The key market developments in IT outsourcing are:
The key market developments in BPO are:
A development that may potentially prove relevant is the ongoing high labour shortage in the Netherlands. To the extent the Dutch economy continues to experience this shortage, companies may elect to start outsourcing business processes that can effectively no longer be staffed in the Netherlands. In any case, this trend is likely to be relevant in the mid-to-long term as the Dutch population ages.
The impact of new technology on the outsourcing market is as follows.
The most commonly outsourced services in the Netherlands are:
Rules and restrictions on outsourcing apply only in some regulated markets – primarily, the financial, insurance, asset management and pensions industries. In other markets, freedom of contract rules.
As regards technology transactions, the Dutch government has been implementing policies and laws aimed at reducing strategic dependence on foreign powers for vital technologies and knowledge, as well as preventing the acquisition of specific technologies, companies, infrastructure or know-how that are considered vital to the security of the Netherlands. Investment screening and approval is currently required for acquisitions in the power and telecommunications industries and a similar sectoral law is being crafted for the defence industry. Such screenings are conducted by the Dutch Investment Screening Bureau (Bureau Toetsing investeringen, BTI). In the next year, the Dutch foreign direct investment (FDI) screening will expand as new technologies and vital processes are brought into its scope. For example, in February 2024, a motion was passed by the Dutch Parliament calling for the government to included vegetable and seed breeding companies in the scope of the Investments, Mergers and Acquisitions (Security Screening) Act, (Wet veiligheidstoets investeringen, fusies en overnames, Vifo Act).
The Dutch government is currently seeking to expand its ability to screen foreign takeovers of tech companies for national security risks, particularly by adding more sensitive technologies under the Vifo Act.
Act Implementing the EU FDI Screening Regulation
A non-sector-specific piece of legislation, which will apply where no sector-specific act exists, was also adopted to implement the EU FDI Screening Regulation. This “act on investment screening in respect of national security risks” entered into force at the end of 2023. Under this act, any transaction (broadly defined) – whether initiated by a foreign or Dutch person – that poses a risk to Dutch national security interests will be subject to screening and approval by the Dutch Ministry of Economic Affairs and Climate Policy. Such a risk may be deemed to exist where the transaction could:
Note that, in most cases, control is not a requirement for a transaction to be deemed relevant (eg, obtaining just 10% of the votes in a general meeting or the ability to appoint a director may also trigger the requirement for investment screening). If the transaction is deemed to pose a risk to Dutch national security, conditions may be applied to the transaction or the transaction may be prohibited.
Note also that the act will have retrospective effect, starting from 1 March 2020. In other words, a transaction performed prior to the law’s enactment but after 1 March 2020 may still be reviewed, so companies need to take this into consideration.
With regard to technology transactions, approvals are currently required for acquisitions in the power and telecommunications industries and a similar sectoral act is being crafted for the defence industry, with a consultation on this act, which ended on 1 September 2024.
From a compliance perspective, other than in respect of data protection regulation, industry-specific restrictions mainly exist in the financial, insurance, asset management and pensions industries and the regulations are mostly based on EU legislation. The regulations concerned include the Dutch Financial Supervision Act (FSA) (and a number of directives and resolutions under that act), the Solvency II Directive and the Solvency II Regulations, the Alternative Investment Fund Managers Directive 2011 (AIFMD), the Pension Act, the Dutch Central Bank’s (De Nederlandsche Bank, or DNB) good practices for insurers and separate guidelines for other sectors, and the European Banking Authority (EBA) guidelines on outsourcing to cloud service providers. The main principles of these regulations boil down to the following:
DORA
The Digital Operational Resilience Act (DORA) defines binding standards for financial institutions aimed to ensure operational security when outsourcing to third-party service providers. These standards impose binding requirements with regard to governance mechanisms, security reviews and resilience testing, incident reporting, and the contract language used with third parties – with the aim of ensuring that the client remains fully in control of, and accountable for, IT security and risk management.
From a content perspective, many of the requirements set out in DORA are already part of the EBA and European Insurance and Occupational Pensions Authority (EIOPA) guidelines relating to ICT security and risk management. Nonetheless, some requirements have become stricter or more specific, and a full review of existing practices, processes and contract language is advisable to ensure full compliance.
A highly significant change for service providers is that DORA brings them under the direct supervision of the relevant European Supervisory Authorities. Supervisory authorities will be able to assess compliance, require changes to non-compliant practices, and penalise service providers for non-compliance.
DORA came into effect on 14 December 2022 – following which, in-scope companies will now have two years to become compliant (ie, all outsourcing agreements being negotiated at this time should already take DORA into consideration).
The restrictions on data processing and data security are based on the EU General Data Protection Regulation (GDPR). The GDPR restricts cross-border personal data flows to countries that do not offer an adequate level of protection (most countries do, with only a few exceptions). Standard contractual clauses (SCCs) and binding corporate rules continue to be the data transfer mechanisms that are generally most relied upon by organisations when transferring personal data.
The Dutch Government’s Cloud Policy
From the perspective of data protection, the Dutch government is highly pragmatic and – compared to other European countries – quite progressive in its embrace of the cloud, as evidenced in the landmark agreement between the Dutch State and Microsoft in 2019, its agreement with Google in 2022, and the most recent framework agreement with Amazon Web Services in 2023. This stance was also demonstrated by the risk-based assessment of data transfers adopted by the Dutch Ministry of Justice and Security (“the Ministry”) in the Data Protection Impact Assessment (DPIA) on Microsoft Teams.
In February 2022, the Ministry published a DPIA on Microsoft Teams, OneDrive and SharePoint. As part of this DPIA, the Ministry also published a data transfer impact assessment (DTIA), based on the Rosenthal format for DTIAs. The outcome of the DTIA was, in summary, that it is extremely unlikely that personal data from Dutch government customers is unlawfully accessed by US authorities or by authorities in other countries where Microsoft uses sub-processors. Therefore, the risk was assessed as low and the use of Microsoft Teams could continue.
In Austria and Germany, some decisions have been made that point in the direction of rejecting the risk-based approach, so it remains to be seen what (if anything) the European Data Protection Board (EDPB) and the local supervisory authorities will say about this. The Dutch government’s new cloud policy states that most classified government data may be stored in the cloud, as long as certain requirements are met.
Schrems II Ruling and EDPB Guidance
The Schrems II ruling and the guidance provided by the EDPB continue to keep data controllers who use SCCs busy because, under this ruling, controllers must assess whether – given their use of SCCs – there is an adequate level of protection in the third country. That is, data controllers cannot simply assume this to be the case, as SCC may not be effectively enforceable in said country. Although the EDPB provides six-step recommendations on measures that data controllers and processors can take to simplify the task of enabling compliant data transfers through SCCs, the task at hand is not that simple. Specifically, Step 3 – the rule of law test – is complex to perform.
Particularly notable for outsourcings involving Indian vendors is the new India Digital Personal Data Protection Act (DPDA). The DPDA offers a lower degree of data protection to non-Indian personal data when such personal data is processed in connection with an outsourcing agreement. This will likely influence the assessment of whether any additional measures are necessary to enable compliant data transfers to India through SCCs.
Note that the EC has recently adopted an adequacy decision for the EU–US Data Privacy Framework (EU–US DPF), which is the successor of the Privacy Shield. This will (again) allow for data transfers between organisations in EU and those located in the USA who have self-certified against the principles of the EU–US DPF. As its predecessors (the “Safe Harbour” agreement and the Privacy Shield) were ultimately invalidated by the ECJ, it remains to seen whether the EU–US DPF will be upheld. Binding corporate rules provide multinational companies with a framework for international data transfers; however, it should be noted that the Dutch Data Protection Authority has a significant backlog on approving binding corporate rules.
The NIS and NIS2 Directives
Data security is currently mainly governed by the law on the security of network and information systems (the “Cybersecurity Act”), which implements the EU Directive on the security of network and information systems (the “NIS Directive”) and consolidates other relevant legislation into one act. The Cybersecurity Act establishes a certification framework for IT digital products, services and processes. The NIS Directive identifies sectors that are vital for the aspects of economy and society that rely heavily on IT (eg, energy, transport, banking and healthcare). These sectors have to take appropriate security measures and ensure swift notification of any incidents to the relevant authorities.
Additionally, in keeping with the NIS Directive, the Cybersecurity Act also obliges providers of digital services (other than small enterprises) under Dutch jurisdiction to notify material data breaches in respect of their services to the National Computer Security Incident Response Team and the Minister of Economic and Environmental Affairs.
A variety of sector-specific laws directly or indirectly govern cybersecurity relating to, among other things, energy production and distribution, water, telecommunications, seaports, airports, rail, financial services, healthcare, government bodies and other critical infrastructure.
A key development that is starting to become relevant is the progress on NIS2, which will replace the NIS Directive. The NIS2 Directive came into force in 2023, and EU member states must implement the directive into national legislation by 17 October 2024. The NIS2 Directive will have significantly broader scope than NIS. The NIS2 Directive will cover all medium-to-large enterprises and public organisations that perform important functions for the economy or society as a whole. By way of an example, the new directive will also cover social media service providers and the public administration. The NIS2 Directive should also increase the level of harmonisation across member states in respect of scope, security and incident reporting, national supervision and enforcement powers and sanctions, as well as improve the pan-European collaboration of competent authorities.
Although NIS2 is not yet in force, clients and service providers entering into long-term agreements should take stock of the requirements imposed by NIS2 to ensure future compliance. In this respect, the Dutch National Cyber Security Centre (NCSC) is a government resource that publishes useful information.
There is no standard outsourcing agreement in the Netherlands.
The association of IT service providers, NL Digital, has standard terms but these do not generally apply to outsourcing. Sourcing Netherlands, the association for outsourcing, has developed a fairly balanced standard form for an outsourcing agreement, which is sometimes implemented. Sophisticated customers will contract on the basis of their own tailored agreement. These agreements are similar to the market standard agreements in the UK and USA. They are very detailed and contain approximately 20 schedules.
The usual model consists of an asset transfer agreement and a separate services agreement. For large cross-border projects, a framework structure is used – comprising a framework asset transfer agreement and a separate framework services agreement – under which local-to-local asset transfer agreements and services agreements are concluded.
Although alternative models are sometimes used, 95% of outsourcing will be contracted one-to-one, with an asset transfer agreement and a separate services agreement. Multi-vendor agreements (between the customer and a number of service providers) are also common. Joint ventures (JVs) are rare, mainly because a JV structure is rather complicated and expensive. This will only be used where the customer and service providers wish jointly to set up a new business.
One new development, which is currently underway, is a shift towards contracting based on customer experience, business outcomes and value creation – rather than contracting only or primarily on a fixed cost, fixed service-level basis.
Digital transformations have not, as yet, led to significant changes in contract models for sophisticated customers with sufficient clout. Some smaller changes that have been noted are as follows.
The main customer protections are:
By the Customer
The customer can terminate the contract for cause. Significant breaches of service levels and serious regulatory compliance or data security and privacy incidents are often specifically mentioned as providing cause for termination. Sometimes, outsourcing or services agreements provide a termination right to the customer where there has been a change of control in the service provider, especially in contracts relating to mission-critical services or services provided to regulated financial institutions.
Customers can also, almost always, terminate for convenience. In the case of termination for convenience, the customer must pay termination compensation. There is no fixed formula for calculating this compensation, as this is a matter of freedom of contract. In general, the compensation consists of unrecovered costs and a small lost-margin component. Furthermore, in the financial industry, the customer may terminate the agreement if a regulator requires a termination.
By the Service Provider
The service provider can usually only terminate for material breach (most notably, prolonged non-payment of invoices). It is highly unusual to allow a service provider to terminate for convenience.
Dutch statutory law does not define the difference between direct and indirect loss. Under the influence of Anglo-American contracts and terms, the concept is often used in Dutch law agreements. In such an event, it is wise to precisely define the damages considered direct and those considered indirect. However, it can be hard to reach agreement on these distinctions – given that the customer will try to include as much as possible under the definition of direct damages, whereas the service provider wishes to exclude as much as possible from this definition.
It may, therefore, be better practice to refer to the statutory definition of damages and leave the decision to the courts. This means that damages that are reasonably attributable to the event that caused the damages, and to the party that caused the damages, must be paid. In addition, pure loss of profit and turnover can be excluded.
Dutch statutory law does not define a maximum amount for damages. As a result, it is advisable to cap the liability of both parties. The market standard caps vary between 12 and 36 months of fees.
Dutch law provides for certain implied terms in relation to the quality of goods sold and the provision of services. However, these implied terms are typically not mandatory in B2B contracts and are usually explicitly excluded or superseded by the contents of the contract.
In addition to contractual obligations under Article 28 of the GDPR, contracts commonly include:
Traditionally, performance measurement and management in technology and outsourcing are seen as critical aspects of ensuring efficiency, quality, and accountability in these industries. In technology, key performance indicators (KPIs) and service levels are often meticulously tracked to gauge the effectiveness of software development, system operations, and project management. Metrics such as code quality, system uptime, response times, resolution times and user satisfaction are commonly monitored.
This rigorous approach to performance measurement and management came under fire from scholars and consultants, who point at the watermelon effect (green on the outside, red on the inside) – by which they mean that sometimes all service-level agreement dashboards are on green, while the end user is unhappy. In other words, the wrong metrics are measured. This has led to the use of XLAs, which measure end-user satisfaction, end-to-end performance, and contribution to the success of the business of the customer.
A common point of discussion when negotiating outsourcing or technology agreements governed by Dutch law is whether KPIs or service levels are enforced as a result obligation or a best-efforts obligation. In principle, KPIs and service levels are considered as best-effort obligations under Dutch law. However, best-efforts obligations are notoriously difficult to enforce by the other party. Therefore, parties often decide to agree on a result obligation or to carve out specific penalties for not meeting (certain) KPIs or service levels.
Should the technology or outsourcing be cloud-based, the contract terms will basically remain the same, as the terms are generally drafted in a technology-agnostic manner. However, there may be additional detail in respect of data security and the processing location, depending on the jurisdictions involved. In other words, specific requirements in relation to encryption may be included for some types of data.
The rules governing employee transfers in outsourcing are based on the ARD. Under the ARD, employees who are predominantly working on the activities that are to be transferred will – where the ARD (as implemented in the Netherlands) applies and the activities are continued on an “as is” basis – transfer to the service provider by operation of law, together with their applicable employment terms and conditions. In general, the ARD will apply if significant assets are to be transferred to continue the economic activity or – in the case of labour-intensive activities – the majority of the employees (considering number and expertise) will be offered employment by the new service provider. EU and Dutch case law on ARD/Transfer of Undertakings Protection of Employment (TUPE) is numerous and granular but, in essence, is based on ever-increasing protection of employment/employees. This should ensure that employees are protected from redundancy situations and “follow their work”.
Market practice on employee transfers in the Netherlands is:
Works council consultation (ie, the right to advice prior to implementing the proposed decision) is almost always required (under Article 25 of the Dutch Works Councils Act).
Trade union consultation is required for companies or groups of companies employing more than 50 employees in the Netherlands who fall in scope of a generally binding collective labour agreement applicable to an entire industry if control in (part of) the “undertaking” is transferred or if this requirement follows from the applicable collective labour agreement. The requirement also applies to legal entities that have concluded a company-specific collective labour agreement.
Trade union consultation is also required where it is anticipated that 20 or more employees will be made redundant within a timeframe of three months.
There has not been much change in the frequency of (or customer preference for) onshore, offshore or nearshore resources when it comes to outsourcing transactions in the Netherlands yet. However, research by the Dutch sourcing platform shows that companies expect an increase in nearshoring in the EU or just outside the EU, whereas traditional offshoring is expected to decline. It remains to be seen whether this will materialise. In practice, major global players mostly appear to be combining nearshoring and offshoring because cost advantages – as well as certain skill sets and processes – are more effectively captured through the use of at least one centralised offshore location.
Where remote work is still performed in the Netherlands, requirements in respect of worker safety will also apply to the remote work location.
Where remote work is performed outside the European Economic Area (EEA), the GDPR’s restrictions on the transfer of personal data will come into play to the extent that EU personal data is used by the remote worker. This is because the EU personal data will then automatically have been processed outside the EEA by being transmitted to the remote location.
Beethovenstraat 545
1083 HK Amsterdam
The Netherlands
+31 651 289 224
+31 20 301 7350
Herald.Jongen@gtlaw.com www.gtlaw.comIs Outsourcing Still Alive?
Outsourcing has long been a staple strategy for companies seeking cost efficiency, specialised expertise, and scalability. However, as new technologies reshape how businesses operate, the traditional model of outsourcing is being challenged, prompting companies to rethink whether it remains a viable or necessary option. With rapid advancements in automation, shifting economic dynamics, and, predominantly, artificial intelligence, the question arises: Is outsourcing dead? The answer is no. However, outsourcing is undeniably taking on a new form with much less human involvement.
Artificial intelligence (AI)
Outsourcing to AI systems offers a wide range of valuable benefits, including faster, more accurate, and scalable operations. AI systems equipped with machine learning capabilities can improve their performance over time, while natural language processing (NLP) enables smooth communication between machines and human workers. With advanced security features, AI also ensures the protection of an organisation’s data. Additionally, unlike human employees, AI systems can function 24/7 without interruption.
The expansion of AI research has ushered in what can be seen as Outsourcing 2.0, driving innovations like machine learning for analysing vast data sets, natural language processing (NLP) for understanding and responding to human speech, computer vision for identifying objects in images and videos, and pattern recognition for detecting fraud, such as in credit card transactions. These advancements have prompted more organisations to leverage AI for a growing number of tasks.
The potential applications for Outsourcing 2.0 are broader than many expect. According to McKinsey & Co., generative AI and related technologies could automate 60% to 70% of the tasks that currently consume employees’ time. Nearly every industry – from manufacturing and retail to business services – stands to benefit from this shift. As AI continues to advance, even more sectors and processes will adopt these technologies.
AI’s potential to take over traditional outsourcing functions – like business processes, tech support, and customer service – is vast, with applications ranging from chatbots to personalised recommendation engines to advanced data analytics. AI-driven tools can rival and even surpass human performance in certain tasks, all while running continuously at scale. As the technology matures, AI will continue to augment and automate even more business processes.
Where Outsourcing 2.0 is driven by AI and other technologies, the outsourcing service providers are subjected to the confines set by an increasing number of tech-focused (EU) regulations. This year, outsourcing service providers are kept busy with implementing the requirements for the EU Artificial Intelligence Act, the EU Digital Operational Resilience Act, the EU Data Act, and the EU Directive on measures for a high common level of cybersecurity across the Union (NIS2) and its implementations.
In the Netherlands, the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) takes a prominent role in providing guidance on these regulations and enforcing their respective proscriptions. In addition, compliance with the drastically impactful EU General Data Protection Regulation (GDPR) continues to be vital – perhaps even more so – for Outsourcing 2.0. As noted in the firm’s other contributions (see Chambers Trends and Developments (Netherlands), Artificial Intelligence 2024), the Dutch government generally has a positive outlook on the use of AI as well as other technologies (including the US cloud service providers).
The below sections discuss key considerations for outsourcing service providers to consider under these laws.
Key considerations for AI
The EU Artificial Intelligence Act (AI Act) aims to protect fundamental rights, democracy, the rule of law and environmental sustainability from high-risk AI, while boosting innovation and establishing Europe as a leader in the field. The regulation establishes obligations for AI based on its potential risks and level of impact.
The EU AI Act officially became effective on 1 August 2024, and gradually impose various requirements on AI developers and users. Starting in February 2025, certain forms of AI will be banned, and organisations using AI must have sufficient knowledge about these technologies.
The AI Act applies to providers, importers, distributors, and manufacturers of AI systems, but also to deployers of AI systems, ie, a person or company who uses or integrates an AI system (except for personal, non-professional use). Additionally, the AI Act has a broad (extra-)territorial scope. Similar to other EU regulations in the digital context, the AI Act covers companies or individuals based in the EU or whose services are offered on the EU market. But the AI Act goes one step further: it covers third country (defined as any country outside the EU) providers and deployers of AI systems even if only the output produced is used in the EU.
The AI Act follows a risk-based approach. According to the AI Act, AI systems can be categorised into four risk categories:
The requirements contained in the AI Act vary for each risk level. Additionally, the AI Act also establishes specific rules for general purpose AI models.
Outsourcing service provider should consider the following measures in meeting the requirements under the AI Act.
From February 2025, organisations must ensure employees have sufficient knowledge about AI relevant to their role, such as understanding biases in AI systems. The Dutch government still needs to clarify which regulators will oversee compliance with the various section of the AI Act.
The “DORA Deadline” for outsourcings by financial institutions
The Digital Operational Resilience Act, or DORA, is an EU regulation that creates a binding, comprehensive information and communication technology (ICT) risk management framework for the EU financial sector. DORA has two main objectives: to comprehensively address ICT risk management in the financial services sector and to harmonise the ICT risk management regulations that already exist in individual EU member states.
The DORA applies to financial institutions and third-party service providers that supply financial firms with information communication technology systems and services – like cloud service providers and data centers (ICT Third-Party Service Providers). The DORA also makes a distinction for “Critical” ICT Third-Party Service Providers, which are designated specifically by supervisory authorities in accordance with Article 31 of the DORA. The criteria for the designation as Critical ICT Third-Party Service Providers are broad in nature, but include in broad terms:
The DORA applies to outsourcing service providers as ICT Third-Party Service Providers to financial institutions. As of now, there have not been any “Critical” ICT Third-Party Service Provider designations from supervisory authorities. However, the authors anticipate that an ICT Third-Party Service Provider could be designated as “critical” if the disruption of services to the financial institution would jeopardise the operational continuity and resilience of such financial institution’s critical functions.
Outsourcing service providers must ensure that its service agreements with financial institutions include the key contractual provisions as set out by Article 30 of the DORA. Where reasonably needed, these provisions also apply to the outsourcing service provider’s subcontractors. The key contractual provisions broadly include the following.
For the full list of key contractual provisions please see Article 30 of the DORA. Financial institutions are under a deadline to have these contractual provisions in place by 17 January 2025. This deadline causes a significant challenge for financial institutions and the outsourcing service providers, as they may need to amend need to amend a significant number of agreements.
The implications of the EU Data Act
The goal of the European Data Act is to offer businesses, citizens, and governments more options to use and share data. These data are currently only or mainly available to the manufacturers of the appliances that generate the data. For example, the user data of smart (Internet of Things (IoT)) devices.
The Data Act applies to manufacturers of IoT products, users of IoT products, data holders, data recipients, public sector bodies, providers of data processing services, and participants in data spaces and vendors of applications using smart contracts.
The Data Act imposes significant implications for outsourcing service providers by enhancing transparency and control over data usage. Providers must ensure that their clients retain ownership and control over their data, facilitate data access and portability, and comply with new rules governing data sharing and usage. This involves implementing robust data management practices, adjusting contracts to meet new legal requirements, and ensuring compliance with transparency obligations. Overall, the Data Act requires providers to enhance their data handling practices and align with stricter regulatory standards to ensure client data is managed effectively and lawfully.
What to do for NIS2?
In July 2016, the Directive on the security of Network and Information Systems (NIS) was established. This Directive aims to increase cyber resilience across the EU through regulatory measures. It focuses on strengthening cybersecurity capabilities at a national level, enhancing collaboration between member states and incorporating cybersecurity into the DNA of organisations. The scope of organisations that have to comply with the NIS Directive consists of two groups: (i) the operators of essential services, and (ii) relevant digital service providers. In January 2023, the EU adopted an updated version of the NIS Directive. This “NIS2” aims to get the EU up to speed and establish a higher level of cybersecurity and resilience within organisations of the EU.
NIS2 applies to all entities that provide essential or important services to the European economy and society, including companies and suppliers. As a Directive, NIS2 may be implemented differently per EU member state. Therefore, each member state may impose threshold requirements for essential and important services as it deems relevant in light of its society or economy, but generally an “essential” or “important” service designation would be allotted to services such as suppliers or distributers of electricity, transport companies or port facilities, health care providers, waste management, and food distributors.
NIS2 requires that essential and important entities implement baseline security measures to address specific forms of likely cyber-threats, including: risk assessments; procedures for the use of encryption; security around the procurement of systems; security procedures for employees with access to sensitive or important data; the use of multi-factor authentication; evaluation of the effectiveness of security measures; security incident response plans; cybersecurity training; business continuity plans; and security around supply chains. The Dutch Authority for Digital Infrastructure provides a self-assessment tool, and the National Cyber Security Centre’s has a guide to assist these organisations in improving their cybersecurity practices.
In most cases, outsourcing service providers will not meet the threshold for an essential or important service, but they may be engaged by companies and/or organisations that do qualify as such. As a result, essential or important companies may require the implementation of the above-mentioned baseline security measures in a data security addendum to a service agreement.
The NIS2 directive must be implemented into Dutch law by 17 October 2024, but passage through the Dutch parliament and official publication will likely be delayed until Q2 2025.
Data protection – increasing enforcement
The below decisions from the Dutch DPA stress the importance of robust data protection practices and compliance with legal requirements, affecting how outsourcing service providers manage international data transfers and cookie consent.
International data transfers
The Dutch DPA has imposed a EUR290 million fine on Uber for improperly transferring the personal data of European taxi drivers to the United States without sufficient protection, in violation of the General Data Protection Regulation (GDPR). Uber collected sensitive information, including location, payment details, and in some cases, criminal and medical data, from drivers across Europe and stored it on US servers for over two years. The transfer occurred without the use of a legal data transfer mechanism after the EU–US Privacy Shield was invalidated in 2020. The DPA highlighted that Uber failed to ensure the required level of data protection, a serious breach under the GDPR.
The investigation began after complaints from over 170 French drivers, which led to the involvement of the French privacy authority. Since Uber’s European headquarters is based in the Netherlands, the DPA took the lead on the case. This is Uber’s third fine from the AP, following penalties in 2018 and 2023. Uber has announced it will appeal the decision. This decision marks the importance of implementing the necessary safeguards for international data transfers.
Cookie compliance
The Dutch DPA found that Kruidvat unlawfully processed the personal data of its website visitors by not properly obtaining consent for tracking cookies. The issue was identified during an investigation launched in 2019, where the DPA reviewed whether websites, including Kruidvat.nl, met the legal requirements for cookie consent. Despite being warned, Kruidvat.nl continued to violate the rules by making it difficult for users to refuse cookies, leading to further investigation in 2020. The issue was only resolved by October 2020, but during the non-compliance period, users’ data was processed without proper consent.
The DPA highlights growing public frustration with misleading cookie banners and emphasises the need for transparent consent processes to give users control over their personal data. Therefore, outsourcing service providers who provide third-party AdTech should make a priority become familiar with the requirements for cookie compliance. The authority plans to increase its oversight of cookie compliance in 2024 to ensure that websites meet these legal standards. Clear cookie banners are essential for users to make informed choices about their data. AS Watson (Health & Beauty Continental Europe) B.V., Kruidvat’s parent company, has filed an objection to the AP’s decision to impose a fine.
In conclusion
As technology continues to advance, outsourcing is undergoing a significant transformation. The rise of AI and automation has introduced a new era of efficiency and capability, fundamentally reshaping the traditional outsourcing model. While the human element remains crucial, AI-driven solutions are increasingly taking over repetitive and data-intensive tasks, providing faster, more accurate, and scalable alternatives. This shift, however, comes with its own set of challenges, including stringent regulatory requirements under the EU Artificial Intelligence Act, DORA, the Data Act, and NIS2.
For outsourcing service providers, staying relevant in this evolving landscape means not only embracing new technologies but also navigating complex regulatory environments. By adapting to these changes and aligning their operations with current and forthcoming regulations, outsourcing service providers can continue to deliver value while ensuring compliance and mitigating risks. The future of outsourcing may be different from its past, but with thoughtful adaptation, it remains a vital and dynamic component of the business world.
Beethovenstraat 545
1083 HK Amsterdam
The Netherlands
+31 651 289 224
+31 20 301 7350
Herald.Jongen@gtlaw.com www.gtlaw.com