The concept of collective redress in the European Union (“the EU”) has evolved more slowly than in some other jurisdictions, such as the United States. Initially, the EU did not have a unified approach to collective redress, and individual member states developed their own mechanisms independently. In the early 2000s, however, the European Commission started to explore the need for collective redress mechanisms across the EU. This period saw the beginning of discussions and consultations on how to harmonise collective redress across member states.
The European Commission published a Green Paper in 2008 on collective redress, highlighting the need for effective mechanisms to protect consumers and ensure access to justice, which prompted several EU countries to introduce or reform their collective redress mechanisms.
However, by 2011 the European Commission, noting that procedures varied across the member states, recognised the importance of developing coherent and effective collective redress mechanisms across the EU and in February 2011 the European Commission published a White Paper “Towards a Coherent European Approach to Collective Redress”. This paper outlined the European Commission’s vision and proposals for developing a unified and balanced framework for collective redress across the EU.
Building on the 2011 White Paper, the European Commission issued a recommendation in June 2013 calling on EU member states to establish collective redress mechanisms by providing a comprehensive framework of common principles and guidelines to ensure a coherent approach across the member states.
In 2017, the European Commission carried out an overview to assess how member states had implemented the principles and guidelines set out in the 2013 recommendation on collective redress. The overview found significant variation in how member states had implemented the 2013 recommendation. While some member states had established robust collective redress mechanisms, others had made limited progress.
Based on the insights from the 2017 overview and ongoing consultations with stakeholders, the EC proposed a draft directive (2018/0089) on representative actions in 2018.
Directive (EU) 2020/1828 on Representative Actions
After almost two years of discussions and deliberations between the European Parliament and the European Commission, the text of the EU Directive 2020/1828 on representative actions for the protection of collective interests of Consumers (“the Directive”) was finally agreed in 2020. The Council endorsed the Directive on 4 November with the European Parliament’s endorsement following on 24 November 2020.
The Directive was first published in the Official Journal on 4 December 2020 and entered into force on 24 December 2024. EU member states had two years, until 25 December 2022, to transpose the Directive into national law and to apply the provisions by 25 June 2023.
The primary aim of the Directive is to enhance consumer protection; ensure access to justice; prevent abusive litigation; and create a harmonised, robust and effective framework for collective redress across the European Union.
The Directive, while taking inspiration from other global class action regimes including the US class action system, establishes its own unique regime incorporating several safeguards and adaptations to fit the European legal and cultural context.
The focus on qualified entities, the flexibility in opt-in and opt-out mechanisms, and the emphasis on transparency and independence in funding are key features that distinguish it from other regimes, particularly the US class action regime.
As of the most recent updates, several member states have now implemented the Directive into their national legal frameworks. However, some member states – such as France, Spain and Sweden – are still in the process of finalising their implementation measures.
The Directive sets out minimum standards for harmonisation that all member states must adhere to, while also allowing for flexibility in adaptations and the adoption of extra measures to enhance consumer protection, provided these measures align with the Directive’s provisions and the overarching principles of EU law. Some proposed local deviations may include variations on the scope of qualified entities, regulation of funding and costs, procedure and remedies.
The EU Directive 2020/1828 on representative actions for the protection of collective interests of consumers is the principle law on collective redress in the European Union. Once implemented by the EU member states, it will become the primary legal framework for collective redress in their respective jurisdiction
The Directive is specifically designed to apply to certain legislative frameworks, which are set out in Annex I, to ensure a focused and targeted approach to consumer protection. Annex I includes various areas of consumer protection and currently comprises 66 legislative acts including:
While the Directive currently includes a broad range of consumer protection areas, it is designed to be adaptable and responsive to new legislative developments and there is a mechanism in place under Article 5 which allows the European Commission to update and expand this list to include new EU legislative proposals as they are adopted.
Several new EU legislative proposals are under consideration or have been recently adopted, which may be included in Annex I in the future. Some of these proposals include, the Digital Markets Act, AI Act, Sustainable Products Initiative and Data Governance Act.
The Directive sets out the following definitions of different types of representative actions available under Article 1:
While the Directive provides a general framework for collective redress or class action suits, member states have significant discretion in determining the specific procedural mechanisms to be used. This includes designating qualified entities, establishing court procedures, setting rules for funding and costs, and facilitating cross-border actions. Member states also have the responsibility to determine the specific courts that have jurisdiction, which normally involves designating which courts within their national judicial systems will hear the case.
The procedure for commencing collective redress actions under the Directive is largely determined by national procedural law and generally relies on court procedures specific to the member state.
Only “qualified entities” have standing to bring an action under the Directive. A qualified entity is defined in Article 3 (4) of the Directive as any organisation or public body representing consumers’ interests which has been designated by a member state as qualified to bring representative actions in accordance with the Directive.
Member states have the discretion to set out the criteria for determining what qualifies as a “qualified entity” for domestic actions. However, for cross-border representative actions, the qualified entity must meet additional criteria, including being properly constituted according to the laws of the member state, operating independently, having a non-profit status, and having a legitimate interest in consumer protection.
Each member state is, however, required to designate at least one qualified entity that can bring both domestic and cross-border representative actions and must notify the European Commission of the designated qualified entities. The European Commission is responsible for maintaining a publicly accessible database of all designated qualified entities across the EU.
It should be noted, however, that member states have the authority to set additional criteria for the designation of qualified entities for domestic representative actions. Some member states, such as Ireland, Germany and France have adopted or are considering adopting more stringent criteria for designating qualified entities to bring domestic representative actions
The Directive does not explicitly set limits on the number of individuals or entities that can be part of a class. However, practical considerations and the specific legal framework of the member state may influence the size of the class.
The Directive allows member states to choose between an opt-in or opt-out mechanism or a combination of both for class membership. The exact procedures and requirements can vary depending on the national laws of each member state.
In the opt-in system, consumers must actively express their wish to be represented and be a part of the collective action and member states need to ensure that consumers still have an option to opt in after the representative action has been brought.
In the opt-out system, all consumers who fall within the defined class are automatically included in the representative action unless they explicitly choose to opt out.
For representative actions involving consumers who do not habitually reside in the member state where the action is brought, an opt-in mechanism is required, and consumers must explicitly express their wish to be represented to be bound by the outcome of the action.
The specific procedures and requirements can vary and will depend on national laws and regulations.
The Directive does not explicitly detail the case management powers of the courts. These powers are determined by national procedural rules and civil procedure codes in each member state. Courts generally have broad discretion to manage cases effectively, including setting timelines, consolidating cases, appointing experts, issuing interim orders, and facilitating settlements.
The length and timetable for collective redress proceedings are determined by national procedural rules and the discretion of the courts in each member state and the duration of collective redress actions can vary widely from one member state to another.
However, the Directive does outline procedural provisions to ensure that representative actions for injunctive measures are handled with “due expediency”, and it includes requirements for these to be dealt with by way of summary procedure, if appropriate.
These mechanisms will depend on the national laws and procedure rules of the member state and will vary from one member state to another.
The Directive includes specific provisions regarding costs and funding to ensure accessibility and fairness in representative actions.
One of the cornerstone principles of the directive is that consumers should not bear the financial burden of proceedings initiated by qualified entities on their behalf and proceedings generally follow the “loser pays” principle although this principle is subject to national laws and the discretion of the court. Additionally, the Directive mandates that the costs of the proceedings should not be prohibitive, ensuring that qualified entities can effectively bring representative actions without financial barriers.
Third-Party Funding
Third-party funding is permitted under the Directive, but it is subject to specific conditions to prevent conflicts of interest and ensure transparency. In particular:
The specific parameters of pre-trial and trial disclosure, as well as the rules on privilege, are subject to the laws of individual member states.
It should be noted however that Article 18 sets out conditions under which courts or administrative can order defendants and third parties (and equally a “qualified entity” or third party, as applicable) to disclosure relevant evidence in accordance with national procedural law.
There are several remedies available under the Directive. The main remedies available include:
Unlike the US regime however, to prevent misuse of representative actions, the Directive does not allow for punitive damages.
These mechanisms will depend on the national laws and procedure rules of the member state and will vary from one member state to another.
The Directive does, however, encourage collective settlements. Recital 53 provides that “[c]ollective settlements aimed at providing redress to consumers that have suffered harm should be encouraged in representative actions for redress measures”, which serves to enhance efficiency, effectiveness, and fairness in resolving collective disputes. This may therefore be attractive to businesses as such settlements could expedite resolution of these actions and save on costs.
Judgments and enforcement of judgments are governed by national laws and procedures and would vary depending on the individual member states’ local laws.
There are no reported policy developments in this area.
Some member states are still in the process of transposing the Directive into their national legal frameworks and further reforms can be expected at a national level.
Third-party litigation funding (TPLF) has been on the rise in the EU, particularly in complex competition law claims and mass torts and, with the introduction of third-party funding within the Directive, amendments to regimes regarding third-party funding are becoming more prevalent in member states.
Although proposals for a directive governing TPLF was first published in 2021, TPLF remains largely unregulated in the EU. However, the European Parliament, recognising the benefits and risks of TPLF, adopted a resolution on 13 September 2022 calling for EU-wide regulation of third-party funding. However, regulation on TPLF is unlikely to be considered until all member states have implemented the Directive. The European Commission has noted that it is committed to assessing the need for further regulations including conducting a mapping exercise, ordering an external study, and organising stakeholder consultations before taking a more detailed position on the European Parliament’s resolution.
ESG litigation is on the rise and is being driven by regulatory changes, heightened public awareness, investor pressure, judicial willingness, and a growing emphasis on corporate accountability and transparency. This is especially relevant in the context of the rise in environmental litigation seen over the past few years, as well as the heightened scrutiny of corporate governance obligations and disclosure.
Some European jurisdictions, such as the Netherlands, which has a well-established class action regime that is broadly aligned with the Directive, have already experienced a surge of high-profile class actions based on ESG issues. For instance, KLM Royal Dutch Airlines (KLM) faced a class action lawsuit from an NGO in 2022, accusing it of misleading consumers about its environmental impact.
In 2022, H&M faced a class action lawsuit in Sweden over allegations of misleading sustainability claims. The plaintiffs argued that H&M’s marketing of certain products as “sustainable” or “eco-friendly” was deceptive. Another class action lawsuit was launched in 2023 against a US chemical company for causing environmental harm with its use of PFAS, a group of allegedly toxic substances.
These cases illustrate the potential trend for ESG-related class actions to rise across Europe as the Directive is transposed into national laws.
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+44 778 9816 477
Sarah-Jane.Dobson@ashurst.com www.ashurst.com/en/our-locations/london/Representative Actions Directive (EU) 2020/1828 – Status of Implementation in Member States
On 4 December 2020, Directive (EU) 2020/1828 of the European Parliament and of the Council of 25 November 2020 on representative actions for the protection of the collective interests of consumers and repealing Directive 2009/22/EC (the “Directive”) was published in the Official Journal of the European Union (OJEU) and came into effect 20 days later on 24 December 2020.
Whilst it is coming up on four years since its entry into force, the Directive gave member states up to 25 December 2022 to adopt and publish measures necessary to comply with the Directive, with such measures not applying until 25 June 2023.
In early 2023 the state of implementation was such that it prompted the European Commission to take action and it issued letters of formal notice to a number of countries who had as of yet failed to notify the European Commission of national measures fully transposing the Directive.
More than a year later the status of implementation has improved significantly, with the Directive being fully implemented in over 20 countries and with the remaining countries in the process of negotiating draft legislation. The European Commission is currently conducting a transposition check across member states.
Implementation of the Directive into domestic law
The recitals of the Directive evidence the intention of the Directive not to replace existing national procedural mechanisms for collective consumer redress. Recognising the importance of national legal traditions, it pursues a principle-based approach granting member states significant discretion when it comes to its implementation in individual countries.
Member states may design the procedural mechanism for representative actions required by the Directive as part of an existing regime, as part of a new procedural mechanism or as a distinct procedural mechanism once at least one of the mechanisms for representative actions complies with the Directive.
By confirming its intention for member states to have procedural autonomy, the Directive grants them the discretion to establish rules on matters such as admissibility, evidence, means of appeal, criteria for qualified entities and whether the system is an opt-in or opt-out one. Additionally, they may choose whether such actions should be brought before administrative authorities or courts, or both, and this may further depend upon the economic sector or specific area of law involved in the relevant action.
An area of interest when it comes to implementation has been whether countries will adopt opt-in or opt-out regimes. Certain countries, such as The Netherlands, Norway and Belgium, have existing class action mechanisms which already allow for opt-out class actions. However, what we have seen in the implementation of the Directive is a growing number of countries favouring the more consumer-friendly opt-out approach – eg, Portugal, Spain and Hungary. Additionally, a small number of countries have allowed or are considering allowing a late opt-in whereby parties may be added to the action after the judgement on liability – eg, Estonia.
For member states with some form of collective redress mechanism already in place there was concern that the new law would to some extent contradict legal precedent already established by existing case law. For other countries with no previous existing legislative framework or legal procedure allowing for collective redress (eg, Ireland), it meant establishing a whole new system for the first time. Indeed, the need in certain countries to establish a collective redress system for the first time or, in others (eg, Germany), to substantially amend existing legislation, is why more time was required by many member states for implementation.
The implementation of the Directive across the member states has not been without controversy, underpinned by a fear of a rush of claims in some quarters and by arguments that it may contradict legal precedent established by case law in others.
Cross-border actions
A necessary distinction is made in the Directive, given how businesses in today’s world operate, between domestic and cross-border representative actions.
Where a qualified entity brings the representative action against a trader in the member state where it is designated, this is a domestic representative action. Where a qualified entity brings an action against a trader in a member state other than that in which it has been designated, this is a cross-border action.
Separate criteria govern the qualification of qualified entities to bring cross-border actions – for instance, they must be financially sound, stable and non-profit making, in addition to having a legitimate interest in protecting consumers’ interests.
The mechanism of cross-border actions substantially expands the formerly limited scope of collective redress in the EU. Given the interconnectedness of the EU market, it is only reasonable to assume that many cross-border collective redress actions will be brought in the future and will become a feature of the EU’s class action landscape.
Plaintiff-friendly jurisdictions
The discretionary aspects of the Directive mentioned above, and the consequent disparity of approaches taken between member states, has, understandably, resulted in different litigation profiles for collective redress or class actions brought under the purportedly uniform scheme across different EU countries.
Also, and as previously noted, many businesses in today’s climate will have international operations spread across numerous countries and this is recognised by the Directive which facilitates cross-border class actions.
The commencement of proceedings in a particular jurisdiction is governed by the Recast Brussels Regulation (EU) 1215/2012 which provides that a defendant must be sued in the state in which they are domiciled. Having said that, there are certain rules governing particular types of civil disputes. For instance, in the context of consumer disputes, consumers may choose to begin proceedings in the member state in which they are domiciled or, indeed, in the member state in which the supplier of the product is domiciled.
Against this backdrop it can only be expected that potential litigants will favour certain jurisdictions and the practice of “forum-shopping” – ie, selecting a jurisdiction that may be regarded as more “plaintiff-friendly” – will increase.
Indeed, there seems to have already been an increase in this practice with some member states seeing a rise in collective actions brought before their courts because their domestic regimes are particularly attractive for litigants. For instance, over the past few years, the Netherlands has seen several high-profile cross-border class actions brought before its courts because the regime is seen as liberal and more easily accessible than others. The Dutch regime continues to be favoured given that its existing class action regime and the regime provided for under its Class Action Mass Claims Settlement Act, which came into effect on 1 January 2022, are very similar to the minimum standards provided for under the Directive.
Accordingly, there is concern that the consumer will select to litigate in a jurisdiction that has favourable features, such as the availability of third-party funding, or where the damages and costs awards are high. For example, there are distinct features in the Irish legal system that are likely to make it an attractive jurisdiction for collective redress actions. These include its very broad procedural approach to discovery and the fact that it is the only remaining common law system in the EU.
Causes of action
Representative actions may be brought if there are infringements by traders of the EU consumer-specific legislation laid out in Annex 1 to the Directive, which covers many different policy areas including data protection, travel and tourism, financial services, energy and telecommunications. Over 60 measures are listed in the Annex and it includes the General Product Safety Directive 2001/95/EC, the Liability for Defective Products Directive 2001/95/EC, the Eco-design for Energy Related Products Directive 2009/125/EC, the Cosmetics Products Regulation (EC) 1223/2009 and the General Data Protection regulation (EU) 2016/679, to name only a few examples.
Since the entry into force of the Directive, the EU has proceeded to propose and enact additional measures across different policy areas many of which include a provision providing for the new measure to be added to the list of laws and regulations set out in Annex I to the Directive.
Among those, the following are of particular note:
Breaches of data protection is one area that has witnessed a spike in recent activity in terms of class actions. Following on from Meta being found guilty of breaching the privacy rights of Dutch citizens by transferring user data to the United States in the absence of sufficient protections against surveillance and a fine of EUR1.2 billion being imposed, a class action was brought in March 2024 against Meta seeking compensation for Facebook and Instagram users.
Commercialisation of collective actions
With regard to the funding of the legal costs associated with collective redress actions, the Directive permits third-party funding “insofar as allowed in accordance with national law”. Therefore, it is cognisant that member states may have differing approaches in place when it comes to third-party funding.
In Ireland, for example, despite being one of first countries to fully transpose the law, the current legislative position prohibits funding by third parties who do not have an interest in the dispute. The Irish Law Reform Commission published a consultation paper on the legalisation of such funding last year and is in the process of finalising recommendations.
The paving of the way for legalisation of third-party funding raises number of concerns. For example, it may encourage the bringing of vexatious claims, it may not be suited for all types of disputes, and legal costs and the price of insurance premiums may increase as a result. Weighed against this is the cogent argument that it will grant greater access to justice and that it may create a more level playing field between parties in cases where the defendants have significantly deeper pockets.
It should be recognised that the Directive does not open the door to third-party funding in a totally unfettered manner, but rather calls for conflicts of interest to be prevented and for funding by third parties that have an economic interest in the bringing or the outcome of the representative action to not divert the action away from the protection of the collective interests of the claimants.
Given the enactment of the Directive and likely growth in private funding of litigation, the EU Parliament, in September 2023, adopted a resolution with recommendations to the European Commission on responsible private funding of litigation. The EU Parliament called for the European Commission to submit a legislative proposal on EU-wide rules regulating commercial third-party litigation funding.
The European Commission responded in November of the same year, pointing to the fact that such funding is addressed within the Representative Actions Directive, which member states were still in the process of transposing. It committed to assessing the need for further regulation of third-party litigation funding once the implementation period had expired. It has since launched a mapping exercise to gather information on regulation and practices in various member states. A report from the European Commission is expected in the final quarter of 2024. So, for now, it seems further definitive developments may be a way off.
Fruit & Wool Exchange
1 Duval Square
London
E1 6PW
UK
+44 778 9816 477
Sarah-Jane.Dobson@ashurst.com www.ashurst.com/en/our-locations/london/