Contributed By Pakharenko & Partners (Kyiv)
The law does not provide for sending information on medicines to healthcare institutions, but it is allowed to provide such information to healthcare professionals. As regards healthcare institutions, the law stipulates that legislative restrictions provided for in Article 21 of the Law of Ukraine "On advertising" are not applied to advertising of medicines placed in specialised publications intended for healthcare institutions.
Namely, there are no restrictions with regard to the advertising of prescription medicines and the ones included in the list of medicines whose advertising is prohibited, doping substances and/or methods of their use in sports. Also, it is not required to include a notice on the need to consult a doctor prior to the use of the medicine; recommendations on obligatory familiarisation with the instructions for the use of medicinal product; and the text of the notice stating as follows: "Self-treatment can be harmful to your health" occupying not less than 15% of the space (duration) of the whole advertisement.
Please see 3.3 Provision of Information to Healthcare Professionals for further details.