Contributed By Walder Wyss Ltd
If articles and contributions from other media about a company or its medicines are offered on the website of that company (press reviews), the content of these articles and contributions are attributed to that company in terms of advertising law. Therefore, the provisions of the AWV are fully applicable to such press reviews (Swissmedic Journal 8/2006, p. 796 et seqq.).
The same holds true for reprints of journal articles provided to healthcare professionals. Consequently, the restrictions that apply to advertising to healthcare professionals must be adhered to in connection with such reprints of journal articles. In particular, advertising must be recognisable as such. Therefore, advertising and editorial contributions must be clearly separated (Article 5 paragraph 4 AWV).