Medical devices, commonly known as health products in Brazil, are defined by the Brazilian Health Regulatory Authority (ANVISA) as any instrument, device, equipment, implant, medical device for in vitro diagnosis, software, material or other article, intended by the manufacturer to be used in human beings, for medical purposes, and whose main intended action is not achieved by pharmacological, immunological or metabolic means in the human body, but which may be aided in their intended action by means of prevention, diagnosis, monitoring, treatment, rehabilitation or contraception (ANVISA Resolution RDC 751/22 – “Resolution 751”). Medical devices are divided into different categories, such as:
Medical devices are subject to ANVISA’s health oversight. Before a product’s manufacture, importation or sale on the Brazilian market, a company must secure a marketing authorisation from ANVISA.
Authorisations are subject to slightly different procedures by ANVISA, depending on product risk types and according to the classification outlined in Resolution 751.
For products ranked under Classes I and II, the interested party is responsible for complying with the applicable rules established in Resolution 751 and ranking the relevant product in its appropriate category.
Software-based medical devices (or “Software as a Medical Device” – SaMD) are also subject to health oversight and require authorisation from ANVISA, as provided for by Resolution RDC 657/22 (“Resolution 657”).
Resolution 657 outlines situations in which SaMD will require a separate authorisation and those in which it is covered by the medical device’s authorisation.
Software promoting well-being, as well as health-related financial and administrative software and demographic and epidemiological medical data-processing software, are not covered by Resolution 657 and require no authorisation for the Brazilian market.
Personal Protective Equipment (PPE)
ANVISA oversees the regulation and sale of PPE in Brazil only if such equipment is used in health-related activities, such as use by healthcare professionals and on a manufacturing production line.
The Brazilian labour ministry regulates other types of PPE (used by non-health-related workers). In this context, Rule 6 generally governs the execution of PPE work without reaching specific sectors such as health.
Medical Instruments
Considering ANVISA’s broad definition of “medical devices”, medical instruments are governed by the same rules and principles as medical devices, as noted in Resolution 751.
Medical instruments may also be regulated by the National Metrology, Standardisation, and Industrial Quality Body (the “Body”), an entity linked to the National Institute of Metrology, Quality, and Technology (the “Institute”).
The Institute regulates products and services related to safety and the protection of human, animal and plant life, health and environmental protection, and the prevention of deceptive trade practices.
If a particular medical instrument is subject to the Body’s oversight, an interested party must secure (before the sale in Brazil) a certificate from the Institute that confirms adherence to Brazilian metrology, quality and technology standards.
Cosmetics
Cosmetics are subject to regulation and supervision by ANVISA and are divided into two categories.
As defined in Resolution 907, some products require authorisation, valid for ten years. They are suntan lotion, antiseptic hand gel, hair-straightening and dyeing products, hair-curling products, sunscreen and insect repellent.
Resolution 907 also establishes mandatory labelling criteria for cosmetics, including product name and category, brand, registration number, batch, expiry date and country of origin, as well as information on the manufacturer/importer, method of use (if applicable), warnings and use restrictions (if applicable), and ingredients/composition.
Biocides
For regulatory purposes, Brazil does not accept “biocide” as a specific product category subject to oversight and regulation by health authorities.
“Biocide” covers different products in Brazil, depending on their features, composition and purpose, and includes cosmetics, sanitisers, pesticides and disinfectants.
Sanitisers fall within a different product category under ANVISA’s purview and are considered substances or preparations for application on objects, fabrics, inanimate surfaces and environments (ANVISA RDC Resolution 59/10). They are intended for cleaning, hygiene and disinfection and are classified according to their risks.
Risk I sanitisers are subject to simple prior notice to ANVISA before the sale. However, Risk II sanitisers require a previous marketing authorisation from ANVISA.
Food and Nutrition Supplements
Food is regulated mainly by two entities:
The Agricultural Ministry regulates animal products, beverages and fresh vegetable products. ANVISA regulates and reviews processed foods in general, food additives and technology aids, packaging, equipment, and devices in contact with food. ANVISA also inspects food in commerce.
Depending on the type of food, the establishment and the food itself may have to be registered with the Agricultural Ministry.
There are three different ways to regularise foods under the Brazilian National Health Surveillance System:
Procedures are laid out in Resolution RDC 843/24 (“Resolution 843”). ANVISA also determines the technical regulation of food (ie, the identity and minimum quality characteristics of some food).
ANVISA has updated the rules involving new foods and new ingredients. Resolution RDC 839/23 (“Resolution 839”) brought treatment proportional to the health risk given the nature, composition, history and conditions of use of these products. In addition to answering questions and updating the rules, the Authority intended to achieve international convergence and efficiency in ANVISA’s actions.
Food with genetically modified organisms (GMOs) must follow specific procedures for approval, precisely in adherence to Law 11,105/05 and Decree 5,591/05. As a result, food with GMOs must be approved by the National Technical Biosafety Commission (the “Commission”) and remains subject to regulation and supervision of the Agricultural Ministry and/or ANVISA. As for labels disclosing information on GMOs, Decree 4,680/03 states that food and food ingredients intended for human or animal consumption that contain or are produced from GMOs or GMO by-products must include that information on their labels. In November 2024, Brazil’s Superior Court of Justice (Superior Tribunal de Justiça – STJ) ruled that only products with GMO content above 1% were required to include this information on their labels. However, the case has been appealed to Brazil’s Federal Supreme Court (Supremo Tribunal Federal – STF), and no date for judgment has been set. As a best practice, it is recommended to disclose any percentage of GMOs present in food labelling to respect consumers’ right to information.
In Brazil, nutritional supplements (“supplements”) are classified as food and are thus subject to regulation and supervision by ANVISA as set forth in Resolution 843 and Exhibit II of ANVISA Regulation 281. The technical requirements for supplements are found in Resolution RDC 243/18, including identity, minimum quality characteristics, and labelling.
Pharmaceuticals
Drugs or medicines are also subject to regulation by ANVISA, meaning that before manufacture, importation and sale on the Brazilian market an interested party must first secure authorisation.
Drugs are divided into various categories.
All such categories must comply with the general good manufacturing practices (“practices”) set forth in Resolution RDC 658/22 (“Resolution 658”). Depending on the category, additional practices may apply. For instance, a manufacturer of herbal drugs must also comply with Regulation 130/22 (additional practices for herbal drugs), whereas a biological drug manufacturer must also adhere to Regulation 127/22 (additional practices for biological drugs).
Each drug category must follow specific health rules and, more specifically, valid registration rules. Drug registrations may be valid from three to ten years, depending on the conditions of the registration and the number of times a particular product registration has been renewed (Resolution RDC 912/24).
Regarding biosimilars, products must also comply with Resolution RDC 875/24. This resolution deals with the registration of biosimilars through the comparability development route. ANVISA’s objective with the standard was to simplify the product development process.
Drugs requiring a doctor’s prescription are divided into two different groups: over-the-counter (OTC) and prescription, including those covered by regular prescriptions, special control and prescription retention. Different dispensing and labelling rules exist for each category of drugs.
OTC drugs are subject to less rigorous requirements on their sale, while drugs subject to prescription retention have the strictest rules. Resolution RDC 882/24 sets out the criteria for classifying drugs as OTC:
ANVISA Regulation 285/24 lists all OTC drugs in Brazil.
On the other hand, drugs subject to prescription retention must comply with much stricter rules. Regulations 344/98 and 06/99 establish the applicable criteria, including stringent rules on the marketing, transport, inventory, prescription, sale and bookkeeping activities for drugs and special controlled substances.
After obtaining the relevant authorisation, drug prices must be determined by the Drug Market Regulation Chamber (the “Chamber”). The Chamber is a joint ministerial body in charge of regulating the economic aspects of the drug market in Brazil.
The Chamber sets limits on drug prices, adopts rules that encourage competition in the sector, monitors sales and applies penalties when its rules are not followed. It is also responsible for setting and monitoring the application of the mandatory minimum discount for public purchases.
Drug prices are reviewed annually by the Chamber; after deliberation, adjustments are authorised and companies may implement such adjustments, as long as they remain within the limits.
Blood Products
In Brazil, blood products must comply with the same rules and are considered biological products according to ANVISA Resolution RDC 55/10. Given that classification, blood products are subject to more complex and strict rules than non-biological drugs or medical devices.
Psychedelics
The medicinal use of psychedelics is a trending topic in Brazil. Some psychedelic substances are listed in the “F” List of Resolution 344/98 as forbidden, meaning they cannot be used in Brazil.
A successful case is the endorsement of ANVISA for medicine with the pharmaceutical ingredient ketamine hydrochloride. This pharmaceutical ingredient is derived from ketamine, an allowed psychedelic in Brazil. The medicine is a nasal spray to treat severe depression that can be used only in a hospital or a specialised clinic and in the presence of a health professional. The approval of this medicine is the leading case of psychedelics in Brazil.
On the other hand, there is a legal gap between the medicinal use of mushrooms and the substances found in them (such as psilocin and psilocybin). The substances are prohibited in Resolution 344/98, but the mushrooms containing them are not forbidden. Some companies are using this legal gap to market the mushrooms themselves, but they are being questioned by the authorities, especially the Brazilian police.
Cannabidiol (CBD)
CBD-based products for medicinal use are subject to regulation and oversight by ANVISA.
ANVISA Resolution RDC 327/19 (“Resolution 327”) establishes rules (including authorisations) for the sale of CBD-based products. Based on Resolution 327, CBD-based products must mainly contain cannabidiol and no more than 0.2% tetrahydrocannabinol (THC).
CBD-based products are scarce and often difficult to obtain in Brazil, given limited sales and a broad taboo among the general public and the authorities. In light of this scarcity and their damage to patient treatments and protocols, ANVISA issued Resolution RDC 660/22 (“Resolution 660”), which allows individuals to import CBD-based products as an exception for personal medicinal use.
While Resolution 660 does not impose minimum limits on imported CBD-based products, it does mandate the product’s registration before the competent authorities in the country of origin.
Medical Apps
Depending on the purpose of medical apps, products could be subject to regulation and supervision by ANVISA. As an example, a medical app classified as SaMD must follow Resolution 657 and could be required to register with ANVISA.
The Federal Council of Medicine (the “Council”) may also govern a medical app. This is the case with apps that offer medical consultation at home. According to Council Resolution 2,178/17 (“Council Resolution 2,178”), the company responsible for the app must be registered with the council and a physician technical director must be identified. Council Resolution 2,178 also imposes duties on physicians registered on the app.
Telemedicine
Telemedicine is regulated by Resolution CFM 2,314/22, which authorises seven types of telemedicine:
Foreign medical physicians and companies may only engage in teleconsultations and televisits. All other types of telemedicine require medical physicians and companies certified by the council.
Wearables
Depending on the purpose of wearables, they may be classified as medical devices subject to regulation and supervision by ANVISA and require notice to be provided to that entity. More information on this can be found in 1.1 Medical Devices.
Stem Cells
The discussions on stem cells in Brazil is related to the use and research of embryonic stem cells. Law 11,105/05 allows research with embryonic stem cells obtained from human embryos produced by in vitro fertilisation and not used in a procedure since the embryonic stem cells are from non-viable embryos. In all cases, parental consent is required, and the research establishments must submit their research protocol with embryonic stem cells for approval before Brazilian ethics committees. On the other hand, Law 11,105/05 prohibits marketing embryonic stem cells and human cloning.
Brazil’s Federal Supreme Court (Supremo Tribunal Federal – STF) has deliberated on the constitutionality of the research permitted by Law 11,105/05. Ultimately, the STF authorised the scientific use of embryonic stem cells for therapeutic purposes.
Borderline products lack a simple and straightforward classification, mainly because they mix different health-related product characteristics, forms and substances.
For example, dermocosmetics contain active pharmaceutical ingredients for one or more therapeutic activities. In that sense, they are much more similar to topical dermatological drugs.
The challenge remains determining whether the product should be classified as a cosmetic or a drug. Usually, dermocosmetics are cosmetics that must be registered with ANVISA (Resolution 907) because they require proof of safety and/or efficacy.
Another example is hyaluronic acid, a substance used in cosmetics for beauty procedures (for local injections) and medical treatments (for cataracts and osteoarthritis).
In Brazil, ANVISA classifies and treats hyaluronic acid as an acellular dermal graft, and thus as among the highest-risk medical devices (Class IV). Therefore, an authorisation must be granted by ANVISA.
Medical Devices
To manufacture medical devices, the manufacturer must hold a federal authorisation awarded by ANVISA and a sanitary licence (“licence”) granted by the Local Health Regulatory Agency (the “Agency”).
Manufacturing sites of medical devices classified as Class III and IV (high and maximum risk, respectively) must also be audited and approved by ANVISA as a means of ensuring compliance with the practices enshrined in Resolutions RDC 665/22 and RDC 687/22.
ANVISA adhered to the Medical Device Single Audit Programme (the “Programme”) for inspecting subsidiaries. As a result, the Programme’s inspection report may be accepted as proof of compliance with the practices.
Drugs
To manufacture drugs, a manufacturer must also hold a federal authorisation from ANVISA and a licence from the agency.
ANVISA must also authorise all sites where manufacturing operations occur and shall grant certification upon inspection to ensure compliance with the practices described in Resolution 658. Depending on the drug’s classification, additional ANVISA requirements may apply.
Blood Products
As described previously, blood products are considered pharmaceuticals in Brazil and must adhere to the practices and terms of Resolution 658 and Regulation 137/22.
PPE
PPE consists of “any device or product, for individual use, used by the worker, intended to protect against risks likely to threaten safety and health at work” (Rule 6).
PPE must adhere to Social Security and Labour Regulation 11,347/20 (“Regulation 11,347”). Technical requirements for PPE are described in the attachments of Regulation 11,347. Similarly, PPE may be reviewed by the Body.
The PPE manufacturer must obtain an approval certification (CA), issued by the labour authority and which is valid for five years.
Medical Instruments
If the medical instrument is classified as a “medical device”, the manufacturer must obtain a federal authorisation from ANVISA. Similarly, manufacturing sites may need to follow the practices and receive certification from ANVISA, as described above.
Cosmetics
To manufacture cosmetics, the manufacturer must hold a federal authorisation granted by ANVISA and a licence awarded by the agency. All related manufacturing sites must also follow the practices outlined in Resolution RDC 48/13.
Biocides/Sanitisers
The manufacturer of sanitisers must hold a federal authorisation from ANVISA and a licence from the agency. All related manufacturing sites must also comply with the practices established by Resolution RDC 47/13.
Food and Nutrition Supplements
The manufacturer of food and nutrition supplements must hold a licence granted by the Agency. All manufacturing sites must also comply with the practices outlined in Regulation 326/97 and Resolution RDC 275/02.
Cannabidiol (CBD)
As provided by Resolution RDC 327/19, the manufacturer of a CBD-based product must hold:
While planting and harvesting cannabis sativa (subspecies) for personal or commercial use remains prohibited in Brazil, patient associations may seek authorisation by the court for such activities under certain circumstances.
The National Solid Waste Policy (Law 12,305/10) is the primary legal framework governing the life cycle of products, including those related to health, such as pharmaceuticals, electro-medical products and their packaging.
Accordingly, all manufacturers, importers and traders must adopt measures and actions aimed at reducing, reusing, recycling and treating solid waste resulting from their activities, while ensuring their environmentally appropriate disposal, including implementing reverse logistics for electrical and electronic equipment, pharmaceuticals and packaging.
States may also pass more restrictive rules and quantitative and qualitative targets for reverse logistics systems, governing the private sector, regardless of public garbage collection services.
Furthermore, the country’s National Solid Waste Policy calls for the private sector to implement consumer environmental education programmes. Failure to adhere to existing legislation may result in the rejection of applications to obtain and renew operating licences and orders to pay compensation for environmental damage caused, as well as potential criminal penalties.
Health products subject to oversight may be advertised. Specific rules such as Resolution RDC 96/08 (“Resolution 96”) may apply, which establishes the requirements for advertising pharmaceuticals. Only pharmaceuticals approved by ANVISA may be promoted, and the advertisement must reflect the product’s registration. No off-label uses are allowed, and the piece must be considered an advertisement (ie, no indirect advertisements are permitted). Resolution 96 has been challenged in court, and Brazil’s Superior Court of Justice (Superior Tribunal de Justiça – STJ) has recognised that certain provisions of the regulation are unlawful, including the prohibition on indirect advertising in entertainment settings and films, as well as the ban on advertising that depicts people using medicines.
Only product claims previously authorised by ANVISA may be used. For example, Regulation 28/18 provides that claims previously authorised by ANVISA may be raised in supplements. As a result, a company may use those claims without seeking ANVISA’s approval. Similarly, a company may use another claim approved by ANVISA upon analysing the product’s registration.
Brazilian legislation significantly changed in 2023, allowing doctors to appear in health product advertisements. Resolution No 2,336/23, issued by the Federal Council of Medicine, authorised this. In addition to allowing doctors to participate in health product advertisements, the resolution also permits doctors, health clinics and hospitals to advertise their services by presenting the products they use in their treatments.
The main restriction on these advertisements is that they may not promise results or claim advantages in the treatments they offer solely because they use these products.
From an environmental perspective, Brazilian legislation does not include any specific medical device or health product provision. To avoid accusations of greenwashing and related legal and reputational risks, Consumer Defence Code (Law 8,078/90) rules apply, prohibiting misleading and abusive advertising.
Health products subject to oversight must receive government approval before their sale. The company must also prove the product’s safety and effectiveness, with requirements varying based on their categories and classifications, if applicable. Given the clinical trials and technical evaluation required, medical devices and pharmaceuticals are considered the most complex products covered.
Some product categories are divided into two main groups: those subject to registration and those for which notice must be given to the authorities. Medical devices, cosmetics, sanitisers, food and nutrition supplements are covered, and product registration requirements are stricter for those products presenting higher risks and looser for products offering fewer risks. For example, foodstuffs are considered less harmful than pharmaceuticals but must still be registered with ANVISA, and a company must prove their safety and effectiveness.
For more detailed information, please refer to previous sections.
Investing in Brazil depends on various connected factors, including:
The regulatory regime also determines the outcome, as Brazil has strict regulatory rules and controls. ANVISA closely emulates the regulatory regimes of foreign agencies, such as the US Food and Drug Administration (FDA) and the European Medicines Agency. ANVISA has also entered into international co-operation agreements with other regulatory agencies, such as the FDA, and shares information on companies and products with those regulatory partners.
After introduction to the market, medical devices and health products must continue to be monitored by the responsible company to detect any possible deviation from safety and effectiveness. All investigatory records must be kept by the company for a period corresponding to the product’s category.
In the case of deviation, a company may initiate a field action or recall procedure. To choose one or the other, the company must review its legal options and requirements in accordance with the product’s rules. For instance, a field action procedure may be undertaken with medical devices, in accordance with Resolution RDC 551/21. On the other hand, a recall procedure covers a range of products (medical devices, pharmaceuticals, foodstuffs, etc).
Proceedings must be brought as soon as possible (whenever sufficient evidence or proof of deviation exists) to minimise health risks.
All procedures are subject to notification to authorities, especially ANVISA and consumer protection bodies. Time limits for notification depend on the product and the seriousness of the situation.
These regulatory authorities oversee health-related products:
The entities mentioned in 3.1 Regulatory Authorities strictly enforce existing legislation by determining companies’ adherence to rules and regulations.
In Brazil, regulatory enforcement mechanisms vary from affirmative obligations to a precautionary ban on granting or suspending a product’s registration, with the approach depending on a specific case analysis. Aspects generally evaluated include mitigating circumstances (such as the offender’s good faith) and aggravating circumstances (including the offender’s bad faith actions). Other factors cover the seriousness of the facts, the consequences for public health and the offender’s background (ie, first offender or repeat offender).
A precautionary mechanism may be transformed into a definitive mechanism (such as a penalty) after an administrative proceeding at which the company is heard.
Typical administrative product safety offences are defined in Law 6,437/77 and include:
Penalties are only imposed after holding an administrative proceeding at which the company is heard and has a right to appeal administrative decisions. If the company deems the administrative decision illegal, it may bring the challenge before Brazilian courts. The question remains whether the decision must be appealed administratively or submitted immediately to the courts.
Administrative offences may lead to civil and criminal investigations against the company’s director and the supervising technician responsible for the criminal offence.
The Brazilian Consumer Code (Law 8,078/90) provides for strict liability (a company is liable for its actions, regardless of intent or guilt) in consumer claims for damages caused by a defective product.
Under the Brazilian Consumer Code, all companies involved in the production chain (including the manufacturer, importer, distributor and seller) are jointly and severally liable for damages caused by a defective product. A consumer may sue one or all companies forming the chain of production. If just one company is sued, that company may seek indemnity from the company found liable for the damage. The selling company may also be held responsible when the manufacturer, importer and/or distributor are not identified.
The company may avoid liability by demonstrating and proving that:
The burden of proof applies when the patient/consumer has difficulty proving the evidence submitted through ordinary methods.
In general, technological advancements in medical devices do not impact the application of product liability law. Brazilian authorities apply the law to specific cases. The scenario involving legislators is similar: legislators do not seek to create new rules because of technological advancements. However, when technology provokes widespread public concern or alarm, legislators tend to develop, approve and enact laws faster, as seen during the COVID-19 pandemic. At that time, with no existing regulations governing telemedicine, lawmakers moved quickly to regulate its use in Brazil through Law 13,989/20, which remained in force only during the pandemic.
Jurisdiction over disputes related to private parties’ rights lies with the ordinary civil court:
Administrative courts have jurisdiction over disputes regarding individuals’ legitimate interests in response to government acts, orders and decisions:
In theory, a losing party is responsible for paying the prevailing party’s legal costs and fees, including attorney fees, under the Brazilian Code of Civil Procedure (Law 13,105/15). However, the judge may also decide to fully or partially offset the parties’ costs.
Government acts, orders and decisions may be challenged before the courts. The Federal Court of Justice in Brazil has jurisdiction over matters related to ANVISA, the Institute and the Ministry of Health. Decisions may be appealed to Brazilian courts.
There are many examples of challenges by pharmaceutical companies to ANVISA determinations and decisions in Brazilian courts, such as illegal conduct by ANVISA in imposing rigorous requirements for granting an authorisation, delays in issuing licences and/or approving an importation proceeding.
Class actions are governed by Law 7,347/85 and address unlawful conduct affecting diffuse or collective interests, often involving environmental, consumer and health rights. A class action may seek to recover damages or enforce an obligation to act or refrain from acting.
When brought by the Attorney General’s Office, a class action is usually preceded by an administrative investigation to collect evidence of the illegal act to be challenged therein. If the Attorney General’s Office finds no illegality, the administrative investigation concludes without the need for such action.
A notable health-related class action was brought by the Federal Attorney General and a consumers’ association to uphold consumers’ right to be informed about the presence of GMOs in foodstuffs. The class action was approved, and companies were required to disclose GMO content on food labels, irrespective of the percentage present.
Available alternative dispute resolution mechanisms include arbitration and mediation, with the help of an independent and impartial individual. While arbitration offers a specific means of evaluating a situation, mediation only involves negotiation.
Compared to litigation claims filed before Brazilian courts, arbitration renders a more technical and faster judgment, albeit with higher costs. Arbitration decisions typically bind Brazilian courts, with rare exceptions.
Product liability cases may also generate consumer, criminal and/or administrative liability, especially when damages arise from insufficient quality or adherence to safety requirements or when they result from intentional acts or negligence.
Consumer liability will be found when a product has a defect that damages a consumer’s health. For more information, see 4.2 Product Liability.
Criminal liability will be assessed when the product lacks identity and quality, and the conduct is deemed a falsification, manipulation, adulteration or alteration of the product. In that case, the criminal proceeding will be brought against the responsible technician and/or the company’s legal representative.
In the administrative field, liability will be found when the product deviates from quality or safety standards. Government authorities will initiate an administrative proceeding to assess the deviation and determine whether it resulted from an individual’s or the company’s intent, or whether the individual or company was otherwise responsible for it.
ANVISA has the authority to enter (and has entered) into co-operation agreements with other Brazilian agencies on the exchange of information to assess any breach of the legislation, most notably a deviation in quality or safety by health products that may damage a consumer’s health.
ANVISA always seeks to review regulations when there is evidence of outdated provisions or a significant difference between Brazilian and international regulations.
One example is health digitalisation, a development accelerated by the COVID-19 pandemic. Government authorities, namely the Council and the Ministry of Health, are publishing new rules on telemedicine and telehealth to digitally modernise the health system. That move should promote a more efficient, safe and reliable health system with improved patient health and safety.
Another example is the publication of ANVISA rules on the issue of reliance. The standards aim to leverage the agency’s evaluations of equivalent foreign regulatory authorities (Autoridade Reguladora Estrangeira Equivalente – AREEs). Among the AREEs covered are:
After the National Solid Waste Policy (Law 12,305/10) became effective, Brazilian states and municipalities adopted regulatory frameworks to expand the scope and goals of reverse logistics systems, resulting in a more complex operational compliance environment throughout Brazil.
Other legislative initiatives aim to curb first-use plastics by the consumer goods industry, while introducing a more comprehensive range of products and packaging in reverse logistics systems. Several environmental control bodies, including the Attorney General’s Office, have brought suits alleging civil and criminal liability actions to force companies to comply with reverse logistics obligations and reduce the environmental impacts resulting from consumer waste – including, most recently, the improper disposal of waste in the environment.
Several health-related legislative initiatives are on the horizon. ANVISA determines its regulatory agenda every two years and decides on its legislative and enforcement health oversight priorities based on internal proceedings approved by its board of directors. ANVISA’s 2024–2025 regulatory agenda currently spans 174 topics, with 33 finalised, 87 in progress and 30 not started. The following are examples of initiatives under ANVISA’s competence:
It is difficult to assess and establish the impacts of artificial intelligence (AI) in the use and development of health products. While AI is commonly associated with developing and analysing patient data in medical devices, its scope is far broader.
In Brazil, several bills address the use of AI in a broader manner. Among these, Bill 2,338/23 (the “Bill”), currently under consideration in the Brazilian Senate, stands out as particularly comprehensive and up-to-date. The Bill:
The use of AI in health products, including those intended to aid diagnosis and medical procedures, is categorised as high risk, being subject to stricter control standards. It is impossible to confirm when the Bill will become law. Similar matters took years to be discussed by the legislators and to become effective in Brazil.
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contato@splaw.com.br www.splaw.com.brTrends and Developments in Brazil’s Healthcare Regulatory Landscape
This firm’s insights encompass key regulatory matters currently under debate, as well as those already implemented, offering a panoramic view of Brazil’s dynamic and evolving healthcare regulatory environment. While predicting future outcomes remains challenging, this analysis reflects the latest discussions and movements shaping the market and regulatory frameworks. It is intended to provide readers with a comprehensive understanding of the direction and trends that will likely inform business strategies and policy planning in the years to come.
Revision of Medicine Price Regulation in Brazil
Brazil’s medicine price regulation is on the cusp of potentially significant reform. The Medicine Market Regulation Chamber (CMED) has initiated Public Consultation No 1/24 to review CMED Resolution No 2/04, the regulation that has governed medicine pricing in Brazil for over two decades. This regulation currently establishes the categories of products and sets the criteria for price approvals and adjustments. However, the context in which these rules were created no longer aligns with today’s pharmaceutical landscape, which is marked by rapid technological innovation, complex market dynamics and evolving public health needs.
CMED recognises that Resolution No 2/04 must be modernised to reflect these changes. The proposed revision stems from the need to enhance transparency, predictability and alignment with international best practices, especially concerning the criteria used for pricing, classification of products and methodologies for annual price adjustments.
Among the key elements under consideration is the restructuring of pricing categories with more transparent and objective criteria for distinguishing innovative, generic, similar and other types of products. Additionally, updates to methodologies for calculating price ceilings are being proposed, aiming to bring Brazilian practices closer to those adopted in mature pharmaceutical markets abroad. There is also an emphasis on reinforcing obligations related to the Price Information Document (DIP), ensuring compliance with Brazil’s access-to-information legislation and enhancing the transparency of data provided by companies.
For industry, these updates address long-standing concerns. Current rules are often criticised for being opaque, inconsistent or outdated, leading to uncertainty and inefficiencies, particularly when dealing with post-market price adjustments. As CMED’s framework directly influences both public procurement negotiations and private market dynamics, improvements are expected to foster legal certainty, enhance competitiveness and encourage sustained investment in Brazil’s pharmaceutical sector.
The broader objective is to preserve the balance between access to essential medicines, the financial sustainability of the healthcare system, and incentives for innovation. Stakeholders hope these reforms will culminate in a regulatory environment that is both predictable and flexible enough to accommodate emerging technologies and evolving public health demands.
Judicial Challenges to Advertising Regulations for Health-Related Products
The regulation of advertising for health-related products remains an area of significant legal debate in Brazil, reflecting broader tensions between public health protection and commercial freedoms. The Brazilian Health Regulatory Authority’s (ANVISA) regulatory measures – particularly Resolutions RDC No 96/08 and RDC No 24/10 – have been challenged for allegedly exceeding the Authority’s constitutional mandate.
The Brazilian Association of Radio and Television Broadcasters (ABERT) has filed Direct Action of Unconstitutionality No 7788 before Brazil’s Federal Supreme Court (Supremo Tribunal Federal – STF), challenging these resolutions. ABERT argues that ANVISA’s restrictions infringe upon constitutional principles such as legality, proportionality, free enterprise, commercial freedom of expression and the right to consumer information. According to ABERT, such restrictions can only be established through federal law, not regulatory acts, and the Authority’s measures unjustly limit commercial activities without a sufficient legal basis.
The STF has scheduled a public hearing for August 2025 to gather insights from public authorities, civil society, industry stakeholders and academia. This hearing reflects the complexity and societal relevance of the matter, as it touches on public health policy, constitutional law and market dynamics.
This is not the first judicial scrutiny faced by ANVISA’s advertising rules. In Special Appeal No 2035645, Brazil’s Superior Court of Justice (Superior Tribunal de Justiça – STJ) ruled that ANVISA had exceeded its regulatory authority by imposing advertising restrictions without statutory authorisation. The STJ partially annulled RDC No 96/08, including provisions prohibiting indirect advertising in entertainment media, depictions of people using medicines, mandatory sedation warnings, and certain promotional language for over-the-counter products.
The healthcare sector is closely monitoring the STF’s upcoming decision, which is expected to clarify the scope of ANVISA’s authority and reshape the regulatory landscape for advertising. For companies, the outcome will have practical implications on how products are marketed, the design of communication strategies, and the permissible scope of consumer information initiatives.
Ultimately, this debate highlights Brazil’s ongoing efforts to strike a balance between consumer protection, public health priorities and market freedoms within its regulatory framework.
Digital Health Transformation: Interoperability, Public Policy and Opportunities for Innovation
Brazil’s Unified Health System (SUS), recognised as the world’s most extensive public healthcare system in terms of population coverage, is undergoing a transformative digital modernisation. This transformation is anchored in three interconnected pillars:
These efforts collectively aim to modernise infrastructure, enhance the quality of care, and deliver more efficient and patient-centred healthcare services.
The Digital Health Strategy for Brazil
The Digital Health Strategy articulates Brazil’s ambitions to align its healthcare sector with global best practices. The Strategy prioritises systemic integration, robust information security, governance improvements and the promotion of digital health citizenship. These priorities reflect an understanding that digitalisation is not merely a technological upgrade but a foundational tool to improve accessibility, efficiency and quality of healthcare.
Specific objectives include:
By modernising health infrastructure and aligning national standards, Brazil aims to ensure that technological advances translate into tangible benefits for patients and healthcare professionals alike.
Interoperability of Health Data
Health data interoperability is a structural cornerstone of this digital transformation. Interoperability ensures that disparate systems can securely exchange and utilise clinical, administrative and epidemiological data in a standardised, efficient manner. Brazil has institutionalised interoperability as a prerequisite for building a cohesive and citizen-centric healthcare system, reinforcing the adoption of international standards, standardised clinical terminologies and stringent information security protocols in compliance with the General Data Protection Law (LGPD).
The National Health Data Network (RNDS) serves as the digital backbone of this initiative. It integrates electronic health records, laboratory reports, clinical histories and other health-related data across care levels, reducing redundancies, promoting continuity of care and enhancing the overall efficiency of the public health system. Moreover, interoperability enables policymakers to leverage data-driven insights for crafting more effective and responsive public health strategies.
SUS Digital Program
The SUS Digital Program operationalises the Digital Health Strategy’s principles through tangible initiatives aimed at embedding digital solutions into the public healthcare infrastructure. The Program’s objectives include expanding digital services, improving connectivity among healthcare units, and fostering the adoption of interoperable electronic health records.
Investments are focused on enhancing digital infrastructure in primary care centres, hospitals and laboratories, and ensuring that these systems can communicate seamlessly with the RNDS. The Program also emphasises capacity-building initiatives, equipping healthcare professionals with the skills to leverage digital tools effectively, and fostering a digital culture centered on efficiency, transparency and respect for citizens’ rights.
Through these actions, SUS Digital aims to expand access to telehealth services, optimise resource allocation, facilitate technological innovation, and promote greater transparency and accountability in healthcare management.
Market Implications and Private Sector Opportunities
Brazil’s commitment to digital health transformation opens up considerable opportunities for private sector engagement. Companies specialising in health IT, electronic health records, interoperability solutions, cybersecurity and data analytics stand to benefit from the demand generated by integration efforts with the RNDS and the broader digital ecosystem.
Additionally, public-private partnerships are becoming more prevalent, offering fertile ground for collaborative innovation in telemedicine, remote monitoring, device integration and population health management tools. These collaborations align with Brazil’s vision of a connected, efficient and resilient health system, fostering a market environment conducive to the development of new technologies and business models.
ANVISA’s Oversight of Aesthetic Products and Services
ANVISA has intensified its oversight of the aesthetics sector, reflecting broader public health concerns about unregulated products and services that pose risks to consumers. The “Safe Aesthetics Operation” exemplifies this proactive regulatory approach, targeting non-compliant practices within clinics, beauty salons and related establishments across the country.
The operation’s focus includes identifying unauthorised products, verifying regulatory compliance and enforcing sanitary standards. Common infractions uncovered include the use of products without valid ANVISA registration, expired certifications, or those intended exclusively for hospital use being improperly employed in aesthetic procedures.
These practices expose consumers to significant health risks, particularly where invasive procedures are trivialised or performed without adequate oversight. Moreover, the proliferation of a parallel market for aesthetic products exacerbates these risks, as products acquired through unofficial channels often lack proper traceability and quality controls.
ANVISA’s actions are not isolated but reflect a broader shift towards comprehensive regulatory oversight of the aesthetics sector. Historically concentrated on pharmaceuticals and medical devices, ANVISA’s focus has expanded to encompass services and practices with direct implications for public health. The Authority’s efforts include providing enhanced technical guidance for professionals, fostering a culture of compliance and raising awareness about the risks associated with non-compliant practices.
These regulatory actions have prompted companies to reassess internal protocols, ensuring alignment with sanitary regulations and investing in workforce training. The impact extends to broader discussions about the boundaries between medical and aesthetic services, professional responsibilities and the need for clear regulatory guidance.
Opportunities for Private Healthcare Providers in a Changing Landscape
Delivering healthcare services in Brazil has always involved navigating a complex landscape marked by systemic challenges and regulatory hurdles. Despite the constitutional promise of universal access, the SUS faces persistent structural bottlenecks, including shortages of beds, medicines and medical personnel, along with protracted waiting times for diagnostics and procedures.
These deficiencies have spurred growth in the private sector, initially through health insurance plans – now covering approximately a quarter of the population – and increasingly through alternative delivery models such as walk-in clinics, outpatient networks, and discount card schemes. These alternatives cater to unmet demand by offering affordable and accessible care solutions.
Nevertheless, the private sector grapples with its own challenges. The health insurance market has stagnated over the past decade, with consolidation reducing the number of active providers and escalating litigation. Employer-based group plans dominate, limiting access for individuals and families. Meanwhile, discount card models, although expanding, operate in a loosely regulated environment, often disconnected from co-ordinated care structures.
Against this backdrop, the federal programme Agora Tem Especialistas (“Now We Have Specialists”) represents a noteworthy development in public-private collaboration. Launched in 2025, the programme aims to alleviate SUS bottlenecks by accrediting private providers to deliver specialist consultations, diagnostics and surgeries.
Operating under a bundled payment model – Integrated Care Offers – the programme shifts away from fee-for-service towards comprehensive care packages, with reimbursement rates above standard SUS levels. It also introduces innovative mechanisms allowing providers to offset tax debts through service provision, offering financial incentives for smaller providers with underutilised capacity.
Integration into the programme requires a robust digital infrastructure, adherence to clinical protocols, effective governance and transparency. Technologies such as telehealth, real-time monitoring, and interoperability with the SUS Digital app are integral, highlighting the intersection between digital health advancements and public-private healthcare strategies.
Three avenues for private healthcare expansion are emerging:
Among these, the latter presents the most novel and promising opportunities. While not replacing existing models, it complements and enhances them, allowing providers to diversify revenue streams and integrate more deeply into public health initiatives.
Final Remarks
Brazil’s healthcare landscape is not merely one of ongoing challenges – it is also rich with opportunity. Regulatory modernisation, digital transformation and innovative public-private partnerships are reshaping the sector, offering pathways for growth and collaboration. Brazil’s complex but reform-driven healthcare environment offers fertile ground for those prepared to navigate its regulatory contours and embrace its emerging opportunities.
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