Contributed By Pakharenko & Partners (Kyiv)
Advertising for medicines does not require any prior authorisation or notification.
There is an option of applying to the AMCU for obtaining a conclusion in the form of recommendatory explanations on compliance of advertising activities with legislation (regarding dissemination of information that may mislead the public). This reduces the risk of non-compliance with the law; however, the term for providing explanations is rather long. It is important to note that the fact that such a conclusion was obtained by a certain company has no constitutive effect as it is not of obligatory nature.
Generally, there are no relevant legal requirements for ensuring compliance with the rules on medical advertising. The companies may implement proper standards of procedure on advertising/employ any specific personnel to ensure compliance on a voluntary basis.