Merger Control 2023

Last Updated June 19, 2023

India

Law and Practice

Authors



AZB & Partners offers unparalleled expertise across the spectrum of antitrust enforcement in India. The firm has been closely associated with the development and practice of competition law in India and is an acknowledged leader in the field. Its lawyers regularly interact with the Competition Commission of India (CCI) and the Ministry of Corporate Affairs. The firm was a key participant in the consultation process leading up to the framing of merger control regulations under the Competition Act, 2002, and its lawyers also acted as the counsel to the CCI in its early litigation to overcome the initial roadblocks to its functioning. AZB & Partners has been involved in several landmark cases and merger flings, including the first cartel case and the first merger filing in India. The firm was invited to provide comments on the Competition (Amendment) Bill, 2022, which has now been passed; and as a special invitee to the Committee on Digital Competition Law – a committee deliberating upon the need for an ex-ante regulation in India.

The Competition Act 2002 (the “Competition Act”), read with the Competition Commission of India (Procedure in Regard to the Transaction of the business relating to Combinations), 2011 (the “Combination Regulations”), governs the merger control regime in India and falls within the regulatory jurisdiction of the Competition Commission of India (CCI).

The CCI has published guidance notes to explain the information requirements for different types of filing, and also issued a list of FAQs that explains its position on the interpretation of the legal framework governing merger control, enabling the parties to assess notification requirements.

In addition to the CCI, the Ministry of Corporate Affairs (MCA), an important administrative arm of the government of India, is empowered to issue notifications to regulate the merger control framework in India.

There is no separate legislation relating to foreign transactions or any sector-specific merger control regimes in India. All such transactions are required to be assessed and notified to the CCI, based on the merger control framework prescribed under the Competition Act in India.

Other than the merger control framework, which falls within the exclusive domain of the CCI, there are other foreign investment laws and sector-specific statutory bodies that regulate foreign investment and/or govern sector-specific issues.

The CCI is the exclusive statutory authority empowered to enforce the provisions of the Competition Act and regulate the merger control regime in India. The CCI’s orders may be appealed before the National Company Law Appellate Tribunal (NCLAT), which is the relevant appellate authority under the Competition Act. The final appellate authority for all decisions passed by the NCLAT is the Supreme Court of India (SC).

Mandatory Suspensory Regime

The Indian merger control framework follows a mandatory and suspensory regime – ie, if a transaction is notifiable, the relevant parties cannot implement the transaction, or any part of it, until receipt of the CCI approval.

Any merger, amalgamation, or acquisition (of shares, voting rights, control, or assets) must be notified to the CCI if the parties (i) breach certain asset value and turnover-based thresholds (“jurisdictional thresholds”); and (ii) do not benefit from any exemptions under the Competition Act, relevant government notifications, or the Combination Regulations. The Competition Act and the MCA prescribe exemptions to certain transactions from notification, even if they breach the Jurisdictional Thresholds.

Exemptions

Target-based/de minimis exemptions

Any transaction where the target enterprise (ie, the enterprise whose shares, voting rights, assets or control are being acquired) has either (i) assets not exceeding INR3.5 billion in India; or (ii) turnover not exceeding INR10 billion in India (“de minimis thresholds”), is currently exempt from the mandatory pre-notification requirement (“de minimis exemption”).

Other exemptions

The Combination Regulations exempt certain categories of transactions from the mandatory notification requirement. These exemptions include:

  • minority (less than 25% shares or voting rights), non-controlling investments made in the acquirer’s ordinary course of business or solely for investment purposes;
  • creeping acquisitions of between a 25% and 50% shareholding of the target, provided there is no change of control;
  • acquisition of shares/voting rights pursuant to a bonus issue, stock split, consolidation, buy-back or rights issue (not leading to the acquisition of control); and
  • certain intra-group transactions (except in cases where the transaction results in transfer from joint to sole control).

Gun-Jumping

The Competition Act empowers the CCI to penalise parties that are (i) obliged to notify a combination to the CCI and fail to notify such a combination, and/or (ii) implement or partly implement a combination before the CCI clearance (“gun-jumping”).

The CCI may impose a penalty of up to 1% of the combined turnover or value of assets of the parties to a transaction (whichever is higher) for gun-jumping.

Practical implications

To date, the CCI has imposed gun-jumping penalties on parties in 54 cases. Typically, the gun-jumping penalties have ranged between INR500,000 and INR50 million. The highest penalty imposed for gun-jumping so far is INR2 billion, in a case which also involved an allegation of material non-disclosure (Amazon/Future). Since the CCI uploads the public version of all gun-jumping penalty decisions on its website (after giving due consideration to the confidentiality claims by the parties), all penalties are publicly available.

All combinations – ie, acquisitions (of shares, voting rights, control or assets), mergers, and amalgamations – whether domestic or international, that meet the jurisdictional thresholds and are not otherwise exempt from notification are required to be notified to the CCI. That said, transactions involving internal restructuring or reorganisation within the same group are exempt from the notifiability requirements provided that they meet the relevant tests prescribed under the intragroup exemption.

The Combination Regulations exempt the following intragroup transactions:

  • an acquisition within the same group, except in cases where the acquired enterprise is jointly controlled by enterprises that are not part of the same group; and
  • a merger or amalgamation of two enterprises where one of the enterprises has more than 50% of the shares or voting rights of the other enterprise, and/or a merger or amalgamation of enterprises in which more than 50% of the shares or voting rights in each of such enterprises are held by enterprise(s) within the same group, provided that the transaction does not result in transfer from joint control to sole control.

Separately, transactions not involving shares or assets may also be notifiable if they relate to the acquisition of “control”. Any commercial agreement between parties (not limited to the shareholders’ agreement) that in effect confers “control” is considered as a reportable acquisition to the CCI, provided that it meets the jurisdictional threshold and is not otherwise exempt.

Transactions involving an acquisition or change in control are required to be notified to the CCI. The term “control” has been defined under the Competition Act, as follows:

  • one or more enterprises, either jointly or singly, controlling the affairs or management of another enterprise or group; or
  • one or more groups, either jointly or singly, controlling the affairs or management of another group or enterprise.

The CCI has interpreted the term “control” to include de facto control, de jure control, as well as "material influence" over the management and affairs of a company. Ownership of 25% or more in an enterprise is considered as de jure control as it allows such shareholder the ability to block special resolutions. De facto control entails a minority shareholder with a sub-25% shareholding having the ability to exercise contractual rights (such as a veto over the business plan, budget, appointment of KMPs, etc) that confer the ability to influence strategic commercial decisions of the target. Material influence is considered by the CCI as the lowest level of control. For the purposes of assessing “material influence”, the CCI considers factors such as shareholding, special rights, status and expertise of an enterprise or person, board representation and structural/financial arrangements (Ultra Tech). The CCI’s precedents suggest that it considers the right or ability to appoint a director on the board of the target as amounting to the ability to exercise material influence over the management and affairs of the target.

Minority Acquisitions

An acquisition of a minority shareholding interest or voting rights (of less than 25%) may require a notification to the CCI, even if such a transaction does not result in acquisition of control over the target, if the transaction does not satisfy any of the following two criteria:

  • The transaction is made solely for investment purposes – an acquisition of less than 10% of the shares or voting rights is deemed to be solely an investment, provided that that acquirer (i) does not acquire a right or intention to nominate a director on the board of directors of the target, (ii) does not intend to participate in the affairs or management of the target and (iii) has the ability to exercise only such rights as are exercisable by the ordinary shareholders.
  • The transaction is in the ordinary course of the acquirer’s business – combinations are considered to be in the ordinary course of business if the purchase and sale of securities is done solely with the intent to benefit from the price movement of securities (TPG SF). In other words, capital transactions are considered to be strategic (ie, having economic or competitive significance) while revenue transactions are considered to be routine.

If the parties to an acquisition, merger or amalgamation meet the jurisdictional thresholds (see 2.1 Notification), then such a transaction becomes notifiable to the CCI. The jurisdictional thresholds take into account the combined asset value or the turnover of:

  • the acquirer(s) and the target(s) (the “parties test”); or
  • the acquirer’s group and the target(s) (the “group test”).

The jurisdictional thresholds currently applicable in India are as set out below:

  • for the Indian parties test, either the acquirer, the target or both have INR20 billion in assets or INR60 billion in turnover in India;
  • for the Indian group test, the group to which the target will belong will have INR80 billion in assets or INR240 billion in turnover in India;
  • for the worldwide enterprise test, either the acquirer, the target or both have USD1 billion in worldwide assets, with INR10 billion in India (around USD120 million), or USD3 billion in worldwide turnover, with INR30 billion (around USD360 million) in India; and
  • for the worldwide group test, the group to which the target will belong will have USD4 billion in worldwide assets, with INR10 billion (around USD120 million) in India, or USD12 billion in worldwide turnover, with INR30 billion (around USD360 million) in India.

Sector-agnostic

The jurisdictional thresholds are sector-agnostic.

The Competition (Amendment) Act, 2023 (the “Amendment Act”) introduces a “deal value” test as an alternative jurisdiction threshold. Under the deal value test, any transaction which:

  • has a deal value of more than INR20 billion; and
  • involves a target with “substantial business operations” in India,

will need to be notified to the CCI. The scope/test of the target having substantial business operations in India is unclear as it is yet to be introduced by the CCI, through regulations. The deal value test is yet to be notified by the government of India.

The Competition Act lays down the methodology to calculate asset value as well as turnover.

Assets

Asset value is determined on the basis of the book value of the assets of the relevant party, as shown provided in its audited financial statements of the financial year immediately preceding the financial year in which the notified transaction falls. The value of assets includes (i) brand value; (ii) value of goodwill; and/or (iii) value of copyright, patent, permitted use, collective mark, registered proprietor, registered trade mark, registered user, homonymous geographical indication, geographical indications, design or layout/design, or other similar commercial rights (as reduced by depreciation).

Turnover

The value of turnover includes the value of sale of goods or services (ie, only revenue from operations, excluding intra-group sales, indirect taxes, and trade discounts), as provided in a party’s audited financial statements of the financial year immediately preceding the financial year in which the notified transaction falls. The Amendment Act excludes all amounts generated through assets or business from customers outside India from the ambit of turnover. As such, it includes a customer location test in the calculation of turnover. This new definition of turnover is yet to come into force.

Methodology of Conversions

To convert turnover or asset value booked in a foreign currency, the relevant exchange rate is the average exchange rate, as published by Financial Benchmarks India Pvt. Ltd., over the preceding six months.

The combined value of assets and turnover of the parties to the transaction (ie, the acquirer and the target, or the merging parties) is required to calculate the jurisdictional thresholds. If the combined asset value or turnover of the parties does not meet the parties test, then the combined asset value or turnover of the acquirer group and the target is required to be considered. The asset value and turnover of the seller entity is not required to determine jurisdictional thresholds. See 2.5 Jurisdictional Thresholds for further detail.

The Competition Act defines “group” to mean two or more enterprises where one enterprise is, directly or indirectly, in a position to:

  • exercise 26% or more of the voting rights in the other enterprise; or
  • appoint more than 50% of the members of the board of directors in the other enterprise; or
  • control the management or affairs of the other enterprise.

If the parties to a transaction have completed a separate acquisition or divestment during the reference period, in practice, the parties make appropriate adjustments in their asset and turnover values to conduct a notification assessment, although there is no formal guideline issued by the CCI on this matter.

All foreign-to-foreign transactions are subject to merger control rules in India provided they meet the jurisdictional thresholds. The jurisdictional thresholds are calculated in a way to test the effects of foreign transactions in India before terming it notifiable. For example, a foreign-to-foreign transaction where the combined turnover of the parties was more than USD3 billion worldwide, but less than INR30 billion (around USD360 million) in India, may not be notifiable.

Since foreign-to-foreign transactions are notified only if they breach the jurisdictional thresholds (which are supplemented by an India-specific threshold), the parties must have a business presence in India (not limited to physical presence). Without business presence in India, the India-specific jurisdictional threshold will not be met and the transaction will not be notifiable.

Separately, it is also essential for the target to have a business presence in India for a transaction to be notifiable. If the target has less than prescribed (or no) sales or less than prescribed (or no) assets in India, the transaction will be exempt from notification under the de minimis exemption.

The Competition Act does not prescribe a market share-based jurisdictional threshold for filing merger notifications in India.

However, if the transaction is reportable, the Combination Regulations allow the parties to file a notification before the CCI either under a short form (Form I) or a long-form (Form II). The post-transaction combined market shares of the parties is a relevant matrix to determine the type of form that a party files before the CCI. A notification is usually filed through a Form II if:

  • the parties share horizontal overlaps, and the post-transaction market share of the parties is more than 15% in the relevant market; or
  • the parties share vertical overlaps, and their individual/combined market share is more than 25% in the relevant market.

The Competition Act does not create any specific rule or exception to govern joint ventures (JVs). Setting up a greenfield JV may typically benefit from the target-based exemption, unless the JV partners contribute assets to the JV. On the other hand, entry of a new partner in a brownfield JV needs to be evaluated on the basis of standard merger control rules, as described throughout this article, as such a transaction would typically involve the acquisition of shares, voting rights, control, or assets.

The CCI is empowered to investigate and impose sanctions on notifiable transactions (ie, transactions that meet the jurisdiction thresholds and are not otherwise exempt) that are not notified before the CCI. However, the CCI can neither investigate nor sanction transactions that are non-notifiable. Mere apprehension that a non-notifiable transaction may cause appreciable adverse effect on competition (AAEC) in the market is not a sufficient threshold for the CCI to investigate a transaction (PVR/INOX).

However, post-facto, if the transaction leads to any entity engaging in any anti-competitive conduct, the CCI is empowered to examine the conduct under the relevant provisions sanctioning anti-competitive (horizontal and vertical) agreements and abuse of dominance.

If reportable transactions are not notified to the CCI, the Competition Act empowers the CCI to investigate such combinations within a period of one year from the date of closing of such transaction, in addition to initiating gun-jumping proceedings.

The Indian merger control regime is a suspensory one. The parties cannot put the transaction, or any part of it, into effect before the earlier of (i) receiving a clearance from the CCI or (ii) the expiry of 210 calendar days (excluding clock stops, if any) from the date of notification. The standstill period commences from the date of execution until the CCI’s approval is received. If a transaction or any of its part is implemented during the standstill period, the CCI may initiate an investigation for gun-jumping and impose sanctions on the notifying party(ies).

Please refer to 2.2 Failure to Notify which is equally applicable to this query. The Competition Act prescribes the same rules on penalty for implementation (or partial implementation) of a combination before the CCI clearance, as it does for failure to notify a reportable transaction.

This legal framework applies to foreign-to-foreign transactions as well. For instance, in SABIC/Clariant, the CCI imposed a penalty of INR4 million on SABIC International Holdings B.V. for implementing the transaction before the CCI clearance. Similarly, in Veolia/Suez, the CCI imposed a penalty of INR10 million on Veolia Environnement S.A for not notifying a hostile takeover of a French company.

At present, the Competition Act does not provide for any exception to the mandatory and suspensory merger notification regime in India, either with respect to on-market purchases or acquisition of a failing firm. However, the Amendment Act proposes to exempt certain combinations from the standstill obligations and allows post-facto filing, if the combination involves:

  • an open offer; or
  • an acquisition of shares or securities convertible into other securities from various sellers, through a series of transactions on a regulated stock exchange.

The acquirer, in either of the above cases, would:

  • have to file the notification form within such time from the date of such acquisition as the CCI may prescribe through regulations (the CCI has not issued regulations in this regard yet); and
  • be allowed to acquire shares but cannot exercise any ownership or beneficial rights or voting rights, till the CCI approves such acquisition.

That said, this provision of the Amendment Act has not been effected into law yet.

The Competition Act does not prescribe any exceptions to any type of transaction permitting closing before the CCI clearance.

With respect to reportable foreign transactions, the parties are obliged to notify and secure CCI’s approval before implementation of the global transaction.

There are no deadlines for notifying a combination. However, in the case of a reportable transaction, the parties cannot consummate any step of the transaction before the CCI’s approval.

A notifiable transaction must be notified any time after the following:

  • In the case of a merger: the board of directors’ approval of the proposed merger or amalgamation; or
  • In the case of an acquisition: the execution of any binding agreement conveying an agreement or decision to acquire control, shares, voting rights or assets; or in the case of a hostile takeover:
    1. any document executed by the acquiring enterprise conveying a decision to acquire control, shares or voting rights; or
    2. a public announcement for the acquisition of shares, voting rights or control under the Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeovers) Regulations, 2011.

There is no prescribed format of the binding document set out under the Indian merger control laws. It can be in the form of agreement or a binding memorandum of understanding (MoU). The MoU must comprise all the key terms of the transaction – ie, the terms of the transaction, the consideration, governance rights, etc. Further, in the case of a binding MoU, the terms set out in the subsequent definitive documents should not deviate from the terms mentioned in the MoU. A filing cannot be made on the basis of an oral agreement based on good-faith intention.

Filing fees of INR2 million and INR6.5 million are applicable for filing Form I and Form II respectively. The payment of fees must be made at the time of filing and the proof of payment has to be attached with the form being filed.

The merging parties are jointly responsible for filing the notification form in case of a merger or amalgamation. However, in the case of an acquisition, the responsibility to notify the CCI lies with the acquirer.

Form I as well as the Form II prescribe a comprehensive set of details required to be included by the parties in a filing.

Information to be provided in the Form I and II includes the following:

  • description of the parties to the combination;
  • details of assets and turnover of the parties;
  • scope of the proposed combination, including details of any inter-connected transaction and the rights arising out of such transaction;
  • steps to give effect to the transaction and the economic/strategic purpose;
  • value of the proposed combination;
  • details of the products/services provided by the parties;
  • details of horizontal overlaps (if any) – in the case of horizontal overlaps, details of the overlapping products as well as relevant products and relevant geographic markets;
  • details of vertical and complementary activities of the parties;
  • brief overview of the sector where the parties operate;
  • market share data in terms of percentage as well as revenue generated in the overlapping segments;
  • details of top five customers as well as suppliers in the overlapping segments; and
  • submissions on competitive assessment of the proposed combination in the overlapping segments.

In addition to the above, Form II further requires more detailed description from the parties regarding the relevant markets. For instance, a Form II requires, in addition to a detailed competitive assessment of the combination, five years of market share information and multiple data points on market dynamics, such as barriers to entry and details of market concentration in the form of a Herfindahl-Hirschman Index (HHI), an economic tool that measures concentration levels in a market, as well as concentration rations.

The documents to be attached while filing include letters of authorisation, copies of executed documents in support of approval of the proposed combination, financial statements, transaction documents, board presentations considered for the transaction, structure chart of the parties, pre and post-combination shareholding information, proof of payment of filing fee, declaration by the notifying parties confirming that all the requisite details and documents have been furnished in a bona fide manner, market reports, summary of the combination, and other details as necessary depending upon the nature of the filing. Additionally, the parties also need to attach an affidavit to claim confidentiality over the submissions made.

The filing must be made in the English language. The documents need to be translated into English by an approved translator before being submitted. However, no notarising or apostilling of documents is required.

In the case of a materially incomplete notification, the form is invalidated; however no penalty is applicable in such cases. The parties are then required to resubmit the form in a fresh process with all the remaining details and the filing fee is accordingly adjusted.

Further, if any information or documents provided in the notice or response during the review process of a combination is found to be incomplete, the parties involved may be requested to rectify or provide the necessary information or documents in the form of a “request for information” (RFI) issued by the CCI to address the identified deficiencies. Thus, parties may amend the form if the information is not materially incomplete.

Parties can face penalties of up to INR10 million if they provide inaccurate or misleading information or omit to state any material fact. The Amendment Act has increased this maximum penalty amount to INR50 million.

The CCI has applied penalties for supplying inaccurate or misleading penalties in practice, and has recently levied a penalty of INR20 million (ie, INR10 million each) under two separate provisions of the Competition Act on Amazon.com NV Investment Holdings LLC for suppressing the actual scope and purpose of the combination.

The review process takes place in two phases, namely, Phase I and Phase II. The Phase I process begins with the filing of formal notification until the CCI forms an initial view on whether a combination is likely to cause an AAEC within the relevant market in India, thereby initiating a Phase II investigation, or is of the view that the combination presents no competition concerns and thus provides for its clearance.

Under the Amendment Act, the timeline for the CCI to make a prima facie determination on Phase II (or approve the transaction) is 30 calendar days (as opposed to the current 30-working-day review period under the present law). Further, if the clearance is not issued or an initial order to conduct Phase II is not issued within the 30-calendar-day period, the transaction would be deemed approved under the Amendment Act.

If the CCI is of the initial view that a combination is likely to adversely affect competition in India, the CCI issues a show-cause notice (SCN) to the parties directing them to respond within 30 calendar days of the receipt of such notice, furnishing reasons as to why the detailed investigation in respect of such combination should not be conducted. If the parties offer upfront remedies in responding to the SCN, then the above mentioned Phase I period of 30 days is extended by another 15 days for the CCI to evaluate such remedies. If the CCI is not satisfied with the response, it initiates a detailed Phase II investigation.

Under the present law, the CCI is required to pass an order or issue clearance within 210 calendar days from the date of notification. This overall approval timeline has now been reduced to 150 calendar days under the Amendment Act.

The parties can engage in a pre-filing consultation (PFC) with the CCI to seek clarity in relation to the notification requirement or the manner in which they seek to approach disclosures in the form. The PFC process is informal and the views reflected by the CCI are non-binding.

A PFC is typically done to (i) assess whether the parties can take advantage of the benefit of a “green channel filing”; (ii) determine the nature of the Form (I or II) that must be filed if the CCI’s approach on the definition of relevant market is unclear; and (iii) consider the applicability of exemptions, definition of relevant markets, interpretational issues relating to provisions of the Competition Act and the Combination Regulations, as well as any other issue depending upon the nature of the transaction.

The parties are encouraged to engage in a PFC as it serves as a tool to expedite the process of review once the ambiguities surrounding various substantive and procedural issues have been resolved before the filing.

Since the PFC is an informal process, there is no statutory mandate that specifically requires the CCI to treat the entire process as confidential. However, the general confidentiality regime prescribed under the Competition Act, read with the regulations, is extended to all PFCs in practice and the CCI typically treats such PFC discussions as confidential.

RFIs are a common phenomenon during the review process across both the types of notification (ie, Form I or II). The substance of an RFI depends on the competition concerns presented by the transaction, or the completeness of information provided by the parties in the notice.

Such RFIs stop the review clock and the time taken by the parties to furnish the information is excluded from the review timeline.

The CCI has introduced a mechanism for fast-track approval of transactions which is called the “Green Channel filing” route. It is an automatic system of approval for transactions where there are no horizontal, vertical, or complementary overlaps between the businesses of parties to the combination. Under this route, the transactions are deemed approved upon the day of filing itself. There is no separate form for a green channel filing as the details have to be furnished under the Form I itself, without providing any market facing data or assessment.

The review process cannot be expedited under any other circumstances.

The Competition Act requires the CCI to assess if a combination is likely to cause an AAEC within the relevant market in India. To determine if a transaction is likely to cause an AAEC, the CCI is required to assess any or all of the following factors:

  • actual and potential level of competition through imports in the market;
  • extent of barriers to entry into the market;
  • level of concentration/combination in the market;
  • degree of countervailing power in the market;
  • likelihood that the combination would result in the parties to the combination being able to significantly and sustainably increase prices or profit margins;
  • extent of effective competition that the market can likely sustain;
  • extent to which substitutes are available or are likely to be available in the market;
  • market share, in the relevant market, of the persons or enterprise in a combination, individually and as a combination;
  • likelihood that the combination would result in the removal of a vigorous and effective competitor or competitors in the market;
  • nature and extent of vertical integration in the market;
  • possibility of a failing business;
  • nature and extent of innovation;
  • relative advantage, by way of the contribution to the economic development, by any combination having or likely to have AAEC; and/or
  • whether the benefits of the combination outweigh the adverse impact of the combination, if any.

The CCI considers whether the parties to the transaction are competitors or share a vertical or complementary relationship. The transaction may affect all markets in which the parties compete, are vertically linked, and/or are complementarily linked. As such, in order to assist the CCI in its assessment, the parties are required to identify all plausible alternative definition(s) of relevant product and geographic market, including the narrowest possible definition, with appropriate reasoning. Based on the parties’ submissions, and the overlaps exhibited, the CCI determines the relevant markets. The CCI also relies on its own precedents in the same sector, to delineate the relevant market.

While determining the relevant product market, the CCI may consider any or all of the following factors:

  • physical characteristics or end-use of goods;
  • price of goods or service;
  • consumer preferences;
  • exclusion of in-house production;
  • existence of specialised producers;
  • classification of industrial products;
  • costs associated with switching demand or supply to other goods or services; and/or
  • categories of customers.

Additionally, while determining the relevant geographic market, the CCI may consider any or all of the following factors:

  • regulatory trade barriers;
  • local specification requirements;
  • national procurement policies;
  • adequate distribution facilities;
  • transport costs;
  • language;
  • consumer preferences;
  • need for secure or regular supplies, or rapid after-sales services;
  • characteristics of goods or nature of services; and/or
  • costs associated with switching supply or demand to other areas.

Separately, in all cases where the activities of the parties exhibit an overlap, the CCI conducts an analysis to foresee if the transaction will cause an AAEC in the relevant market. There is no de minimis level prescribed by the CCI, below which, competitive concerns are deemed unlikely.

The CCI considers the decisional practice and market definitions of other antitrust authorities, especially the European Commission (EC) and US Department of Justice (DoJ), while reviewing transactions. However, these decisions only hold a persuasive value and do not necessarily bind the CCI to the competitive analysis or the market definitions provided.

For instance, in Jet/Etihad, the CCI relied on EC’s “point of origin or point of destination” approach to market definition as a starting point for the competition analysis in air transport cases. Further, in Umang/AM, the CCI relied on the Elzinga-Hogarty test for delineation of the relevant geographic market, which has been often relied upon by the DoJ.

The CCI adopts a holistic approach to assessment of the harm associated with a combination – ie, unilateral effects, portfolio effects, as well as foreclosure concerns arising out of vertical integration. The unilateral effects are assessed when the parties are engaged in the same business with high combined market shares (typically, more than 40%). While assessing such effects, the CCI takes into consideration factors such as barriers to entry, the bargaining power of consumers, lack of competitive constraints from competitors, etc.

In PVR Cinemas/DT, the CCI observed that there was a highly concentrated market in the market for exhibition of films in multiplex theatres. With a significant increase in the level of concentration, competitive constraint from competitors was inadequate, there was an absence of economic efficiencies specific to the combination and limited incentive for the acquirer to innovate. Accordingly, the CCI ordered appropriate structural remedies involving divestiture of specific target assets to address the associated risks. A similar remedy was ordered by the CCI in Holcim/Lafarge, to address the risk arising out of the unilateral effects in the market for grey cement.

Co-ordinated effects have not been specifically assessed by the CCI in merger control proceedings. The CCI assesses the unilateral effects of common ownership, typically in cases involving private equity enterprises, where the enterprise has multiple investments in entities within the same sector or industry. In ChrysCapital/Intas, the CCI addressed the risks arising out of common ownership by requiring ChrysCapital to cancel certain control-conferring rights in a competing portfolio entity.

Further, conglomerate or portfolio effects arise where the merging entities have complementary or overlapping products or services that may incentivise bundling as well as creating an enhanced market position for the merged entity. Such effects have also been considered by the CCI while granting remedies. In L&T/Schneider, the CCI ordered a set of behavioural remedies to address the risk arising out of the consolidation of two prominent competitors in the market. The CCI observed that there was a prima facie risk of portfolio effects and bundled offerings as the consolidation would enable the combined entity to push its portfolio to the distributors by way of bundled offerings, rebates, value discounts, etc, thus giving rise to AAEC.

While assessing vertical integration in the market, the CCI evaluates factors such as input foreclosure and customer foreclosure as starting points of the assessment. In ChemChina/Syngenta, the CCI assessed various risks including bundling of products and observed that such risks could result in furthering the market power of the combined entity.

Elimination of potential competition is also an essential factor considered by the CCI while assessing the risks associated with a combination. The introduction of deal value thresholds under the Amendment Act is a significant step towards assessing such risks.

The CCI considers economic efficiencies arising out of a combination. The factors include:

  • nature and extent of innovation;
  • relative advantage, by way of the contribution to overall economic development, by any combination having or likely to have appreciable adverse effect on competition; and
  • whether the benefits of the combination outweigh the adverse impact of the combination, if any.

Such economic efficiencies should be demonstrable to the CCI and must arise from the combination. For instance, in Holcim/Lafarge, the parties claimed the defence of efficiencies; however, the CCI observed that the efficiencies were not combination specific and the submissions of the parties lacked quantification and verifiability. Thus, in the absence of any evidence to suggest that the gains from efficiency are combination specific, the CCI rejected the submissions put forth by the parties.

The Competition Act does not specify any non-competition issues that may be considered by the CCI. In any case, there are facilitative provisions under the Competition Act for the CCI to consult the sector-specific regulators, which applies to the merger control review process as well. For instance, the CCI has recently consulted other regulators before approving a transaction (Billdesk/PayU).

Foreign direct investment (FDI) is governed under separate laws which are implemented by the Department for Promotion of Industry and Internal Trade (DPIIT) .

There are no special considerations for reviewing joint venture transactions. However, for transactions where a joint venture parent transfers a product to the joint venture, the CCI would consider mapping overlaps between the product transferred to the joint venture and the presence of the other joint venture parents in the same market. Similarly, if both joint venture parents are present in the market in which the product transferred to the joint venture competes, the CCI considers the combined market shares of the joint venture parents as well as the transferred product for its assessment GSK/Pfizer.

Upon notification of a combination, the CCI may either:

  • clear the combination;
  • clear the combination with modifications/remedies; or
  • prohibit the combination.

In its 11 years of reviewing combinations, to date, the CCI has not passed any order prohibiting a combination and has directed modifications in 26 combination cases. In terms of modifications, the CCI may impose:

  • a behavioural remedy; or
  • a structural remedy; or
  • both.

If, based on its assessment of the AAEC factors, the CCI is of the opinion that the proposed combination will cause or will likely cause an AAEC in the market, but such adverse effect can be eliminated by suitable modifications to the proposed combination, it may propose appropriate modifications to the combination, to ensure that its AAEC concerns are addressed. Typically, the CCI has considered a holistic assessment of:

  • high combined market shares;
  • a high post-combination market concentration;
  • HHI; and
  • the factors set out in section 4.1 Substantive Test – such as absence of competitors, barriers to entry and bargaining power – to assess if a proposed combination is likely to cause an AAEC and had then imposed appropriate modifications (Holcim/Lafarge).

The parties have the ability to negotiate remedies with the CCI. Please refer to 5.5 Negotiating Remedies With Authorities for a detailed process of negotiation.

There is no prescribed legal standard that a remedy must meet in order to be acceptable. Typically, the CCI specifies the competition concerns arising out of the transaction by issuing an SCN, and remedies are negotiated between the regulator and the parties, or upfront remedies are provided by the parties to address the competition concerns.

There is no threshold that deems a remedy to have been accepted. All remedies have to be accepted by the CCI, via an affirmative action.

The kinds of remedies required are based on fact specific assessment and depend on the competition concerns presented by each combination. In the past, remedies accepted or directed by the CCI have included:

  • divestiture of overlapping businesses;
  • commitment not to re-enter into the divested business market;
  • commitment to license IP on a fair, reasonable and non-discriminatory (FRAND) basis;
  • commitment to not bundle products in a manner that could have the effect of excluding competitors;
  • commitment to maintaining non-exclusive distribution channels for supply of products;
  • commitment to not discontinue certain products;
  • commitment to not increase a product’s average selling price; and
  • commitment not to expand market presence in the concerned relevant markets; etc.

The CCI may direct any other remedy, to address AAEC concerns, and the above list is only indicative of the CCI’s precedent. Please note that the CCI is not empowered to direct remedies unrelated to competition concerns.

The Combination Regulations allow the parties to voluntarily propose modifications during the Phase I review (ie, even before the CCI forms a prima facie opinion that the proposed combination may cause an AAEC). The CCI has, in multiple cases, accepted the voluntary modifications offered by the parties during the Phase I review and has approved the combination with modifications without initiating a Phase II review (Canary/Link Investment; Hyundai/Kia).

The parties may also, upon the issuance of an SCN by the CCI for initiating Phase II review, voluntarily propose modifications to address the CCI’s concerns in the SCN. The CCI has, in multiple cases, accepted the voluntary modifications offered by the parties and has approved the combination with modifications (Sony/Zee; Outotec/Metso).

Currently, in cases where the parties do not offer voluntary modifications, the Competition Act prescribes that upon initiation of a Phase II review, if the CCI believes that the potential AAEC may be eliminated by suitable modifications, it will propose these modifications to the parties. The parties are free to accept the CCI’s modifications or to make a counter-proposal to the CCI. The CCI may either accept the counter-proposal of the parties or reject it and direct the parties to undertake the modifications initially proposed by the CCI. As such, the Competition Act provides for an opportunity to the parties to negotiate remedies with the CCI.

The Amendment Act allows the CCI to propose remedies even at the Phase I review stage. The Amendment Act also prescribes that upon the initiation of the Phase II review process, the CCI must issue a statement of objections to the parties identifying the AAEC that may be caused by the proposed combination. The parties can then offer modifications to the CCI. The CCI may accept these modifications or reject them. If the CCI rejects these modifications, it has to provide reasons as to why the modifications are not sufficient. Based on this, the parties can offer revised modifications. As such, the Amendment Act also allows sufficient room to the parties to negotiate with the CCI. However, please note that the Amendment Act has not been effected into law, as of June 2023.

Ultimately, if the CCI is of the view that only a particular remedy or modification can address the AAEC concerns, then the parties are free to not consummate the proposed combination if they do not wish to accept the remedies, or implement the modifications ordered by the CCI.

The approach of the CCI in terms of conditions and timings depends upon the facts and circumstances of each case. Typically, the parties implement the remedies ordered by the CCI, in parallel, along with closing of the transaction.

Behavioural remedies typically come into force after the consummation of the transaction. Similarly for structural remedies, since the divestment procedure is a lengthy one, parties may complete the transaction (with the exception of the acquisition/merger of the business being divested) and then later complete the divestment procedure.

If, after closing the transaction, the parties do not comply with the remedies ordered by the CCI, the CCI will deem that the combination has caused an AAEC. The CCI may declare the transaction as void, in such cases. Separately, the CCI may also initiate non-compliance proceedings against the parties and levy a fine of up to INR100,000 for each day of non-compliance, up to a maximum of INR100 million. Continued non-compliance may lead to imprisonment for up to three years or a fine up to INR250 million.

The CCI issues the final decision permitting (with or without remedies) or prohibiting a combination, to the parties. Typically, the CCI approves the combination and formally communicates such approval to the parties. A detailed order is issued later (after seeking necessary waivers on confidentiality from the parties). A non-confidential version of the detailed order is made publicly available on the CCI’s website.

To date, the CCI has not prohibited any transaction. However, the CCI has directed modifications in a few foreign-to-foreign transactions. For instance, in Outotec/Metso, the CCI approved an integration of two close competitors in the market for iron ore pelletisation (IOP) equipment in India after a commitment from the parties to divest Metso Minerals’ Indian Straight Grate IOP capital equipment business to a suitable buyer, to prevent concentration.       

The Combination Regulations prescribe that where the ultimate intended effect of a transaction is achieved by way of a series of steps or smaller individual transactions which are interconnected, one or more of which may breach the Jurisdictional Threshold, a single notification form covering all inter-connected transactions is to be filed by the parties to the combination (the “inter-connection rule”). Further, no step of an inter-connected transaction that triggers a CCI notification may be consummated unless CCI approval is received. Steps or transactions undertaken to achieve a common ultimate effect are typically deemed “inter-connected”.

To determine whether two transactions are inter-connected, the CCI typically considers the following factors:

  • commonality of the business and entities involved;
  • simultaneity in negotiation, execution and consummation of the transactions;
  • commercial feasibility of isolating the two transactions – ie, whether one would happen without the other; and
  • cross-conditionalities in transaction documents or public announcement of the parties to the two transactions.

Since the parties file one single notification form for all related transactions, the CCI clearance decision also covers clearance to consummate all related transactions.

Separately, the CCI previously required the parties to specifically provide details, detailed explanation, and justification of non-compete clauses (ancillary restraints) agreed to in the transaction documents. However, the CCI has done away with this requirement. The CCI retains the power to review such clauses under the rules governing anti-competitive agreements/abuse of dominance.

The Competition Act and the Combination Regulations prescribe that when the CCI initiates a Phase II review process, the parties must publicly publish the details of the combination. This publication also invites comments/objections/suggestions in writing, from any person(s) adversely affected or likely to be affected by the combination.

As such, in all Phase II review processes, an affected third party has a right to file a representation before the CCI. However, the right of third parties is limited to filing a written representation before the CCI in Phase II reviews and does not extend to being involved in the review process in any other way.

Separately, even at a Phase I review stage, the CCI also has the power, if it deems it necessary, to call for information from any other enterprise (including third parties) while inquiring as to whether a combination has caused or is likely to cause an AAEC in India. While there is no legal provision allowing third parties to file a representation in the Phase I review process, without an invitation from the CCI, third parties may still file representations. However, it is discretionary for the CCI to consider these submissions.

Typically the CCI considers the representations filed by third parties while deciding on whether a combination will cause or is likely to cause an AAEC in the market (Walmart/Flipkart).

Upon initiation of Phase II review, the CCI calls for written comments/objections/suggestions from any person(s) adversely affected or likely to be affected by the combination. While this is a general call for objections which does not entail the CCI “contacting” third parties directly, the CCI has the power to contact a third party and seek their written response while inquiring as to whether a combination has caused or is likely to cause an AAEC in India. In fact, the CCI has, in the past, exercised this power to contact third parties to seek their responses (Bayer/Monsanto). Typically, the CCI will reach out to the third parties (if required) after the initiation of the Phase II review, with a written questionnaire and direct the relevant third party to file a written response.

While the CCI does not typically market test all remedies offered by the parties, it has, in multiple instances, reached out to third parties (competitors of the parties, public and private research institutions, institutional investors, and other experts) while allowing combinations with modifications (Bayer/Monsanto).

The parties are required to file a 1,000-word, non-confidential summary of the proposed combination with the CCI, at the time of submitting the formal filing. The CCI publishes this non-confidential summary on its website. As such, the fact that the parties have filed a notification and a brief description of the combination is made public as soon as the notification form is filed. The summary typically contains:

  • the names of the parties to the transaction;
  • the nature and purpose of the transaction;
  • the products, services, and business(es) of the parties to the transaction;
  • the respective markets in which the parties to the combination operate; and
  • whether the combination is being filed under green channel route.

Subsequently, upon approving the combination, the CCI also uploads a non-confidential version of the detailed order approving the combination. The non-confidential version of the order does not contain any commercially sensitive information.

The parties can claim automatic confidentiality over all information that may be termed as commercially sensitive (such as trade secrets, pipeline products, market shares, sales volumes, etc) upon submission of an undertaking self-certifying that:

  • the information over which the parties have claimed confidentiality is confidential and not available in the public domain;
  • the information over which the parties have claimed confidentiality is known only to limited employees, suppliers, distributors and others involved in the parties’ business;
  • the parties have taken adequate measures to guard the secrecy of the information over which they have claimed confidentiality; and
  • the information over which the parties have claimed confidentiality could not be acquired or duplicated by others.

For discharging its duties or performing its functions, the CCI enters into arrangements with agencies of other jurisdictions to co-operate and share information. The CCI has entered into multiple memorandums of understanding with its counterparts in other jurisdictions, even for exchanging information involving mergers or acquisitions (see MoU with Competition Bureau Canada).

As such, the CCI may discuss specific transactions with foreign competition agencies especially in the case of global transactions. However, legally, the CCI may not discuss/share confidential information of the parties unless the parties providing a specific waiver to the CCI. Once the CCI gets a limited waiver of confidentiality from the parties, it may even discuss and share confidential data of the parties with foreign regulators.

All decisions of the CCI are appealable, except certain administrative decisions. The party(ies) or any other aggrieved third party may prefer an appeal from the CCI’s decision to the NCLAT. The decision of the NCLAT may further be appealed before the SC.

An appeal to the NCLAT may be preferred within 60 days from receipt of the CCI's order by the party(ies). Further, an appeal to the SC may be preferred within 60 days from the date of communication of the NCLAT decision to the party(ies).

Since the CCI has not blocked any combination to date, and has directed remedies in 26 cases, there are only a few instances of appeal from the CCI’s order to the NCLAT. To the best of the authors’ knowledge, there have only been four appeals (three of which were filed by a third party against approval orders and one by the notifying parties themselves) against the CCI’s order before the appellate authority in the merger control regime. However, to date, no appeal has been successful before the appellate authority.

Any person (including any third party) who can demonstrate that they have been “aggrieved” by any direction, decision, or order of the CCI may file an appeal before the appellate authority (Jitender Bhargava; Samir Agrawal). That said, to date, no appeal by any third party, against a clearance decision of the CCI has been successful before the appellate authority.

There are no separate antitrust filing requirements for foreign transactions and investments apart from the merger control regulations under the Competition Act.

Apart from merger control, the FDI transactions are regulated by the DPIIT under the Foreign Exchange Management Act (FEMA) 1999, and the accompanying regulations issued by the government. There are two different routes for approval of FDI transactions; namely, the automatic route and the government route. The routes have been classified on the basis of the sector to which the transaction belongs. FDI in most sectors is automatically approved, but may require a separate approval from the government or the Reserve Bank of India (RBI) in certain specific sectors such as defence, mining, satellite, and print media, as determined by the FDI policy in India.

The Amendment Act, which was recently enacted by the Parliament, proposes significant changes to the existing provisions under the Competition Act. The amended provisions have been partially enforced and the remaining provisions shall come into force in a staggered manner when the accompanying regulations are notified by the CCI.

The following key changes have been introduced to the merger control provisions under the Amendment Act:

  • Introduction of deal value thresholds – the proposed bill introduces a new requirement for notification of transactions that exceed a global deal value of INR20 billion, provided that the target company has substantial business operations in India.
  • Shortening of review timelines – the proposed bill suggests reducing the review timeline for transactions from the current 210 days (from the date of notification) to 150 days. Additionally, the CCI is now obliged to form its prima facie opinion within 30 calendar days as opposed to the previous timeline of 30 working days. The transaction shall be deemed approved if the CCI does not form its preliminary opinion within the prescribed time limit.
  • Enhanced penalty for making false statements/omission of material facts – the maximum penalty for making false statements or omitting to disclose material facts has been increased from INR10 million to INR50 million.
  • Exemption from standstill obligations – the combinations involving an open offer or an acquisition of shares or securities, through a series of transactions on a regulated stock exchange shall be exempted from standstill obligations as per the amended act. However, the acquirer in such transactions cannot acquire any voting rights before getting approval from the CCI.

In its recent decisional practice, the CCI has issued several orders imposing penalties upon the parties in foreign-to-foreign transactions for gun-jumping as well as decisions imposing remedies to address the anti-competitive risks associated with transactions causing an AAEC in the market.

Typically, the penalties imposed by the CCI for gun-jumping in foreign-to-foreign transactions in the past two years (2021–22) range between INR500,000 to INR10 million. In Sabic/Clariant, a penalty of INR4 million was imposed by the CCI upon the acquirer for consummating the transaction before clearance.

The CCI has approved various foreign-to-foreign transactions with remedies in the past few years, and has not prohibited any transaction to this date. Some notable transactions include ChrysCapital/Intas as well as Metso/Outotec, where the CCI accepted the voluntary modifications offered by the parties before granting an approval.

The CCI has consistently displayed concerns over minority acquisitions/investments, especially with regards to PE enterprises acquiring significant rights in a target entity and has accordingly lowered the threshold of control under the Amendment Act.

Further, the introduction of deal value threshold (DVT) has been made with a view to assess transactions in the digital space that may have otherwise been exempt from scrutiny owing to the parties not meeting the jurisdictional thresholds for notification. This points towards the CCI’s concern over elimination of potential competition by bigger players in the digital market.

The CCI has also increased its focus towards handling gun-jumping in transactions and has been actively imposing penalties on parties failing to notify any notifiable transaction.

Furthermore, the competitive assessment of transactions has become more layered with the CCI taking into account a wide range of risks associated with the transactions, resulting in a greater number of modifications/remedies being imposed.

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Trends and Developments


Authors



JSA Law is a leading full-service national law firm with over 400 professionals operating out of eight offices. Since the inception of the Indian competition regime, JSA has been a one-stop shop for all competition and antitrust-related matters with its dedicated competition law practice group. The team advises on all aspects of the Indian competition regime, including multinational merger control approvals, cartels (including leniency), abuse of dominance, compliance and other areas of antitrust litigation. On the merger control side, the team helps clients navigate the merger control and assessment process, highlighting the risks and opportunities. As such, the team has handled complex merger filings and recently secured the CCI’s approval for: Temasek’s acquisition of a majority stake in Manipal Hospitals; Paramount with respect to the amalgamation of Jio Cinema OTT Platforms with Viacom 18; BPEA EQT led consortium acquisition of HDFC Credila; the acquisition of a minority shareholding in Acko Technology by Multiples Equity Fund and the CPPIB; the sale of a shareholding of Hero Future Global Energies Limited (HFE) to KKR; and the sale of the schemes of IDBI Mutual Fund to LIC Mutual Fund Asset Management Limited.

Introduction

The Indian merger control regime is governed by the Competition Act, 2002 (Competition Act) and the Competition Commission of India (Procedure in regard to the transaction of business relating to combinations) Regulations, 2011 (as amended) (Combination Regulations), in conjunction with the notifications issued by the Government of India (GoI) from time to time. The Competition Commission of India (CCI) carries out an ex-ante review of transactions proposed to be undertaken to ensure that these do not cause an appreciable adverse effect on competition (AAEC) in India. The merger control regime in India has been in force for over 12 years.

A ‘combination’ means an acquisition of control, shares, voting rights or assets, or a merger or amalgamation, that exceeds the ‘jurisdictional thresholds’ prescribed under Section 5 of the Competition Act. A ‘combination’ requires prior approval of the CCI, unless it can avail the benefit of exemptions prescribed under the Combination Regulations or issued by the GoI.

In 2017, the GoI issued a de minimis exemption that exempts from notification transactions where the target has assets of less than INR350 crores (approximately USD42.54 million) in India or turnover of less than INR1,000 crores (approximately USD121.54 million) in India. The GoI has extended the validity of the exemption for a period of another five years until March 2027 (referred to as the ‘De Minimis Exemption’).

The De Minimis Exemption was first introduced in 2011 for a period of five years. The exemption has been subsequently revised and the period extended by the GoI from time to time. Therefore, while the jurisdictional thresholds aim to encompass a broad range of transactions, the exemption effectively screens out transactions that are unlikely to raise any competition law concerns, thereby ensuring a balanced notification process.

The Indian merger control regime is mandatory and suspensory in nature. Accordingly, parties cannot close a combination, or any part thereof, before receipt of CCI approval or until the lapse of 210 days from the date of notification of a combination to the CCI, whichever is earlier. 

The first half of 2022 saw a downward trend in global M&A activity due to the COVID-19 pandemic coupled with the Russia-Ukraine conflict adding more instability. Despite these upheavals, the CCI has not slacked off on merger enforcement and has approved several domestic and international transactions in record time.

In October 2022, the CCI became inquorate after the retirement of the chairperson, which reduced its composition to only two members. As a result, the CCI came to a standstill, which significantly affected the approval process as it did not approve several notified combinations until February 2023. In February 2023, breaking the hiatus of 180 days, the CCI invoked the ‘doctrine of necessity’ and started approving combinations. The ‘doctrine of necessity’ is a common law doctrine that suggests that actions which otherwise would not have been permitted are made lawful by necessity. Finally, on 23 May 2023, Ms Ravneet Kaur took charge as the chairperson of the CCI.

Key Statistics

Between May 2022 and May 2023 (Relevant Period), the CCI reviewed 96 combinations, out of which 58 were reviewed under Form I (Short Form), 30 under green channel route (GCR) and seven under Form II (Long Form). It also conditionally approved four combinations and passed orders in seven instances of gun jumping.

During the Relevant Period, the CCI demonstrated maturity while dealing with complex transactions including PayU/BillDesk, Sony/Zee, Google/Airtel, etc. PayU’s acquisition of BillDesk is the first combination that was approved unconditionally despite the CCI issuing a show-cause notice (SCN) to the parties to explain why an investigation should not be conducted. The CCI’s ability to effectively evaluate transactions in the digital market shows a level of maturity that is expected to enhance business confidence.

To date, approximately 96% of the combinations have raised no competition law concerns and have been approved without much ado, and none of the combinations have been prohibited/blocked to date.

Key Changes in the Law

Competition (Amendment) Bill, 2023 received the assent of the President to become the Competition (Amendment) Act, 2023

The most notable development during the Relevant Period was the passing of the much-awaited Competition (Amendment) Bill, 2023 by the Indian Parliament. It received the assent of the President of India to become the Competition (Amendment) Act, 2023 (Competition Amendment Act) in April 2023.

Subsequently, on 19 May 2023, the GoI notified and enforced certain provisions of the Competition Amendment Act with effect from 18 May 2023. While most provisions relating to combinations are yet to be notified, the key changes proposed to the merger control regime are set out below:

  • Introduction of deal value thresholds: The Competition Amendment Act introduces an additional ‘deal value’ criterion for assessing whether a proposed transaction requires CCI approval in addition to the existing jurisdictional thresholds. A proposed transaction will now require CCI approval if the deal value exceeds INR2,000 crores (approximately USD243.07 million), and the target enterprise has ‘substantial business operations in India’. The CCI will issue regulations to determine the scope of ‘substantial business operations in India’.
  • Reduction in CCI approval timelines: The Competition Amendment Act reduces the statutory timeline for the CCI to form its prima facie view on a combination from 30 working days to 30 calendar days and the overall combination approval timeline from 210 calendar days to 150 calendar days. If the CCI does not form its prima facie view within 30 calendar days, a combination is deemed to be approved.
  • Standard of ‘control’ diluted: The Competition Amendment Act formalises a lower threshold of ‘control’, ie, the ability to exercise material influence, in any manner, over the management or affairs or strategic commercial decisions of an enterprise. The CCI in its decisional practice has considered material influence to include factors such as shareholding, special rights, status and expertise of a person, board representation and commercial/financial arrangements.
  • Waiver of standstill obligations for open market purchase: The Competition Amendment Act has relaxed the standstill obligations in cases pertaining to open offer and acquisition of convertible shares/securities from a stock exchange provided the proposed transaction is promptly notified to the CCI and provided the acquirer does not exercise any rights or interest nor receive dividends from such shares/securities.
  • Penalties: The Competition Amendment Act now empowers the CCI to: (a) impose penalties on parties in cases where they fail to provide the requisite information to the CCI for it to assess whether a proposed transaction requires its approval. Such a penalty shall be up to 1% of the assets or turnover of the proposed transaction, whichever is higher; and (b) levy a higher penalty of INR5 crore (approximately USD610,000) from the current penalty of INR1 crore (approximately USD120,000) for providing false information or failing to furnish material information in relation to a combination to the CCI. These provisions have been notified by the GoI on 18 May 2023 and are now in force.

Update to Combination FAQs

During the Relevant Period, the CCI updated its Combination FAQs, ie, frequently asked questions, on its website. The key guidance introduced is as follows:

  • Item 2 exemption: The Item 2 exemption of Schedule I to the Combination Regulations is available where the acquirer, prior to the acquisition, held 50% or more shares or voting rights in the target enterprise, provided that the transaction did not result in a change of control, ie, a transfer from joint control to sole control. The CCI has limited the availability of the said exemption and, inter alia, provided certain scenarios where the Item 2 exemption will not be applicable:
    1. if an acquirer, prior to the acquisition, held 50% or more shares or voting rights in the target enterprise and intends to acquire an additional shareholding such that the shares or voting rights exceed 75%, then the Item 2 exemption will not be applicable, irrespective of the change in the degree of control; and
    2. if an acquirer, prior to the acquisition, held 75% or more shares or voting rights in the target enterprise and intends to acquire an additional shareholding, then the Item 2 exemption will not be applicable, if there is change in the degree of control.
  • Acquisition of an investment management business: The CCI clarified that in the case of acquisitions of investment management businesses, the value of assets and turnover of the controlled portfolio entities of funds whose management and control is being acquired must be included while calculating jurisdiction thresholds and de minimis thresholds. 

Developments Relating to Merger Remedies

In its initial days, the CCI’s review and modifications dealt with benign changes to the transaction structure, such as the duration of the non-compete obligation. The approach of the CCI has evolved over the years, and the CCI’s approach to addressing AAEC concerns has resulted in ordering different kinds of modifications.

To date, the CCI has imposed modifications in 41 combinations (including modifications to non-compete obligations). During the Relevant Period, the CCI imposed modifications in the following four cases:

  • In Google/Airtel, Google International LLC (Google) acquired a non-controlling minority stake of 1.28% in Bharti Airtel Limited (Airtel). Google already had a minority non-controlling stake in Jio Platforms Limited (Jio), which was also active in similar business to Airtel. The CCI raised concerns regarding the potential exchange of commercially sensitive information (CSI) between Airtel and Jio. To alleviate the CCI’s concerns, the parties voluntarily offered to maintain a firewall to prevent any exchange of CSI.
  • In Sony/Zee, Zee Entertainment Enterprise Limited (Zee) amalgamated with and into Sony Group Corporation. The CCI noted that the combined entity would become the largest broadcasting house in India with high market shares in four segments, namely Hindi general entertainment channels (GECs), Hindi films, Marathi GECs and Bengali GECs. To alleviate the CCI’s concerns, the parties voluntarily offered to divest Zee’s ownership in three Hindi language channels.
  • In Umang/Aditya Marketing, Aditya Marketing and Manufacturing Private Limited (Aditya Marketing) merged with and into Umang Commercial Company Private Limited (Umang). The CCI identified significant horizontal and vertical overlaps between Grasim Industries Limited (Grasim), an affiliate of Aditya Marketing, and Kesoram Industries Limited (Kesoram) and Mangalam Cement Limited (Mangalam Cement), affiliates of Umang. To alleviate the CCI’s concerns, the parties voluntarily offered that Umang will dilute its shareholding in Kesoram to below 25% and will not interfere with the composition of the board of directors, nor engage in the management and affairs, of Kesoram and Mangalam Cement.
  • In Hindustan National Glass/AGI Greenpac, AGI Greenpac Limited (AGI) acquired a 100% shareholding of Hindustan National Glass & Industries Limited (HNG). The CCI identified significant horizontal overlaps between the parties in the manufacture and sale of packaging material for container glass catering to different user segments. To alleviate the CCI’s concerns, the parties voluntarily offered to divest HNG’s plant in Rishikesh.

Industry seems to have understood the areas that may be of concern to the CCI and is increasingly offering voluntary modifications to address any AAEC concerns.

Developments Relating to Gun Jumping

During the Relevant Period, the CCI passed several gun-jumping orders, thus providing a clear message that it has no tolerance of violation of standstill obligations under the Indian merger control regime. The CCI has also increased its focus on instances of suppression and omission of material information by parties in the notification form.

To date, the CCI has found gun-jumping violations in 53 out of approximately 1,050 combinations filed with the CCI. During the Relevant Period, the CCI and the appellate authority, the National Company Law Appellate Tribunal (NCLAT), issued seven orders on gun jumping:

ITC/Johnson & Johnson

On 12 February 2015, ITC entered into separate agreements for the acquisition of two separate trade marks from Johnson & Johnson group (collectively referred to as the ’Transaction’) and subsequently consummated the same without seeking CCI approval. Before the CCI, ITC argued that:

  • the Transaction availed the benefit of Item 3 under Schedule I to the Combination Regulations, which exempts acquisition of assets not directly related to the business activity of the party acquiring the assets; and
  • after the consummation of the Transaction, the GoI by way of a notification dated 27 March 2017 (2017 Notification) modified the rules governing the notifiability of asset acquisitions, ie, in the case of an asset acquisition, only the value of assets and turnover derived from the target assets need to be considered for the purpose of the De Minimis Exemption. Thus, ITC argued that the 2017 Notification applies retrospectively since it is in the nature of a clarification and, on that basis, the Transaction availed the benefit of the De Minimis Exemption.

On 11 December 2017, the CCI rejected ITC’s arguments and imposed on ITC a penalty of INR5 lakhs (approximately USD6,077) for gun jumping, ie, for consummating the Transaction without seeking its approval.

Aggrieved, ITC filed an appeal before the NCLAT against the CCI order and primarily contended that the 2017 Notification should have a retrospective application as it was clarificatory in nature and the Transaction did not breach the De Minimis Exemption thresholds. Accordingly, the Transaction was exempt and did not require CCI approval. The CCI contended that the 2017 Notification should not have a retrospective application as the Transaction documents were signed in 2015.

On 27 April 2023, the NCLAT set aside the CCI order and, inter alia, noted that the 2017 Notification is clarificatory in nature as it provides necessary clarification with respect to the De Minimis Exemption. Therefore, the 2017 Notification applies retrospectively in relation to the Transaction.

Veolia/Suez

Veolia Environment S.A. (Veolia) consummated its acquisition of: (a) a 29.9% shareholding of Suez S.A. (Suez) from its existing shareholder, ie, Engie S.A. (Engie) (referred to as the ‘Primary Transaction’); and (b) the remaining shareholding of Suez by making a public order without seeking CCI approval (collectively referred to as the ‘Transaction’).

The parties subsequently made structural changes to the Transaction, and the Transaction was notified to the CCI and subsequently approved on 23 November 2021.

On 3 February 2021, the CCI issued an SCN to Veolia asking it to explain why the Primary Transaction was consummated without CCI approval.

Veolia primarily contended that the Primary Transaction was a hostile takeover with no co-operation offered from Suez. Based on financial information available in the public domain, it was under the bona fide belief that the Primary Acquisition could avail the benefit of the De Minimis Exemption.

The CCI, inter alia, noted that the information pertaining to the financial details of Suez was adequately available in the public domain to ascertain that the Primary Transaction could not avail the benefit of De Minimis Exemption. Accordingly, the CCI imposed a penalty of INR1 crore (approximately USD120,000) on Veolia.

Global Infrastructure Partners/India Infrastructure Fund and India Infrastructure Fund II

On 1 July 2018, Global Infrastructure Partners (GIP) consummated its acquisition of two infrastructure funds (Target Funds) managed by IDFC Alternatives Limited without seeking CCI approval (referred to as the ‘Transaction’).

GIP primarily contended that the Transaction was exempt because, at the time of the Transaction, the assets and turnover of the Target Funds did not breach the De Minimis Exemption thresholds.

The CCI, inter alia, noted that through the Transaction, GIP became the investment manager of the Target Funds and acquired operational control over them and as a result gained control over the portfolio companies as well. Therefore, the value of assets and turnover of the controlled portfolio companies of the Target Funds would also need to be considered, and the same breached the De Minimis Exemption thresholds and jurisdictional thresholds; therefore, the Transaction required CCI approval. Accordingly, the CCI imposed a penalty of INR30 lakhs (approximately USD36,460) on GIP.

Trian group/Investco Limited

In September 2020, Trian group (Trian) consummated its acquisition of a 9.09% shareholding of Invesco Limited (Invesco) through open market purchase (referred to as the ‘Transaction’), and on 4 November 2020, Invesco invited two founding members of Trian to be appointed as directors on the board of Invesco.

In December 2020, Trian passed a board resolution for acquisition of an additional shareholding of Invesco after which it held a more than 10% shareholding in Trian (referred to as the ’Subsequent Acquisition’). In January 2021, Trian notified the Subsequent Acquisition under GCR to the CCI.

In April 2021, the CCI issued an SCN to Trian asking it to explain why the Transaction was consummated without CCI approval.

Trian primarily contended that the Transaction could claim benefit of the exemption under Item 1 under Schedule I to the Combination Regulations (Item 1 Exemption) as it was ‘solely as an investment’ and in the ‘ordinary course of business’ since Trian had no veto rights in Invesco nor was it a party to any shareholders’ agreement relating to Invesco. Further, the directors appointed by Trian were invited to be on the board of Invesco temporarily and did not exercise material influence on Invesco, and the said appointment took place outside India and had no connection to India.

The CCI, inter alia, noted that the Transaction could not avail the benefit of the Item 1 Exemption as it was not done ‘solely as an investment’ as Trian intended to participate in the day-to-day affairs of Invesco, which was evident from the fact that, within two months after the closing of the Transaction, Trian acquired the two board seats. Further, the Transaction was not made in the ‘ordinary course of business’ as it qualified as a ‘capital transaction’. Accordingly, the CCI imposed a penalty of INR20 lakhs (approximately USD23,307) on Trian.

SABIC International Holdings/Clariant AG

SABIC International Holdings B.V. (SABIC) consummated its acquisition of: (a) a 24.99% shareholding of Clariant AG (Clariant) (referred to as the ‘First Transaction’); and (b) a 6.51% additional shareholding of Clariant through open market purchase (referred to as the ‘Second Transaction’), without seeking CCI approval.

On 27 February 2020, SABIC placed its shares from the Second Transaction in the securities/escrow account. As per the escrow and control agreement, the said shares could be released to SABIC after receiving regulatory approvals. Until receipt of regulatory approvals, SABIC imposed a contractual obligation on itself not to exercise voting rights on the shares acquired through the Second Transaction.

Subsequently, on 29 May 2020, SABIC notified the Second Transaction to the CCI, which was eventually approved.

During the review of the Second Transaction, the CCI issued SCNs to SABIC for consummating the First Transaction and for consummating part of the Second Transaction to the extent it placed the said shares in a securities/ escrow account, both without seeking CCI approval.

In relation to the First Transaction, SABIC primarily contended that it was purely an offshore transaction as the parties are incorporated outside India, and that the CCI has jurisdiction in offshore transactions only if they cause or are likely to cause an AAEC in India. The CCI rejected the contention and noted that once the jurisdictional thresholds are breached, the CCI can inquire into combinations taking place outside India, and the residential status of the parties to the combination is immaterial and, further, an AAEC is not a prerequisite for notification of a proposed transaction to the CCI.

In relation to the Second Transaction, SABIC primarily contended that SABIC was not recognised as a shareholder of the escrow shares since the registration of shares was not carried out as per Swiss laws and, accordingly, SABIC could not exercise any voting rights. Therefore, there was no (part) consummation of the Second Transaction. The CCI rejected this contention and noted that the decision not to exercise voting rights over the escrow shares was voluntary and the Competition Act and its regulations do not provide such an exemption.

Accordingly, the CCI passed two separate orders through which it imposed a penalty of INR40 lakhs (approximately USD48,613) on SABIC in relation to the First Transaction and INR5 lakhs (approximately USD6,077) on SABIC in relation to the Second Transaction.

Premji Invest/Future Retail Limited

On 7 June 2018, the funds of Premji Invest (Premji Funds) consummated their acquisition of a 6.03% shareholding of Future Retail Limited (FRL) through on-market purchases, and on 11 June 2018, Premji Funds appointed a director on the board of FRL following an invitation from FRL (Transaction) without seeking CCI approval.

On 8 February 2019, the CCI issued an SCN to Premji Funds as to why the Transaction was consummated without CCI approval.

Premji Funds primarily contended that the Transaction could avail the benefit of the Item 1 Exemption as the Transaction was made ‘solely as an investment’. Further, Premji Funds did not acquire a right to appoint a director on the board of FRL and the same was on FRL’s invitation.

The CCI decided that since Premji Funds appointed a director on FRL’s board, the Transaction could not be construed as made ‘solely as an investment’.  Accordingly, the CCI imposed a penalty of INR20 lakhs (approximately USD24,307) on Premji Funds.

Allcargo Logistics/Gati Limited

In April 2020, Allcargo Logistics Limited (Allcargo) consummated its acquisition of a 46.86% shareholding of Gati Limited, without seeking CCI approval (referred to as the ‘Transaction’).

In December 2020, the CCI issued an SCN to Allcargo as to why the Transaction was consummated without CCI approval.

The CCI, inter alia, noted that while Allcargo fulfilled the notification requirement of the Transaction, it wrongly relied on the standalone financial statements of Gati instead of its consolidated financial statements, on which basis the Transaction could not avail the benefit of the De Minimis Exemption and therefore required CCI approval. Accordingly, the CCI imposed a penalty of INR20 lakhs (approximately USD24,307) on Allcargo.

Notable Combinations Reviewed by the CCI

The CCI reviewed transactions and their impact on competition in varied sectors during the Relevant Period.

In the healthcare and pharmaceutical sector, the CCI, inter alia, approved the acquisition of:

  • an additional shareholding and sole control of Keimed by Shobana Kamineni;
  • a minority shareholding of Intas Pharmaceuticals by Abu Dhabi Investment Authority;
  • sole control of the global biosimilar business of Viatris Inc. by the Biocon group; and
  • a majority shareholding of Optimus Drugs by the PAF group.

In the e-commerce and digital sector, the CCI approved the acquisition of:

  • sole control of BillDesk by PayU;
  • a minority shareholding of Bharti Airtel by Google; and
  • an additional shareholding of Trustroot/Udaan by M&G under GCR.

In the power and energy sector, the CCI approved the acquisition of:

  • Lanco Ampara Power by Megha Engineering and Infrastructures;
  • sole control of Solenergi Power by the Shell group;
  • Sembcorp Energy by Tanweer Infrastructure under GCR; and
  • Hero Future Energy Global Limited by KKR.

In the logistics sector, the CCI approved the acquisition of a minority shareholding of Busybees Logistics by the TPG group.

In the finance and insurance sector, the CCI approved:

  • the acquisition of IDBI Mutual Fund by LIC;
  • the acquisition of sole control of the consumer banking activities of Citibank by Axis Bank;
  • the internal restructuring of the HDFC group;
  • the acquisition of sole control of L&T Investment Management by HSBC Asset Management;
  • the acquisition of a minority shareholding of Aditya Birla Health Insurance by Abu Dhabi Investment Authority under GCR;
  • the internal restructuring of Shriram group; and
  • the acquisition of a minority shareholding of Yes Bank by the Carlyle group.

Insolvency Cases

Since the launch of the insolvency resolution process under the Insolvency and Bankruptcy Code, 2016 (IBC), a number of merger notifications have been filed with the CCI in relation to the acquisition of companies undergoing insolvency. So far, the CCI has reviewed about 34 combinations under the IBC, including four during the Relevant Period, ie, the acquisition of: (a) sole control of SREI Infrastructure by National Asset Reconstruction and India Debt Resolution under GCR; (b) sole control of HNG by AGI subject to certain modifications; (c) sole control of HNG by Independent Sugar under GCR; and (d) a majority shareholding of Ballarpur Industries Limited by Finquest Financial Solutions under GCR.

Conclusion

Despite the CCI being inquorate for 180 days during the Relevant Period, it had a robust merger control enforcement and approved 96 combinations. Thus, the CCI continues to maintain a strong balance between ensuring competition in the Indian market and making it easier for parties to undertake business in India through its facilitative approach to merger review.

With the introduction of significant changes to the Indian merger control regime and more so with the introduction of the deal value thresholds, one would expect that in the coming years, transactions in the digital space that escaped the CCI’s radar earlier would now be caught in the CCI’s web.

With the revamped competition law and a new chairperson at the CCI’s helm, the year 2023 is expected to be a crucial year for the CCI and the business community.

JSA Law

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vaibhav.choukse@jsalaw.com www.jsalaw.com
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Law and Practice

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AZB & Partners offers unparalleled expertise across the spectrum of antitrust enforcement in India. The firm has been closely associated with the development and practice of competition law in India and is an acknowledged leader in the field. Its lawyers regularly interact with the Competition Commission of India (CCI) and the Ministry of Corporate Affairs. The firm was a key participant in the consultation process leading up to the framing of merger control regulations under the Competition Act, 2002, and its lawyers also acted as the counsel to the CCI in its early litigation to overcome the initial roadblocks to its functioning. AZB & Partners has been involved in several landmark cases and merger flings, including the first cartel case and the first merger filing in India. The firm was invited to provide comments on the Competition (Amendment) Bill, 2022, which has now been passed; and as a special invitee to the Committee on Digital Competition Law – a committee deliberating upon the need for an ex-ante regulation in India.

Trends and Developments

Authors



JSA Law is a leading full-service national law firm with over 400 professionals operating out of eight offices. Since the inception of the Indian competition regime, JSA has been a one-stop shop for all competition and antitrust-related matters with its dedicated competition law practice group. The team advises on all aspects of the Indian competition regime, including multinational merger control approvals, cartels (including leniency), abuse of dominance, compliance and other areas of antitrust litigation. On the merger control side, the team helps clients navigate the merger control and assessment process, highlighting the risks and opportunities. As such, the team has handled complex merger filings and recently secured the CCI’s approval for: Temasek’s acquisition of a majority stake in Manipal Hospitals; Paramount with respect to the amalgamation of Jio Cinema OTT Platforms with Viacom 18; BPEA EQT led consortium acquisition of HDFC Credila; the acquisition of a minority shareholding in Acko Technology by Multiples Equity Fund and the CPPIB; the sale of a shareholding of Hero Future Global Energies Limited (HFE) to KKR; and the sale of the schemes of IDBI Mutual Fund to LIC Mutual Fund Asset Management Limited.

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