Contributed By Pakharenko & Partners (Kyiv)
Advertising of medicines, medicinal products and methods of preventive care, diagnosis, treatment and rehabilitation shall not include: comparison with other medicines, medicinal products, methods of preventive care, diagnosis, treatment and rehabilitation aimed at enhancing the advertising effect.
It is worth mentioning that relations arising from comparative advertising are regulated by the Ukrainian unfair competition laws. The advertiser shall be responsible for the unlawful comparison used in advertising. Decisions regarding declaring a comparison used in advertising as unlawful are taken by the Anti-monopoly Committee of Ukraine (AMCU).