Last Updated February 20, 2019

Law and Practice

Contributed By Walder Wyss Ltd

Authors



Walder Wyss Ltd has 200 legal experts and office locations in Zurich, Geneva, Basel, Berne, Lausanne and Lugano. Walder Wyss Ltd has a team dedicated to life science and pharmaceutical regulatory law, including healthcare insurance law. The key areas of practice in relation to the pharmaceutical advertising sector are pharmaceutical regulatory law, healthcare insurance law and the law regarding research on humans and clinical trials, stem cells and blood components, genetic testing, transplantation, special nutrition, medical devices and reproductive medicine. The firm has established www.lifesciencelaw.ch, a website dedicated to all legal issues surrounding life sciences where case law is discussed and where interested people can find publications from the team.

The marketing authorisation-holder must designate a person who is responsible for the advertising of the medicines that they have placed on the market. This person must have scientific, medical or other appropriate professional training or experience. This person must ensure that the advertising of medicines complies with the according provisions and that Swissmedic’s instructions are complied with immediately and in full. Furthermore, this person must provide Swissmedic with all the required documents and information upon request and ensure that its pharmaceutical representatives are properly trained and comply with the obligations stated in the AWV. Finally, this person must keep a copy of each distributed advertisement for six months after its last intended use as well as a register of all recipients, the method of distribution and the date of first distribution (Article 25 AWV).

The Pharma Code further states that pharmaceutical companies must set up a scientific service that is responsible for the information about their medicines and their promotion to healthcare professionals. The scientific service includes a doctor or, if suitable, a pharmacist or scientist who is responsible for ensuring the conformity of all promotional and information materials with the Pharma Code before they are deployed (rule 53 Pharma Code).

Walder Wyss Ltd

Walder Wyss Ltd.
Seefeldstrasse 123
P.O. Box
8034 Zurich
Switzerland

+41 58 658 58 58

+41 58 658 59 59

reception@walderwyss.com www.walderwyss.com/en/home
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Authors



Walder Wyss Ltd has 200 legal experts and office locations in Zurich, Geneva, Basel, Berne, Lausanne and Lugano. Walder Wyss Ltd has a team dedicated to life science and pharmaceutical regulatory law, including healthcare insurance law. The key areas of practice in relation to the pharmaceutical advertising sector are pharmaceutical regulatory law, healthcare insurance law and the law regarding research on humans and clinical trials, stem cells and blood components, genetic testing, transplantation, special nutrition, medical devices and reproductive medicine. The firm has established www.lifesciencelaw.ch, a website dedicated to all legal issues surrounding life sciences where case law is discussed and where interested people can find publications from the team.

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