The current statutory law on trade marks in the UAE is Federal Law No 36 of 2021 on Trademarks, which replaced Federal Law No 37 of 1992 (the “Trademark Law”). The Trademark Law’s implementing regulations came under Cabinet Decision No 57 of 2022.
Federal Law No 38 of 2021 on Copyrights and Neighboring Rights (the “Copyright Law”) governs copyright in the UAE.
The Trademark Law does not have provisions on common law rights, yet they are recognised by UAE courts. Article 4(2) of the Trademark Law permits the use of well-known marks as evidence of rights ownership. By contrast, copyrights are recognised without registration under the Berne Convention, arising automatically upon the creation of works.
The UAE is a signatory/member of the following trade mark treaties/bodies:
The UAE is also a signatory of the following copyright treaties:
Treaties are not self-executing; they must be incorporated into UAE domestic law to be enforceable.
Foreign IP holders enforce rights through UAE domestic law. Copyright protection is automatic upon creation; registration is optional but aids enforcement. Berne Convention countries’ works are protected without formalities. Courts enforce rights with criminal penalties for piracy and counterfeiting.
The Trademark Law recognises traditional and non-traditional trade marks.
Traditional marks include:
Non-traditional marks include:
Special categories include:
Service marks are recognised for all service classes (Classes 35–45) under the Nice Classification. Article 3(7) prohibits the registration of third-party names or surnames without consent. However, surnames can be registered if distinctive, non-descriptive and non-misleading, and if they do not violate public morals or traditions.
Famous foreign marks are protected without domestic use or registration if demonstrably well-known among the UAE’s relevant public.
Criteria for well-known mark status include:
Well-known marks receive enhanced protection against unauthorised registration or use, even for similar or identical goods. Protection extends to dissimilar goods/services if dilution risk exists or use implies false connection.
Evidence for enforcement includes market surveys, advertisements in international publications, print media articles, advertising and media coverage, sales figures, and proof of foreign registration and use.
Marks must be sufficiently distinctive to distinguish certain goods/services from others. Use in commerce is not required for trade mark recognition or maintenance in the UAE, though it is recommended. To prove acquired distinctiveness (secondary meaning), the evidence must show the public recognises the mark as identifying a specific source, including:
Longer use and more extensive advertising strengthen the case for secondary meaning. For prohibited marks, see 4.10 Refusal of Registration.
Under the Trademark Law, trade mark owners have the following rights:
Rights persist throughout the mark’s term if the mark remains valid and is not cancelled.
Evidence of use is not required for trade mark filing, maintenance or renewal in the UAE. Marks not used for five consecutive years are vulnerable to non-use cancellation by third parties.
The UAE trade mark symbols are as follows:
The ® symbol may only be used after official registration approval. Using ® for unregistered or pending marks is illegal. and ℠ may be used for unregistered marks or while registration is pending.
Use of symbols is not mandatory but recommended to provide public notice and deter infringers. There are no consequences for failing to provide notice of trade mark ownership.
Trade marks and copyright are distinct in the UAE. Copyright protects original creative works (books, software, graphics), while trade marks protect names, logos and symbols under the Trademark Law. A trade mark logo may also receive copyright protection if it is an original artistic work, in addition to trade mark registration for brand identity protection.
Under the Copyright Law, protected works include:
Excluded works include ideas, methods, procedures, mathematical concepts, official documents, purely informative news and public domain works.
Industrial designs are governed by Federal Law No 11 of 2021. Copyright may apply if original artistic elements are distinct from functional aspects.
Copyright protection requires:
The author is the person who creates a work, is named on it or is ascribed ownership unless proven otherwise (Article 1, the Copyright Law). Anonymous/pen-name works are represented by the publisher/producer until identified.
The author must create work in letters, arts or sciences with original content. Works for hire belong to the employer if created with employer resources or in the course of employment; otherwise, the employee retains authorship.
Only natural/legal persons can be authors; AI, animals and non-humans are excluded. Joint authorship arises when contributions are inseparable. Co-authors include scenarists, composers, directors and modifiers. Equal authorship is presumed without agreement. Each author can exploit their portion if it does not affect the others and take infringement action. Ownership shares are modifiable by agreement.
The Copyright Law grants economic and moral rights.
Economic Rights
These include reproduction, distribution, public performance, broadcasting, translation, adaptation, rental and other forms of exploitation, and may be licensed or assigned. Rights persist throughout the term.
Moral Rights
These are personal, perpetual and non-transferable, and include authorship claims, objection to harmful modifications and the decision on first publication/withdrawal of the work (except software/apps). These rights are protected indefinitely.
Copyright protection terms are as follows:
Rights expire automatically at the end of the term, and works then enter the public domain. Economic rights can be transferred or waived, whereas moral rights are perpetual and cannot be waived. Unprotected works (ideas, methods, procedures, facts, laws, court judgments, news) have no rights.
Collective management is governed by Articles 32–34 of the Copyright Law and Cabinet Resolution No 47 of 2022. Right-holders assign economic rights to licensed collective management organisations (CMOs), which require Ministry of Economy approval and must operate non-discriminatorily.
Existing CMOs include:
Functions include licensing, royalty collection and distribution, governance, transparency and internal dispute resolution. Management cannot be refused without a legal basis.
As a Berne Convention member, copyright arises automatically upon creation in the UAE, and registration is not required. Registration with the Ministry of Economy, though optional, is recommended as proof of ownership. The Work Right Register maintained by the Ministry and is not publicly accessible.
Authors, rights holders, neighbouring rights holders, successors and foreign applicants (who must use a licensed local IP firm) can register. There are no formalities, and no notices or symbols are required. Registration is solely for evidentiary purposes.
Applications are submitted online via the Ministry of Economy’s website. The required information (Article 2, Cabinet Resolution No 47 of 2022) includes:
The Ministry examines applications; deficiencies are correctable within 60 days. Approved works receive a work registration certificate. Rejections are appealable to the Grievances Committee or courts, and the fees are AED50 (USD14) for individuals and AED200 (USD55) for companies.
Registration is refused if the work is unprotected under Article 3, requires an unobtained permit, lacks the required data/documents, is not in its final form (draft/idea) or violates law/regulations.
Appeals may be made to the Grievances Committee, and then to the courts. Incomplete/incorrect information is correctable within 60 days; failure to make corrections may result in rejection. Corrected applications can be resubmitted.
Copyright and trade marks are separate IP rights. Works can have both protections (eg, a logo copyrighted as artwork and trademarked as a brand). Copyright law is not limited based on the existence of a trade mark. Copyright protects creative expression; trade marks protect market identifiers. They coexist without conflict.
The Trademark Law does not clearly protect unregistered marks or recognise “prior use” for opposition. Protection is based on trade mark registration. However, courts have allowed prior users to defend ownership rights against later registrations if they prove ongoing UAE use before the other party’s filing. Prior use must be in the UAE, not foreign countries.
Despite court leniency towards prior use, registration remains essential for legal protection. For registered trade mark rights, see 2.3 Trade Mark Rights.
The UAE Trademark Office maintains a register (Article 5). Searching prior registered marks before filing is normal practice, though not mandatory; it helps identify potential objections on relative grounds. Anyone can search the database by class upon paying the prescribed fee.
Registration is valid for ten years from filing and renewable for successive ten-year terms. Renewal can be effected in the ninth year. After expiry, there is a six-month grace period with a late fee. After the grace period, renewal or revival is not possible, and the mark lapses.
There is no use requirement for renewal or maintenance. Expired registrations cannot be revived; re-filing is necessary.
Applications are filed electronically via the UAE Trademark Office portal, and the fee is USD205 per class.
All applicants must provide:
Local companies require:
Foreign companies require:
Concerning POA submission, a signed copy is acceptable at filing; fully notarised/legalised POA is required within 90 days or the application lapses.
Multi-class filing was introduced in 2021 but is not yet available on the online portal. Any individual, legal entity or trade body (local or foreign) can apply. Foreign applicants without a UAE licence must appoint a licensed UAE trade mark agent.
Please refer to 2.4 Use in Commerce.
The Trademark Office examines relative grounds by checking the Official Register for identical or confusingly similar marks for similar goods/services.
Applications cannot be changed during registration. Post-registration amendments can be made via recordal application to the Trademark Office.
Registered mark owners can apply to the Ministry of Economy for additions/modifications to a mark’s form, or to goods or services, if it does not significantly affect the substance. This is subject to examination.
Division of application is not possible in the UAE.
Incorrect information may affect the owner’s rights. The Trademark Office checks formalities during the examination; formality issues are likely to result in rejection.
The Trademark Office may refuse applications under Article 3 (absolute grounds) in case of:
Applicants may appeal refusals to the Trademark Committee within 30 days of notification.
The UAE is a Madrid Protocol member (effective 28 December 2021). Requirements for international registrations include:
The applicant must also have registered or filed an application (basic mark) with the office of origin.
After substantive examination, marks are published. Third parties can oppose within 30 days; there are no extensions and no cooling-off period (though parties may settle during proceedings).
The revocation/cancellation timeframes are as follows:
Copyright has no cancellation mechanism (does not depend on registration). Compulsory licensing is available (Article 21) but does not terminate copyright; it permits limited use while the author’s rights remain intact.
If a mark imitates/is similar to an existing mark or otherwise unregistrable, there are grounds for opposition. Cancellation grounds (Article 24 of the Trademark Law) include the following:
Cancellation decisions are appealable to the court of appeal.
Any interested party may oppose. Trademark registration is not required but strengthens the position. Foreign opponents must have a licensed attorney. The official fees are USD2,043 (filing) and USD96 (hearing). Attorney fees are USD2,000–3,500.
Revocation/cancellation is initiated by the mark owner, prior mark owner or interested third party (licensee, distributor). Licensees/distributors need valid POA from the prior mark owner.
Publication initiates a 30-day opposition period. The applicant has 30 days from official notification to file a counterstatement; otherwise, the application is deemed abandoned. If a counterstatement is filed, the Trademark Office holds a hearing for written submissions and evidence. The decision is then issued.
No discovery is taken. The system is based on document exchange and submission of evidence via formal statements with supporting documents. Revocation/cancellation is filed with the Ministry, not the court – although this is subsequently appealable. Partial revocation/cancellation is possible for voluntary owner requests.
Trademark Office decisions are appealable to the Trademark Appeal Committee within 30 days of receipt.
There is no specific procedure for amending grounds/details during active cancellation proceedings. Arguments and evidence should be submitted at filing or during response periods. Supplementary submissions to the Ministry of Economy are allowed.
Cancellation and infringement cannot be heard together; these are treated as different actions before different committees, and timelines may differ.
Under Article 24(4) of the Trademark Law, the Ministry of Economy may cancel fraudulently registered marks on its own initiative or on interested parties’ request. An application under investigation is not suspended pending results.
For assigning a trade mark, an attested assignment document and POA from the assignee are required. Partial assignments of trade marks are not permitted.
Copyright assignments/licences must be in writing, stating the transferred/licensed rights, purpose, duration and place (Article 9(1) of the Trademark Law). Registration is not required for validity (Article 4(2)).
Payment is made in cash or in kind, as a lump sum or revenue share (Article 10). Moral rights are non-transferable and remain with the author (Articles 5 and 9(3)).
Economic rights are transferable, in full or in part (Article 9(1)), and pass to heirs upon death (Articles 5(1) and 16(1)). If there are no heirs, the Ministry exercises the rights (Article 44).
For a trade mark, an attested licence agreement is signed by the licensor and licensee, with POA from the licensee. The mark must be registered; pending applications cannot be licensed.
Types of licences include:
An application for copyright must be made in writing, stating the licensed rights, purpose, duration and place (Article 9(1) of the Trademark Law). The licence can be full or partial, and time-limited or perpetual.
The licence may cover reproduction, rental, broadcasting, transmission, public communication and online availability (Articles 7 and 8).
Software/applications/databases are governed by package/label/installation agreement terms; the user is bound by those terms (Article 12).
For trade marks, assignment must be recorded in the register, and published, to be enforceable against third parties (Article 28(3)). For licensing, recording is not necessary (Article 31).
Copyright assignments/licences are valid without registration (Article 4(2)). Although registration is not mandatory, it helps prove ownership and priority. Unregistered transfers risk disputes over date, scope and extent, and conflicts with later transfers.
There is no statutory time requirement for trade mark/copyright infringement claims. For trade marks, civil compensation claims must be brought within three years from awareness of any infringement. Since the date of awareness is difficult to prove, filing within three years of infringement is needed. Copyright is governed by the UAE Civil Code. For tort-based claims, the period is three years from awareness of any infringement and of the infringer. Filing within three years of infringement is again needed.
Contractual claims have a longer limitation period. Concerning moral rights, there is no prescription. Courts may consider a delay when assessing liability/compensation.
Registered owners of trade marks can seek:
Claims are stronger when the mark is registered.
Infringement types include:
Likelihood of confusion is judged considering visual, phonetic and conceptual similarities, and similarities of goods/services and channels of trade.
Remedies (civil, criminal and administrative) in case of copyright infringement include injunctions, seizure/destruction, compensation (moral/economic damages), fines, imprisonment, confiscation and customs suspension. These apply equally to registered/unregistered works (protection is automatic upon creation).
Infringement (unauthorised exploitation) encompasses reproduction, distribution, public communication, online availability, performance fixation/exploitation and interference with technological protections. Elements to prove include existence/ownership of the work, unauthorised third-party use, infringement in the UAE and damage (for compensation).
Though not specifically classified as direct/contributory infringement, the law recognises both direct infringement and secondary facilitation. Article 40 of the Trademark Law criminalises the circumvention of electronic copyright management systems (equivalent to rights management information per the WIPO Copyright Treaty).
For trade marks, the factors considered in determining whether use constitutes infringement are as follows:
For copyright, the factors considered in determining infringement (established under the Copyright Law) are as follows:
There are no prerequisites to filing a lawsuit. Legal notice is common but not necessary, and there is no mediation requirement.
Concerning restrictions, trade mark owners are vulnerable to counteraction in case of baseless/groundless threats. Copyright owners cannot prevent Article 22 exceptions (personal copies, educational, quotations, family performances, library/archive copying). Abusive enforcement or anti-competitive threats are challengeable under civil/competition law. Compulsory licences may permit use without consent (Article 21). Co-authors, employees and employers may hold economic rights (Articles 26–30), limiting unilateral enforcement.
Trade marks are filed with the Ministry of Economy. No legal notice is required. A mark must be registered in the UAE. A foreign trade mark owner may bring infringement claims in the UAE.
Copyright is filed with the civil court of first instance. Concerning urgent measures, a summary proceedings judge can order seizure, publication suspension or revenue attachment (Article 35 of the Trademark Law). Criminal proceedings are available (fines/imprisonment – Articles 39–41). Berne Convention members can file if infringement occurs in the UAE. Foreign owners can bring claims in the UAE.
No declaratory judgment proceedings are available. IP rights are protected by the registration certificate. The infringer cannot contest ownership but can initiate invalidation action within a specified timeframe. The infringer can also submit counterstatements/defences; the court reviews the evidence.
For trade marks, before litigation, an administrative complaint is filed with the Ministry of Economy regardless of claim size. For copyright, there are no separate tribunals. In urgent cases, the summary judge orders suspension/seizure/stop performances. Full claims are heard in the civil courts.
For trade marks, Ministry decisions may result in:
The civil courts are not bound by trade mark or copyright office decisions. The owner can file a civil court lawsuit for compensation.
Copyright office decisions (Ministry of Economy, Grievance Committee) do not automatically bind civil courts. Summary judge orders provide immediate relief; full disputes (including damages) are resolved in the civil courts.
Trade mark counterfeiting refers to fraudulent imitation of a trusted brand and using a trade mark without permission.
Criminal complaints (police/public prosecutor) can be made in case of:
Importers must declare all goods, including alcohol, to customs; failure to do so is considered indicative of smuggling, attracting penalties and confiscation. Food requires health certificates, and alcohol requires special licences.
Copyright counterfeiting/bootlegging refers to unauthorised commercial/public use of protected work, or unauthorised recording/exploitation of live performances. Remedies include urgent orders (suspend publication, seize copies, attach revenues), customs blocking, confiscation, destruction and closure of the establishment involved. Liability includes civil compensation and criminal sanctions (imprisonment and fines; harsher for repeat offenders).
Trade marks are regulated by:
There are no specialised IP courts; matters are heard in commercial civil/criminal courts. Legal judges pass judgment, and parties cannot influence the decision-maker.
Special procedures for copyright include summary/interim relief (must file the main action within 20 days), mandatory Grievance Committee review, customs suspension (up to 20 days) and criminal enforcement.
Regular civil/criminal courts are used, with no juries. Experts may be appointed, but judges decide.
For trade marks, registration provides a stronger basis for litigation than prior use. Administrative authorities (Department of Economic Development, Ministry of Economy) only entertain complaints from registered owners. For copyright, registration is not required but helps prove ownership/date, supports quick court orders and assists customs action.
No defences expire over time. Moral rights are perpetual; economic rights are challengeable during the protection period.
First instance costs (including attorney fees) range from USD20,000 to USD35,000, depending on case complexity. Factors impacting cost include expert appointment and execution procedures, which involve additional costs.
Defences against infringement claims include:
The validity of an infringement claim may fail entirely if the following can be demonstrated:
There are no enforceable rights if the mark is not registered in the UAE and is not well-known.
Articles 22–24 of Federal Law No 7 of 2002 provide limited “fair use” exceptions, allowing short excerpts for purposes such as criticism, review, education, research, news reporting or broadcasting – provided the use is non-commercial and the author/source is attributed.
While UAE law does not explicitly mention parody or satire, derivative works that comment on or critique copyrighted material using only what is necessary may fall under fair use, as long as they do not harm the author’s moral rights. Exceptions based on public interest or free speech similarly allow the use of works in news reporting, educational contexts or official speeches, with consideration of the purpose, scope and impact on the copyright owner. Registration of works is optional but provides legal advantages for enforcement.
Copyright law in the UAE does not recognise the doctrine of exhaustion (or first sale) for copyrighted works, including software. The law grants the copyright owner exclusive economic rights, and the mere sale or transfer of a copy does not automatically transfer those rights. Instead, the use and distribution of copyrighted works, particularly software, are governed by the terms of a licence agreement between the copyright holder and the user. Even if a customer purchases a copy, the copyright owner retains control over reproduction, distribution and other uses, and the customer’s rights are limited to what the licence permits. Therefore, unlike trade marks, where parallel import may be restricted via a local agent or distributor, in copyright, the concept of a local distributor does not exist, and unauthorised resale or sharing, whether digital or physical, is generally prohibited.
Judges in the UAE have discretion in ordering remedies. Trade mark owners can apply to the court for the injunctive or precautionary relief that is awarded when required to prevent injustice from allowing a party to continue the business related to the dispute, provided the applicant has strong grounds for an infringement claim or a good reason as to why the defendant will dissipate the related assets, etc.
Once a precautionary measure is granted, the trade mark owner must file the main lawsuit within 20 days; otherwise, the order may be cancelled at the defendant’s request. The defendant may file an appeal against a preliminary injunction, where the defendant may challenge the plaintiff’s standing, if:
The foregoing cases apply to both copyright and other IP rights.
The copyright owner may obtain urgent interim injunctive relief from the judge of summary proceedings, including suspension of publication, manufacture, performance or communication of the infringing work, seizure of infringing copies and reproduction materials, attachment of revenues generated from infringement and suspension of customs clearance of infringing goods for up to 20 days.
The judge has broad discretion to grant, limit, modify or revoke such measures and may require the applicant to provide security. Injunctive relief is granted where the claimant establishes prima facie ownership of a protected work, prima facie infringement, and urgency or risk of continued harm; the law does not expressly require proof of irreparable harm, balance of hardships or public interest as in common law jurisdictions. A defendant may oppose a preliminary injunction by showing lack of infringement, applicability of statutory exceptions, public domain status, valid authorisation or licence, absence of urgency, delay, disproportionality, abuse of process or procedural defects.
The following monetary remedies are available to trade mark and/or copyright owners:
The judges have the discretion to decide whether to grant these remedies, as well as the amount to be ordered. While determining this, the court will keep in mind the following factors:
Courts are not required to follow a specific calculation method or provide a breakdown of the award, which can lead to variability in judgments. Courts often appoint experts (eg, medical or financial experts) to assess the extent of the harm and associated costs, and tend to rely heavily on their reports.
Copyright owners may claim civil compensation for actual damage suffered, including loss of profits and moral harm, under general civil law principles and Article 43 of the Copyright Law. There are no fixed formulas or statutory caps for civil damages; compensation is usually assessed based on actual proven loss, lost profits, market impact and indicators of unjust enrichment, and moral damages may be awarded where reputation or attribution is harmed. In practice, courts often appoint a court expert to examine and quantify damages, and while the court generally relies on the expert’s report, it retains full discretion to accept, modify or disregard it. Registration is not a prerequisite to claim civil compensation for copyright in the UAE, but it provides strong evidentiary value as prima facie proof of ownership and date.
Each party is responsible for bearing costs such as expenses and attorneys’ fees. The official fees are paid by the claimant/complainant who initiates the litigation/appeal. The court may include in its judgment the decision that the losing party should pay a particular amount of the costs (decided by the court) as the prevailing party’s attorney fees.
The trade mark or copyright owner can seek relief without notice to the defendant, as it is not mandatory to send legal notice to the infringer under UAE law.
The UAE has a system for customs seizure of counterfeits and parallel imports. Recording the trade mark with the customs authorities of each Emirate is a preventive measure that enables customs officials to monitor incoming and outgoing shipments marked under these recorded trade marks. If a shipment appears to be suspicious, customs have the power to detain it and notify the trade mark owner or its authorised agent in the UAE. If the trade mark owner or its agent confirms that the goods are counterfeit, the customs department proceeds with seizure of the goods.
Customs can seize counterfeit products and pass on the matter to the public prosecutor, and then the criminal courts, which will then issue an order for the destruction of the goods. To enable the customs department to regulate and monitor shipments, it is strongly recommended that the trade mark be recorded therewith.
Under the Copyright Law, customs may seize suspected counterfeit goods, either on their own initiative or at the request of the copyright owner. Registration or prior recordal is not required but is recommended to facilitate enforcement. Suspected goods may be detained for up to 20 days, during which time the right-holder can inspect them and initiate civil or criminal proceedings. Unlike trade marks, there is no concept of a local distributor for copyright, so genuine imports without the owner’s consent are generally not seized unless other copyright violations occur.
Trade Marks
Either party can appeal against the decision of the Ministry of Economy before the Federal Court of Appeal, within 30 days of the decision.
Copyright
Any person affected by a summary court order may first file a grievance with the president of that court within 15 days, who may uphold, revoke or modify the order. Decisions issued by the Grievance Committee of Copyright and Neighboring Rights can be appealed to the Federal Court of Appeal within 30 days. Civil judgments on copyright infringement may also be appealed following the usual procedures under the UAE Civil Procedure Law.
The decision of the Federal Court of Appeal can be appealed before the Court of Cassation within 30 days from the date of the decision. A matter before the Federal Court of Appeal is typically decided within 6–8 months. However, this timeline may vary on case-to-case basis.
Key Developments in Trade Mark Law
UAE Federal Decree-Law No 36/2021 and its Implementing Regulations of 2022 aim to provide adequate protection of trade mark rights.
Key trends and developments include:
To date, there have been no court rulings related to AI in the UAE, whether in ordinary cases or IP disputes.
However, judicial authorities have begun taking preliminary steps and are showing interest in utilising AI in their future work. The UAE judiciary is open to learning from legal precedents in other countries.
Key Developments in Copyright Law
The Copyright Law has:
UAE law does not directly require consumers to “know” their IP rights, but it establishes strict laws to protect them. Producers and suppliers are responsible for respecting these rights, while consumers are empowered to enjoy them and protect themselves from violations through consumer protection laws that secure access to genuine products. Institutions such as the Dubai Consumer Protection Department also play an awareness-raising role in addressing violations.
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The Velocity of Innovation: Strategic Shifts in the UAE Intellectual Property Landscape (2026)
Introduction: from legislative foundation to commercial velocity
For the past decade, the narrative around intellectual property (IP) in the United Arab Emirates (UAE) centred on construction. The focus remained on establishing a legislative framework compliant with international treaties. This included joining the Madrid Protocol, updating the Trademark Law and modernising copyright statutes. Moving through 2026, that foundational phase stands complete.
The new narrative emphasises acceleration and commercial integration. For rights holders operating in the UAE today, the landscape has shifted from establishing rights to optimising velocity. The regulatory focus has moved beyond the mere existence of laws to the speed and efficiency of their execution. A systemic synchronisation of legal timelines with commercial realities is being witnessed.
Examination reports that once took months now arrive in a day. Disputes that dragged through three levels of civil courts now resolve in streamlined administrative authorities. Furthermore, the enforcement of rights has evolved from simple destruction of infringing goods to sophisticated, environmentally sustainable recycling programmes.
The UAE’s broader economic vision, “We the UAE 2031”, drives these changes, prioritising the development of a forward-looking, global economic hub. IP no longer functions as a niche legal concern but serves as a central pillar of the knowledge economy.
This article analyses the five critical macro-trends defining the UAE market in 2026. These include the acceleration of prosecution, the structural shift in dispute resolution, the sustainable enforcement paradigm, the monetisation of the creative economy and the maturation of digital rights. For general counsels and C-suite executives, understanding these shifts is no longer optional. It is a prerequisite for maintaining a competitive edge in the Middle East and North Africa (MENA) region.
The “one-day” standard: commercial velocity in prosecution
The most palpable shift in the last 12 months involves the radical acceleration of the trade mark prosecution life cycle. Historically, brand owners in the Middle East allocated significant lead time, often 6–12 months, for the examination and clearance of trade marks. This latency often forced businesses to make difficult risk assessments. They had to either delay a product launch until registration was secured or launch “at risk” while the application sat in a queue.
The expedited examination revolution
With the implementation of the new service fee structures in late 2025 (Cabinet Resolution No 102 of 2025), the Ministry of Economy effectively removed this bottleneck. The introduction of the expedited examination service represents the most significant operational upgrade for foreign investors in the last five years.
The strategic dilemma: speed vs quality
While the expedited service offers immense speed, it also compresses the window for error correction. In the traditional system, an examiner might catch and query a minor classification error or a vague specification over several months. With a 24-hour turnaround, the risk of an immediate provisional refusal increases if the application is not perfect upon submission.
Strategic implications for brand owners
The availability of this service necessitates a change in filing strategy. General counsels should no longer view trade mark filing as a passive administrative step but as an on-demand commercial tool. The following strategic pivots are advisable.
The SME catalyst and fee bifurcation
Parallel to the expedited service, the regulator introduced a bifurcated fee structure to stimulate local innovation. SMEs registered with the National SME Program now benefit from a 50% reduction in official fees. This lowering of the barrier to entry may lead to a surge in domestic filings. International brand owners must remain more vigilant than ever regarding “clutter” on the register. With lower costs for local start-ups, the volume of similar marks increases.
As an action item, trade mark “watch services” must be calibrated to detect phonetic similarities in Arabic, as many local SME filings appear in the local script.
Litigation maturity: the structural shift to administrative resolution
Perhaps the most profound change involves the migration of trade mark disputes from the courtroom to the administrative tribunal. This shift represents a maturation of the UAE’s legal system, moving towards a model that prioritises subject matter expertise and speed over formalistic judicial procedure.
The Ministry as the first court
Under the previous regime, cancelling a registered trade mark constituted a cumbersome process that required filing a civil lawsuit in the court of first instance. This involved significant court fees and lengthy service of process procedures, where it often took 12–18 months to reach a judgment. That judgment was then subject to two further rounds of appeal.
Today, the jurisdiction for cancellation actions lies primarily with the Ministry of Economy & Tourism’s trade mark department.
Navigating the transition: advice for ongoing disputes
For rights holders with cases currently pending in the court of first instance filed under the old regime, a period of strategic adjustment exists.
The cost of conflict and settlement culture
While the process became faster, it did not become cheaper in a way that encourages frivolity. The 2025 fee structure introduced significant costs for filing appeals and grievances (eg, AED5,000 for certain appeals).
The “without prejudice” safety net
Complementing this structural shift, a landmark development in evidence rules emerged. In Case No 486/2024 (judgment issued 22 October 2024), the Dubai Court of Cassation formally recognised the principle of “without prejudice” communications for the first time in onshore or mainland proceedings.
Sustainable enforcement: the “Project Zero” paradigm
A trend unique to the UAE, and one that sets a global benchmark, involves the integration of IP enforcement with environmental sustainability. This aligns with the UAE’s broader Green Agenda and the legacy of 28th Meeting of the Conference of the Parties (COP28).
From destruction to recycling
Traditionally, the “victory lap” of an anti-counterfeiting raid involved the destruction ceremony. This meant steamrollers crushing thousands of fake watches or burning counterfeit handbags. While visually impactful, this practice generated significant environmental waste and carbon emissions. This created a tension between IP rights and ESG goals.
The launch of “Project Zero” on 3 November 2025 by Dubai Customs represents a paradigm shift. This initiative launched in partnership with the DP World Foundation and Landmark Group.
ESG compliance for rights holders
For multinational corporations, this marks a critical development. Enforcing IP rights in the UAE no longer comes with an environmental penalty. Brand owners can now align their local enforcement actions with their global sustainability commitments.
Operationalising green enforcement: a checklist
To fully participate in this initiative, rights holders must update their administrative protocols.
The “one million” deterrent
While the disposal method softened, the penalties hardened. The legal framework now allows for fines of up to AED1 million for counterfeiting offences. This statutory cap provides a powerful deterrent and a strong leverage point for rights holders during settlement negotiations. The risk/reward ratio for counterfeiters shifted dramatically against them.
The monetisation of creativity: the era of royalties
For decades, the protection of copyright in the UAE remained theoretically robust but commercially dormant regarding public performance. The licensing of background music in hotels, malls and restaurants proved inconsistent, and rights holders often struggled to collect royalties; 2026 marks the definitive end of this royalty-free era.
The rise of collective management organisations (CMOs)
The UAE has fully operationalised its collective management infrastructure. With the Emirates Music Rights Association (EMRA) and Music Nation both receiving licences from the Ministry of Economy & Tourism, the market was standardised.
Compliance reality for hospitality and retail
This development impacts the operational bottom line of any business that uses music or visual art to enhance its customer experience. The “wait and see” approach no longer works. Businesses must proactively secure licences to avoid fines and reputational risk. A compliance action plan follows.
The tariff landscape
One complexity of the new system involves understanding the tariff structure. Tariffs are often calculated based on metrics such as the square footage of the venue, the number of seats in a restaurant or the average daily rate (ADR) of a hotel room.
Regarding mixed-use venues, hotels with multiple outlets (eg, a spa, a club and a restaurant) may face complex assessments. It is crucial to engage with CMOs early to determine if a blanket licence covers all outlets or if separate licences are required. Negotiating a group-wide deal often yields better commercial terms than licensing each outlet individually.
Creative economy boost
For the first time, local and international artists see a consistent revenue stream from the UAE market. This is attracting more creative talent to the region and further diversifies the types of IP assets (content, broadcasts, digital media) that law firms protect. This development signals to the global entertainment industry that the UAE serves as a safe harbour for monetisation.
The digital frontier: beyond the hype
While much writing covers the Metaverse and AI, the trend in 2026 is moving from speculation to hygiene.
Virtual goods as standard practice
Filing trade marks for virtual goods (eg, downloadable virtual clothing in Class 9, retail of virtual goods in Class 35) no longer constitutes a novelty; it is standard operating procedure. The UAE Trademark Office is expected to accept these specifications. The trend moved from whether to protect these assets to how to enforce them.
Social commerce enforcement
A significant area of expansion involves enforcement on social commerce platforms. With the rise of “Instagram boutiques” and TikTok sellers in the region, the volume of counterfeit goods sold via social media exploded.
Domain name dispute resolution
The establishment of specialised administrative services for domain name complaints within the Ministry of Economy & Tourism offers a faster alternative to traditional litigation or international arbitration for local disputes.
Artificial intelligence and authorship
While the UAE has not yet issued a specific “AI Law” governing copyright authorship, the judiciary is growing increasingly sophisticated. In the absence of explicit legislation granting authorship to AI, the market practice settled on a “human-plus” approach.
Conclusion: the proactive imperative
The UAE IP ecosystem in 2026 and beyond defines itself by efficiency and accountability. The consolidation of cancellation procedures and the activation of expedited services reward the proactive rights holder. On the other hand, the operational CMOs and stiff counterfeit penalties punish the non-compliant and the negligent.
For the international business community, the message is clear: the UAE no longer functions as a developing IP jurisdiction. It operates as a sophisticated, high-speed enforcement hub that demands a strategy to match. Success in this market belongs to those who leverage these new mechanisms. Expedited filings, administrative cancellations and sustainable enforcement must be directly integrated into commercial timelines and ESG goals.
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