4. Advertising to the General Public
4.2 Information Contained in Advertising to the General Public
Advertising of medicines should contain objective information about a medicine; a statement requiring that a customer should consult a healthcare professional prior to using a medicine; a recommendation on obligatory familiarisation with an instruction for medicine; the text of the notice as follows: “Self-treatment can be harmful to your health”, which should occupy not less than 15% of the area (duration) of entire advertisement.
The advertisements of medicinal products cannot contain references to the therapeutic effects concerning illnesses that are not curable or difficult to be cured.
Placement of the following information is prohibited:
- information that may create an impression that consultation with a professional is not necessary; that the therapeutic effect of the use of a medicine is guaranteed; images of changes in the human body or parts thereof as a result of the illness; allegations that contribute to emergence or development of fear of illness or worsening of one’s health due to the non-use of advertised medicines; which facilitate the possibility of self-diagnosis; references to medicines as the most effective, safest, extraordinary and lacking any side-effects; references to specific cases of successful use of medicines; recommendations or references to the recommendations of healthcare professionals, scientists, healthcare institutions and organisations; notes of appreciation, gratitude, reports on the use and results of the use of advertised medicines from individuals; references to the names of celebrities, movie heroes, heroes of television and animated films, names of reputable organisations; and information that suggests that a medicinal product is a food, cosmetic or other consumer product (Article 21 of the Law on Advertising).
The advertising of medicinal products is not allowed to feature doctors and other healthcare professionals, as well as persons whose appearance imitates the appearance of doctors.