advises clients in various industries that are susceptible to product liability claims, including the automotive sector and highly regulated area(s) of electrical products (such as washers, dryers, ranges, medical equipment, ATVs, motorcycles, alarms, food, paint/stain products, heavy machinery, and ... forestry equipment); it is also active in pharmaceutical and medical device litigation, and food, beverages and cosmetics litigation. Gowling WLG’s team of 12 partners throughout Canada advises local manufacturers and distributors on supply-chain verification and traceability protocols to mitigate the enterprise risk associated with production. It guides clients on product classification, the interpretation of regulations, product labelling and advertising, licensing and temporary marketing authorisations, import and export, manufacturing and processing, including good manufacturing practices, safety and efficacy, quality control and clinical trials. The firm has extensive expertise in all facets of crisis management and hands-on industry experience, enabling it to help clients avoid and/or manage a wide variety of critical situations and issues. We would like to thank Amber Bonnell, an associate in our Waterloo Region office as well as articling students Emily Metcalfe and Nareg Froundjian for their contribution to this chapter.