General Overview
The EU product safety regime is a sophisticated, multi-faceted one which seeks to balance the rights of consumers, patients and users of products, with the rights of businesses. Its principal aim is to provide the highest level of public and patient safety without stifling innovation, framed around the three key legislative pillars set out below.
Underpinned by the EU’s core principles of free movement and maximum harmonisation, and with the public’s safety as its goal, the regime has three complementary limbs consisting of:
The product safety regime includes numerous pieces of legislation which both complement and overlap each other.
Separate product safety regimes
The following products, which give rise to unique and distinct risks, are subject to their own legislative frameworks which operate independently from other product safety legislation:
Supplementary sector-specific safety requirements
These work in concert with the general product safety regime detailed below, to have effect where there are specific risks introduced by recognised product categories. Sector-specific laws include those relating to:
General product safety regime
For consumer products that fall outside the sector-specific regimes listed above, or where regimes are silent, the general product safety framework applies by way of the General Product Safety Directive or GPSD (Directive 2001/95/EC) which mandates overarching requirements for product safety of consumer products in the EU. The GPSD requires all products to be safe in their normal or reasonable foreseeable usage. Member states hold powers to take suitable action should this obligation not be met.
It is possible that other relevant regimes may apply, including:
Member states are involved in drafting the above-mentioned applicable regimes to a varying degree, dependent on the nature of the EU laws applicable – with Regulations being directly applicable and member states needing to implement Directives into local laws to make them legally binding. Evidently, although the EU system always strives for maximum harmonisation across the laws of all EU member states for which an EU law is the basis, local implementation of laws tends to increase the likelihood for local deviations and variance.
When Does the Product Safety Regime Apply?
Generally, the product safety regime applies:
Determination of which EU regime is applicable can be a complex process and should always be carefully considered.
There is no EU-level regulator that oversees product safety. Generally, there are member state/national-level regulators for product safety – those that oversee and regulate general consumer products and product-specific regulators that oversee specific product categories, such as medical devices and consumer health products. Generally, the demarcation between these types of regulators is along the lines of the applicable regulatory regimes, as outlined in 1.1 Product Safety Legal Framework.
Across the EU, there is generally no hierarchy of regulators. Regulators of specialist product categories have different ambits of work, however, and regulators are therefore not layered in terms of oversight and there is generally a single layer of regulation.
EU-Wide Regulatory Agencies for Specific Product Categories
Whilst there are no regulators at an EU-wide level per se, there are relevant EU-wide regulatory agencies for some product categories, including medicines (the European Medicines Agency (EMA)) and chemicals (the “European Chemicals Agency” or ECHA). Whilst these organisations do not typically get involved in actual enforcement practices, or authorisation processes, they do provide expert guidance and broader policy input.
The European Commission (EC) also regularly produces relevant guidance and interpretation, including with expert groups who are specialists in specific product categories. For example, the Medical Devices Expert Group (MDG) of the EC produces comprehensive guidance in respect of the medical devices regime, in the form of the MEDEEV guidance documents. The EC’s key role in ensuring compliance with EU-level product safety regulations also extends to requiring member states to take specific actions in certain circumstances where warranted, for example, requiring a temporary ban, recall or withdrawal from market of unsafe products on the EU market.
Generally, specialist regulators are also empowered to enforce the specific regimes.
Greater Centralisation of the EU Product Safety Regime
In general, the issue of enforcement of product regulatory regimes was historically left to the member states, and was not governed at EU level. This led to widely discrepant regulatory enforcement practices across the EU – and often resulted in criticism that the enforcement of the EU product safety laws was a weak link in an otherwise sophisticated regime.
Against this backdrop, there has been an increasing focus in recent years on increased, and more robust, enforcement practices, but also increased EU-wide enforcement practices for product safety generally, as part of the EU’s Goods Package. In particular, the new Market Surveillance Regulation (2019/1020, MSR), aims at enhancing, as well as harmonising, enforcement powers across the EU, as does Directive (EU) 2019/2161 on the better enforcement and modernisation of EU consumer protection rules, which came into force in January 2020.
Post-market Surveillance Requirements
Alongside pre-market requirements, post-market requirements are a fundamental aspect of product safety regimes in the EU. There are varying requirements and trigger points for post-market surveillance obligations and record-keeping practices across various product categories. Some examples of the more onerous requirements are set out below.
Manufacturers, and in some instances other actors in the supply chain, have an obligation to address any product safety risks that become apparent in their products once they are circulating in the market, including by way of recall or withdrawal from the supply chain.
Post-market surveillance obligations for medical devices, for example, generally requires the existence of:
Under Article 5(1) of the GPSD, producers must “adopt measures commensurate with the characteristics of the products they supply”. This would typically include, for example, warning consumers, withdrawing products from the market where required, and, if required, recalling products. Similar provisions exist in sector-specific legislation.
Risk Assessment
Classification of product safety risks is determined, according to the GPSD, by undertaking a risk assessment. Such an assessment determines risk by assessing the possible severity of harm and likely probability of any risk identified. Though the GPSD itself is silent on how such an assessment should be performed, the EC has previously published guidance on how to approach said assessment as well as an online tool.
In general, risks determined can be categorised as follows:
Specific products may have more prescriptive rules or guidance for recall (for example, motor vehicles, medicinal products and medical devices).
Article 5(3) of the GPSD requires producers and distributors to “immediately inform the competent authorities” of the member state in which the products in question are or have been, marketed or otherwise supplied to consumers where they “know or ought to have known” that the product they have marketed is unsafe.
Notification involves, depending on the nature of the product in question, the following.
The EC “Safety Gate” system is an online platform that facilitates notification of several relevant member states simultaneously. This system was formerly known as “RAPEX”.
Given the need for EU-level product safety laws to be implemented into national legislation by member states, member states are empowered to impose penalties for a breach of product safety regulations. Such penalties can range considerably, and include monetary fines and – in rare instances – imprisonment of key individuals.
The EU mechanisms for product liability claims apply regardless of product classification, and generally can be divided into four main categories, as set out below. These mechanisms of liability all work together in the EU. The strict liability regime is generally preferred by claimants for the primary reason that it requires no proof of fault. However, in reality, parallel causes of action tend to be pursued by claimants in order to benefit from as many regimes as possible.
Generally, the below offences create civil liability. However, criminal offence provisions also exist under the GPSD.
Statutory Liability Under Product Liability Laws
EU Directive 85/374/EEC of 25 July 1985 on the approximation of the laws, regulations and administrative provisions of the member states concerning liability for defective products (the “Product Liability Directive” or PLD) establishes strict liability offences for defective products, also referred to as a “no fault” regime. Key features of the legislation include:
In bringing a claim, claimants are required to prove the following elements exist:
Those entitled to bring claims under the PLD are “injured persons”. There can be multiple claimants bringing a joint action in many instances, though not to the extent of amounting to a so-called class action in many instances.
Generally, claims under the PLD must be brought within three years from “the day on which the plaintiff became aware, or should reasonably have become aware of the damage, the defect and the identity of the producer”. Member state laws may also apply to allow for a suspension of this time limit in some circumstances. The PLD also stipulates that the period for bringing claims is completely extinguished “10 years from the date on which the producer put into circulation the actual product which caused the damage, unless the injured person has in the meantime instituted proceedings against the producer”. This is known as the ten-year long stop period.
Liability in the Tort of Negligence
Unlike the above-mentioned PLD-based action, negligence claims require establishment of some fault on the part of the manufacturer and/or defendant party. The elements of this claim are determined by member state laws that apply.
Liability in Contract
Liability in contract can be made out under the Consumer Sales and Guarantees Directive (1999/44/EEC) where a seller, that is “any natural or legal person who, under contract, sells consumer goods in the course of his trade, business or profession” sells a product that does not conform to the contract of sale.
Breach of Product Safety Regulation
In respect of unsafe products, there is also a possible cause of action for breach of product safety regulation.
Article 4 of the PLD stipulates that the “injured person” is entitled to bring an action.
Individual claimants injured by a defective product may choose to commence proceedings under the PLD. However, as noted in 2.1 Product Liability Causes of Action and Sources of Law, in reality, parallel causes of action tend to be pursued by claimants in respect of a single product.
Generally, claims under the PLD must be brought within three years from “the day on which the plaintiff became aware, or should reasonably have become aware of the damage, the defect and the identity of the producer”. Member state laws may also apply to allow for a suspension of this time limit in some circumstances.
The PLD also stipulates that the period for bringing claims is completely extinguished “10 years from the date on which the producer put into circulation the actual product which caused the damage, unless the injured person has in the meantime instituted proceedings against the producer”. This is known as the ten-year long stop.
PLD and/or Negligence Claims
The rules for determining whether the jurisdiction of EU courts is triggered, and if so which courts (in terms of which member state) in respect of PLD and/or negligence claims are notoriously complex.
Regulation (EC) 864/2007 on the Law Applicable to non-contractual obligations (Rome Regulation II), provides the following parameters to help determine in which EU court the claim can be validly brought (on the proviso the product was marketed in that country):
Contractual Claims
For contractual claims, unlike the above-mentioned PLD and negligence claims, choice of law/forum is usually a feature of any contractual agreement such that the above laws are not relevant. However, in the absence of such common contractual provisions, Regulation (EC) 593/2008 on the law applicable to contractual obligations (Rome I Regulation) can apply to product liability matters. Generally, the requirement under this law provides that “a contract for a sale of goods shall be governed by the law of the country where the seller has ‘habitual residence’”. This requirement supplements any country-specific requirements in that regard.
Given the complexity of these above regimes, careful legal analysis must be deployed to ensure the correct jurisdiction of the claims applies, as often this can be the determining factor of whether a claim succeeds or fails.
Regulation (EU) 1215/2012 of the European Parliament and of the Council on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters (recast) (Recast Brussels Regulation) regulates jurisdiction and the recognition and enforcement of judgments between EU member states.
The member state in which the product liability claim is made often has specific pre-litigation steps a claimant must take before being permitted to bring a formal claim.
Member states within which a product liability claim is made often have their own rules protecting against the destruction of evidence and/or maintaining preservation of evidence in respect of product liability claims.
Within the EU, claims can and do proceed even in the absence of the “defective” device or product itself.
Requirements for disclosure in product liability cases are heavily reliant on the rules of each member state within which the claims are brought. The rules for which documents may be withheld on the basis of legal privilege differ vastly from member state to member state. In addition, common law system countries tend to have wider concepts of disclosure than civil law system countries.
Rules in respect of expert evidence in product liability cases are heavily reliant on the rules of each member state within which the claims are brought. Generally, however, EU rules governing such evidence are strict.
In a similar vein to the concept of disclosure, civil law systems often have more stringent formalities attached to and greater weight placed on expert evidence, in comparison with common law systems. It is also the case for oral vs written testimony and collaboration between opposing parties and their experts. Additionally, the courts in some EU jurisdictions are heavily guided by a court-appointed expert.
Under the PLD, the strict liability mechanism means claimants are not obliged to prove negligence or fault of the defendants. Article 4 of the PLD specifies that the “injured person” is entitled to bring an action and must only prove damage, the defect and the causal relationship between defect and damage.
The mechanism and standard of proof required is determined in the member state within which the claim is brought.
The applicable civil procedure rules for any claim brought under the PLD will be determined by the laws of the member state within which the claim is brought.
Article 267 of the Treaty on the Functioning of the European Union allows the Court of Justice of the European Union (CJEU) to hear matters referred to it from national courts in respect of any claims stemming from the PLD. As the highest European court, the CJEU is the final decision-maker in any interpretation of EU law. Pending any judgment of the CJEU, local proceedings in member states are stayed.
Any mechanisms available to claimants in product liability claims are determined by the laws of the member state within which the claim is brought.
As noted in 2.10 Courts in Which Product Liability Claims Are Brought, the CJEU is the final decision-maker in any interpretation of EU law and any matters referred from national courts.
The statutory defences available to a defendant, the subject of a product liability claim, are set out under Article 7 of the PLD. These include the following:
The issue as to whether a product, which is subject to strict EU safety regulations and the requirements therein, can be defective if it complies with said regulations, remains a point of contention.
Whilst it appears that regulatory compliance will rarely be a full defence, compliance with the requirements of product safety regulations remain an important factor when considering a consumer’s legitimate expectations under the PLD.
It is also the case that a breach of regulatory obligations can, on its own, give rise to separate liability which, in some circumstances, can lead to criminal sanctions against individuals of defendant companies.
Rules for payment of costs are determined by the laws of the member state within which the claim is brought.
Rules in respect of the availability of funding are determined by the laws of the member state within which the claim is brought.
Each member state has its own specific procedures and rules in relation to mass litigation/collective redress with a wide disparity between the quality of such systems across the member states. Some countries have a high functioning system of collective redress in mass harm situations, for example the Netherlands and Denmark, whilst others, including Ireland, Cyprus and Latvia have poorly functioning systems regarding actions for mass harm.
Member states are, however, in the process of being required to implement into local laws an EU-wide collective redress regime. Directive (EU) 2020/1828, the Collective Redress Directive, which came into force in December 2020 and will become effective across the EU in 2023, aims to improve consumers’ access to justice and to facilitate redress where a number of consumers are victims of the same infringement of their rights. The Directive mandates that a procedure for representative actions is available across the entirety of the EU and introduces safeguards for the avoidance of abusive litigation and illegal practices. This will have a sizeable impact on EU jurisdictions with non-existent or poorly functioning systems for collective redress/mass tort litigation. Further detail is provided in 3. Recent Policy Changes and Outlook.
Product liability cases which interpret the PLD are relatively infrequent in the EU. However, a recent case offers an interesting insight into the CJEU’s views on what constitutes a defective product and, perhaps more widely, the potential application of the PLD to software and other digital content.
In the case of Krone, Case C-65/20, a product liability claim was raised against Krone, an Austrian newspaper publisher, for damages suffered by a reader who had followed incorrect herbal medicinal advice for treating rheumatic pain, that had been included in an issue of the newspaper of which she had referred to a printed copy. The question was referred to the CJEU for consideration.
The CJEU considered “whether health advice which, by its nature, constitutes a service, can […] result […] in the newspaper itself being defective in nature”. It found that the printed newspaper acted as “merely the medium” of the service of providing inaccurate health advice. In separating the health advice from the printed newspaper and labelling it as a service, the CJEU concludes that the information – the medical advice – is excluded from the scope of the PLD and therefore inaccurate health advice included in a printed newspaper copy does not constitute a “defective product”.
Given the growing presence of consumer goods that use software and digital content along with the complex liability risks involving digital technologies that blend both the physical and digital spheres, such as IoT and AI, this judgment has the potential to have far-reaching consequences, particularly as to whether non-tangible products, such as software and other digital content, can qualify as a “product” for the purposes of the PLD.
Though there continues to be disparity between member states, it is widely acknowledged that product liability risks continue to rise. The availability and frequency of litigation are also increasing.
New Enforcement Practices
In response to the renewed focus on product safety enforcement, increased attention is being paid to market surveillance and regulators are being given greater powers, including by way of the implementation of new legislation in this area. This is reflected in the proposed revisions to the GPSD that seek to align market surveillance rules to clarify obligations for economic operators to enhance market surveillance of dangerous products and facilitate more effective recalls.
Focus on Online Selling
In line with the general principles of EU product liability laws, there is now an increased focus on properly ascribing responsibility to online sellers in respect of product safety compliance obligations and breaches of the same, including by way of a requirement to have a local entity in place to nominally be responsible for these issues.
In July 2021, the MSR came into force to bring online platforms (OPs), including online marketplaces, within the remit of the EU’s product safety framework, establishing more robust processes for market surveillance, compliance controls and promoting closer cross-border co-operation among enforcement authorities.
The EU-led “Product Safety Pledge” is a voluntary commitment, which goes beyond product safety legal obligations. It contributes to the faster removal of dangerous non-food consumer products offered for sale online and sets out actions by online marketplaces to strengthen product safety, such as providing a clear way for customers to notify dangerous product listings.
In addition, the proposed revisions to the GPSD seek to regulate the conduct of online marketplaces and lay down specific obligations for companies operating the same.
Given the further growth of online sales during the COVD-19 pandemic, this topic is one of particular focus for regulators and law makers alike.
Development of Collective Redress Regime
Over the last decade, the EC has worked towards providing the means by which all EU consumers can bring collective actions in respect of infringements of EU law, referred to as “collective redress”.
The Directive of the European Parliament and of the Council on representative actions for the protection of the collective interests of consumers 2020/1828 (the “Collective Redress Directive”) empowers qualified representative entities to bring collective actions and seek injunctive relief and/or redress on behalf of groups of EU consumers who have been harmed by “illegal practices” that breach European laws, including the PLD and the GPSD.
The Directive, now in force, supplements existing national procedural mechanisms aimed at the protection of collective consumer interests and is in the process of being transposed into member states’ domestic legislation.
Modernisation of Product Safety and Liability Regimes
Ongoing review at EU level in respect of the fitness of product liability laws to respond to issues created by modern technologies continues to remain at the forefront of discussions, including within the proposed revisions to the GPSD.
Corporate Social Responsibility and Environmental Stainability
There continues to be a broadening of product compliance obligations to incorporate concepts of corporate social responsibility, environmental sustainability and increased focus on these areas. On 23 February 2022, the EC adopted a proposal for a Directive on corporate sustainability due diligence. The aim of this Directive is to foster sustainable and responsible corporate behaviour and to anchor human rights and environmental considerations in companies’ operations and corporate governance. The new rules will ensure that businesses address the adverse impacts of their actions, including in their value chains inside and outside Europe.
There are wide-ranging imminent policy developments in respect of product liability and safety in the EU in response to long-standing issues that have been being grappled with for some time.
Artificial Intelligence
On 21 April 2021, the EC published its proposal for a regulation laying down harmonised rules on artificial intelligence with the first ever legal framework on AI to address the risks and trustworthiness of AI.
The EC’s proposals were followed by the publication of a draft report by the European Parliament’s Special Committee on Artificial Intelligence in a Digital Age (AIDA), which stresses that the EU should focus on fostering the enormous potential of AI. The report was adopted following a vote by the Special Committee on 22 March 2022.
Digital Content and Services
On 1 January 2022, the new EU rules on digital content and the sale of goods entered into force. Directive (EU) 2019/770 on certain aspects concerning contracts for the supply of digital content and digital services and Directive (EU) 2019/771 on certain aspects concerning contracts for the sale of goods, are intended to harmonise key consumer contract law rules across the EU and introduce harmonised rules for digital content and digital services within the EU. For example, if digital content is or digital services are faulty, consumers now have rights similar to those they have when they buy defective tangible goods and, if the problem persists, may claim a price reduction or terminate the contract and claim a refund. This applies not only where consumers have paid for the content or services but also where they have provided personal data to the entrepreneur.
In addition, entrepreneurs who provide digital content or services as well as sellers of goods with digital elements (eg, a smartphone with its operating system or “smart products”) are now required to supply consumers with updates that are necessary to keep the content, services or goods in conformity – especially but not necessarily limited to security updates. This obligation continues to apply for as long as the consumers may reasonably expect such updates in the individual case, which could be significantly longer than the statutory warranty periods.
Sustainability and Environment
As noted above, on 23 February 2022, the EC adopted a proposal for a Directive on corporate sustainability due diligence. The aim of this Directive is to foster sustainable and responsible corporate behaviour and to anchor human rights and environmental considerations in companies’ operations and corporate governance. The new rules will ensure that businesses address the adverse impacts of their actions, including in their value chains inside and outside Europe.
On 20 January 2022, the EC launched a public consultation seeking views on the proposed revision of REACH aiming to align the EU chemical rules with the EC’s ambition for safe and sustainable chemicals and a high level of protection of health and the environment, while preserving the internal market.
The consultation is wide in scope and covers a range of topics including the revision of registration requirements, such as establishing the obligation to register polymers, simplification of communication in supply chains and the revision of provisions for control and enforcement.
In a similar vein, the EU opened a public consultation, which recently closed on 21 June 2022, to consider how Cosmetics Products Regulation No 1223/2009 could be improved in order to protect public health and the functioning of the internal market. This proposed targeted revision of the Cosmetics Products Regulation sits alongside the proposed revision of other key chemicals legislation, including REACH and the CLP Regulation No 272/2008 regarding the classification, labelling and packaging of substances and mixtures, forming part of the EC’s ambitious Chemical Strategy for Sustainability, and the wider European Green Deal, which seeks to protect citizens and the environment against hazardous chemicals and encourage innovation to foster the development of safer and more sustainable alternatives.
Food Technological Practices
The EC has two public consultations that are currently open addressing goals outlined under the European Green Deal and the “farm to fork” strategy.
The food waste initiative aims to propose legally binding targets to reduce food waste. These targets will help limit the food supply chain’s impact on the environment and climate and ensure more food is available for human consumption, thereby creating a more sustainable food system. In a similar vein, the Initiative on plants obtained by new genomic techniques aims to maintain a high level of protection for human and animal health and the environment, and enable innovation in the agri-food system. The Initiative will propose a legal framework for plants obtained by targeted mutagenesis and cisgenesis and for their food and feed products. It is based on the findings of a Commission study on new genomic techniques.
Chemicals
On 20 January 2022, the EC launched a public consultation seeking views on the proposed revision of EU REACH aiming to align the EU chemical rules with the EC’s ambition for safe and sustainable chemicals and a high level of protection of health and the environment, while preserving the internal market. See the Sustainability and Environment section above.
The consultation is wide in scope and covers a range of topics including the revision of registration requirements, such as establishing the obligation to register polymers, simplification of communication in supply chains and the revision of provisions for control and enforcement.
Perfluoroalkyl and Polyfluoroalkyl substances (PFAS) are subject to stringent regulation, including REACH restrictions, the Classification, Labelling and Packaging Regulation and the Drinking Water Directive. The EC has also pledged to phase out all PFAS, allowing their use only where they are proven to be irreplaceable and essential to society. Please refer to the EU Trends & Developments article in this guide for further information.
The impact of COVID-19 on all stakeholders (business, third parties, governments, regulators and insurers) has been unprecedented. Given its importance to the fight against COVID-19, the life sciences industry has been disproportionately impacted.
In particular, the pandemic has resulted in demand for the rapid production of specific products, such as diagnostic tests, vaccines, treatments and personal protective wear. The race to combat COVID-19 has also been a catalyst for a shift towards the following trends in the regulatory framework and processes, as well as industry practices.
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Sarah-Jane.Dobson@kennedyslaw.com www.kennedyslaw.comEU Product Liability: a Rapidly Changing Landscape
The EU’s product safety and liability regimes are continually impacted by a wide range of external factors. Not only have consumer behaviours changed, and continued to evolve, new market drivers have been introduced, including a significant increase in the prevalence of online selling and marketplaces, novel technologies such as artificial intelligence (AI) and the increasing focus on the development of socially conscious brands and products against a backdrop of environmental, social and corporate governance (ESG) considerations.
These distinct trends are resulting in fast-paced changes to the consumer products industry and increased litigation risks for companies.
Modern products and technologies driving change in regulation
New technologies, particularly those driven by AI, the internet of things (IoT) and software that harnesses data or interacts with connected devices, continue to shape the landscape of consumer products in the EU. Novel technologies such as these are complex and, whilst they create unrivalled opportunities for innovation within consumer industries, they also give rise to numerous liability risks including in respect of product liability, privacy and security. Legislative and regulatory bodies in the EU are taking notice.
In April 2021, the EU Commission (EC) published a proposal for a regulation that would impose potential civil liabilities for AI, also known as The Artificial Intelligence Act. The EC also recommended proposals to revise the EU Product Liability Directive (PLD), the EU legislation governing liability for defective products to ensure it is suitable for the digital age, AI and the circular economy. A public consultation addressing the effectiveness of the PLD in the context of new technologies recently concluded on 10 January 2022.
The EC has set up an expert group on liability and new technologies. The group has two formations with the “product liability formation” assisting the EC in drawing up guidance on the PLD and the “new technologies formation” assessing the implications of emerging digital technologies for the wider liability frameworks at EU and national level.
It is undeniable that adapting existing frameworks to reflect new technologies and new marketplaces is necessary to protect consumers; however, challenges remain for organisations seeking to produce, market and supply these new technologies. Currently, technology is developing at a faster rate than regulators are able to keep pace with, resulting in a constant cycle of “gaps” emerging within the new or existing regulatory frameworks.
Socially conscious products
PFAS
Perfluoroalkyl and Polyfluoroalkyl substances (PFAS), or “forever chemicals”, are an expanding group of man-made chemicals found in a broad range of products. PFAS have been categorised by both policy makers and leading insurance providers as an emerging risk. Increasing concern over their use has prompted wide-scale investigations and studies, and regulators in multiple jurisdictions are considering steps to address the potential risks they pose. Businesses and the insurance market have voiced concerns over the potential for a tidal wave of PFAS contamination claims.
In the EU, increased monitoring of the use of these chemicals is contained in proposed revisions to the REACH Regulation and in the Chemicals Strategy for Sustainability Towards a Toxic-Free Environment (CSS) document. The EC has outlined a comprehensive set of actions to address both the use of PFAS and the contamination they cause in the environment. To prevent further contamination, the actions aim to ensure – in particular – that the use of PFAS is phased out in the EU, unless it is proven essential for society.
By way of group approach, the EC is addressing PFAS under relevant legislation on water, sustainable products, food, industrial emissions, and waste by including:
Cosmetics
The EU has also turned its focus to cosmetics and opened a public consultation, which recently closed on 21 June 2022, to consider how Cosmetics Products Regulation No 1223/2009 could be improved in order to protect public health and the functioning of the internal market. This proposed targeted revision of the Cosmetics Products Regulation sits alongside the proposed revision of other key chemicals legislation, including REACH and the CLP Regulation No 272/2008 regarding the classification, labelling and packaging of substances and mixtures, forming part of the EC’s ambitious CSS, and the wider European Green Deal, which seeks to protect citizens and the environment against hazardous chemicals and encourage innovation to foster the development of safer and more sustainable alternatives.
Fashion and textiles
ESG is at the forefront of the retail sector, including the fashion industry which in recent years, has been dominated by the phenomenon of “fast fashion”. Change is on the horizon, with New York State in the USA leading the charge having introduced legislation in January 2022, the Fashion Sustainability and Social Accountability Act (the “FSSA Act”), to regulate the environmental impacts of the fashion industry. The FSSA Act seeks to hold fashion’s biggest stakeholders to account for their environmental and social impact and will be world-leading legislation, if passed.
Although the EU is yet to introduce fashion-specific legislation, it is starting to follow the footsteps of the USA. As part of a broader package of ESG-focused initiatives relevant to the retail sector, the EC held a public consultation on the development of an EU Strategy for Sustainable Textiles to facilitate a shift towards a climate-neutral, circular economy, where products are designed to be more durable, reusable, repairable, recyclable and energy-efficient. The EU’s strategy document is expected to be published in the coming months.
Eco-claims
The growing consumer preference for sustainable products continues to contribute to the pressure on both industry and government sectors to lower the carbon footprint and environmental impact of all products. In response to the rising demands from socially conscious consumers, the market has seen a rise in the prevalence of “greenwashing” – the practice of making exaggerated and misleading environmental claims to promote sales.
In response to this growing issue, the EC has launched several initiatives with a view to establishing jointly a coherent policy framework to help the Union to make sustainable goods, services and business models the norm, and to transform consumption patterns in a more sustainable direction. The European Green Deal states “Companies making ‘green claims’ should substantiate these against a standard methodology to assess their impact on the environment”.
Greenwashing is also addressed in the EU’s 2020 Circular Economy action plan (the “Action Plan”) an initiative that targets how products are designed, promotes circular economy processes, encourages sustainable consumption, and aims ensure the prevention of waste and re-use of resources within the EU economy for as long as possible. The Action Plan commits that “the Commission will also propose that companies substantiate their environmental claims using Product and Organisation Environmental Footprint methods.”
The EC has noted the importance of ensuring that measures of the environmental performance of companies and products are reliable, comparable and verifiable across the EU. Not only would this allow consumers, companies and investors to make greener decisions, it would also undoubtedly reduce the risk of reputational damage or potential legal action by either environmental action groups or consumers for any company who fails to heed the greenwashing warnings.
Manufacturers should be prepared for this to continue in the long-term and even expand further as these topics impact on all aspects of the manufacturing process. Companies should review any claims made in respect of ESG and ensure they can be supported by appropriate data if required.
Diversity and inclusion (D&I)
There is also a growing shift in the consumer products industry towards D&I. This is particularly notable in the production, marketing and advertising of children’s products. An example of this is reflected in the well-known Mattel-owned Barbie franchise which has recently expanded to include differently abled dolls.
With D&I continuing to be a priority for businesses, manufacturers and industry stakeholders are becoming increasingly mindful of the importance of diversity in innovation. Product design and development is naturally strengthened by the employment of a diverse workforce comprising individuals from a variety of backgrounds, who bring differing life experiences, views and perspectives to the table. Not only does the under-representation of gender, ethnic minority groups and racial diversity in innovation risk a product being used by a significantly reduced consumer cohort, there can be significant safety implications for users as a consequence of such bias. For example, vehicle test crash protocols involving dummies modelled on the average male risk a car not being properly designed to ensure the safety of women and children. In life sciences, bias in product design, testing and clinical trials may result in some devices and medicines not being as effective for certain patient groups.
It is foreseeable that, given growing pressure from consumer groups, consideration may be given to a modern and forward thinking regulatory framework within the EU, within which those products geared towards diversity and inclusion may thrive. This is already being seen on the borders of the EU, in the UK, where the UK Office for Product Safety and Standards (OPSS) has committed to creating inclusive standards that better meet the range of needs across society, in particular some vulnerable groups including older people, children and disabled people.
Legal exposure
Increase in regulatory enforcement
In this new era of increased regulation of consumer products, it is highly likely that regulators will continue to pursue more aggressive enforcement. This is reflected in the proposed revisions to the EU General Product Safety Directive (GPSD) that seek to align market surveillance rules to clarify obligations for economic operators to enhance market surveillance of dangerous products and facilitate more effective recalls.
Focus on online platforms
To address the growing concern over the risks posed by online marketplaces and other platforms, the Market Surveillance Regulation (MSR) (Regulation (EU) 2019/1020), which came into force from 16 July 2021, was put in place. The MSR brings online platforms such as marketplaces, within the remit of the EU’s product safety framework and seeks to establish more robust processes, surveillance and enforcement of these platforms, particularly for consumer product sales.
Whilst the proposed revisions to the GPSD will help regulate the conduct of online marketplaces, the increased use of such platforms is already giving rise to product liability litigation in the USA In particular, US findings that e-commerce platforms can be considered a key part of the supply chain and are therefore integral to the sale of a defective product will inevitably impact any answers to similar questions posed to EU regulators and/or courts. It is expected that the EU will follow the same trend.
Collective redress regimes
Against a growing trend of mass consumer-led litigation across the globe, the EU Directive (2020/1828) on representative actions for the protection of the collective interests of consumers (the “Collective Redress Directive”) establishes an EU-wide mechanism for collective redress to stop or prevent unlawful business practices that affect multiple claimants or compensate for the harm caused by these practices.
The Collective Redress Directive came into force on 24 December 2020 with member states being given two years to transpose it into their domestic laws, to become effective by July 2023. The widening of access to collective mechanisms is expected to result in the proliferation of large-scale, mass tort actions across the EU in relation to consumer products, and specifically in member states where certain domestic courts are particularly attractive for litigants.
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