Civil Level
The protection of privacy in China is grounded primarily in the Civil Code of the People’s Republic of China, Article 1032 of which prohibits any organisation or individual from infringing upon another’s rights to privacy by prying into, intruding upon, disclosing or publicising other’s private matters. This Article also defines privacy as the private life of a natural person and their private space, private activities and private information that they do not want to be known to others.
The Civil Code also protects personal information, such as one’s name, ID number and contact details, and treats such private personal information as being subject to the right to privacy. Article 1034 of the Civil Code makes it clear that in the absence of a special provision on the protection of personal information, the provisions on the right to privacy shall apply. For the protection of personal information, see 4. Data Protection.
It should be noted that only natural persons can enjoy the right to privacy; legal persons and unincorporated organisations are not entitled to such right under Article 1032. However, legal persons and unincorporated organisations may still seek protection for their secret information through trade secret protection.
To establish a claim for the invasion of privacy, the claimant must generally show that:
Administrative/Criminal Level
From the perspective of administrative law, Article 50 of the Public Security Administration Punishments Law stipulates that peeping, secretly filming, eavesdropping or disseminating others’ private information are all punishable acts, which may result in administrative detention or fines.
Criminal law stipulates that the following severe violations of privacy can be considered as criminal offences:
Privacy is a subcategory of personality rights, so the remedies available for personality rights apply to privacy rights. In China, both damages and injunction relief are available.
Injunctions
Article 179 of the Civil Code generally stipulates that the main forms of civil liability include cessation of infringement, removal of the obstacles and elimination of danger. The victim can seek a court-issued injunction to prevent the continued or escalating damage to their privacy. If the content is online, this typically means a court will order deletion of the posts/articles or removal of the content from platforms. If the infringer is an individual who reveals another’s private information, the order would be to cease further publication or dissemination of such content.
Article 997 of the Civil Code further provides that where a civil subject has evidence proving that someone is committing or is about to commit an act infringing upon their personality rights, and such act may cause irreparable harm, they have the right to apply to the people’s court for an injunction to cease such conduct. This provision serves as a legal basis for interim or permanent injunctions in privacy cases, allowing victims to promptly prevent the dissemination of infringing statements even before substantial damage occurs. Personality rights include the right of reputation, which means that the victim can obtain an injunction before the publication of infringing content or during its dissemination.
Elimination of Impacts/Extensions of Apologies
Article 179 of the Civil Code stipulates that the elimination of adverse effects is a kind of remedy for civil liability. This means that the court can require the defendant to take measures to eliminate or mitigate the negative influence on the victim’s privacy. Apology is another kind of remedy available for civil liability. Such measures may include publishing a written apology letter on the same website where the infringing content appeared.
Damages
In principle, financial compensation aims to compensate the actual loss of the victim. Because privacy harm is intangible in most cases, courts usually award damages for emotional distress rather than financial loss. However, in certain circumstances, reasonable attorney and notary fees can be considered as financial losses and can thus be compensated. The amount of the damages varies, depending on the severity of harm in the case.
Deadlines
The statute of limitations for civil claims based on the right to privacy is three years. It starts from the date the right holder becomes aware or should have become aware of the infringement and the identity of the infringer, unless otherwise provided by law. However, if more than 20 years have passed since the infringing act occurred, the statute of limitations expires regardless of when the claimant became aware of it (Article 188 of the Civil Code). What is more, the deadlines only impact the monetary remedy – the claimant may still seek non-monetary remedies.
In China, the statute of limitations will not be examined by the court unless it is raised by the defendant. According to Article 193 of the Civil Code, courts are prohibited from invoking the statute of limitations ex officio.
Regarding criminal liability, the provisions on the statute of limitations are more complex, with the statute of limitations depending on the maximum sentence that can be imposed (Article 87 of the Criminal Law).
Defences
According to Article 999 of the Civil Code, where news reporting or public opinion supervision for public interest is involved, the defence of reasonable use may justify the use of a person’s name, image or personal information. However, the improper use of such information that infringes upon the personality rights of a civil subject shall give rise to civil liability. The abovementioned scope of reasonable use does not include “privacy”. Furthermore, unlike defamation, where “truth” can be used as a defence, the core of a privacy lawsuit lies in the unauthorised disclosure of private information, so defences focus on the legality of the interference.
Key defences include the following.
Criminal or Civil Proceedings
The distinction between civil and criminal proceedings for defamation cases lies in the purposes. In civil proceedings, the primary objective is to recover damage to the claimant’s reputation and restore their social standing through legal remedies. In contrast, criminal proceedings are punitive in nature, aiming to punish the defendant for actions that harm social order and public morality by damaging reputation. Such lawsuits require a higher threshold of proof – the evidence must be beyond reasonable doubt.
Private or Anonymised Proceedings
In China, civil litigation is generally conducted in public by default. However, cases involving the right to privacy are an exception: such legal proceedings must be conducted in private.
Establishing Grounds
Generally, the claimant must prove to the court that the place where the tort occurred or the place of the defendant’s domicile is within its jurisdiction. The place where the tort occurred includes the place where the tort is committed and the place where the tort consequence occurred. For online torts, the location of information equipment including the computer used to commit the alleged tort is considered as the place where the tort occurred, while the victim’s domicile is considered the place where the consequence of the tort occurred.
Litigation costs mainly include the court fees for filing a lawsuit in the people’s court (“acceptance fee”) and other litigation costs, such as attorney fees. In Chinese civil litigation, the court acceptance fee is, in principle, borne by the losing party at the end but the claimant will need to advance such payment when filing the case at the beginning. Regarding litigation costs such as attorney fees, there is no general statutory rule mandating that the losing party must bear them, except under some specific circumstances, such as online infringement.
In judicial practice, a right-holder may claim that the reasonable expenses incurred in protecting their rights – including attorney fees, notary fees and investigation and evidence collection costs in accordance with the regulations of relevant national departments – constitute part of their losses. The right-holder can apply to the court to order the infringer to compensate for these costs. The court will review the necessity and reasonableness of such expenses, and will uphold the reasonable portion thereof.
There are no unusual features regarding privacy actions in China.
From the civil perspective, defamation is governed by a combination of statutory provisions in the Civil Code. Article 1165 generally states that anyone who infringes upon another’s personality rights due to fault shall bear civil liability. Article 1024 of the Civil Code explicitly defines reputation as a personality right and stipulates that no organisation or individual may infringe upon a citizen’s right to reputation through defamation, slander or other means.
Articles 1025–1029 of the Civil Code cover the protection of the right to reputation in specific circumstances, including:
In addition, companies can invoke Article 11 of the Anti-Unfair Competition Law (AUCL) to protect their reputation; this Article specifically forbids business operators from fabricating or disseminating false or misleading information to damage the business or product reputations of competitors.
In terms of criminal law, Article 246 of the PRC Criminal Law criminalises defamation (including slander or libel) if the circumstances are serious. Such lawsuit must be filed by the victim, unless the case has a serious public impact. Article 221 of the Criminal Law stipulates that anyone who disseminates false information that damages a company’s commercial reputation or commodity reputation, causing serious consequence, constitutes a crime.
To file a lawsuit, the claimant must show:
Injunctions
Please see 1.2 Privacy Remedies (Injunctions), which applies to defamation mutatis mutandis. Article 179 of the Civil Code also provides for the restoration of reputation as a remedy in defamation cases.
Elimination of Impacts/Extensions of Apologies
Please see 1.2 Privacy Remedies (Elimination of Impacts/Extensions of Apologies), which applies to defamation mutatis mutandis.
In practice, these two remedies often overlap because, by apologising, the victim’s reputation may also be restored. The claimant typically seeks both remedies simultaneously.
Damages
Damages include damages for economic loss and mental distress. For example, loss of customers for a company or loss of employment for an individual constitute economic losses. Damages for mental distress refer to humiliation, anxiety or emotional harm suffered by the victim because of the perpetrator. The damages for mental distress apply only to natural persons, with the normal range of compensation varying from CNY2,000 to CNY50,000 or even higher, depending on the severity of infringement in the case.
Deadlines
The statute of limitations for civil litigation is the same as that outlined in 1.3 Privacy Deadlines and Defences (Deadlines).
Defences
Criminal or Civil proceedings
See 1.4 Privacy Proceeding Forum Choice (Criminal or Civil Proceedings).
Private or Anonymised Proceedings
Unlike privacy proceedings, defamation proceedings are generally not conducted privately or anonymously. However, if private matters are also involved, a private or anonymised proceeding may be chosen.
Establishing Grounds
See 1.4 Privacy Proceeding Forum Choice (Establishing Grounds).
See 1.5 Privacy Costs.
There are no unusual features regarding defamation actions in China.
Civil Level
Chinese law does not have a single unified statute for “harassment” in the way that some common law jurisdictions do. Instead, provisions prohibiting harassment are scattered throughout various legal articles. For example, Article 1101 of the Civil Code regulates sexual harassment, and Article 1033 of the Civil Code explicitly lists “intruding upon another person’s private life through making phone calls, sending text messages, using instant messaging tools, sending emails and flyers” as an infringement of privacy rights.
Administrative Level
The Public Security Administration Punishments Law provides administrative penalties for some harassment-like behaviour, such as sending obscene, insulting or threatening messages repeatedly or interfering with another’s normal life through harassment, pestering or stalking. For cyberbullying and online harassment, the Cyberspace Administration of China (CAC) has issued a regulation called “Regulations on the Governance of Cyberviolence Information”, which contains several provisions aimed at preventing and addressing cyberviolence, including online harassment.
Criminal Level
Article 293 of the Criminal Law (Crime of Picking Quarrels and Provoking Troubles) is a catch-all clause that has been used to punish persistent harassment that causes a public disturbance, among other things.
There are no specific civil remedies for harassment under current Chinese law. Instead, civil remedies for harassment may be sought under general tort provisions, as explained in 1.2 Privacy Remedies. For administrative remedies, the police can issue a warning, fine or detention to the perpetrator.
For damages, please see 2.2 Defamation Remedies.
The limitation period for civil action is the same as that outlined in 1.3 Privacy Deadlines and Defences (Deadlines). However, harassment is usually a continuous or recurring tort. If harassment continues, a claimant can argue that the statute of limitation only begins to run after the harassment ceases (the principle of continuing tort). There are no specific statutes of limitations for harassment suits.
See 1.4 Privacy Proceedings Forum Choice, which also applies to harassment proceedings. Whether the proceedings can be anonymised depends on whether privacy issues are involved.
See 1.5 Privacy Costs.
The legal framework for data rights protection in China is centred on several specialised laws, with detailed implementation through administrative regulations. The primary legal bases include:
Remedies and sanctions can be categorised into three main types.
Deadlines
The deadlines for bringing a data protection action are the same as the statute of limitations detailed in 1.3 Privacy Deadlines and Defences (Deadlines).
Defences
Data handlers (equivalent to data controllers under the GDPR) can rely on the following key defences.
The data trustee (equivalent to the data processor under the GDPR) may assert that the data is processed within the methods, purposes and scope specified by the data handler.
Under Chinese law, civil and criminal lawsuits arising from the infringement of data rights differ fundamentally.
Civil lawsuits primarily provide remedies for infringed civil rights and interests. Their core basis lies in laws such as the Civil Code and the PIPL, targeting acts like the unlawful processing of personal information and the infringement of privacy rights. Civil lawsuits are filed by the victimised individual or organisations as the claimant, aiming to obtain remedies such as an injunction to stop the infringement and compensation for damages. While the principle of “whoever asserts must prove” generally applies in such lawsuits, the principle of presumed fault applies in personal information infringement cases, meaning that the defendant (the data handler) bears the burden of proving the absence of fault.
Criminal prosecution, on the other hand, aims to punish criminal acts. Its regulatory scope is broader, targeting not only the crime of “Infringing upon Citizens’ Personal Information” but also crimes that endanger data security and computer system order, such as the crime of “Illegally Obtaining Computer Information System Data”. The objects of these crimes are not limited to personal information but also include corporate data, etc. Such cases are typically investigated by public security organs and prosecuted by the People’s Procuratorates.
At the procedural level, the standard of proof in civil litigation is “high probability”, whereas criminal prosecution must meet the stricter standard of “beyond a reasonable doubt”. In both civil and criminal proceedings, cases involving personal privacy can be heard in private as stipulated by law, although completely anonymous trials are not yet widely implemented in China. Initiating a civil lawsuit requires the conditions stipulated in the Civil Procedure Law to be met, including the claimant having a direct interest in the case, a clearly identified defendant, specific claims, and factual and legal grounds.
Jurisdiction usually belongs to the people’s court in the place of the defendant’s domicile or the place where the tort occurred (including both the place where the act was committed and where its consequences occurred).
See 1.5 Privacy Costs.
National broadcasters and newspapers in China place great emphasis on privacy, accuracy and journalistic ethics. National broadcasters are always seen as authoritative sources of information, and they bear significant social responsibility.
The most influential news providers in China are Xinhua News Agency, People’s Daily, China Media Group, Guangming Daily and China Daily.
In China, broadcasting, the press, other publishers and online/social media are regulated by different regulations based on their roles. These regulations include:
Effectiveness of Regulators
Regulators are primarily concerned with the authenticity of the content and the impacts of its dissemination, thereby reducing defamatory information in official media. With the development of the internet and the enforcement of the PIPL, the CAC becomes the most important regulator of information on the internet. The CAC has published several provisions relating to the protection of privacy and reputation, especially for information generated by using AI.
Media Protection
There are no specific laws especially to protect the media. However, some rules can be used as defence for media outlets when conducting news reporting. For example, Article 1025 of the Civil Code stipulates that conduct related to news reporting or public opinion supervision may bear mitigated or exempted liability if it reasonably affects the legitimate rights and interests of others, provided such conduct:
This provision can provide protection for media outlets when they report news.
Article 1028 of the Civil Code provides that anyone who has evidence proving that the content reported by newspapers, periodicals or websites is untrue and thus infringes upon his or her reputation has the right to request the media outlet to take necessary measures, including correcting or deleting the content in a timely manner. If the media outlet fails to respond in a timely manner, it will bear corresponding civil liability.
For information online, the CAC establishes a complaint platform called 12377 for anyone who believes that information on a website was involved in privacy leaking, defamation, insulting, etc. The platform will forward the complaints to the local Cyberspace Administration or directly to the website to handle it. In most cases, the relevant information will be deleted. If the consequences are serious, the CAC will order the website to suspend or delete the relevant social media accounts and issue warnings and/or fines to the relevant persons.
Articles 1195–1197 of the Civil Code establish China’s “safe harbour” rules, which are very similar to the safe harbour provisions in the Digital Millennium Copyright Act and the E-Commerce Directive. Initially, the safe harbour rule primarily dealt with copyright issues related to user-generated content hosted on websites, but it can now be applied to all civil rights.
According to these provisions, websites that host user-generated information are held liable when:
In other words, websites will not be liable for user-generated information if they take necessary measures after they receive a notice from the right-holder or after they know or should have known about the infringing content.
The concept of SLAPPs does not exist under current Chinese law. Therefore, there are no legal or regulatory mechanisms to prevent SLAPPs.
China has no specific law prohibiting the enforcement of judgments from other jurisdictions in media cases. The enforcement of these judgments in China follows the general rules for the recognition and enforcement of foreign judgments.
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Chinese Reputation Management Law and Practice
In the contemporary Chinese business and social ecosystem, reputation has always constituted a prized asset. However, with the rapid development of the digital economy and the widespread use of social media, the traditional civil tort remedy mechanisms have increasingly shown signs of lagging behind when confronted with online infringements characterised by anonymity, rapid dissemination and collective participation. For general counsels and corporate executives operating in China, the challenge is no longer merely about managing public relations narratives in the market – it also involves navigating a sophisticated, rapidly tightening legal framework when dealing with online defamation. In recent years, Chinese authorities and courts have shifted and placed increasing emphasis on safeguarding reputation in cyberspace, responding directly to the rampant spread of online defamation, “fake news” and organised smear campaigns that threaten commercial stability.
This shift is driven from the very top. In late 2025, President Xi Jinping himself called for “sustained efforts to cultivate a clean, healthy and sound online environment”, explicitly urging resolute action against harmful online content and the dismantling of the profit-driven networks that fuel it. This high-level policy focus, coupled with the enactment of new laws and rigorous enforcement crackdowns, is fundamentally reshaping how individuals and companies manage their reputations through legal means in China.
For multinational corporations and domestic enterprises alike, understanding this evolving legal framework is critical. This article examines the enforcement trends in Chinese reputation management, highlighting pivotal developments such as the new Civil Code provisions, the “Clear and Bright” campaigns against online rumours, strengthened platform responsibilities, and the best practices for crisis response that every legal department must now master.
The bedrock: a strengthened civil legal framework
The foundation of modern reputation management in China is the Civil Code, which came into effect in 2021 and significantly elevated the protection of personal and corporate reputation as a core personality right.
Scope of protection
Article 1024 of the Civil Code explicitly provides that “a civil subject shall enjoy the right of reputation. No organisation or individual may infringe upon the right of reputation of any other person by such means as insult or libel”. Crucially for corporate GCs, this general rule applies to natural persons and legal persons alike. This means that companies enjoy robust protection of their goodwill, credit and commercial standing, distinct from, yet parallel to, the personal reputations of their executives.
The Civil Code adopts a comprehensive approach, with related provisions safeguarding rights to honour, privacy and personal information. For instance, Article 110 guarantees a citizen’s personal rights, including reputation and honour, while Article 111 specifically protects privacy and personal information. Consequently, the law provides a broad shield against defamation, disparagement and unauthorised disclosures that could sully a name.
Establishing liability
Under the Civil Code, a person or entity whose reputation is harmed can bring a civil lawsuit for infringement of reputation rights. To succeed in such litigation, the plaintiff generally must prove four distinct elements:
It is important to note that Chinese law makes no formal distinction between libel (written) and slander (spoken). Any false statement of fact or derogatory assertion that harms another’s reputation can constitute infringement. Truth is a recognised defence, meaning that liability may be avoided if the defendant proves the statements are true and of public interest, but this defence has limits. Outright fabrications or insults enjoy no protection whatsoever.
Remedies and injunctive relief
Chinese courts possess robust powers to provide remedies to a defamed party. Articles 179 and 995 of the Civil Code enumerate a wide array of remedies, including the cessation of infringement, removal of harmful content, elimination of impacts, restoration of reputation, apology and compensation.
Unlike some jurisdictions where damages are capped, in China there is no statutory cap on damages for reputational harm. Damages are calculated based on actual loss and the harm caused, which can include mental anguish for individuals. Since the damages are based on actual loss or harm, monetary awards in practice would tend to be modest compared to Western punitive damages, but the symbolic victory and, crucially, the formal apology are often just as valuable in clearing a corporate or executive name.
Perhaps the most powerful tool for GCs is the availability of injunctive relief, known as behavioural preservation measures. In urgent cases, Chinese courts can order the immediate deletion or blockage of defamatory content to halt further damage before a final judgment is rendered. For example, in a 2021 landmark case, Xiaomi Corporation obtained a court injunction requiring an online article and video containing false allegations to be taken down immediately. This demonstrates the increasing willingness of Chinese courts to act swiftly in reputational crises to prevent irreparable harm.
Commercial disparagement
In a business context, defamatory activities often trigger the Anti-Unfair Competition Law, which prohibits business operators from fabricating or spreading falsehoods to damage a competitor’s commercial or product reputation. Thus, a company maligned by a market rival or hired “black PR” agents has a strategic choice: sue for defamation under the Civil Code or sue for commercial disparagement under unfair competition law.
The teeth of the law: criminal and administrative enforcement
While most disputes are resolved through civil remedies, the Chinese legal system imposes criminal liability and administrative penalties for serious defamation, providing a potent deterrent against severe infringement.
Criminal liability
Article 246 of the PRC Criminal Law criminalises defamation – defined as fabricating and spreading false information to damage another’s reputation – when the circumstances are deemed “serious”. Judicial practice has concretely defined “serious circumstances” to include specific metrics: if a defamatory rumour is viewed over 5,000 times or forwarded over 500 times online, or if the defamation causes severe consequences such as a victim’s mental breakdown, it can be prosecuted as a crime. Convicted offenders face penalties of up to three years’ imprisonment or detention.
The crimes of insult and defamation under Article 246 were previously private prosecution cases, in principle, that were initiated only upon complaint by the victim, and converted into public prosecution only when they “seriously endanger social order or national interests”. For a long time, due to the vague criteria for determining what constitutes a “serious endanger to social order”, the vast majority of victims could seek remedies only through private prosecution, often falling into an evidentiary deadlock because they lacked the authority to obtain online data.
In September 2023, the Supreme People’s Court, the Supreme People’s Procuratorate and the Ministry of Public Security jointly issued the Guiding Opinions on Lawfully Punishing Online Bullying and Related Criminal Offences. The Opinions specify five circumstances in which public prosecution shall apply, effectively lowering the threshold for the Chinese authorities to exercise public authority in disputes involving defamation. This policy shift marks that online defamation is no longer treated merely as a private dispute between individuals or corporations but can be elevated to an issue of social governance, with potential implications for public order.
Combatting “black PR” and online thuggery
Beyond simple defamation, the law targets malicious online acts often associated with organised smear campaigns. Individuals who repeatedly post vicious insults or threats may be charged with the crime of “picking quarrels and provoking trouble” (Article 293 of the Criminal Law), a charge frequently applied to severe online harassment. Furthermore, if perpetrators attempt to blackmail a target by threatening to release damaging information, they face the charge of “extortion”.
These provisions are aggressively used to dismantle “black PR” rings – ie, paid internet troll networks that spread falsehoods for profit. Chinese police actively prosecute not only the originators of rumours but also the organisers and financiers behind these disinformation schemes, viewing them as direct threats to public order.
Administrative penalties for rapid intervention
For cases that do not meet the high threshold of criminal prosecution (which are more common in daily practice), administrative law offers a rapid enforcement tool. The Public Security Administration Punishments Law forbids openly insulting another person or fabricating facts to defame another. Police have the authority to summon offenders, issue warnings and impose detentions of five to ten days or fines.
This administrative route is highly effective in stopping a smear in its early stages. If a business is attacked by a flurry of vulgar abuse or baseless accusations on social media, filing a complaint with local police can lead to immediate warnings or short detentions for the perpetrators. This quick, low-threshold remedy acts as a powerful deterrent when the harm is immediate but not yet criminally severe.
From safe harbour to gatekeepers: increased platform liability for cyberviolence regulations
A hallmark of China’s approach to reputation management is the increasingly stringent accountability imposed on internet platforms. While Articles 1195–1197 of the Civil Code have established “safe harbour” rules, Chinese law requires internet platforms to more proactively address the content once notified or upon becoming aware of infringement.
The “notice-and-takedown” regime
Article 1195 of the Civil Code establishes a clear “notice-and-takedown” framework. If a user posts defamatory content, the victim has the right to notify the platform to delete, block or disconnect access to that content. The notice need only include preliminary evidence of infringement and the complainant’s identity.
Upon receipt, the internet platforms must act expeditiously, relaying the notice to the user and taking appropriate measures based on the evidence. Failure to respond in a timely manner results in the platform being held jointly liable with the original perpetrator for any expanded damage. Furthermore, Article 1197 of the Civil Code stipulates that if a platform “knows or should know” that a user is infringing rights but fails to act, it bears joint liability. This creates a powerful incentive for platforms to be responsive to corporate complaints.
New regulations on “cyberviolence”
In 2023, regulators intensified platform responsibility with the Provisions on Governance of Online Violence Information, which came into effect on 1 August 2024. These regulations define “online violence information” broadly to include insults, slander, defamation, privacy violations and even severe mocking or discriminatory remarks that affect mental health.
The regulation places “primary responsibility” squarely on platforms. They must now establish early warning systems and take mandatory actions when online violence is detected. Platforms are required to swiftly delete or block abusive content and to punish offending accounts through warnings, restrictions or outright closures. In serious cases, offenders are blacklisted from re-registering.
For GCs, these regulations provide a new “regulatory hook”. If a company or executive is being mobbed online, they can invoke these rules to demand prompt removal and user sanctions to the platforms as a matter of demanding legal obligation, not just seeking customer service. Platforms now face not only civil liability but also regulatory penalties for inaction, making major sites like Weibo, WeChat and Douyin significantly more responsive to takedown requests.
The enforcement environment: “Clear and Bright” campaigns
The legal framework is supported by a wave of aggressive enforcement campaigns designed to “cleanse” the internet.
The Cyberspace Administration of China’s ongoing “Clear and Bright” initiative specifically targets online rumours, fake news and smear content. Recent data illustrates the scale of this crackdown. For instance, in late 2022, under a special action against online rumours, major platforms shut down more than 5,400 user accounts involved in disseminating falsehoods. Regulators not only ban accounts but also trace and delete original posts, enforcing a zero-tolerance policy where “creating or spreading rumours will lead to account closure”.
Simultaneously, the Ministry of Public Security (MPS) has prioritised internet rumour offences. In the “Clean Web 2023” operation, police investigated more than 4,800 cases, penalised more than 6,300 individuals, and shuttered 34,000 illegal accounts. The MPS declared 2024 a dedicated “Year of Action” to sustain “full-chain, full-platform, full-domain strikes” against online rumour mills. This environment means that perpetrators of reputational attacks face higher risks than ever, and victims – including corporate leaders – can count on swifter police responses.
Best practices for strategy and actions
Given this evolving landscape, the traditional approach of relying solely on public relations is no longer sufficient; too many companies historically resorted to ad hoc PR fixes or even illegal post-deletion services, which only “turn the victim into a lawbreaker”. The prevailing, compliant and effective market approach in China is to integrate legal tools with PR strategy. Many important decisions made by PR departments have now deeply involved the legal department at the early stage.
Based on current trends, a six-pronged strategy for managing reputation crises is recommended.
Immediate evidence preservation and reporting
Speed is the essence of defence. At the first sign of an online smear, companies must document the offending content via screenshots or technical means, such as timestamps, blockchain technology or notarisation. Critically, for suspected organised “internet water army” attacks, evidence preservation and source tracing should be conducted by professional technical firms under the guidance of experienced lawyers. This approach aims to expose the organised nature of the activity and to decode the disguised behaviour – which might superficially appear to be ordinary netizens’ complaints or bandwagoning – into the revealed fact of specific, describable patterns of orchestrated behaviour. Simultaneously, the reporting tools on major platforms (Weibo, Douyin, etc), which have specific categories for “rumour” or “infringement”, should be utilised. Under the new Online Violence rules, platforms are obligated to act fast; a swift takedown within hours can prevent a rumour from going viral, effectively “compressing the time window for rumour propagation”.
Leverage platform fact-checking mechanisms
Many platforms now operate rumour-debunking programmes. Companies should proactively provide evidence – such as official data or third-party reports – to these teams to request a formal fact-check. A successful application can result in content being tagged as “False Information” or in the publication of a clarification notice. In the Pan Donglai saga in 2025, for instance, Douyin’s intervention in removing malicious videos and throttling hashtags was pivotal in cooling the situation.
Official account responses
Using the company’s official social media channels to issue a timely, factual and calm statement is critical to reclaiming the narrative. The best practice is to dispel specific rumours with evidence while affirming the determination to protect rights. The tone must be rational and non-confrontational, in order to win the sympathy of reasonable netizens. Pinning these statements to the top of feeds and mirroring them across all platforms ensures the truth reaches as wide an audience as the rumour.
Civil action
Filing a civil lawsuit serves a dual purpose: it establishes an authoritative forum for truth and deters further dissemination. Chinese courts have a relatively low bar for accepting defamation cases. Even if monetary damages are limited, a court judgment and a public apology can powerfully vindicate a company’s reputation. It is also advisable to seek pre-trial injunctions to compel the deletion of content during litigation. The mere act of suing often shifts public sentiment, signalling that the company has evidence and is serious about its defence.
Engaging law enforcement for severe attacks
For vicious, organised or extortionate attacks, do not hesitate to involve the police. If a smear campaign meets the “serious circumstances” criteria (such as a viral video causing widespread misunderstanding or severe harm to leadership), companies should file a police report for defamation or insult. Law enforcement can investigate crimes like “Picking Quarrels” or Extortion if there is evidence of co-ordinated “black PR” or blackmail. Opening a police case can have an immediate chilling effect: netizens often delete posts or distance themselves once a criminal investigation is announced.
Utilising third-party allies
Finally, leveraging trusted third parties can amplify truth-finding. Press releases to authoritative outlets or objective analyses by industry experts can add credibility from a neutral perspective. However, strict adherence to truthful, provable information is mandatory to avoid backfire.
Conclusion: turning the tide toward truth
China’s landscape of reputation management is maturing rapidly, marked by stronger laws, stricter enforcement and sophisticated strategies. The Civil Code’s clear recognition of reputation rights provides accessible civil remedies, while regulators and police have ramped up actions to punish egregious rumour-mongering. Platforms are now under strict “notice-and-takedown” and “cyberviolence” obligations, and must be active partners in curbing defamation.
For General Counsels, the trend is toward a professional, integrated approach combining legal tools with PR strategy. Leading law firms are already establishing dedicated task forces to combine legal research with practical response toolkits. Further refinement in this field can be expected, including greater use of technology for early detection and standard protocols for evidence preservation.
Multinational corporations must recognise that China offers a robust framework for defamation and cyber governance. Victims of false statements now have more avenues than ever to seek redress, from swift takedowns to court-ordered apologies and even criminal penalties for offenders. The challenge lies in navigating these tools effectively to repair reputation rather than inflame conflict. By promptly invoking legal protections and working hand-in-hand with authorities and platforms, it is possible to mitigate the damage of online defamation and turn the tide back toward truth.
9th/24th/25th Floor
Shanghai World Financial Center
No. 100 Century Avenue
Pudong New Area
Shanghai
China
+86 21 5878 5888
+86 21 5878 6866
shanghai@dentons.cn shanghai.dacheng.com