In 2023, the market continued to experience an upward trend, with the combined gross gaming revenue generated by land-based casino gaming and online gaming reaching over EUR1.1 billion, with 75.5% of the total deriving from online gaming (EUR845 million) and 24.5% deriving from land-based casino gaming (EUR273.3 million).
The gross gaming revenue generated in 2023 by land-based casinos increased 7.55% year-on-year, although it still lags 14.3% from the 2019 total. There are currently 12 land-based casinos operating in nine different gaming areas in Portugal, with two main groups (Estoril-Sol and Grupo Solverde) controlling approximately 85% of the market by revenue. In 2022, the concession contracts for the operation of casinos in the Lisbon/Estoril and the Figueira da Foz gaming areas were re-tendered and awarded to the respective incumbent licensees for a 15-year period.
There are three concession contracts that will reach their term on 31 December 2025. Each of these contracts award the exclusive right to operate land-based casinos in the following gaming areas respectively: Algarve (three casinos), Espinho and Póvoa de Varzim (one casino each). The Portuguese state will launch an international public tender to award new concession contracts for each such areas. The winning bidders will be granted the right to use the existing casino premises and equipment, throughout the term of the new contracts (expected to have a duration between 10 to 15 years). The tenders are likely to be opened between March and September 2025.
In the online gaming segment, there are currently 17 operators, and 30 licences issued (13 sports betting licences and 17 games-of-chance licences). In 2023 total gross gaming revenue reached a record-high of EUR845 million (a year-on-year increase of 28%). Of the total online revenue online, 61.6% is generated by casino games and 38.4 by sports betting. This upward tendency is continuing in 2024, with online gaming revenues increasing robustly in the first quarter and slightly in the second quarter, as compared in each case to the immediately preceding quarter.
As at the end of 2023, the number of registered players in the online gaming segment reached 4.1 million in total (of which 1.1 million are active players), with roughly 952,000 new players registered in 2023.
There have been no recent changes to the land-based or online gaming legal frameworks.
Social Gaming
There is no specific regulation on social gaming.
E-sports
There is no specific regulation on e-sports. In 2024, a bill to legislate e-sports was submitted to the Portuguese Parliament for the first time. The draft bill is currently under review.
Fantasy Sports
There is no specific regulation on fantasy sports.
Skill Gaming
There is no specific regulation on skill gaming.
Blockchain or Cryptocurrency
There is no specific regulation on blockchain/crypto-related gaming.
The commercial operation of online gaming is permitted and regulated. A private entity may offer online gaming products, subject to obtaining the relevant licence(s).
There are four types of licences available, for the following activities:
The following gaming products are allowed to be offered online:
The online offering of new types of games of chance is only allowed after being authorised by the competent authorities.
Overview
The commercial operation of land-based casino gaming and bingo halls is permitted and regulated. A private entity may only operate a casino or bingo hall if it is awarded a concession contract from the Portuguese state, following a public tender process.
Land-Based Casinos
The commercial offering of games of chance is only permitted within an approved casino, located in one of the gaming areas pre-defined by statute. The Gaming Law establishes ten different gaming areas:
Currently, there are 12 casinos operating in Portugal:
The following types of games of chance are allowed to be offered in land-based casinos:
The land-based offering of new types of games of chance is only allowed after being authorised by the competent authorities.
Vessels or Aircraft Outside the National Territory, and Off-Site Casinos and Amusement Machines
The operation of casino games of chance on board aircrafts or vessels registered in Portugal may be permitted when outside the national territory. The operation of non-banked card games may also be temporarily permitted outside casinos in connection with certain events of significant touristic importance.
The permanent operation of slot halls in hotel properties located in touristic destinations may also be authorised. The permission to operate slot halls in such locations can only be granted to the casino concessionaire that operates the casino nearest to the proposed slot hall location.
Land-Based Bingo Halls
The commercial offering of land-based bingo is only permitted within an approved bingo hall. A bingo hall is only allowed to offer the game of bingo, in its traditional form or electronically.
Currently, there are 14 authorised bingo halls in Portugal:
State-Run Games
The operation of the following games is granted on an exclusive basis to Santa Casa da Misericórdia de Lisboa (SCML), a charitable public entity funded by the Portuguese state:
There are three key pieces of legislation regulating the commercial operation of gaming in Portugal:
Other relevant legislation applicable to the gaming sector is as follows:
Further regulations and regulatory instructions applicable to the operation of land-based and online gaming are issued by the Gaming Regulation and Inspection Service.
In addition, there is a specific legal framework governing state-run games. Under Portuguese law, certain forms of gaming are operated exclusively by SCML, such as lotteries (including instant lotteries), land-based sports wagering, and horse racing. The legislation applicable to state-run games is as follows:
Gaming is generally defined by reference to the play of games of chance, which are defined as those games in which the outcome depends exclusively or predominantly on a player’s luck.
The Gaming Law defines land-based gaming as the play of games and wagers carried out in casinos, bingo halls, or other places previously authorised for such purpose, and which require the physical presence of the player (at such locations).
The Online Gaming Law defines online gaming as the play of games of chance, fixed-odds sports bets and horse racing bets, pari-mutuel, or fixed odds, carried out remotely, through electronic means, computer media, telematics, interactive media, or any other means through the usage of any devices, equipment or systems that enable the production, storage and transmission of documents, data, and information. Online games of chance are defined as those in which the outcome depends exclusively or predominantly on a player’s luck, and in which the player will wage a certain amount in cash.
Key offences include:
The operation of land-based gaming activities outside legally authorised areas is a criminal offence, punishable with imprisonment of up to two years and a monetary fine. The same punishment is applied to the individuals responsible for such operation, including directors, managers, employees, and agents of the offending entity.
The unauthorised operation, promotion or organisation of online gaming activities, as well as the facilitation of play in Portugal from a server located overseas, are criminal offences punishable with imprisonment of up to five years or a monetary fine.
The play of games of chance outside legally authorised areas is a criminal offence punishable with imprisonment of up to six months and a monetary fine. The presence in an unlawful gaming site (without playing) is also punishable with imprisonment of up to three months.
There is no relevant recent or forthcoming legislation.
The regulation of gaming in Portugal is conducted by:
Both entities are departments of the National Tourism Authority.
SCML is empowered to monitor and operate state-run games, and is subject to the supervision of the Ministry of Labour, Solidarity, and Social Security.
Portugal generally adopts a prescriptive approach to gaming regulation.
There have been no recent changes or forthcoming changes on the licensing and regulatory framework.
Land-Based Gaming (Casinos and Bingo Halls)
There are two types of land-based licences:
These licences are granted to private entities in the form of a concession contract, awarded following a public tender process. A concession contract typically establishes an exclusive right to operate within a certain gaming area.
Online Gaming
The Online Gaming Law establishes gaming licences for the following types of games:
As of 30 June 2023, 17 entities were authorised to operate online gaming and wagering in Portugal, holding 30 licences in total – 13 for sports betting and 17 for games of chance.
Land-Based Casinos
The number of gaming areas in which casinos are allowed is pre-defined by statute (currently, ten). This is, in practice, the number of licences available, given that the state typically awards no more than one concession contract for each gaming area. Availability depends on the opening of a public tender to that effect. Public tenders have only been launched for concession contracts that are already in existence, and when the respective contracts are approaching their term. As a reference, public tenders for the casino concession contracts for the Estoril/Lisbon and Figueira da Foz gaming areas were launched and completed in 2022, with the winning bidder being in each case the incumbent operator, and with the new concession contracts entering into effect on 30 January 2023 and 17 March 2023, respectively.
In 2025 the Portuguese State is expected to launch international public tenders to award three concession contracts. Each contract will award the exclusive right to operate land-based casinos within the gaming areas of Algarve (three casinos), Espinho (one casino) and Póvoa de Varzim (one casino). The current concession contracts for the operation of casinos in those areas will lapse at the end of 2025. The winners of the public tenders will be granted the right to use the existing casino premises and equipment, throughout the term of the new licences.
There will be only one more concession contract lapsing within this decade. That will be the contract to operate a casino in the Funchal gaming area (in the island of Madeira), that will reach its term at the end of 2026. It is expected that another international public tender be launched to award the operation of that casino.
Land-Based Bingo Halls
Similar to land-based casinos, there is no limit on the number of concessions to be granted; availability depends on the opening of a public tender to that effect. Public tenders are only launched for the concessions already in existence, and when the respective contracts are approaching their term. As a reference, a public tender for the Lisbon Bingo and the Nazaré Bingo were launched in 2022.
Online Gaming Licences
There is no limit to the number of online gaming licences available. Contrary to land-based gaming, an online licence is not subject to public tender and may be obtained by an entity that fulfils all legal requirements following an administrative application process with the SRIJ.
Land-Based Gaming
The public tender documents will determine the specific duration of the concession contracts and the terms of their extensions. As a reference, the term of the casino concession contract for the Estoril/Lisbon gaming area, tendered in 2022, was 15 years, extendable one time for five additional years.
Online Gaming
Online gaming licences are granted for a period of three years from the date of respective issuance. Licences are extendable for equal periods of three years, subject to the operator meeting the legal requirements for extension.
Land-Based Casinos
The award of a land-based casino concession contract is carried out by public tender, which may be open or limited to pre-qualified entities. The government cabinet member with the tourism portfolio (normally the Ministry of Economy) is responsible for opening the tender and awarding a concession, and will also determine the tender process, timeline, and documentation, including the concession contract draft. The overview and implementation of the tender is typically delegated to the Gaming Commission, which will appoint a selection committee to analyse the proposals and prepare a report on their feasibility and merits.
The tender documents must define the following:
In order to participate in a public tender awarding a land-based casino concession, an entity must:
Online Gaming
The award of an online gaming licence is subject to a licensing process carried out before the SRIJ. A licence application is made through the filing of a pre-approved application form, together with all supporting documents required to demonstrate the fulfilment of eligibility requirements. Applications may be made electronically, and a determination typically takes between six and 12 months.
The main requirements for an applicant to be issued an online gaming licence are as follows:
Upon a positive determination being made, the issuance of a licence is conditioned to the following elements:
Land-Based Gaming
The timeline for each public tender is defined in the respective tender documents. As a reference, in the 2022 public tender for the award of the casino concession for the Estoril/Lisbon gaming area, a proposal application had to be filed within 60 days of the tender opening and be valid for a period of 180 days.
Online Gaming
A determination is typically made between six and 12 months after an application is filed.
Land-Based Gaming
There are typically no application fees. However, the winning bidder must pay the cost associated with the execution of the contract and the respective publication in the official gazette.
Online Gaming
The applicable licensing fees are as follows:
Additionally, the bonds required to be given prior to the licence being issued are as follows:
Ongoing annual fees for land-based gaming operators are determined by the respective concession contracts. Typically, a casino concessionaire is required to pay a fixed annual fee and a variable annual fee throughout the duration of its contract.
Each public tender and concession contract will detail the requirements of the relevant casino premises, namely its standards of functionality and comfort. They will also define the non-gaming facilities that must be offered and the development and maintenance obligations of the operator.
The key statutory requirements applicable to a land-based operator in respect of casino premises are as follows:
Other requirements can be imposed under the tender documents, such as:
There are no recent or forthcoming legislative changes.
The key statutory requirements applicable to an online operator are as follows:
Only B2C operators are currently subject to licensing.
There is no specific regulation concerning the use of affiliates.
There is no specific regulation concerning white labels.
In July 2024, a bill of law entitled “Esports Law” was put forward in the Portuguese parliament. The Bill seeks to regulate the activity of esports and includes a variety of proposals in this domain. One of the proposals included in the Bill consists of an amendment to the Portuguese Online Gaming and Betting Law, with the purpose of allowing that online betting in esports competitions become legal and regulated, by deeming it equivalent to online sports betting. According to the proposal, betting would only be allowed in esports competitions previously vetted by the regulator, similarly to sports betting. The Bill is currently at an early stage. It is uncertain whether it will be passed into law and in which terms.
The SRIJ may issue orders to ISPs to block access to websites that offer online gaming in Portugal without a licence. Typically, this action is preceded by a cease-and-desist letter with a 48-hour deadline.
In respect of land-based gambling, responsible gambling requirements are mostly focused on access to the gambling floor being restricted for minors and other risk groups, and on exclusion and self-exclusion mechanisms.
Online gambling operators must adopt a responsible gambling programme and implement specific measures to promote responsible gaming, moderate play, and non-compulsive gaming behaviours.
There are no recent or forthcoming legislative changes.
Responsible gaming programmes must include and implement deposit limits, spending limits, and time limits. They must also implement self-exclusion mechanisms.
Gaming operators are subject to the Anti-Money Laundering Law (Law No 83/2017), which transposes European Union Directive 2015/849.
There are no recent or forthcoming legislative changes.
The key AML requirements applicable to gaming operators are as follows:
The Portuguese Association for Consumer Protection (Associação Portugesa para a Defesa do Consumidor – DECO) is the entity responsible for overseeing advertisement activities in Portugal, while the SRIJ and the Gaming Commission have special competence to supervise compliance with the rules concerning the advertising of gaming and wagering.
Advertisement is defined as any form of communication made by a private or public entity in the context of a commercial, industrial, or professional activity, with the purpose of, directly or indirectly, promoting:
Advertising of gaming is permitted if it complies with the following requirements:
There is a series of provisions aimed at protecting minors, such as prohibiting gaming advertisement addressed to minors or using minors. In addition, gaming advertisements cannot be placed inside or within 250 metres of schools or other facilities developed for the use of minors, nor in any events in which minors are the main participants.
The Gaming Commission has also published a best practices handbook for the advertisement of gaming products and services, which recommends that advertisement of gaming should not take place:
Sanctions resulting from infringement of advertisement laws include:
There are no recent or forthcoming legislative changes.
A gaming concessionaire must disclose the transfer or pledge of any of its registered shares (which must always represent at least 60% of its share capital) within 30 days of becoming aware of such transfer or pledge.
Land-Based Concession Agreements
An acquisition of shares representing more than 10% of the share capital of a casino concessionaire or which directly or indirectly causes a change in control of the concessionaire requires government approval. The same requirement applies to the assignment to a third party of the gaming operations or other material rights and obligations of the concessionaire under its concession contract.
In addition, tender documents may prevent or limit direct or indirect participation in the share capital of a concessionaire by another concessionaire, and impose obligations of pre-approval in the case of a merger, demerger, or conversion of the concessionaire.
Online Gaming
An online gaming licence may only be transferred to a third party with the pre-approval of the SRIJ, including in the event of a merger or demerger, as well as a direct or indirect transfer of shares of the licensee, whereby the acquiring entity comes to hold a majority stake in its share capital, or to hold more than half of its voting rights or the ability to appoint more than half the members of the board of directors.
There are no specific requirements for passive investors in acquisitions or changes of control, without prejudice to the competition law.
There are no recent or forthcoming changes in connection with acquisitions and changes of control.
The SRIJ is the entity responsible for supervising casino concessionaires, online gaming licensees, gaming employees, and gamblers. It has the power to conduct investigations and to initiate administrative and misdemeanour proceedings against such entities and individuals, in the event of breach of gaming laws and regulations or of the terms of the respective licence or concession contract. The Gaming Commission has the power to issue determinations in respect of the administrative and misdemeanour proceedings initiated by the SRIJ, and apply sanctions.
Unlawful gaming activities that may constitute a criminal offence must be reported by the gaming regulatory authorities to the police or the public prosecution for investigation.
The Gaming Commission can apply sanctions in the form of financial penalties, and can also suspend or revoke online gaming licences. The suspension or revocation of land-based gaming concession contracts can only be determined by the government’s cabinet of ministers.
Financial penalties for breach of provisions of the Gaming Law vary between EUR12,500 and EUR25,000. Financial penalties for breach of the Online Gaming Law vary between EUR2,500 and EUR50,000.
There are no recent or forthcoming changes in connection with enforcement matters.
Land-Based Gaming
Land-based casino games are subject to a special gaming tax (IEJ), levied over the monthly opening float (not gross revenue). The tax rate varies according to the geographic gaming area where casinos are located.
In addition, a casino concessionaire must pay a financial consideration under the terms of the respective concession contract. In the case of the Estoril/Lisbon concession (awarded pursuant to a contract dated 30 January 2023), this consideration is composed of a fixed consideration of no less than approximately EUR15 million and a variable consideration of 50% of the gross gaming revenue (but never less than EUR56.5 million). Both considerations are determined with reference to the year 2022 and updated annually according to Portugal’s consumer price index. The payment of the variable consideration discharges the obligation to pay the special gaming tax (in the amount that does not exceed such consideration) and other government fees.
Online Gaming
Online gaming is subject to a special online gaming tax, applicable as follows:
There are no recent or forthcoming changes in connection with tax matters.
Except for casino dealers, which must hold a specific professional certification, there are generally no personal authorisations or licenses applicable to individuals involved in gaming. However, the officers and key personnel of both land-based and online gaming operators must fulfil certain suitability requirements when being appointed to the relevant positions.
The requirements for suitability of officers and key personnel are generally the following:
Online gaming operators are required to submit, with respect to the individuals appointed as their officers or representatives, the respective ID and TIN documents, the documents supporting their appointment, curriculum vitae, criminal record certificate, civil registration certificate and a statement of truth signed by the individual in question with respect to their own probity standing.
There are no annual fees applicable to individuals.
The general suitability requirements that apply to the officers and key personnel of land-based and online gaming operators are of an ongoing nature.
Online gaming operators are required to report to the regulator changes to the composition of their corporate bodies within ten days. An individual found unsuitable must be replaced within 30 days from the date in which the fact(s) giving cause to the unsuitability become known to the operator. Failing to replace an unsuitable individual will adversely affect the operators’ own suitability.
There are no sanctions, administrative and/or misdemeanour proceedings that the regulatory bodies have the authority to apply, administer or pursue exclusively against individual persons.
There are no recent or forthcoming changes.
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lisbon@mdme.com www.mdme.com/enIntroduction
Portugal’s gaming industry operates within a comprehensive regulatory framework aimed at creating a secure and transparent environment for both land-based and online gaming. Each sector is regulated according to its unique operational characteristics and market demands, reflecting Portugal’s commitment to adapting oversight practices to diverse gaming environments.
The land-based gaming sector in Portugal functions under a concession model, where a limited number of operators are granted exclusive rights to manage casinos and other gaming venues within specific, regulated gaming zones. Concessionaires are selected through a competitive public tender process and are bound by detailed contracts outlining their operational standards, financial commitments, and social responsibilities. This model restricts the number of licensed operators in each zone, fostering controlled growth, safeguarding market stability, and enabling the government to maintain close regulatory oversight of the physical gaming industry. With the impending expiration of certain concessions in key zones such as Póvoa do Varzim, Espinho, and the Algarve, regulatory authorities are expected to refine the criteria and processes for future concession awards. Potential updates could include pre-qualification measures for bidders, ensuring that financially stable and operationally sound entities are eligible to participate, thus reducing the risk of disputes like those experienced in the Estoril gaming zone.
Conversely, the online gaming sector in Portugal operates under a licensing model, allowing multiple operators to enter the market if they meet regulatory standards set by the Serviço de Regulação e Inspeção de Jogos (SRIJ). This approach creates an open yet highly regulated environment where operators must adhere to strict requirements concerning consumer protection, anti-money laundering (AML) practices, and responsible gaming measures. The 2015 Online Gaming Law (Decree-Law No 66/2015) was a landmark regulation, bringing online gaming under formal oversight and allowing licensed operators to legally offer sports betting, horse racing, and games of chance. This law established a structured, secure environment for digital gaming in Portugal, balancing competition with a rigorous regulatory framework. Core components of this framework include mandatory self-exclusion programmes, responsible gaming measures, and proactive enforcement actions targeting illegal gaming websites to protect consumers and uphold market integrity.
Trends
Land-based gaming
Overview
In Q2 2024, Portugal’s land-based gaming sector, comprising casinos and gaming machine halls, generated EUR63.7 million in gross revenue.
This represents a modest 1.3% increase from Q1 2024, though it marks a 4.5% decline year-over-year. These figures indicate a relatively stable market that nonetheless faces challenges such as evolving player preferences and competition from online gaming platforms.
Gaming machines were the primary revenue driver, contributing 78.4% of total revenue and showing a minor increase of 0.8% year-over-year. This reflects a steady demand for automated gaming experiences within physical venues, even as traditional table games continue to see declines.
Player preferences
Within the table games segment, there has been a notable shift in player interests. Games like baccarat and blackjack experienced substantial revenue declines of 32.8% and 34.9%, respectively, while poker emerged as a popular choice, with revenue increasing by 66.3%. Additionally, French Bank, a traditional game with deep roots in Portuguese culture, recorded a modest 7.1% increase, suggesting a stable interest in traditional gaming experiences. These shifts highlight changing preferences, with players gravitating toward skill-based games and traditional formats over more conventional table options. This evolving landscape may prompt land-based operators to reassess their offerings, considering the appeal of skill-oriented games and traditional formats that hold steady appeal.
Bingo
Bingo halls operating outside casinos reported a small 0.6% revenue increase year-over-year, although revenue dropped by 6.1% from Q1 2024. This stable yet modest growth signals a dedicated but limited player base. However, the sector faces significant operational challenges. Several bingo halls that were awarded concessions in 2022 and 2023 have encountered delays in opening, and the recent closure of Setúbal’s bingo hall points to broader financial strains. As of March 2024, a report from Jornal Público revealed that some concession operators owe EUR5.7 million to the state in unpaid debts, underscoring financial difficulties and the need for regulatory intervention to stabilise and support the industry. Although the risk of termination impends over the concessionaires, addressing these challenges could involve adjustments to concession terms or support measures aimed at enhancing operational viability for bingo halls across Portugal.
Online gaming sector
Overview
Portugal’s online gaming sector continued its robust performance in Q2 2024, achieving a gross gaming revenue (GGR) of EUR261.8 million – a 27.1% increase over Q2 2023. This growth, driven by both sports betting and games of chance, demonstrates the sector’s expanding role in Portugal’s digital economy. Tax contributions from online gaming, through the Imposto Especial de Jogo Online (IEJO), totaled EUR76.7 million for the quarter, a 29.5% year-over-year increase, highlighting the sector’s fiscal significance and its contribution to public revenue.
Player engagement and demographics
The online gaming sector has seen a notable rise in player engagement. By the end of Q2 2024, the total number of registered online players reached 4.4 million, marking a 16.2% increase from the previous year. New registrations surged by 51.2%, while the active player count rose by nearly 30%, reflecting robust player interest. The player base remains youthful, with 79.2% under 45, and the 25–34 age group accounting for 34.5% of players. Geographically, Porto and Lisbon led in player registrations, each contributing over 21%, indicating regional concentration and potential market strategies for localised engagement.
Gaming segment performance
Fixed-odds sports betting – generating EUR103.3 million in revenue, fixed-odds sports betting grew by 23.1% year-over-year. Football remained the dominant sport, driving nearly 70% of betting activity, particularly during events such as UEFA Euro 2024. This demonstrates the continued popularity of football betting and underscores the impact of major international sports events on betting volumes.
Games of chance – with a contribution of EUR158.5 million to the GGR, games of chance saw a 29.9% year-over-year increase. Slot machines led this segment, accounting for 82.3% of the revenue, followed by French roulette and blackjack. The sustained dominance of slot machines points to a strong demand for digital, automated games within the online space, as players increasingly favour accessible and engaging gaming options.
Developments
SBC summit’s relocation to Lisbon
A major shift in Portugal’s gaming industry was marked by the relocation of the SBC Summit from Barcelona to Lisbon, with Barcelona set to host ICE from 2025 onward. This move underscores Lisbon’s rising status as a key hub in the global gaming sector. Held at the Feira Internacional de Lisboa and the MEO Arena, the SBC Summit expanded its show floor to 110,000 square meters, hosting 600 exhibitors and nearly 25,000 attendees from 134 countries.
Beyond affirming Portugal’s strategic significance in the industry, the event also delivers substantial economic impact, with estimated indirect benefits to the local economy reaching up to EUR100 million.
The SBC Summit is set to continue its influence on Portugal’s gambling B2B market, especially in light of regulatory developments in the Brazilian market, where several suppliers are based in Portugal. Portugal’s reputation as a regulated and competitive hub strengthens its appeal for growth and investment within the B2B sector, with technology and compliance solutions positioned to drive industry progress.
Land-based
With the impending expiration of casino concessions in the gaming zones of Póvoa do Varzim, Espinho, and the Algarve set for 31 December 2025, the Portuguese regulatory authorities are preparing to open public bids to award new concessions in these areas (exclusive gaming zones).
However, given the current regulatory landscape, it appears unlikely that any immediate structural changes will be introduced to disrupt the status quo of the concessional system. Instead, the focus is expected to be on refining the criteria and processes for awarding future concessions, particularly to avoid potential legal disputes similar to those recently encountered in the Estoril gaming zone.
The legal contest surrounding Estoril’s concession highlighted ambiguities and procedural challenges within the existing concession award framework, prompting questions about fairness and transparency in the process.
Authorities are now expected to revise concession criteria by implementing measures such as a pre-qualification process for bidders, which would help ensure that only entities meeting essential financial, operational and compliance standards are eligible to participate in the public bidding. By filtering participants early in the process, regulators can ensure that only well-qualified entities proceed to the formal bidding stage, reducing the likelihood of disputes and aligning with international best practices in concession awards.
The upcoming tenders present a key opportunity to revitalise casino operations in these notable tourist regions, potentially boosting local economies and Portugal’s broader tourism appeal, especially in what concerns the Algarve and Espinho.
For both existing operators and new entrants, the public bids offer a pathway to establish or expand their footprint within Portugal’s mature gaming market.
Moving forward, stakeholders are encouraged to monitor official announcements from SRIJ regarding the public bidding process, pre-qualification requirements, and associated timelines, as the authorities finalise these refinements to ensure a smoother, dispute-free concession process.
Online
The recent acquisition by Cirsa Enterprises, S.A.U. of a 68% stake in CasinoPortugal underscores Portugal’s attractiveness as an online gaming market. This move highlights a trend that is likely to lead to more applications for online gaming licences, particularly from Spanish operators and others seeking to capitalise on Portugal’s regulated environment and robust growth projections. Portugal’s online gaming sector, with a projected GGR expected to exceed EUR1 billion by 2029, provides a compelling entry point for operators across Europe looking to expand in high-growth markets.
This acquisition could serve as a catalyst for heightened M&A activity in the sector, especially from Spanish operators who are facing stringent advertising restrictions in their home market.
Moreover, other international operators may consider acquisitions, partnerships, and new licence applications as strategic pathways to enter or strengthen their presence in Portugal’s gaming landscape. This anticipated influx of applicants and potential M&A activity signals a period of dynamic expansion and competition in Portugal’s online gaming industry.
Regulatory developments
To support the expanding industry and ensure oversight, the SRIJ recruited 30 new gaming inspectors in 2024, with roles focused on illegal gaming enforcement, IT systems management, and online sector regulation. This move reflects the government’s recognition of the industry’s economic role and its commitment to a secure, well-regulated gaming environment.
Responsible gambling
The regulator has initiated a proactive campaign to promote responsible gaming among young people, beginning with a recent awareness event at Universidade Lusíada in Lisbon on 22 October 2024. This event, part of the Mais que um Jogo (translated as “More than a Game”) initiative, aims to educate students on the risks associated with gambling and to highlight the importance of responsible gaming habits.
Developed in collaboration with the Instituto para os Comportamentos Aditivos e as Dependências, I.P. (ICAD), the campaign targets younger audiences with a message about the potential dangers of gambling and addiction. The event was attended by representatives from the university’s psychology department, including the director of the psychology programme and members of the Psychological Counselling Office, alongside a class of psychology students – signalling the academic community’s commitment to addressing gambling-related issues.
Following the success of this initial event, the SRIJ plans to expand the campaign to other universities across Portugal.
This initiative appears to respond to a substantial rise in self-exclusion requests (both land-based and online), underscoring potential concerns over the prevalence of gambling-related issues. For policymakers and regulators, the increase in self-exclusions serves as a cautionary sign, emphasising the need for sustained support for at-risk players. The trend may prompt further examination of the effectiveness of current responsible gaming frameworks and potentially lead to the development of enhanced support systems. These could include broader access to counselling services, additional public awareness campaigns, and improved monitoring of gambling patterns to identify players who may benefit from targeted interventions.
To strengthen responsible gaming efforts, stakeholders may consider intensifying educational outreach, especially to younger demographics, who constitute a significant portion of the online gaming audience. Additionally, partnerships with mental health professionals and gambling support organisations could enhance the safety net for at-risk players, ensuring that Portugal’s gaming environment remains both secure and enjoyable for all participants.
Illegal gaming
A study by the Associação Portuguesa de Apostas e Jogos Online (APAJO) revealed that over 40% of Portuguese online gamblers use unlicensed websites, despite widespread awareness of licensing requirements. The research indicates that 70% of these players spend up to EUR50 monthly on online gaming. Notably, four unlicensed operators rank among the top 15 online gaming platforms in Portugal.
This ongoing challenge impacts not only licensed operators, who face unfair competition from unregulated sites, but also poses risks for players, as unlicensed platforms lack the consumer protections required by Portuguese law.
For stakeholders, including regulatory authorities and industry advocates, this reality emphasises the need for stronger enforcement measures, enhanced player education on the risks of unlicensed sites, and collaboration to reinforce the value of a well-regulated market, knowing that while it may be a lost war, there are still battles that can be won.
Taxation
As Portugal’s gaming industry continues to grow and adapt, there may be an opportunity to re-evaluate the current tax structures for both online and land-based sectors to better support long-term growth, attract investment, and maintain competitive positioning.
Online gaming taxation (IEJO)
The special online gaming tax, known as Imposto Especial de Jogo Online (IEJO), has contributed significantly to public revenue, reflecting the expanding role of the online gaming sector in Portugal’s economy. However, as market dynamics shift, a hypothetical reduction in the IEJO rate could enhance Portugal’s competitiveness, especially compared to other regulated markets in Europe. A lower tax rate could appeal to both existing and new operators, encouraging further investment and innovation in the online sector.
Additionally, a more favourable tax rate might reduce incentives for players to engage with unlicensed platforms, which bypass regulatory protections and provide no economic benefit.
Land-based gaming taxation
The land-based gaming sector, which operates under a concession model, is likewise subject to a specific tax framework, with casinos and gaming halls required to make significant fiscal and other contributions. Given recent challenges, such as shifts in player preferences and competition from online gaming, the land-based sector could also benefit from a review of its tax obligations.
Academic expansion in gaming education
Portugal’s universities are increasingly offering courses on gaming, reflecting the industry’s complexity and the need for expertise in areas like regulatory compliance and responsible gaming.
Notably, Católica Lisbon School of Law has introduced an “Advanced Course in Gaming Law and Sports Betting”, covering legal and ethical aspects essential to the industry.
This academic growth not only provides operators with skilled professionals but also reinforces Portugal’s commitment to a well-regulated gaming environment, supporting the sector’s sustainable development and responsible practices.
Conclusion
Portugal’s gaming industry is evolving within a carefully constructed regulatory framework that ensures both growth and oversight for land-based and online sectors. The distinct approaches of concession-based regulation for land-based operations and the licensing model for online gaming reflect Portugal’s commitment to tailoring regulatory practices to the unique demands of each sector.
As land-based gaming faces challenges, including shifting player preferences and the upcoming public tenders for concessions in key zones, there is a clear opportunity for Portugal to refine concession criteria. Implementing measures such as pre-qualification processes can help ensure transparent and dispute-free bidding, paving the way for a new era of growth in Portugal’s physical gaming venues. Meanwhile, the online sector continues to demonstrate strong revenue performance, driven by a vibrant digital market and robust player engagement, showing significant fiscal contributions through the IEJO.
Emerging trends, such as the increasing number of self-exclusion requests, underscore the need for enhanced responsible gaming initiatives. The proactive campaigns launched by the Serviço de Regulação e Inspeção de Jogos (SRIJ) aim to address these concerns, particularly among younger audiences, through education and awareness, which could further strengthen the sector’s commitment to player safety.
Furthermore, as Portugal gains prominence as a global gaming hub – with events like the SBC Summit relocating to Lisbon and educational programmes expanding at major universities – there is potential for additional growth in the business-to-business (B2B) gaming market, especially given regulatory developments in Brazil. This international positioning, alongside hypothetical tax reforms, could enhance Portugal’s attractiveness to operators and investors.
Portugal can secure a sustainable and prosperous future for its gaming industry, positioning itself as a benchmark for regulated markets in Europe and beyond.
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