Contributed By Walder Wyss Ltd
Advertising of medicines is defined as all information, marketing and incentivising measures aimed at promoting the prescription, supply, sale, consumption or use of medicines. However, general information on health and diseases without any direct or indirect references to individual medicines is not considered to constitute advertising. Furthermore, the packing material and the drug information are not deemed to be advertising, either (Article 1 paragraph 2 lit. a and c; Article 2 lit. a AWV).