Contributed By Pakharenko & Partners (Kyiv)
General requirements for advertising include prohibition on: The dissemination of information about a product that is prohibited (production, circulation or importation into Ukraine), discriminatory statements, provision of information that may cause harm to people’s health or life and/or to the environment and prompt security safeguards to be neglected; having an effect on the subconsciousness of the consumers of advertising; the use of an individual’s image or the use of his or her name without written consent.
Advertising must be clearly separated from other information so that it can be identified as advertising. Hidden and unfair advertising is prohibited.
Under the current Ukrainian legislation (par. 1 Article 21 of the Law of Ukraine on Advertising, par. 4 Article 26 of the Law of Ukraine on Medicines) advertising of the following products shall be allowed:
At the same time, the advertising of the following products shall be prohibited by the law:
General definition of advertising, in accordance with Article 1 of the Law on Advertising is as follows: Information about a person or a product disseminated in any form and in any manner, directed at unspecified range of consumers of advertising and intended to form or maintain awareness of the consumers of the advertisement and their interest with regard to such person or product.