the parties that the concentration may only be cleared subject to conditions, the parties are invited to propose appropriate remedies within a specified period, which is generally up to 30 days. Remedies may also be offered earlier, including at the notification stage.

While remedies are usually proposed by the parties, the Agency is not limited to accepting those proposals. If the proposed remedies are considered insufficient, the Agency may impose its own remedies, including measures not agreed by the parties, provided such measures are necessary to eliminate the identified competition concerns.

Procedurally, the remedy phase involves the Agency’s communication of its preliminary concerns, the submission and assessment of proposed remedies, and the adoption of a final decision either approving the concentration subject to conditions or prohibiting it if adequate remedies cannot be identified.

A concentration cleared subject to conditions may be implemented immediately upon receipt of the conditional clearance decision. Remedies are subject to specified deadlines and monitoring obligations. Failure to comply with the imposed measures may result in the revocation or amendment of the clearance decision, the imposition of restorative measures (including unwinding the transaction) and fines.

A formal decision permitting (with or without conditions) or prohibiting a transaction is issued to the parties in all cases where the Agency opens an in-depth (Phase II) review. In Phase I cases, the Agency issues a confirmation notice to the parties.

Decisions and confirmation notices are published on the Agency’s website, and decisions are also published in the Croatian Official Gazette. Confidential information and business secrets indicated by the parties are redacted.

The Croatian Competition Agency has not prohibited any notified transactions in recent years, nor has it conditionally approved any purely foreign-to-foreign transactions, according to the publicly available data. However, it has approved several concentrations subject to conditions in cases involving foreign investors and transactions producing effects on the Croatian market.

In 2025, the Agency conditionally approved a concentration involving the acquisition of control over hotel operators active on the island of Hvar by a company ultimately controlled by an undertaking from the United Arab Emirates. The Agency identified concerns related to a high level of concentration in the local hotel market and the potential long-term effects on competition and sustainable development. The clearance was therefore made conditional upon investment and other behavioural commitments aimed at mitigating these risks.

In 2022, the Agency conditionally approved the acquisition of control over a Croatian undertaking operating as the national distributor and importer of vehicles of a major European car manufacturer by foreign investors. In that case, the Agency imposed behavioural remedies designed to safeguard effective competition on the Croatian market.

Restrictions that are directly related and necessary for the implementation of a concentration (ancillary restraints) are automatically covered by the Agency’s clearance decision and do not require separate notification or approval. It is for the parties themselves to assess whether specific restraints meet these criteria.

Restraints that go beyond what is directly related and necessary to the concentration are not covered by the clearance decision and may be assessed separately under the rules governing restrictive agreements.

Upon receipt of a complete notification, the Agency publishes a public notice inviting interested persons to submit written comments and opinions on the notified concentration. This mechanism enables customers, competitors, suppliers, industry associations, consumer organisations and other stakeholders with relevant market knowledge to raise concerns and provide information on the potential effects of the transaction.

In addition, where the Agency intends to accept proposed remedies, it publishes a summary of the case and the content of the proposed measures, and invites interested parties to submit written observations within a statutory deadline.

In addition to public consultation, the Agency sometimes contacts third parties directly as part of its review, particularly in more complex cases. Such contact usually takes the form of written requests for information or structured questionnaires addressed to customers, suppliers, competitors and other relevant market participants.

The Agency also invites third parties to comment on proposed remedies through a public consultation process. This serves a function comparable to market testing, allowing the Agency to assess the effectiveness and adequacy of the remedies before adopting its final decision.

The fact of the notification and a brief description of the transaction are made public once the Agency has received a complete notification. At that stage, the Agency publishes a public call on its website containing basic information on the parties’ activities and the markets potentially affected by the concentration.

Business secrets pointed out by the parties are redacted to ensure the confidentiality of commercially sensitive information.

The Agency co-operates with the European Commission and other EU competition authorities within the European Competition Network (ECN), as well as internationally through the International Competition Network (ICN). The sharing of business secrets with other jurisdictions is generally not possible without the parties’ consent. Parties may grant waivers permitting such exchanges, but there are no adverse legal consequences if they decline to do so.

Decisions of the Agency are subject to judicial review before the Croatian High Administrative Court. An action must be brought within 30 days of service of the decision.

All proceedings before the High Administrative Court of the Republic of Croatia initiated under the Competition Act are urgent proceedings. However, no concrete practice vis-à-vis the timeline can be cited, as there have been no decisions prohibiting concentrations in Croatia for many years.

According to the Croatian Act on Administrative Disputes, standing to challenge the decision is not limited to the notifying parties, but extends to any person or undertaking that can demonstrate that the decision has adversely affected its legal interests, which may include competitors or other market participants active on markets potentially affected by the concentration. However, there is no known case law demonstrating that this has been successfully applied in practice.

Croatia has an FDI screening regime under the Foreign Investment Screening Act (Official Gazette No 136/2025, in force from 13 November 2025), which implements Regulation (EU) 2019/452. The regime operates independently from merger control and may require a separate filing based on security and public order considerations. Where applicable, a transaction may therefore be subject to parallel FDI screening as well as merger notification.

In addition, foreign subsidies are regulated at EU level under a separate legal framework and are not part of national merger control. Where the relevant thresholds are met, separate notification obligations before the European Commission may arise.

Mišetić & Partners

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+385 1 4573 863

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Trends and Developments


Author



Mišetić & Partners is a Zagreb-based law firm advising domestic and international clients on corporate and commercial law matters, including mergers and acquisitions. As part of its M&A practice, the firm has significant experience in merger control proceedings. It has represented clients in a number of notable transactions before the Croatian Competition Agency involving high market shares and acquisitions of sole or joint control, as well as in smaller and mid-sized concentrations. Its work spans various industries and often involves co-ordination with foreign counsel in transactions impacting multiple jurisdictions. In addition to merger control, the firm advises on competition law issues relevant to transactions and commercial arrangements, and on general corporate, contractual and regulatory matters. It provides legal support throughout the transaction life cycle, from structuring and due diligence to closing and post-closing matters.

Croatian Merger Control in 2026: A Maturing Regime in a Shifting Landscape

A compact jurisdiction coming of age

Croatian merger control has long been characterised by two seemingly contradictory features: a legal framework that is highly aligned with EU principles, and a transactional reality shaped by a small national economy. The result is a regime in which a relatively limited number of filings each year nevertheless tend to involve cases of genuine economic substance, rather than purely procedural notifications. Because comparatively high jurisdictional thresholds filter out routine, low-stakes deals, the transactions that do reach the Croatian Competition Agency are typically of real economic significance for the Croatian market.

While the underlying statutory framework remains largely unchanged, the way in which the Croatian Competition Agency engages with transactions and the regulatory environment surrounding merger control has developed in noteworthy ways over the past year. The Agency has shown a continued willingness to engage closely with the specific competitive context of each transaction and to calibrate its remedies to the actual characteristics of the affected markets. At the same time, the Croatian regulatory landscape into which merger control fits has changed substantively: a media reform implementing the European Media Freedom Act has entered into force, and a national foreign investment screening regime is being operationalised.

The result is a regime that is more interconnected with parallel regulatory frameworks and more demanding in terms of the analytical work expected of transaction parties. The sections that follow examine four developments that capture this shift:

  • the ongoing debate over the limits of turnover-based jurisdiction;
  • the question of whether Croatia should adopt a call-in tool;
  • the new media concentration framework now in force; and
  • the Agency’s continued context-sensitive substantive analysis, illustrated by two recent cases.

The turnover threshold: reliable tool or outdated filter?

The cornerstone of jurisdiction under the Croatian Competition Act remains the turnover test. A concentration must be notified where the combined worldwide turnover of the undertakings concerned and the turnover generated in Croatia by at least two of them exceed defined statutory thresholds. The simplicity of this construct is one of its strengths: parties can assess notification requirements at an early stage of deal planning, and the authority can focus its limited resources on transactions with a clear domestic nexus.

In practical terms, the system has served the market well. The overwhelming majority of notified transactions are cleared in Phase I, and outright prohibitions have not featured in Croatian practice for many years. In a small jurisdiction, where overly broad jurisdictional rules could easily become a drag on investment, the predictability of a turnover-based test is a genuine virtue.

Why the test is increasingly under scrutiny

Despite these advantages, the limitations of relying solely on turnover are becoming harder to ignore. Turnover is, by its nature, a backward-looking metric: it measures revenues that have already been earned, rather than the strategic significance or future competitive potential of an undertaking. In sectors characterised by high entry barriers, scarce assets or rapidly evolving technologies, turnover may significantly understate the competitive weight of a target. The mismatch is particularly acute in small or niche markets, where even modest commercial activity can confer a structurally important position.

This concern resonates with the broader EU-level debate on “killer acquisitions” – deals in which an incumbent acquires a smaller competitor, often pre-revenue or early-stage, in order to neutralise a potential future challenger. Because the target’s present-day turnover is too modest to trigger jurisdiction, such transactions can fall outside merger control entirely, even though their longer-term effects on competition may be significant. The competitive harm, where it exists, lies not in any immediate overlap but in the suppression of a future competitive dynamic.

In Croatia, the legal framework currently provides no obvious way to capture such transactions. The matter has not yet translated into concrete legislative proposals, but it does feature in policy discussions, particularly in light of developments at EU level and the growing relevance of digital and innovation-driven sectors. Whether and how the Croatian regime should respond remains an open question.

Should Croatia adopt a call-in power?

Closely related to the turnover threshold debate is the question of whether the Croatian Competition Agency should be empowered to review concentrations that fall below the statutory thresholds but raise plausible competition concerns – a so-called call-in or referral power.

The EU-level context here is well known. For some years, the European Commission relied on referrals under Article 22 of the EU Merger Regulation as a means of capturing below-threshold transactions of EU-wide significance. The Court of Justice’s judgment in Illumina/Grail, however, clarified that such referrals are not available where the referring national authority itself lacks jurisdiction under domestic law.

As a result, Article 22 referrals can no longer serve as a standalone route for capturing below-threshold transactions: a national authority wishing to refer such a case to the Commission must first have jurisdiction over it under its own domestic merger control rules. A number of member states, including Italy (since 2022) and Ireland (since 2023), have introduced national call-in mechanisms allowing their competition authorities to require notification of, and review, transactions falling below the statutory turnover thresholds. These domestic powers also provide a jurisdictional basis from which transactions may, where appropriate, be referred to the European Commission under Article 22 of the EU Merger Regulation. Croatia has not yet taken this step.

The Croatian position

As matters stand, the Competition Act offers no general mechanism to review or refer transactions that do not meet the turnover thresholds. The question of whether a call-in power should be introduced has surfaced in policy discussions, particularly in the context of potential killer acquisitions and the possibility of transactions affecting nascent markets. These discussions remain exploratory, and no formal legislative proposal is in the pipeline.

Any future Croatian call-in regime would, however, need to navigate a number of design choices that are particularly delicate in a small jurisdiction. The conditions triggering a call-in would need to be defined with sufficient precision to safeguard legal certainty; clear time limits would be needed, to avoid open-ended exposure for transaction parties; and the practical capacity of the authority to handle additional caseload, especially in technically complex transactions, would need to be carefully considered. In a system that prizes administrative efficiency, the addition of a discretionary jurisdictional tool would be a meaningful structural change.

For now, the call-in debate is best understood as a strand of policy thinking rather than an imminent reform. Its prominence, however, reflects a broader unease with the idea that competitively significant transactions might slip through the merger control net simply because their formal turnover footprint is small.

The media reform has landed: a unified framework for pluralism and competition

Croatia has now adopted the legislation implementing Regulation (EU) 2024/1083 (the European Media Freedom Act). The Act was published in Official Gazette No 27/2026 and became applicable as of 26 March 2026, replacing a patchwork of fragmented rules with a single, more coherent framework.

The previous regime had grown unwieldy. Some media transactions, particularly those involving print publishers, had to be notified to the competition authority regardless of turnover, while electronic media operators were governed by a parallel set of obligations under sector-specific legislation.

The new Act consolidates this landscape in two important ways. First, the special notification rules applicable to print media publishers have been abolished: media concentrations now follow the general thresholds applicable under the Competition Act, bringing predictability and consistency in line with other sectors. Second, the procedural interface between competition and pluralism review has been formalised. Where a media transaction is notifiable under competition law, the Croatian Competition Agency must seek the opinion of the newly designated media regulator, the Agency for Media, on the pluralism and editorial independence dimensions of the transaction. The Agency for Media has 30 days to deliver its opinion; silence is treated as the absence of objections.

Alongside the merger control track, the Act introduces a free-standing obligation on providers of media services, electronic publications and video-sharing platforms to notify any change of ownership to the Agency for Media within five days, irrespective of whether the change reaches competition thresholds. The Agency for Media may order corrective measures where the change is found to compromise media pluralism, and the Act backs these powers with the possibility of revoking concessions or permits, as well as administrative fines, in cases of persistent non-compliance.

The institutional architecture has also been updated. The former Agency for Electronic Media has been re-established as the Agency for Media, with a broader remit covering all media services, electronic publications and video-sharing platforms. This consolidation is intended to mirror the substantive scope of the EU Regulation and to provide market participants with a single regulatory interlocutor on pluralism issues.

Taken together, the reform brings welcome clarity but also expands the range of regulatory touchpoints to consider when structuring a transaction in the media sector. Even a deal that does not meet competition thresholds may now trigger pluralism review, and a deal that does will be assessed through a more integrated dual-track process.

Two faces of context-sensitive analysis: hospitality on an island, and cross-border pressure in a processing industry segment

One notable trend in the Croatian Competition Agency’s recent practice is its growing emphasis on a careful, fact-specific assessment of how competition actually operates in the market under review, including, where relevant, the role played by cross-border trade flows and competitive pressure from suppliers based outside Croatia. Two cases from the past year illustrate how this approach can lead the Agency in different directions depending on the structural features of the sector concerned:

  • a transaction in the hospitality sector on a Croatian island, where competitive pressure was structurally limited by the narrow geographic setting; and
  • a transaction in a processing industry segment, where the assessment took substantial cross-border competitive pressure into account.

When competition is locally confined: tailored remedies in a constrained market

In a recent transaction concerning hospitality and tourism in an island setting, the Agency confronted a textbook scenario of geographic constraint. The relevant market was, by its physical nature, bounded; the number of meaningful market participants was small; and the long-term socio-economic interdependencies between the dominant operator, local suppliers, public authorities and the broader community were unusually pronounced.

Rather than apply a pure market share-driven analysis, the Agency examined the wider ecosystem, of which competition formed only one element. Its assessment identified several risks specific to highly concentrated local markets in this sector:

  • a tendency for infrastructure investment to align primarily with the needs of the dominant operator, at the expense of broader local development and resilience;
  • deepening economic dependence on a single undertaking in an integrated tourism ecosystem, which can erode the bargaining power and viability of local suppliers and service providers;
  • a risk of standardisation that may dilute the distinctive cultural identity of the destination, with potential long-term reputational and demand-side consequences;
  • a corresponding erosion of the ability of local authorities to enforce sustainability and spatial planning standards in the face of disproportionate private economic power; and
  • a longer-term softening of competitive pressure that may dampen incentives for innovation, diversification and quality improvement.

The Agency’s response was a remedies package of unusual depth. Rather than relying on traditional behavioural or structural commitments alone, the conditions of clearance included multi-year investment obligations to be implemented over a five-year horizon, supplier-related commitments, and a monitoring framework designed to ensure compliance throughout the commitment period. Measured against the practice of larger EU jurisdictions, the breadth and forward-looking character of these commitments is notable.

When cross-border pressure shapes the assessment

The Agency’s second recent decision worth highlighting illustrates the analytical approach in a different setting. In May 2026, the Agency cleared a concentration in a processing industry segment, in which an entity already active in the relevant industry through a group subsidiary acquired control of a major domestic producer. The Agency’s substantive assessment expressly took into account the competitive pressure and trade flows from neighbouring jurisdictions relevant to evaluating market conditions in Croatia.

In this sector, the product is freely tradable across the EU and with neighbouring non-EU jurisdictions. Producers from neighbouring countries supply the Croatian market in significant volumes; import barriers are limited; and retailers play an active role both as purchasers and as developers of their own offerings. These features were among the considerations that informed the Agency’s view that the transaction did not create or strengthen a dominant position and would not significantly impede effective competition.

A further, and analytically distinctive, element of the Agency’s reasoning concerned the structural consequences accompanying the transaction and the difference between the pre-concentration and post-concentration structural picture. Pre-concentration, the target was part of a corporate group that also included a leading domestic retail operation and a significant regional producer of comparable products based in a neighbouring jurisdiction. Post-concentration, those affiliations no longer exist: the target’s vertical link with the retail operation and its horizontal affiliation with the regional producer will have both been dissolved. The Agency expressly took these structural differences into account in concluding that the transaction would not significantly impede effective competition.

What these two cases have in common

What unites these two decisions is a methodological approach in which the Agency engages closely with the actual competitive dynamics of the sector concerned. Where physical, infrastructural or cultural barriers confine competition to a narrow geographic space (as in the hospitality sector on an island), the Agency is willing to develop remedies that match the depth of those local interdependencies. Where, by contrast, the product is freely tradable across borders and supply from neighbouring jurisdictions exerts meaningful competitive pressure on the Croatian market, the Agency gives appropriate weight to those cross-border dynamics in its substantive assessment. In both cases, the methodological commitment is the same: the analysis reflects how competition actually operates in the sector under review.

For deal-makers, the practical message is that the quality of the competitive narrative submitted to the Agency matters more than ever. Where local specificities are likely to attract close scrutiny, parties should consider the broader social and economic features of the affected market and the scope for tailored commitments. Where cross-border or structural elements support clearance, parties should be ready to substantiate them with concrete evidence – import volumes and capacities, retail dynamics, private label penetration, the consequences of any concurrent corporate restructuring – in the notification itself, rather than leaving these arguments to emerge later in the process. Early, evidence-based engagement with the Agency is increasingly a differentiator between smooth and difficult cases.

The wider picture: parallel filings around merger control

Although merger control remains the primary regulatory lens through which concentrations with a Croatian nexus are reviewed, transactional planning increasingly needs to account for parallel regimes that operate on different objectives but on overlapping timelines.

The most significant recent developments include the establishment of a national foreign investment screening regime. The Foreign Investment Screening Act, published in Official Gazette No 136/2025, entered into force on 13 November 2025 and brings Croatia into alignment with the framework of Regulation (EU) 2019/452. The new regime applies to qualifying investments by non-EU investors (and certain EU-based investors ultimately controlled by non-EU persons) in undertakings active in sectors considered sensitive from a security or public-order perspective. The screening procedure is administered by the Ministry of Finance, which formally decides on applications by way of a decision, but the substantive risk assessment is carried out by a dedicated inter-institutional Commission for Foreign Investment Screening, established by the government. The Commission’s opinion forms the basis of the Ministry’s decision. A number of implementing acts, including the regulation identifying the specific subsectors and the practical mechanism for designating obliged target entities, are still in the process of finalisation at the time of writing, which means that the operational contours of the regime will continue to take shape in the coming months. Where applicable, foreign investment screening will require a separate filing and its own clearance, and parties will need to co-ordinate timelines and information flows between the two procedures.

The EU Foreign Subsidies Regulation adds a further potential layer, although it operates exclusively at EU level and is administered by the European Commission. Where notification thresholds are met, FSR review proceeds in parallel to merger control review and may extend the overall regulatory timeline, particularly in transactions involving public financial contributions from non-EU jurisdictions.

For practitioners, the practical takeaway is that merger control planning increasingly needs to be embedded in a broader regulatory roadmap. Identifying applicable parallel filings, sequencing engagement with the relevant authorities, and managing confidential information across procedures are becoming routine elements of cross-border deal execution involving Croatia.

Conclusion: quiet reform, visible sophistication

Croatian merger control is not undergoing a dramatic legislative overhaul: the statutory turnover test remains in place, the prohibition standard is unchanged, and the institutional architecture of the Competition Agency continues to function as before. Yet beneath this stable surface, recent practice has provided particularly clear illustrations of the sophistication of the Agency’s analytical approach. The substantive analysis in recent cases has shown a notable engagement with sector-specific competitive dynamics, the regulatory landscape surrounding merger control has expanded with the recently adopted media framework, and broader policy discussions, including those on killer acquisitions and below-threshold transactions at EU level, continue to inform the Croatian debate.

For clients and their advisers, the implication is straightforward but consequential. Merger control work in Croatia can no longer be approached as a purely formal exercise of applying turnover thresholds and standard SIEC analysis. The cases that genuinely matter – whether because of geographic concentration, cross-border dynamics, structural complexity or sectoral specificity – require an early, well-substantiated and integrated regulatory strategy. The reward, in a regime that engages with that complexity head-on, is greater predictability for those who do the same.

Mišetić & Partners

Mihanovićeva 20
HR-10000 Zagreb
Croatia

+385 1 4573 863

+385 1 4573 864

info@od-misetic.com www.od-misetic.com
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Law and Practice

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Mišetić & Partners is a Zagreb-based law firm advising domestic and international clients on corporate and commercial law matters, including mergers and acquisitions. As part of its M&A practice, the firm has significant experience in merger control proceedings. It has represented clients in a number of notable transactions before the Croatian Competition Agency involving high market shares and acquisitions of sole or joint control, as well as in smaller and mid-sized concentrations. Its work spans various industries and often involves co-ordination with foreign counsel in transactions impacting multiple jurisdictions. In addition to merger control, the firm advises on competition law issues relevant to transactions and commercial arrangements, and on general corporate, contractual and regulatory matters. It provides legal support throughout the transaction life cycle, from structuring and due diligence to closing and post-closing matters.

Trends and Developments

Author



Mišetić & Partners is a Zagreb-based law firm advising domestic and international clients on corporate and commercial law matters, including mergers and acquisitions. As part of its M&A practice, the firm has significant experience in merger control proceedings. It has represented clients in a number of notable transactions before the Croatian Competition Agency involving high market shares and acquisitions of sole or joint control, as well as in smaller and mid-sized concentrations. Its work spans various industries and often involves co-ordination with foreign counsel in transactions impacting multiple jurisdictions. In addition to merger control, the firm advises on competition law issues relevant to transactions and commercial arrangements, and on general corporate, contractual and regulatory matters. It provides legal support throughout the transaction life cycle, from structuring and due diligence to closing and post-closing matters.

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